"My name is Damon Gameau." "This is my weatherboard house." "This is a time-lapse of my girlfriend's pregnancy." "There's three months to go." "And this is a photo of me at age 10." "I was a rare boy whose face grew into his teeth." "Five years ago, when I met my girlfriend," "I was pretty much living on cigarettes, sugar and my homemade Australian pizzas." "But then, as men often do, they feign interest in things to impress a girl." "The lovers' bike." "For me, it was healthy eating." "I actually cut out refined sugar from my diet to seal the deal." "But now sugar is dominating the headlines and there's so much debate and conjecture on the topic that it's hard to know what to believe." "But with this little person on the way," "I feel like I need some definitive answers." "If the average Australian family of four had to buy the sugar they are consuming in a week, they would be going to the supermarket, taking six 1-kilo bags of sugar off the shelves... six... taking it home, eating it all that week" "and then going back next week and doing it again." "Clearly, the ability to be on a high-sugar diet is really new, especially in terms of evolutionary time zone." "Sugar has become so prevalent in today's society that if you removed all the items containing it from a standard supermarket's shelves... just 20% of items would remain." "Ladies and gentlemen, boys and girls, this is the condensed history of sugar." "The first reports of sugar came from New Guinea in 8000 BC." "Local mythology says that the human race came about after a man made love to the stalk of a sugar cane." "Ow." "Then, via trader migration routes, the cane made its way to India." "Thank you." "In the 12th century, sugar arrived in Europe." "And, due to its rarity, it quickly became a status symbol for royalty." "Queen Elizabeth I had a real love of sugar." "So much so that her teeth rotted and went black from it." "Eugh." "At the start of the 20th century, sugar was still seen as a treat... something you would add to a cup of tea or cup of coffee... but then, in 1955, an event occurred that significantly influenced" "the amount of sugar we eat today." "A stunned nation hears that its president is stricken with a heart attack at..." "On September 23, 1955, the US President Dwight Eisenhower suffered a heart attack and the issue of heart disease was thrust into the public domain." "Summoned to the hospital, a famed Boston heart specialist..." "Two strong theories emerged." "One, led by an American scientist named Ancel Keys, who declared that fat was the problem... while a British doctor named John Yudkin believed sugar was to blame." "I'd be very happy if everybody ate four pounds of sugar a year." "They eat a hundred pounds!" "Over the next two decades, the discussion brought fierce arguments from both camps." "But by the end of the 1970s, Ancel Keys had won out." "Fat became the villain, sugar was exonerated, and the low-fat movement was in full swing." "We institutionalised this idea that a low-fat diet is a healthy diet." "So what you want to do is remove fats..." "This is how industry perceived this." "We're gonna remove fat from otherwise healthy foods, and when we do this we have to replace the calories, we have to make sure we have the right mouth feel." "And it has to taste as good as it did with fat, and the best way to do that is with sugar." "With sugar now saturating our food supply and the constant confusion over its effects on our health, the only real way to get some answers is for me to start eating sugar again and see what it does to my body." "So the first step is to set up an experiment with the help of a team of experts." "My chief sugar adviser is the author David Gillespie... aka The Crusader." "In charge of my blood tests is one of Australia's leading clinical pathologists," "Dr Ken Sikaris, aka Professor Blood." "My nutritionist is Sharon Johnston... the Celtic Food Queen." "And supervising my overall health is Dr Debbie Herbst, aka Check Upz." "OK, so, I want to do this mission," "I want to find out what sugar does to me." "What kind of things do I need to do?" "If you want to match Australian averages, you're gonna have to be in the range," "40 teaspoons of sugar a day." " 40 a day?" " Yeah, 40 a day." "That's what's embedded in most of the processed food that most people are eating." "So..." "Right, so does that mean I'm gonna eat a lot of these kind of sour rainbow blowpipes?" "I mean, is that..." "How am I gonna get to 40 teaspoons?" "You won't need to come near a place like this to get to 40 teaspoons." "You just go to a supermarket and you'll get to 40 teaspoons." "Right." "The point is to test out a very high sugar diet and to see what effects we get, what changes I notice in the body." "Two months, I wanna eat 40 teaspoons of sugar a day." " 40 teaspoons?" "!" " 40 teaspoons." "How are you gonna do that?" "Off-the-shelf breakfast cereals, like Just Right, low-fat flavoured yoghurt." "Another good one would be some beans on toast." "Baked beans?" "!" "One serving of an iced tea, you'll end up with nearly nine teaspoons of sugar." "If I can achieve 40 teaspoons a day without touching perceived candy or junk food..." "I mean, I can't quite fathom that's possible, but if we can do that and see some changes, then that's, yeah, that seems like a pretty good story." "A lot of your health markers are going to be going in very much the wrong direction, and I'm very glad to hear that you're gonna be having some medical supervision, 'cause I think you're gonna need it." "Anyone in the family have diabetes?" " No." " OK." " Not that I know of." " Not that you know of?" "Good." "And heart disease?" "No." "All pretty thin and wiry Irish or French folk." "We're going to look at how the blood sugar changes, obviously." "We've got blood tests that can look at the effect of the heart." "But, even more than that, we're looking for the changes that might occur in the liver and its production of fat." "I'd like to go to 1932, please." "Done." "Coming." "Let's just see how tall you are." "So you've got a really normal, healthy blood pressure... 121 over 79." "Your heart rate's pretty good at 75, so that's pretty good." "Alrighty, so, we'll just have a listen to your heart, see what it sounds like." "You know what it's saying, Damon." "Don't do this crazy thing?" "Exactly." "That's exactly what I heard it saying." "There are some tests that we're doing just to make sure that you're not doing anything too stupid here." "Usually I'm telling people not to eat all this sort of stuff, so..." "I personally think you're insane for doing it at all." "But..." "No, no, no, honestly." "I think it's dangerous." "But I guess on the plus side, everybody else is already doing it." "So, this is where my health stands pre-experiment." "My total calorie intake is approximately 2,300 a day." "With 50% coming from good fats like avocado and nuts, 26% from protein such as eggs, meat or fish, and 24% from carbohydrates like fresh vegetables." "And of course there is no refined sugar." "I currently weigh 76kg with a waist circumference of 84cm." "My blood tests showed a very healthy liver, a very low level of triglyceride, which is fat in the bloodstream, and, thankfully, no sign of insulin resistance or diabetes." "Overall, I rated slightly healthier than the average Western male of my age." "The next step in the experiment was to do a shop." "To calculate my 40 teaspoons," "I need to keep in mind that one teaspoon equals roughly four grams of sugar." "But I also need a lesson in the different types of sugar." "Ladies and gentlemen, boys and girls, it's time to meet the sugar family." "When we eat certain foods, they adhere to a rule." "They break down to glucose which our body uses for fuel." "Breads, pasta, vegies and grain all turn to glucose to be used by our brain." "Ooh!" "But also our cells and our organs, too." "So without any glucose there would be no you." "Lactose is next, and she's as smooth as silk." "She's the first sugar mammals have... it's in their mother's milk." "You'll find it in cheese and milk and tubs of yoghurt, too." "But take care if you're intolerant, you'll be rushing to the loo." "Now, sucrose is the sugar that all the fuss is about." "Some say it's dangerous while others still have doubt." "Sucrose is the table sugar we have in coffee or tea." "She's the sugar family's sweet little daughter." "Or not, apparently." "Ooh." "Now, this table sugar, or sucrose, is made up of two sugars." "It is 50% glucose, the head of the family, plus 50% fructose." "Now, fructose may well be the sugar family's mischievous teenage son, because in the past this fructose was very, very rare." "It was found in fruit and vegies and honey, if you dared." "But now we find it everywhere!" "In so many foods we eat." "And you'll always know if you're eating fructose 'cause it's the thing that makes food sweet." "You see, people on this planet are growing sicker every day, and many scientists now believe that fructose has a role to play." " Hey, hey!" " The first load." "Why don't we make these middle shelves the sugar zone?" " I love it." " Here's some juicy juice." " Juice boxes, babe." " Yep." "UpGo." "So, here are the rules for my next 60 days." "I must consume 40 teaspoons of sugar a day, but they must be hidden sugars found in commonly perceived healthy foods and drinks." "So no soft drink, chocolate, confectionary or ice-cream." "These 40 teaspoons of sugar will consist of sucrose and fructose specifically." "They can be added, like jam, or naturally occurring, like sultanas." "I must always choose low-fat foods and maintain the same level of exercise as I already do." "That's three laps of my garden twice a week and a 10-minute workout on my homemade gym." "And by homemade, I mean homemade." "Tomorrow morning I start." "What are your feelings?" "Uh..." "I hope you're OK." "Darling, do we have a metric cup, like, to measure size?" "Yep." "Right, so, this Just Right tells me that it's 12 grams of sugar per serving, right?" "So, that's..." "Divided by four, that's roughly three... three teaspoons of sugar per serving." "That's a recommended serving size with three teaspoons of sugar." "Now, I don't know about you but I'm a growing boy." "I'm gonna need a little bit more of that." "That feels like a shot of Just Right." "Yeah, maybe 2.5." "OK, so, 2.5..." "So, one was just under three teaspoons, two is six teaspoons, and the other half is about 7.5 teaspoons of sugar, just in that bowl." "And I haven't added the yoghurt yet." "Per serving there is 27 grams, but a lot of that's gonna be lactose, so I reckon 18 grams." "18 divided by 4 is just over 4." "So, four to my seven, so there's 11 teaspoons of sugar, and then I've gotta add my juice." "I'm gonna put about 400 mils of apple juice, that will do me." "There we're looking at nine teaspoons, so this combined," "I'm looking at nearly 20 teaspoons to start the day." "Hey, David." "How are you going?" "Good." "How are you?" "Mate, I've just got a quick question." "We just were..." "I just sort of had my first breakfast and it got to about 20 teaspoons." "20 teaspoons?" "!" "I almost couldn't believe it." "But I did all the maths and it just seems ridiculous." "Mate, you're gonna have to be on a diet for the rest of the day if you're only allowed to have" "20 teaspoons for the rest of the day." "That's what I mean!" "I'll have to eat celery for the rest of the day." "Just obscene." "When we were still foraging and hunting and gathering and trying to search for fruit and things in our environment, we needed to be highly attuned to what sweetness there was, because we really need the calories." "And of course now we bring with us that ancient lust for sugar, that ability to find even small amounts, and it's a case where we were looking for a little but now we have too much." "And so the system, in an evolutionary terms, is not really set up to deal with this sudden abundance of highly refined sugar." "After just two days of the experiment" "I was amazed at how easy it was to get to 40 teaspoons without eating any junk food." "I've just had a breakthrough as to how we might be consuming so much fructose." "I just bought these four apples." "Now, I know that if I tried to eat these apples" "I'd probably get through two of them and I'd feel full." "The fibre in the fruit would tell my body to stop, it's had enough to eat." "But I wanna see what happens if I can juice these four apples." "Right, so that's four apples." "That's the sugar from four apples in one glass." "Now, one apple is about four teaspoons of sugar, so that's 16 teaspoons of sugar in that glass." "See, nature has given us this perfect little packet, and it's got all the nutrients, the fibre that tells us when we're full, and just the right amount of sugar in this." "But what we do is we invent a machine like this which extracts only the sugar and then we throw everything else away." "This high amount of sugar in juice, and drinks in general, was certainly the biggest surprise of the first week." "Beverage tend to really create a rush, what I kind of call a tsunami effect." "So you basically have this huge wave of sugar that gets to your liver." "And that has a lot of consequence." "It was now day 12 and time for my first weigh-in." "Moment of truth." "79.3." "Huh?" " I'm about to cry." " Why?" "3.2 kilos." " In 12 days?" " In 12 days." "And that's without one fizzy drink, no ice-cream, no chocolate." "That is eating healthy food." "It's alarming." "Alarming, alarming." "Debbie's alarm wasn't about the amount of weight I had gained... it was the fact that it was all around my belly." "This is what's known as visceral fat." "I'm having a baby!" "Here's a great example of it." "On this person, the fat comes up as black." "You can see there is a very small amount of fat just under the skin, but lots of visceral fat on the inside, cramping the organs." "There is a term for this:" "We know that with fructose, you tend to accumulate more fat in this area." "We don't know why, but we know, on the other hand, that when you do accumulate that fat in this area you have a lot of metabolic disease that are associated with this." "On day 15, it occurred to me what 40 teaspoons of sugar would actually look like stripped of its cleverly marketed packaging." "Today I'm gonna eat 40 actual teaspoons of sugar." "Just Right, low-fat yoghurt..." "there's 10 teaspoons of sugar." "Here, just a bowl of plain Vita Brits." "So what I'm gonna do..." "This now equals that." "It's time for my midmorning snack." "Now, I could have this amount of frozen yoghurt or... 11." "So it's lunch." "I have this delicious piece of chicken here." "Now, I could add half a packet of this teriyaki chicken sauce... or, alternatively..." "Now, to wash it down, I could have one of these or..." "So, it's the midafternoon slump." "Now, as a pick-me-up, I could have this Go Natural Superfood" "Apple Strawberry Cranberry Ripple bar or I could have this 7-teaspoon water cracker sugar sandwich." "It was at this point that I thought I'd better check in with Professor Blood." "The big change is that the liver function tests have had an amazing rise in one of the enzyme levels, the ALT level." "The ALT is an enzyme in the liver which helps the reactions go out." "If it appears in your blood, 'cause that's where we measured it, it shows that the liver cells are releasing their contents... i.e., they're being damaged or dying." "And so the..." "You know, the..." "It's really..." " My liver cells are dying." " They are." "They are." "It's obviously getting full of fat." "You've got the signs of a fatty liver." "And this is really the first time" "I've actually seen that it can be actually developed in two or three weeks." "Given my liver has turned to fat after just 18 days," "I think it's time to take a closer look at what sugar does once it enters the body." "This is the actor Brenton Thwaites." "He's very kindly volunteered his body for the following demonstration." "After sugar enters the body, it splits into two parts... fructose and glucose." "Both of which make their way to the liver." "Now, once in the liver, the glucose is dealt with efficiently." "It's either used immediately for energy or it's stored for later, like a spare battery." "But the fructose half of sugar is very different." "The liver doesn't have a system to regulate the fructose because it was so rare in nature, so it hoovers it out of the bloodstream whether it needs it or not." "And if all our spare batteries are full, then it rapidly turns it into fat." "Some of that fat is gonna stay in the liver and you're gonna have increased risk for insulin resistance and diabetes." "What also happens is that this fat in the liver is then sent out into the bloodstream as triglycerides, which can lead to excess weight plus blocked arteries and heart disease." "Now, when we're eating lots of sugar and other carbohydrates like bread and pasta, we're producing lots of glucose." "A hormone called insulin is released, which is like a key that helps to open our cells' doors so they can absorb all the glucose, remove it from the bloodstream and burn it for energy." "The more glucose in the blood, the more insulin is released." "But the key point for us is that while this insulin is in the blood dealing with all the glucose, it tells our fat cells to hold on to the fat." "It actually turns off our fat-burning processes." "So when we're eating lots of sugar, we're putting fat into our bodies via the fatty liver." "Plus, because of all the glucose, we maintain the level of insulin, which tells our fat cells to hold on to the fat." "We can't burn off fat when insulin is around dealing with all the sugar!" "This is what may be happening to a huge number of the population.'" "It's highly unlikely with Brenton, though." "The issue that we're talking about is that there are these chronic diseases related to obesity and diabetes... heart disease, many cancers, gout, hypertension, high blood pressure, possibly Alzheimer's disease." "The question is, would these diseases exist... if sugar wasn't in the diet?" "So, this morning I've woken up and I feel pretty drained." "I had a chicken dish last night that was pretty sweet." "And I could just tell that my body feels lethargic and it's waiting for its next sugar injection." "So the perfectly named UpGo is gonna start my day today." "Banana flavoured with, uh... about four to five teaspoons of sugar." "It was obvious that sugar was affecting me physically, but the real surprise was the impact it was having on my moods." "It's amazing, it's so sweet and I can feel my brain responds to it straightaway." "Like, it tastes delicious." "The thing I've noticed the most is the mood swings." "Big highs when I have the sugar and I feel super alert and switched on for about 45 minutes and then I'll get this feeling of real lethargy," "I'll feel vague, a bit aloof until I get that next hit again and then I'm right to concentrate." "I just noticed the attention is reduced and he's much more distracted." " Hm." " And it's very unlike him." "Very unusual." "What you're describing is absolutely what the research has shown, is a high concentration, energy, followed by a crash." "The brain and body runs on glucose." "If the glucose level is going constantly up and down, you know, zinging high and low and high and low and back and forth, then your mental function is just unstable." "If your glucose level is stable and not fluctuating, then you have more clarity." "It's almost like the body is getting used to this new reality that I've created, and it gets its burst of energy from the sugar." "And then when that's not happening, it's, like, going, "OK, we're ready."" "Like, I guess, I used to smoke, it's a similar feeling." "Tell me a little bit more about what it's like when you've just had some sugar and when you're on the sugar high." "A quite childish thing comes out in me." "I go, "Whoo," and then I'm full of beans for a while." "He can be like that in day-to-day life, too, he's really fun and playful, but the difference is there's a kind of manic edge to it that wasn't there before." "It's kind of a bit more like, "Ah'."" "Now, the manic state is quite interesting because it's not the same as happiness, right?" "There's a sort of a sense of being wired." "It's raining sugar!" "So, it's interesting 'cause that's what we do see." "And I'm not suggesting you've got bipolar disorder but it's a phenomena that we see in that particular condition where there's a very high mood but it's not actually a very pleasant mood." "So, Damon, the way that blood sugar affects your mood," "I like to explain to people with a really simple diagram." "So, this is your blood sugar levels here." "This is the point where your brain is really happy 'cause it's got enough sugar to keep it going." "It is your most important organ in the body, in that way." "When you eat something that's really sugary, like lollies or fruit juices, that sort of thing, your blood sugar will spike really quickly and then it will crash down again really quickly." "The reason it crashes really quickly is because, in response to that sugar, the body releases insulin, the hormone that takes it into the cells so it can be used for energy." "So, that big crash though means that your brain's no longer happy, so, in response to that, we get the release of stress hormones like adrenaline, which is then signalling the brain to tell you to eat something sugary again" "so that we can get it back up again." "And so, once again, we get more insulin and it dips down, and that's why you get the fluctuations in your mood, from that sugar spiking and falling." "And the problem with the adrenaline is that that can lead to anxiety and even panic attacks because of those mood changes." "Given my experience of fluctuating blood sugar levels," "I couldn't help but think of children struggling to learn at school." "Could a diet full of hidden sugar be contributing to the problem?" "This has had a very profound impact on children's behaviour, on mental illness." "It has exacerbated many different types of neurological disorders, but we don't actually name what the cause is, which is the sugar that's in the diet." "Sugar Crisp is candy-coated right down to the last wheat puff in the box." " As a cereal it's dandy." " For snacks it's so handy." "Or eat it like candy." "♪ Post's Sugar Crisp. ♪" "Don't laugh." "It's for the..." "You know why I'm doing it." "The speed at which my high-sugar diet was affecting me took us all by surprise." "I was going to have to expand the scope of the experiment, and this would take me out of town for a few days." "In 2002 I spent some time with an Aboriginal community and was stunned by the amount of sugar they consumed." "Like so many indigenous cultures introduced to a Western diet, their relationship with sugar seemed particularly destructive." "The Aborigines have remarkably little sugar in their diet." "Two or three small pieces of candy would be equal to the sum total of the amount of sweetness that an Aborigine would get in one year." "In 2008," "Coca-Cola claimed that Australia's Northern Territory was their highest-selling region per capita in the world." "This was, in large part, due to the local stores in the Aboriginal communities." "Just 100km from Uluru is the small town of Amata." "It has always been alcohol-free, but in 2007 its population of just under 400 people consumed 40,000 litres of soft drink." "So one Aboriginal man decided to do something about it." "His name is John Tregenza." "This is his case, this is his putaru and this is his nickname." "Why?" "'Cause I cut through the bullshit." "When I first come up here, in 1973," "I would estimate that, say, 10% of the people's diet came from the store, and now it's almost 100%." "So it was obviously critical that people's health depended on what they were carrying out the store door." "This reliance on the store has been caused by a variety of environmental changes." "The main one being the introduction of a foreign grass that took over the plains and drove away the native plants and animals that had provided bush tucker for centuries." "Being in Amata, it was hard to believe that only 40 years ago these people were living predominantly off the land." "All our families and old people, all our grandfathers and great-great-grandparents, they only eating bush tucker, like emus, kangaroos, turkey, wild tomatoes, wild beets." "And they were healthy, no sickness." "And then the white fella came into Australia, he bring all the sweet things like lollies... biscuits, everything." "With stores filling up with highly profitable sugary items and the community's health rapidly declining," "John, his colleagues and a local health council established a program to ensure people had access to fresh, healthy produce." "They called it Mai Wiru" "The Mai Wiru quickly went to work." "They removed deep-fryers, added free cold water fountains and hired a nutritionist to educate the community." "For the children, they made music videos with psychedelic vegetables and put up these signs on the store's fridges." "I put this one to the test and I think they might be onto something." "But, most importantly, the local people were empowered and began making their own decisions about their health." "The community at Amata decided that they were wanting to reduce the amount of sugar intake that they were having throughout the community." "The first high-sugar item to go was the black fizzy stuff." "Then they've said, "We don't want Coke,"" "so they don't have Coke." "So no-one is upset about it, it is a decision by the elders." "And so we don't have Coke." "Mai Wiru was working and in a very short time Amata had the lowest rate of sugar consumption in the region." "With the level of sugar consumption in other communities I've been in, it's astronomical." "It is over the top." "I think the Mai Wiru group, in itself, could teach a lot of the other communities a lot." "But just when everything seemed to be headed in the right direction, the government slashed Mai Wiru's funding." "The organisation is now left with a skeleton of staff, the nutritionist was the first to go." "The Pitjantjatjara Yankunytjatjara people really feel it because it was their idea." "Like, they're the ones who saw the problem, they're the ones who bury their own people, they're the ones who wanted to make a change and they've been totally ignored, overridden and having funding taken off by" "the Federal and State governments and given to a non-Aboriginal organisation." "It's really quite outrageous." "The thing that struck me about Amata is that although Coke is gone, without a nutritionist to continue the education people are still consuming vast amounts of sugar in other products." "And their health is suffering as a consequence." "There's a perception abroad that the problems with obesity and diabetes may be related to alcohol, but here at Amata it's been a dry community ever since it was established, so all of the health problems," "including diabetes and kidney failure, is all related to the diet." "John offered to take me to a special place where the full effects of a disabled Mai Wiru can be felt." "I've known almost everyone buried here." "I've got family members buried here." "These five graves here are all people under 40." "That's another young person in there." "A whole group up here of two sisters and a brother who all passed away from kidney failure." "Most of these deaths here are premature and could have been avoided with correct diet and access to affordable healthy food." "It's a complete tragedy." "After four days in Amata, it occurred to me that what is happening to my body is perhaps a concentrated version of what has happened here and in many other Indigenous communities." "I'd been sugar-free for a long time and now, by suddenly subjecting myself to a high-sugar diet, the effects have been both rapid and acute." "If immediate action isn't taken to restore the positive direction that Mai Wiru was heading in, then the oldest living culture on earth is in great danger of disappearing." "Oh, look at that.' 81.2." "81.2" " OK, so what's that in..." " 1.6 kilos." "So in a month I've put on five." "Something like that." " 76." " You started out at 76, yeah." "Over five kilos." " Oh, my God." " What?" "Hang on, is that a..." "Hang on, don't tell me." "91." " 91?" "!" " 91." "So, OK, 7cm." "7cm." "If I keep going for the next three or four months at these levels, would I be knocking on the door of obesity?" "Definitely." "You haven't got far to go." "I'm eating a lot more than I would." "Um..." "I'm snacking a lot more than I would have before." "I find it very hard to feel full." "Not surprising because you're not eating very much good fats or proteins." "It's the fat and the protein that actually helps us feel fuller." "All the low-fat foods that we've been told are good for us and that we should be eating actually tend to be higher in sugar anyway, as you know, and they're not helping us to feel full." "With the effects of sugar now clearly taking a toll on me, and having witnessed its devastation in Amata..." "I'm packing." "I needed to talk to some people that knew a lot more about the subject than I did." "Have a look behind you." "It's hanging off my cupboard door." "It was time to head to the cultural capital of convenience, the mecca of the processed food and sugar industry, and the current number-one-ranked world obesity champion..." "Look out, America." "Here comes Sugar Daddy." "So, we're here in America." "Day one, jet lag." "So I just went in to Jamba Juice and got me one of these." "139 grams of sugar." "I actually need the calculator for this." "That... that is 34 teaspoons of sugar... in that drink." "That is nearly my daily allowance in this cup." "What a great jet lag cure." "Wow, wow, wow, wow." "Now, if I was to eat the same amount of sugar that was in that smoothie but the sugar was in its original fruit packaging" "I would have to eat four peaches, nine limes, 30 lemons and 30 strawberries." "This might be fine for a bear about to go into hibernation, but it can have damaging effects for a human who thinks they are making a healthy choice." "One of the interesting conflicts today is this idea, pushed by some of our government... well-meaning government officials, that if you could just get Coca-Colas out of McDonald's and get the kids to drink fruit smoothies they'd be healthier." "And yet the fruit smoothies have just as much sugar as a Coca-Cola." "The first thing I noticed with American foods was how difficult it was gonna be to stay under 40 teaspoons." "It wasn't just the abundance of sugar in the food but also the presence of a sweetener called high fructose corn syrup." "Its primary delivery system is soft drink, which adds roughly 4,000 teaspoons a year to the diet of each American." "People don't actually realise that high fructose corn syrup and sugar are virtually identical." "See, corn refiners back in the 1980s did their best to make sure that people didn't equate high fructose corn syrup with sugar." "Flash forward 20 years later, people are blaming high fructose corn syrup for the obesity epidemic." "And now the corn refiners are desperately trying to say that they are sugar, they're no different, and the sugar industry's going, "No, you're not." ""You're entirely different."" "With sugar and high fructose corn syrup now in the spotlight," "I notice that companies are using a range of seductive names for other fructose-based sweeteners." "Any sugar... brown sugar, white sugar, high fructose corn syrup, fruit juice concentrate from fruit juice... equal effect on your health." "Not feeling very well at all today." "Nauseous in my stomach and had a headache all morning." "And it's interesting, 'cause we're driving through rural America now, we're in North Carolina." "It's so hard to get any kind of decent food." "There are signs that say 'food exit', but that food is either McDonald's or Taco Bell or KFC." "It's impossible." "And if you grow up as a kid and this is your only experience of food and what food is, it's little wonder that there's a massive problem in this country." "The next stop was Barbourville, Kentucky." "In the great cola wars of the 1990s," "Pepsi and Coke were engaged in a fierce battle." "The Pepsi army took a strong foothold in the state of Kentucky and their number-one sniper is the drink Mountain Dew." "In this 1.25-litre bottle you'll find 37 teaspoons of sugar and 40% more caffeine than the same size bottle of Coke." "The people of Kentucky have understandably had some problems with their teeth, and one dentist is doing something about it." "His name is Edwin Smith." "This is his letterbox, this is his daughter and this is him as a collectable figurine." "Edwin drives around the state of Kentucky in RVs he has converted into mobile dental clinics." "He and his team visit schools, educate the kids and treat their teeth." "Early in my practice" "I saw these patients who would have this unusual decay, brown decay, around the gum line, usually the front teeth." "Most of these people were addicted to Mountain Dew, in particular." "And that's where we came up with the term" "'Mountain Dew mouth'." "I've talked to some kids who say they may drink 10 a day." "They started drinking it so early that they don't know when they started." "Mountain Dew will tickle your innards 'cause there's a bang in every bottle." "They take the lid off, they take a drink." "20 minutes or so, it starts to wear off and they take another drink." "It takes the oral cavity about 20 minutes to cleanse itself naturally with saliva, so if you're taking a drink every 20 minutes, it's as though you're bathing your teeth in this all day long." "What's the youngest kids that you treat?" "Sometimes 3-year-olds, 3-, 4-year-olds that have a lot of tooth decay." "And those are usually what they call baby bottle tooth decay, and that's from having juices in baby bottles." "Sometimes it's from having soft drinks in the baby bottles, too." "Do you do the majority of your treatments in Kentucky?" " Yes." "Yeah." " OK." "It's eastern Kentucky, the Appalachian region, the mountains." "That's the poorest region in the state." "It's directly related to poverty." "Yep." "It's pretty common for people around here to drink a lot of pop." "Mainly it's Mountain Dew and Pepsi." "This is 17-year-old Larry Hammons." "He's lived in Kentucky all his life." "This is his tatt, this is his favourite T-shirt and these are his teeth." "My 18th birthday's in eight days and, I mean, people look down upon me because of my teeth." "As I was a kid I was never worried about my teeth and I would just take a pop everywhere I went and I'd always have one in my hand." "And how old do you reckon you were when you had your first Mountain Dew, like, how old?" "I would probably say two or three." "And how much a day would you say you have?" "I would say at least four or five bottles." "If it was cans, I would say at least a 12-pack." "12 cans a day." "Man, are there people doing that in this town?" "Yeah." "What about..." "You were talking about your cousin before." "I would say about six or seven cans a day, and he's only three years old." "Wow." "And how does he..." "Does he drink it from the can?" "No, from a bottle." "She puts it in his bottle." "Edwin is meeting Larry today because he plans to remove all of his teeth and replace them with dentures." "He has 26 teeth that need to be extracted altogether." "I'd like to say that that's really rare but it's not." " You doing OK, Larry?" " Yeah, pretty good." " Nervous." " OK." "Have you got any questions about today?" " Yeah." " What?" "When can we get this started?" "Can we get his mom in here?" "OK." "I don't want no pain for him." "I wish I could take it for him." "You're doing well, mate." "Hell no." "You're a brave man." "My blood pressure is saying, "Whoosh."" "Yeah." "Well, right now, Larry doesn't feel numb, and I think we have a couple of factors playing a role in that." "One is that he's very nervous and the adrenaline's flowing, and the other is that he has infection in there and has had infection for some time, so the anaesthetic does not take effect as well." "The condition his teeth are in now you know he's suffered a lot before he's even been here, so he knows what pain is." "Due to infection, no amount of anaesthetic would work on Larry's gums, so Edwin has decided to postpone the procedure for another day." "When contacted, Pepsi said that in moderation" "Mountain Dew is part of a healthy, balanced diet." "But I would argue that any drink with that much sugar and caffeine in it is quite difficult to have in moderation." "In fact, despite sitting through Larry's ordeal, the biggest shock came when Larry told me that he still loved Mountain Dew and would continue to drink it." "Hi, honey.' Oh, it was an amazing day." "When you think of Amata and now this, you're seeing the direct effects of what sugar's doing, and the companies, they just don't see it because they're... they're worried about making money," "they're not on the ground level seeing the effects, and they don't care, really." "And I spoke to the dentist about, like, what Pepsi have done about it and stuff, and he said," ""Oh, look, they contacted me and said," ""'Look, we really wanna help you out, '" and, you know, so they've bought an RV, another car to help with the kids, but he's, like," ""Look, yeah, it's good,"" "but they don't really need an RV, they need education." "But, as he said today..." "They need to not drink Mountain Dew every day." "But, as he said, they're not gonna educate the kids 'cause that means they'll stop drinking it, and that's a disaster for them." "My experience with Larry led me to a Pulitzer Prize-winning author who has written extensively on how the food giants have got us hooked on their products." "You can't underestimate the amount of scientific effort that these companies will put into maximising the allure of their products." "Understanding the sort of fundamentals of how we taste and why we crave and what makes food addictive." "I was lucky enough to spend some time with a legend in the processed food industry." "His name is Howard Moskowitz." "And he walked me through his recent creation of a new soda flavour for Dr Pepper." "He started with 61 levels of sweeteners in the formulation, subjected that to more than 3,000 consumer taste tests around the country, then took that data and out came the optimum level of sweetness that was guaranteed to send their new soda" "flying off the shelf." "Behind the closed doors of industry, this optimal amount of sugar is referred to as 'the bliss point'." "Back in the 1970s," "Howard Moskowitz discovered that as you increase the amount of sugar in a product people liked it more and more." "But then they peaked and if any more sugar was added then they stopped liking it." "So I discovered the bliss point, and that's what it was christened... the bliss point." "Well, fast forward 45 years later, it means pasta sauce, it means sodas, it means cereals." "Creating bliss points in products all over the place is exploiting the biology of the child." "You know, it's created this expectation in kids that everything they eat should taste sweet, so when you get to the vegetable aisle, right, and you're trying to get little Mikey to eat that broccoli" "and he starts tasting those bitter notes, right, instead of sweetness, you know, you're in for a load of trouble as a parent." "It's understandable that our palates have adjusted to all of these blissed out foods when we have such a primal desire for sweet." "Even Mother Nature herself has created a berry that makes everything taste sweet." "So, in front of me I have three food items that it's fair to say I don't enjoy." "This here piping hot chilli, this here sour lemon and this nasty bottle of apple cider vinegar." "But apparently if I put this miracle berry onto my tongue and then eat those things, it's supposed to make them taste sweet." "No way!" "That's an orange." "I'm dubious." "When it hit my throat it was really intense, but in the mouth..." "I don't know what it tasted like." "Maybe, um..." "lemonade kind of thing." "Wasn't too sweet, but it was not apple cider vinegar." "But this has got me nervous." "I do not like chilli at all." "Please work." "Nothing." "Oh!" "It's hit my throat, though!" "There's no miracle berry on my oesophagus." "Damn." "This experiment with my tastebuds made me realise what the food companies have always known... that adding sweetness can make anything palatable." "I'm so sorry." "Well, almost anything." "It was now day 35, and the rule of the experiment" "I was finding increasingly hard to maintain was exercise." "My motivation had plummeted." "My heart hurts." "Hello, Sharon." "How are you feeling?" "Well, if you could see me you would not recognise me, 'cause there's a few pimples that have arrived, there's a lot of fat and fullness in my face, and my tummy is really quite something to behold." "I can't fit into my favourite new shorts anymore, which is a bit disappointing." "When did the pimples break out?" "About three days ago." "Um... it's probably your liver reacting." "Often skin conditions are related to poor liver functioning." "So, if someone's on a sort of, like, high-processed sugar diet, you'll see it in their eyes, you'll see bags under the eyes, you'll see it in their skin." "Whether they're here or they're just really drawn and lethargic." "Sugar's effects on me physically were obvious, but my cravings for it and the mental toll it was taking prompted me to explore what it was doing to my brain." "So I took my pimply face to the Oregon Research Institute." "This group of scientists, who I'm trusting enormously, own this colossal magnetic sucking machine called an FMRI... which they are going to put me and my brain into." "They will then show me images of this high-sugar, low-fat milkshake and then feed me the milkshake through a special megastraw." "Then they'll take some photos of my brain and show me how it reacted." "Wow." "Now I'm gonna climb into my own brain and see what effects sugar just had on it." "Now, the first step is that we see what's called a cue, or a trigger... which, in my case, was the milkshake." "It can be a picture of one or the real thing." "Now, when we see this sugary cue, or trigger, a chemical called dopamine is released in our brain." "This is an evolutionary urge when sweetness was rare, so when we saw it, our brain said, "Get that," ""'cause you need it for quick energy and to feel good."" "Now, the next step is that we get the sugary item." "We bring it to our mouth and we taste its sweetness." "It's then that chemicals called opioids and beta-endorphins are released and we feel terrific." "Sugar loads have the same reward areas as nicotine, cocaine and sex!" "But it doesn't last long." "Now, if some of us eat sugary foods often enough and establish this happy feeling of reward, it can create subconscious or mindless habits, which are easily triggered by more images of sugary foods." "Throw into the mix that the fructose half of sugar also affects our appetite control centres, plus the glucose half affects our moods, and suddenly we have a very volatile combination on our hands." "One of the very interesting emerging findings in this literature is the more you eat high-sugar foods, the more you're gonna desire high-sugar foods and wanna continue eating them." "This desire to wanna keep eating more sugary foods sounds a lot like addictive behaviour." "Serge Ahmed, who's now in Bordeaux, in France, published a really cool study where he basically showed that rats will work harder for sugar than they will for cocaine." "Unlike the drug dealer, who's, you know, squired away some place hiding, the food giants are in your face everywhere you go." "In the boardrooms of these food giants, 'addiction' is a dirty word." "When it comes to obesity and illness, the food industry have always argued that people need to take personal responsibility for their food choices." "When it comes to eating, fat people are basically very stupid." "No, but, you see, I was away this weekend and it is difficult in friends' houses." "OK, Mrs Wright, no more chocolates." "For more than 50 years, the food industry has insisted that obesity is caused by too many calories and not enough exercise." "Which implies that anyone overweight is simply lazy or greedy." "OK, so, we just passed halfway." "And I've never counted calories in my life." "I'm trying my best in this experiment." "It's hard to be accurate, obviously." "But it looks like my calories so far are pretty much exactly the same as they were pre-experiment." "And that feels strange because" "I feel like I'm eating a lot more." "But I can see here that when I was eating, pre-experiment, avocado and nuts and stuff, there's a lot more calories in fat than there is in sugar." "So... in fact, it's half." "Like, nine calories per gram of fat whereas sugar's only got four calories, so I can see why we're told that sugar's OK and don't eat fat, 'cause there's less calories." "But..." "I'm eating the same amount of calories as I did before but my liver's turned to fat, my belly's chasing my lady's." "It's doing something to my brain, we know that now." "And I'm not feeling full." "So it feels like the calories from sugar behave very differently to other calories." "The sugar industry absolutely depended on this idea that it's just about energy balance." "'Cause if there's something uniquely deleterious about sugar... then they're in the realm that cigarettes are in, tobacco and lung cancer." "But if it's just about eating too much or not exercising too little, if a calorie of sugar is no different than a calorie of broccoli, they're fine." "Just tell people to moderate their weight... if you're getting fat, eat less and that's all there is." "So the sugar industry also sort of pushed this idea that a calorie is a calorie is a calorie, and yet these calories do dramatically different things in the human body, and they always have." "It's become clear to me that in the search for profits, the food companies are not only targeting our primal desire for sugar, but are also insisting that all calories are equal." "The result is that we feel like failures if we're addicted or overweight." "Perhaps the greed that is actually making us overweight and sick is of the corporate variety." " Hello, you." " Hello, honey." "Can you show me the belly?" "Have a look at this baby." "He's actually doing little kicks." "Quick." "Aww." "Hello, baby." "Hello, baby." "Hello, Daddy." " Bye." " Love you." " Bye." " Bye-bye." " Bye." " Bye." "Do you know how many sugarholics there are in this country?" "Millions and millions of them." "As you go around the schoolyards, you watch the young boys and girls of this country and see how many of these children..." "Their soft, weak muscles are out of condition, they don't have the energy and vitality they should have." "They look like sugar, they don't..." "After 45 days, it became more and more evident that we're just not getting a clear message about sugar." "Could the fact that sugar's global trade is worth $50 billion have anything to do with it?" "It turns out that the suppression of the message began in the 1970s when the US Government was reviewing the safety of sugar for the first time." "The Sugar Association launched a campaign to ensure their product wasn't vilified." "In this case, what the sugar industry did, is they stepped in when the evidence was ambiguous and they said," ""We're gonna kinda make sure it's always ambiguous."" "To do this, the Sugar Association paid scientists, hired a PR company and released a report with a press release that read:" "They put out this document called Sugar in the Diet of Man." "There was no sign that it was paid for by the sugar industry." "It looks like a very official document, it's published in a journal." "The sugar industry sends out 25,000 copies." "This report was then used by the government to determine its findings." "Sugar was exonerated and the rest of the world followed suit." "Jack Tatem, president of the Sugar Association's presenting to his board and he says," ""Look, there is no conclusive evidence" ""linking sugar to these chronic diseases." ""And this is the lifeblood of our organisation," ""it's the lifeblood of our product." ""If anyone ever links sugar to these diseases, we're dead." ""So our job, what we have to do..." ""is make sure that there's no consensus."" "You know." "This manipulation of evidence and deliberate muddying of the waters is all sounding very familiar." "OK, how's about taking a nap?" "Hey, I got a better idea." "Let's take a Winston break." "That's it!" "Winston is..." "And, evidently, it's still going on today." "If you create a list of the things that the tobacco industry did to stall or to fight off public health actions that would curtail smoking, the food companies are doing every single one." "Paying scientists to do studies that favour industry positions, paying money to professional organisations, like heart-related and cancer-related organisations, putting out deceptive statements in the press, characterising science that doesn't work out for industry as 'junk science'." "There's a very long list of these things." "The tobacco industry did them all and the food industry is doing them all." "Many of the reviews, the final review, is that there is no evidence that sugar is associated with metabolic disease of any kind, are funded by the sugar industry." "Given everything I have learnt so far it was hard to believe there are still scientists defending sugar and fructose." "I was curious to meet one of them." "I haven't eaten sugar for nearly three years and part of this film is that I'm, for 60 days, eating a very high-fructose sugar diet." "I thought maybe I'll put on a little bit of weight," "I put on six kilos in Australia, which is 15 pounds." "Right." "All hidden sugars..." "granola bars, low-fat yoghurt." "What's happening?" "Well, what I'd say is that that's a very powerful anecdote and I think, you know, it's..." "I think that can be true for a lot of people." "But I would say that you had to be careful any time you do a high amount of anything." "I think if I was to put you, again, on a white bread diet, you know, or to put you on a, you know, potato chip diet or French fry diet, you might have a similar effect." "I think the issue is that all of these calories really need to be regarded as discretionary." "I found John's position on calories so similar to the line that the food industry takes that I felt compelled to question the source of his research funding." "Have you ever received any kind of funding from Coca-Cola?" "You know, I think this is a really important question, and it's very important for me that I be transparent." "So we have received investigator-initiated, unrestricted funding from Coca-Cola." "What that means is they had no say over our questions we were asking, how we conducted the research, our analysis, our interpretation and our data plan." "It's a red flag..." "For me to hear you even say that is, like, "Whoa, OK."" "Because this is a company with 650 beverage products..." "You're right, you're right." "...that rely on fructose and sugar, so..." "So what I would say is you're right." "I mean, we realised this going in and, I mean, some may view this as sort of shaking hands with the devil, I guess." "I mean, even though that's the case, you know, we're confident enough in what we're doing and our protocols and we're laying everything bare, that we could afford to engage with them." "I think that we should not take money from the industry directly." "I think it's just morally wrong to do that, and, you know, money's tough, so it's a big dilemma for researcher, as well." "But we don't want to taint the answer, we want to know the truth." "Just one week later," "I saw an ad for a symposium on fructose and sweetened beverages." "It was sponsored by Coca-Cola." "Their keynote speaker was Dr John Sievenpiper." "He spoke about calories and there being no link between fructose and cardiometabolic diseases in the studies." "Coke madly tweeted about it and then the host asked the audience..." "To maybe put together a YouTube video to, you know, bring some balance back to those messages that are out there for the public." "I found this video on YouTube, but I'm not sure it's quite what they had in mind." "As the US leg of my experiment neared its conclusion, what really struck me is that despite all the effects sugar is having on us, in many ways we've just adapted to its saturation." "And I'm just noticing how incredible the human body and the human mind is because even though I'm having 40 teaspoons of sugar a day," "I've adjusted now to this new reality." "My body just accepts that this is what I eat, and my brain deals with the moods up and down," "I just get on with life and it's fine, I can function." "But, uh..." "I'm not nearly as efficient as I was, my fuse is a lot shorter, I'm exhausted." "And I think that's how a lot of people live their lives." "People are up and down all day, but it's just their reality, so they accept it and they've never experienced anything different." "And I have and I'm really excited to get back to that point." "If you've always lived this way, you have no idea what life can be like." "It's not part of your frame of reference." "Now, a lot of people will say," ""Well, I eat sugar all the time and, you know," ""I'm perfectly fine."" "Well, what they don't understand is that they eat sugar all the time and they're fuzzy and their mind is cloudy all the time." "Sugar has now become so deeply ingrained into the fabric of our society that some people can't imagine life without it." "What say we took away added sugar, well, then what are people gonna do to get that same feeling in their life that sugar gave them, in terms of their values and preferences?" "But we forget that we didn't always live like this." "Society has changed." "200 years ago there was not a society in the world when they had a festival that was basing what they ate and what they drank on sugar." "Today, it has become synonymous with any celebration." "But, more profoundly, it is one of the simplest ways we communicate love." "I think the reason that sugar has become so ingrained is that it actually evokes love." "Our brains respond to the chemical effect the same way we respond to love." "If we're feeling upset, what do we do?" "We have some sugar, "Oh, I feel better."" "If there's not enough sweetness in our life, not enough love," ""Oh, I'll just have some chocolate."" "With sugar having such complex associations with our hearts, minds and bodies," "I wonder if it is having far greater ramifications for the culture than we've considered." "Rudolf Steiner said that sugar essentially causes materialism." "And that development of the sugar metabolism and the sugar drug culture developed a materialistic culture." "We live in a time of instant gratification, nobody wants to wait for anything." "What's sugar?" "Quick energy, it's straight to the brain." "Eat that pie!" "Eat that pie!" "Eat that pie.'" "Eat that pie!" "Eat that pie.' Eat that pie!" "Eat that pie!" "Eat that pie!" "Eat that pie.'" "Eat that pie!" "Eat that pie.' Eat that pie!" "Hi, darling." "Oh, look at this." "Hello, little dude." "How are you going in there, dudie?" "Massive." "How big's mine, too?" "Look at that." "Oh, my God." "Alright, let's do it." "After 60 days and 2,360 teaspoons of sugar, it was time for the last meal." "I thought it would be fitting to cram all the remaining 40 teaspoons into items that could be found in a child's school lunch box." "Closed!" "Yeah!" "Be gone." "One week later, after having all my blood tests done," "I assembled the team to hear the final verdict on what sugar had done to my body." "The obvious place to start is the liver." "A key marker for determining liver health is a hormone called ALT." "In the first month alone mine jumped from 20 below the safety line to 20 above the safety line." "So it took you from, say, the best 20% of the men to the worst 10%." " In one month." " In one month." "Fatty liver is the first step towards insulin resistance, so once you're on an insulin resistance pathway then you're on a pathway towards type-2 diabetes and then, ultimately, insulin-dependent type-2 diabetes." "Today in Australia, nine people had a limb amputated to that disease." "My triglyceride levels, which is the fat in the blood, went from a healthy 0.08 to 1.5." "So you'd hit the risk point..." "Gee-whiz." "In two months of healthy eating." "Of healthy eating." "High triglycerides can also indicate a switch from healthy cholesterol to the damaging small, dense LDL cholesterol." "Small, dense LDL lines you up for heart disease because they're the ones that are embedding in the arterial walls, forming plaques... and that's the bit you don't want." "You can have all the LDL you like, but don't have those." "In terms of weight, I gained 8.5kg overall and added 7% to my total body fat." "But, more ominously, increased my waist measurement by 10cm." "This is the dangerous visceral fat." "I showed a slight change in the bum expansion test, a variance in the rear flesh wings test and had great success in the highly scientific 'belly slap, make a fat wave' wobble test." "I was quite, as you know, you know, quite alarmed that you were able to do that in such a short amount of time, again, eating heart-approved, healthy foods that everyone's going along thinking, you know," "it's totally fine to be doing." "And we're worried about the future of this obesity epidemic in Australia, whether it's going to lead to an epidemic of liver disease in the long term." "But perhaps the most enlightening of my results was the calorie count." "As I'd discovered, my calorie intake was virtually the same as my pre-experiment diet." "The big difference was the source of the calories." "I'd pretty much done a direct swap of healthy fats for sugar-laden products." "I was looking at the total calories, as well, and very often it would come out as less than what he had eaten previously." "The way that calories have been measured in the past needs to be re-looked at." "This calorie counting and this intense fixation with..." "And it's our fault, as much as..." "I take responsibility because it's a message we've been spewing out for the last 30 or 40 years, but we really have to try and turn things around." "And Damon is living evidence, living proof, it is not the calories, it's the source of the calories." "It's where they're coming from." "I'm surprised how quickly things went downhill for you, I honestly am." "To put on so much weight in just 60 days, without really changing the number of calories you were eating, without, you know, eating rubbish, to have such a big effect..." "10cm on the waist, 8.5 kilos on the body, full-blown fatty liver disease developed, well on your way to cirrhosis, well on your way to insulin resistance... that's a disaster." "Hm." "You know, I obviously, through my research, have convinced myself that sugar is almost assuredly the problem, the fundamental problem." "You get rid of sugar and everything else becomes relatively harmless." "We would like to do the definitive study, but even if we find out next month it gets funded, it's still gonna be five more years before I will have results." "What possible risk to public health is there in people lowering their sugar consumption?" "This is our problem and we should all work together to solve it instead of pointing fingers and not being productive about that." "And I would love to see the food industry come to the table with scientists and healthcare providers and do what's right." "The first week of giving up sugar wasn't a lot of fun." "Frankly, it didn't feel that different from giving up cigarettes." "I had headaches, I was moody and my sleep patterns were terrible." "And I just tossed and turned all night and then woke up very early, and as soon as I was awake I kind of was craving sugar." "I feel like I need a hit." "Um... it's the first real sign... that this is gonna be a bit tricky." "But I knew from previous experience that I wouldn't feel like this forever and that ultimately it would all be worth it." "Because food and sugar has a very strong emotional component, then we have to heal ourselves emotionally and we have to go through what could be a disturbing experience or an uncomfortable or even awkward experience coming off of it." "But once you get through it, which is about two to four weeks, suddenly the desire for sugar disappears altogether." "One month after finishing the experiment, a miracle occurred." "Our daughter was born." "This is her mobile, this is her teething giraffe and this is her lunch." " Hiya." " Are you tired, bubby?" "But then some other remarkable things happened." "After just two months of cutting out sugar... my vitality had returned, my skin was brighter and, thankfully, my moods had evened out." "I've had hundreds and hundreds of people go off sugar just for the reason of clearing up their mind, and typically, the result I get is, "Wow!" ""I had no idea!"" "In terms of my weight, all I did is return to my pre-experiment diet." "I swapped cereal and low-fat yoghurt for bacon, eggs and avocado without toast." "I snacked on nuts and cheese instead of muesli bars, and ate fish or meat with the fat left on and lots of green vegetables for dinners." "I lost 6kg with minimal exercise." "Once you remove that hormone disrupter, fructose, from your diet, your appetite control works again and your weight drops." "Because I replaced sugar with healthy fats," "I felt full again and didn't have to eat as much." "Consequently, I spent the same amount on shopping as I had during the experiment." "Whenever you walk into a supermarket, make an immediate right turn or left turn for the produce aisle and avoid everything in the middle." "Everything in the middle is a huge amount of calories with very little nutrients." "And what we wanna do is reverse that." "But the biggest surprise was that all of my blood tests had returned to normal, so no more heart disease risks and no more fatty liver." "I think the most important message is that this is not you get a fatty liver and that's it, it will stay fatty, it actually can be reversed very easily by taking away the fructose from your diet," "taking away all those drinks." "I mean, water is a good drink." "Yeah." "In truth, it did take a while for my palate to readjust to my lady's unsweetened cooking." "Things tasted bland for the first few weeks, but then I rediscovered the full flavours of fresh produce." "Mmm." "For just five days, I want you to discontinue, or take out of your diet, for five days, these foods that I'm gonna show you, and I promise you that you will feel 100% better." "Will you please try this for me, just as an experiment?" "'Cause I'm here trying to help you help yourself a little bit." "In the USA, it was recently recommended for men to have no more than nine teaspoons of sugar a day and women no more than six." "Australia currently doesn't have an equivalent recommendation." "I love chocolate." "I eat a little piece of chocolate every day." "But I'm careful and I understand the adverse effects if I have too much of it." "But for me it's simpler to cut out sugar altogether." "And that means avoiding artificial sweeteners, too, that keep the cravings alive." "If you continue to reinforce it has to be sweet in order for it to be good, then you're never really learning how to do food... good food." "I want my daughter to grow up healthy and happy... and not waste any of her precious time counting calories or obsessing over weight." "By educating our children, perhaps they can avoid the mistakes that our generation has made." "Do whatever you can to turn fruit and vegetable into the highlight of your meal." "Train your kids to love them." "That's what every parent's got to figure out." "How do you get in all those great nutrients?" "How do you get those superfoods into your child and make it taste good at the same time without spiking their blood sugar so that they can sit down and study and learn and allow for the creation of genius." "That's why we're having the sugar experiment." "We had to learn that this is not the right way to go in order to help inspire us to get to the next level." "I certainly don't think that sugar is solely to blame for all own current health problems, but given its prevalence in our food supply, lowering our consumption is a great place to start." "Sugar's not evil, but life is so much better... when you get rid of it." "This experiment has proven to me that refined sugar and excess fructose are causing serious damage to the health and wellbeing of millions of people." "And as the debate heats up and the food industry fight tooth and nail to shut the message down, we'll be bombarded with conflicting nutritional advice." "But for me, quite simply, the proof is in the pudding." "About 10 teaspoons of it." "♪ Hey, everybody" "♪ Let me introduce myself" "♪ I spread my love on every item on your supermarket shelf" "♪ I taste so good, make you feel so high" "♪ That I bring you back for more" "♪ Plus I place my goodies at your kiddies' eye level" "♪ When you're just about to walk out the store" "♪ Now, people will tell you that I rot your teeth" "♪ And make you fat and give your body abuse" "♪ But forget about that, just take off your clothes" "♪ And have a spa made of chocolate mousse" "♪ Sing it, ladies" "♪ Oh, Mr Sugar, so sexy alright" "♪ We can taste you in our food in nearly every bite" "♪ It feels so good Can we have a little more?" "♪ Of course you can, ladies I got white, brown, raw sugar" "♪ Sugar" "♪ Sugar" "♪ I'm not your friend I come in gum" "♪ Just eat me when you're on the run" "♪ Sugar Sugar" "♪ Sugar" "♪ Treat to eat I taste so sweet" "♪ I get you when you leave the teat" "♪ And when you wake up in the morning And you're feeling kind of peckish" "♪ This often where you find me the most" "♪ 'Cause I'm lurking in your cereal" "♪ I'm lurking in your yoghurt" "♪ And sometimes I'm even found in your toast" "♪ But here's a little secret I can share with you" "♪ A secret you should put to use" "♪ There's about six cheeky teaspoons of me" "♪ Hiding in a glass of juice" "♪ Hey" "♪ Some people think that Mr Sugar hangs out" "♪ Only with the bright-coloured snacks" "♪ But I've been spreading my crystals all over your food" "♪ And the company's been hiding the facts" "♪ I'm in cola, granola and pasta sauce" "♪ Mushy peas, mac and cheese And that radish from a horse" "♪ Canned fruit and soup, even soup in a satchel" "♪ And Mr Sugar loves the term 'all natural'" "♪ White bread, corn chips, muffin mix, gravy" "♪ Mayonnaise, satay, food for the baby" "♪ Baked beans for the teens and an energy drink" "♪ And I'm clearly gonna be in any food that's pink" "♪ I'm confessing I'm in dressing and a hamburger bun" "♪ Where that cheeky corn syrup's" "♪ Trying to steal all my fun Muesli bars, even some cigars" "♪ And a whole range of marmalade and honey, jam jars" "♪ Oh, Mr Sugar, so ubiquitous" "♪ Our addiction to you is quite ridiculous" "♪ We feel so sick when you're not around" "♪ That's why a spoonful of me helps the medicine go down" "♪ Sugar Sugar" "♪ Sugar" "♪ Sugar" "♪ Sugar ♪ Put me in your coffee" "♪ Sugar ♪ I'm the only thing in toffee" "♪ Sugar ♪ Pick you up when you're down" "♪ Sugar ♪ You should try me in brown" "♪ Sugar ♪ You couldn't quit me for quids" "♪ Sugar ♪ I'm coming for your kids. ♪"