"T-minus 15 seconds, guidance is internal." "12... 11... 10... 9..." "Ignition sequence starts..." "Damn it, turn that vacuum off!" "Six, five,..." "Hattie!" "four... three..." "Two... one... zero." "All engines running." "Liftoff." "We have a liftoff." "32 minutes past the hour." "Liftoff on Apollo 11." "Boy." "Oh boy, it looks good." "You know what Why don't you swing down to Irvine" "We have a lot more groves down there." "Can we go to Tijuana" "I'm tired at looking at oranges." "There's more to look at than the ground." "Imagine what it's like for the astronauts." "They're probably scared." "Why Maybe they won't make it." "All their problems will be over." "You know how to fly this thing" "What are you doing 66 See that spot along 66" "Probably Claremont." "Good spot for smoldering wreckage." "It's not funny." "Turn it back on this minute!" "You wanted to go up in the plane, we went up in the plane." "My God, we're gonna die!" "Well, I thought I'd talk to you privately first, because your next call is going to be from Pete Campbell." "Have him call me." "I'd love to hear his version of it." "Well, Pete says that Sunkist called him distraught." "Severely distraught because apparently you cut the engines and scared them half to death." "And also expressed a real feeling of wanting to die." "You used to fly." "Didn't you ever feel that" "Over Dresden I wanted to live." "And the clients want to live, too, Ted!" "I thought this was private." "He's leaving." "Look, Jim, I don't want to die." "I just don't wanna do this anymore." "Do what" "Advertising." "I wanna do something else." "Somewhere else." "I don't think that's possible." "Sure, it is." "You're gonna buy me out." "Ted, you don't know what you're saying." "I've made up my mind." "Goodbye." "Mr. Avery's here." "Send him in." "Just wanted to say Commander cigarettes is dead." "Leo Burnett says they're rolling it up with the rest of Philip Morris." "Oh, well, that's too bad." "But I suppose now people will know we're in the tobacco business again." "And that's good." "Oh, sure." "There's a cork-tipped Newport in the works." "Shall I invite them to" ""Don Draper Dinner Theater"" "Maybe a matinee 10 years I've built a tobacco resume and one meeting turned me into a joke." "I'm gonna crawl outta this place with nothing left to show." "We don't owe you anything." "You're a hired hand!" "Now get back to work." "Bobby!" "Sally!" "Get down here!" "You're being rude!" "But I know I put it in the car." "Neil, that's enough." ""The case of the missing telescope."" "Neil can bunk with Bobby, and there's a daybed in the sewing room for Sean." "Sean, Neil." "This is Bobby and Sally." "Where's your little brother" "My goodness, Sally." "You look like your mother freshman year." "Carolyn, you're the one with the fully grown men." "You have such a lovely home." "Where are we supposed to put these" "I'll show you." "Don't let the lady carry a bag." "Oh, it's fine." "I'm strong." "Let me get it." "Follow me, Rick." "Bobby, show Neil your telescope." "It'll give you an excuse to take it out of the box." "You can't see anything during the daytime." "That's not true." "Come on." "Of course, now that my partnership is on the table," "Jennifer has stopped talking about divorce." "She's postponing the conversation." "Yeah, till after I get that money." "Don, can you be impartial" "What do I hold out for" "Don't negotiate, just accept the deal." "Should we take it from the top" ""Welcome, welcome." "Indiana's beautiful this time of year."" "I tell a joke, everyone laughs." "Then Harry gets up and doesn't squander the good will I've just generated." "I have a joke, too." "No, you don't." ""Local buy, national buy, outdoor."" "IBM 360 I tell them about the IBM 360, but..." "I don't show them a picture, because we only show pictures of ads." "Peggy." "We were scared until we knew the genuine superiority of Burger Chef." "More general flattery, research, research." ""Without further ado, Donald Draper." Don" "Is that what you're going to say" "Don't worry about what she's going to say." "I was going to say that..." ""every great ad is a story, and here to tell you that story is our creative director and partner, Donald Draper."" "Don" ""I don't know about your dinner table, but I know about mine." "When I get home--"" "That's fine." "Now we just have to pray everything goes smoothly on the moon." "Hello" "Oh, I'm sorry." "Where's Kazmir" "He had to run downtown." "Well, it looks like you're doing a good job." "Once you get the grid up, you just try not to break the tiles." "I'm Peggy, by the way." "I'm Nick." "You've got a lot of books." "It's so hot in here." "Would you like some iced tea" "Kaz should give you a discount, your son was a big help." "My son" "Oh, Julio No, he's my neighbor." "I own the building." "By yourself" "I was very clear I am not paying before it's finished." "That's my number." "In case you have any odd jobs too small for Kaz." "Well, thank you." "Good night." "Good night." "Good night, kid." "Can I have a Popsicle I only had one today." "Sure." "So then Rutgers promised him a generous athletic scholarship." "It was nice he had choices, but I don't see any passion." "I don't remember dreaming of anything but Paris at his age." "Paris and Ty Power." "How did I marry Rick He has no eyelashes." "So..." "I have to ask." "Do you ever see Don" "Only when absolutely necessary." "I'm starting to think of him as an old, bad boyfriend." "Someone a teenage anthropologist would marry." "Is there any oatmeal" "Good morning, mister." "Good morning, Mrs. Francis." "Betty." "Go get decent." "Hey." "Sorry." "I'm sorry, I'm late." "What can I get you" "She gets to eat in a bathing suit" "'Cause I swim in these shorts." "I can't eat anything because I'm a lifeguard and I can't wait an hour." "Go." "Bye, everyone." "She is so beautiful." "Particularly today." "She's never worn lipstick to the pool before." "Because before they reach the surface of the moon, they're gonna throw down an anchor." "And what if that sinks right into it" "What if it's quicksand" "Am I late for something" "No." "May I speak with you" "What's going on" "You got this letter this morning and it's very upsetting news." "Are they firing you" "I don't know." "What does that mean, "breach of contract"" "This is from the agency's attorney." "Why didn't they call me" "Look at you." "You're so confused." "You never even met with Commander cigarettes." "I would have known." "It doesn't matter." "I want you to listen to me." "I know you're feeling vulnerable, but I am your strength." "Tell me what I can do." "You can get my attorney on the phone." "And we can't do this." "You're right." "Not right now." "You think you're gonna throw me out of my own company" "Madeline, I've got it." "Todd, could you excuse us" "Don has a habit of walking into meetings unannounced." "Should I reschedule" "Get out!" "It was cut and dry." "You broke the stipulations of the addendum to your contract." "You set that meeting to force me out of the agency." "What was I supposed to do" "You know, Ted and I, whenever we would hear that your agency was involved, we'd always be so intimidated." "What's that man up to" "Such a cloud of mystery." "Now that I've been backstage" "I'm deeply unimpressed, Don." "You're just a bully and a drunk." "A football player in a suit." "The most eloquent I've ever heard you was when you were blubbering like a little girl about your impoverished childhood." "What You wanna take a swing at me" "It would save us all a lot of trouble." "Is he in" "He hasn't read it, I just got it." "Get out here!" "What's going on" "I just got a breach letter with your name on the bottom." "What" "Joan!" "Get out here." "Joan!" "Could you get Cooper out here" "What's going on" "Find Pete." "No one knows about this" "I saw it." "Then why did you say, "What's going on"" "I want you to calm down." "I just called Jim, we're going to get to the bottom of this." "Is there a meeting" "Have you seen this" "Is this a partners' meeting" "You're not a partner yet." "This is outrageous." "You know we're going to be at Burger Chef on Monday." "I vote against this." "Right now." "It's not subject to a vote." "The contract was very clear." "You wanna play parliamentary procedure Let's play." "Everyone who wants to get rid of me, raise your hand." "Fine." "I have Ted's proxy." "You had no right to put my name on that." "Anyone else" "All opposed" "Motion denied." "That is a very sensitive piece of horseflesh." "He shouldn't be rattled." "He's a pain in the ass." "You knew about this" "No." "But I'm tired of him costing me money." "We all set those stipulations, and he signed them." "You shouldn't have done that." "Can I watch TV" "I'm sorry, you can't." "I'm working." "Wait, get in here." "This is a suit and it has a skirt and it has grey in it, which is what men wear." "And this is a dress and it's pretty, but I might be sweating and not just because it's July." "Forget it." "I gotta watch Sunday." "That's when they're supposed to land." "I'm sorry, but I'm going to be in Indianapolis." "Why" "Because we're presenting to Burger Chef Monday morning." "I know the astronauts may not make it, and then what are we gonna say" "I'm sorry." "They're going to be fine." "It's not fair!" "You know what I'll give you the key and you can come down and watch yourself." "Just don't use the stove again." "I don't wanna go to Newark." "Nobody does." "My uncle has a house and he got my mom a job." "I don't wanna leave!" "You're moving" "That's okay." "Maybe you'll have a yard." "You want your mom to have a job, don't you" "She don't care about me." "Yes, she does." "That's why she's moving." "I'll visit you all the time." "No, you won't." "You can watch TV while I pack." "Okay." "Hello" "What are you up to" "I'm going to the movies with Jill." "I think we're gonna see "The Wild Bunch."" "I wanna see that." "You want me to wait" "When are you going to Indiana" "I don't even know if I'm going." "What happened" "They're going to fire me." "I'm sorry." "I thought if I kept my head down and... did my job" "I guess that's not what they want." "What do they want" "They want me to move on." "Well, maybe you should." "Aren't you tired of fighting" "Yes." "I guess I could see it as an opportunity." "I could finally move out there." "Megan" "I'm here." "Is that what you want me to do" "Don..." "I'll always take care of you." "I'll be fine." "Well, until you are." "Whatever you need." "I owe you that." "You don't owe me anything." "Goodbye, Don." "What are we gonna do about Cutler" "Sit, take off your shoes." "I don't feel like it." "Whoever is in control is in charge." "We're in control!" "We've got the votes-- except for Benedict Joan." "Don cost her a million dollars when we didn't go public." "So you want him out, too" "· Do you understand Don Draper can work anywhere" "No man has ever come back from leave." "Even Napoleon." "He staged a coup, but he ended up back on that island." "So why didn't you vote him out" "Because I'm a leader and a leader is loyal to his team." "Don doesn't understand that." "But I do." "And you have talent and skill and experience." "But you're not a leader." "And Cutler is" "He has a vision, but he's not on my team." "So, "let's have another cup of coffee and let's have another piece of pie"" "Ladies and gentlemen, we'd like to ask you now to extinguish your cigarettes as we prepare for takeoff." "I'd like to say that we'll be sharing the sky today with one other notable aircraft, and I'd like to wish fellow pilots Neil Armstrong," "Buzz Aldrin and Mike Collins godspeed and a safe return." "Why did you have to do that" "Now I feel like we're in danger." "If they don't make it, we're going to have to postpone this thing for a year." "You're going to go in there and you're going to win this." "And if Cutler doesn't like it, I'm sorry, but the Don Draper show is back from its unscheduled interruption." "I appreciate that, but I'm not rattled." "Well, you're sighing a lot." "What do you say you come out to California" "It's possible if all goes well that I could be spending part of my time in New York." "And Ted's going to run that place into the ground." "He's off the deep end." "Lane Pryce." "There's no reason to go to L.A." "Is Megan moving back" "Marriage is a racket." "It's happening!" "Come on, come on." "Let's go, let's go!" "Come on." "Indiana's dry on Sunday," "I had to buy these off the night clerk." "Getting back up to that first step..." "He came out." "...not even collapsed too far, but it's adequate..." "Two beers" "Roger." "We copy." "It takes a pretty good little jump." "So there's a foot on the moon." "Stepping down on the moon." "If he's testing that first step, he must be stepping down on the moon at this point." "Buzz, this is Houston." "F2 1/160 F2-1/160 second for shadow photography on the sequence camera." "Okay." "I'm at the foot of the ladder." "The LEM footpads are only depressed in the surface about one or two inches, although the surface appears to be very, very fine grained as you get close to it." "It's almost like a powder... down there." "It's very fine." "Boy, look at those pictures." "It's a little shadowy, but" "Hot damn." "Armstrong is on the moon." "Neil Armstrong." "38-year-old American, standing on the surface of the moon." "1969720 On this July 20th, 1969." "That's one small step for man, one giant leap for mankind." "Bravo." "I think that was Neil's quote, I didn't understand." "Well, "one small step for man,"" "but I didn't get the second phrase." "Roger." "We got you boresighted but back and to one side." "It's just incredible." "I'll tell you what's incredible." "250 It cost 25 billion dollars." "Be quiet, Sean." "'Cause there's no problems back on Earth" "I can't hear it." "It's probably Nixon calling for Henry." "Sally." "Okay." "...underneath it says, "Here Man from the Planet Earth..."" "Francis residence." "Hello, sweetheart." "Hi, Daddy." "Isn't this something" "I guess." "So you're unimpressed" "It's such a waste of money." "You don't really think that, do you" "We'll be going there all the time while people go hungry down here." "Don't be so cynical." "You want your little brothers to talk that way" "No." "Are they up" "I'll go get them." "Neil, this is Houston." "After you've got the core tubes..." "Just leave it alone." "Hello" "Yes, this is he." "Oh, shit." "What is it" "Hello" "I'm so sorry." "Well, this is unfortunate." "Yes." "Roger, my condolences." "He was a giant." "Thank you." "He was a wonderful man." "I'll have the obituary ready in an hour, and I suppose we can divide up the clients and start calling them." "It's 1:00 in the morning." "The agency and the world are closed tomorrow." "Do we have to do this now" "Well, as tragic as this is," "I for one am happy that we have a chance to have a conversation with the clients about the future of this company." "And to give Don Draper a send-off along with Bert." "Excuse me" "I hate to remind you that with Harry's partnership and without Bert," "Don's dismissal is a foregone conclusion." "Cooper's been dead an hour and you're prying his hand open" "Roger, I know what this company should look like." "Computer services." "Media buys pinpointed with surgical accuracy." "We can offer the services beyond our clients." "It's the agency of the future." "Is this what would happen if I died" "Are you the only one out here" "Yes." "Is that okay" "Yeah, I don't want them giving me shit for smoking." "Smoking causes cancer." "How does it look Can you see it" "The moon Nah, it's already set." "Then why aren't you watching TV" "I don't wanna listen to them or the reporters." "Besides, there's other things to look at." "Like what" "Polaris." "It's a star." "Take a look." "I can't see anything." "Do you see your eyelashes" "Yes." "Okay." "Tilt your head back and open your eyes really wide." "Okay." "I think I see it." "Isn't that better than TV" "It is." "What do I do now" "Neil, honey Where are you" "I'm outside." "Get in here!" "It's bedtime!" "Neil, this is Houston." "Did you get the Hasselblad..." "Hello" "Figured you'd still be up." "Roger How'd you find me" "Your itinerary was on Caroline's desk." "I'm at the office." "Bert passed away." "Couple of hours ago." "He was in his living room on the couch." "Roger, I'm so sorry." "I know what he meant to you." "Well, now I'm gonna lose you, too." "We don't have the votes anymore." "It's the first thing Cutler said." "Well, he's consistent." "Poor Bert." "I should've realized it was the end." "Every time an old man starts talking about Napoleon, you know they're gonna die." "Is his sister still alive" "He was hard on me." "But maybe he was right." "The last thing I said to him were the lines to some old song." "Come on, Roger, you know he was very proud of you." "Give 'em hell tomorrow." "Okay." "Okay." "The hatch is closed and latched..." "May I speak with you" "Of course." "Is something wrong" "May I come in" "There's been a change of plans." "You're gonna give the presentation tomorrow." "Did Harry tell you about my dream" "What No." "We have a couple hours." "You can practice it with me and still be fresh." "Are you serious" "You're gonna be great." "No." "Stop messing around." "It's not funny." "You must have heard that they're trying to get me out." "If I win this business, and then I go, you'll be left with nothing." "They're trying to get you out" "I thought everything was finally back to normal." "Me, too, but... sometimes actions have consequences and one of them is I can't present tomorrow." "You win this business and it will be yours." "No, Don." "It's tomorrow." "I'm unprepared." "You've been listening to me for weeks." "Well, I can't just say what you've been saying." "I'm a woman." "I'm the "voice of moms," remember" "Maybe that's better." "Maybe that's the way it always should have been." "Well, Pete won't stand for it." "Pete's pregnant." "He has to do what we say." "No." "Cancel it." "What about the moon landing" "It was a success." "No, Don." "I have to talk to people who just touched the face of God about hamburgers!" "I wouldn't do this if I didn't know you could." "You've never even seen me present." "I've overheard things." "We have no liquor." "Good morning." "Did you see we landed on the moon" "Is that right" "Neil Armstrong, what are you going to do with the rest of your life" "Screw every girl in Florida, I guess." "So you called me at sunrise to discuss the meaning of life" "No." "I just want to know if Buick had left you yet." "Why would they do that" "Because we've built a relationship with GM and they know we can handle a bigger car." "And our Chevy account man just moved there." "Uncle." "So, you made the overture." "What did you have in mind" "Well... we'd want the whole Chevy team." "You, Jim Cutler, Don Draper, and Ted Chaough." "We both know you're in the acquisitions business." "I think... you should buy the whole company." "Because I have a vision." "All our accounts, our cutting-edge computer, and the employees that I know to be worthy as an independent subsidiary of McCann." "You just lost Burger Chef, we may win it." "Then you'd still have it." "And I'd have my company" "·CGC without Jim Cutler and all that baggage from CGC." "That's an interesting idea." "But this is still all about Buick." "You have to bury the hatchet with Ted Chaough." "Why" "Because GM thinks he and Don Draper are one person." "I don't know if I can do that." "Well, then, I don't know if I can help you." "I'm gonna be bold and say that no one in this room knows more about the Burger Chef customer than Peggy Olson." "920 She's visited 20 restaurants in nine states, interviewed hundreds and is obviously uniquely qualified to craft this modern campaign." "Every great ad tells a story." "Here to tell that story is Peggy Olson." "Thank you, Don." "That's a lot to live up to." "Because I certainly can't tell a better story than the one we saw last night." "I don't know what was more miraculous-- the technological achievement that put our species in a new perspective or the fact that all of us were doing the same thing at the same time." "Sitting in this room, we can still feel the pleasure of that connection." "Because, I realize now, we were starved for it." "We really were." "And, yes, we'll feel it again when they all return safely." "And, yes, the world will never be the same in some ways." "But tonight, I'm going to go back to New York, and I'll go back to my apartment and find a 10-year-old boy parked in front of my TV, eating dinner." "Now, I don't need to charge you for a research report that tells you that most television sets are not more than six feet away from the dinner table." "And that dinner table is your battlefield and your prize." "This is the home your customers really live in." "This is your dinner table." "Dad likes Sinatra, son likes The Rolling Stones." "The TV's always on, Vietnam playing in the background." "The news wins every night." "And you're starving." "And not just for dinner." "What if there was another table, where everybody gets what they want when they want it" "It's bright and clean, and there's no laundry, no telephone, and no TV." "And we can have the connection that we're hungry for." "There may be chaos at home, but there's family supper at Burger Chef." "That's beautiful." "That's nice to hear because that's the name of the spot." "We open on a bird's-eye view of a typical kitchen table." "Welcome home." "How'd you get in here" "Money." "But he wouldn't open the door." "I need to talk to ya." "Cooper still dead" "His situation hasn't changed, but ours has." "Can I get a drink" "How'd it go" "Great." "That why you're here" "We got an offer from McCann Erickson to buy the agency." "Hear me out." "We'd be a subsidiary, separately operated." "We keep our name, our offices, you keep your job-- your real job-- and I'll be the president." "Of McCann" "No, of Sterling Cooper." "They know we're primed for a big car, and they don't want to compete with us." "Did you forget we started this agency to get away from them" "Yeah, I know that." "But a lot's happened in between." "Most of it good, but some of it very bad." "Without Cooper, Cutler's gonna lock you out by the end of the week." "I don't want to work for McCann." "You're gonna work for me." "Don't fool yourself." "You know they're not gonna leave us alone." "They did with Marschalk." "And they're buying 51%." "You're gonna make a fortune." "Fine, you have my vote." "What's that gonna do" "You can't even save my job, how are you gonna sell the company" "I'm working on it." "You're of essence to the deal." "But so is Ted Chaough." "Ted Chaough What are you doing" "They want the guys who won Chevy." "Roger, I just wanna do my work." "I don't wanna deal with business anymore." "And what about everyone else We all send out resumes" "Cutler's not gonna stop until the firm is just Harry and the computer." "That means everybody goes." "And you know it." "Ted, welcome back." "Well, I'm sorry it's under these circumstances." "I've instructed Don to gather everyone at noon." "Did you want to discuss the remarks" "I thought we would begin with a poem of memorial for Bert." ""O Captain, My Captain"" "Then we have a lot of pressing business here with finalizing Don's departure and -- and I have an announcement of my own." "We don't need to deal with that today." "I haven't heard anything." "About what" "Burger Chef." "Good morning." "I'm glad that you're here." "Would you please all have a seat" "There's coffee." "I have some rather urgent business." "I insist." "I'm coming to all of you with an incredible opportunity." "McCann Erickson wants to buy a 51% stake in SCP." "We'll be independently operated, and all they ask are five-year contracts from everyone." "Including Don" "Especially Don." "And you'll be our king." "Well, I did put it together." "The details have to be worked out, but we'll keep our office, our name, and our clients." "Why would they do that" "Because we finally turned this place into a legitimate threat and they'd like to neutralize it with cold, hard cash." "How much" "When did you do this" "Since you asked, I'll use you as an example." "6500 Let's say they value the agency at $65 million and they buy 51% of it." "That means your 5% share's worth a little over $1.5 million." "25% of that upon signing." "Oh, my goodness." "I've got 10%!" "Keep counting those chickens." "I hope you all realize this is a pathetic ploy and a delusion." "It is until everybody votes on it." "Sorry, just heard about the partners' meeting." "Perfect timing." "He hasn't signed." "He missed the boat." "What's going on" "None of your beeswax." "I'll take the deal." "Goodbye, Harry." "Don't worry about it." "Well, I won't do it." "That's fine because you're not of essence." "And you are" "Yes, all they care about is me, Don, and Ted." "Don, you're gonna sign a contract to work at McCann for five years" "Well, I've given this a lot of thought." "I'm sure you did." "And I agree with Roger that we should do everything we can to keep Jim from breaking up the agency." "You mean, save your hide." "Look, I don't want to stand in the way of everyone making all this money, but I am done with advertising." "20%600 Your 20% share will be worth at least $6 million." "I'm going to have plenty of money from selling my partnership as it stands." "Can't you do it without me" "You don't think I tried that" "If I sign a contract for five years, that'll be the rest of my life." "You've got to be kidding me." "You're not just pathetic, you're selfish." "Well, I'm sorry, Roger." "You may have the votes, but you don't have a deal." "Now can we dispense with this nonsense, go outside and say a fond farewell" "Ted." "What if I told you that you could just write copy and fight clients and not worry about partnership votes or stock prices" "You could just go back to creative." "I have that right now, and I'm miserable." "No, You don't." "I really lost this last year and I realized I would do anything to get back in." "And I did anything." "I wrote tags, I wrote coupons." "Things I haven't done since I first got my start." "I know you." "I know the man who I walked into Chevy with." "You don't have to work for us, but you have to work." "You don't wanna see what happens when it's really gone." "You remember the last time he talked you into something" "I don't know." "So, I'd move back to the city" "Ted's in." "Let's have a vote." "Hold on." "Let's have a vote." "Everyone in favor." "Really" "It's a lot of money." "I just got off the phone with Burger Chef." "They couldn't find anyone." "We got it." "Well, they heard what I heard." "Where are you going" "Back to work." "Excuse me, everyone." "If I could have your attention." "Mr. Sterling would like to make an announcement." "Thank you, everyone." "It's difficult that at this moment of national pride, we have to deal with some sad, personal news." "On Sunday night, we lost our fonder..." "Don, my boy." "Bert" "The stars in the sky" "The moon on high" "They're great for you and me" "Because they're free" "The moon belongs to everyone" "The best things in life are free" "The stars belong to everyone" "They gleam there for you and me" "The flowers in spring" "The robins that sing" "The sunbeams that shine" "They're yours, they're mine" "And love can come to everyone" "The best things in life are free" "The moon belongs to everyone" "The best things in life are free." "Hard to say goodbye"