"TONIGHT ON THE PROFIT..." "I GO" "INSIDE ECO-ME, AN ALL-NATURAL" "CLEANING-PRODUCTS COMPANY RUN" "BY" "TWO LIFELONG FRIENDS." "THIS BUSINESS IS RUNNING ON" "FUMES, AND IT CAN CLOSE ITS" "DOORS ANY DAY." "WITHOUT ME, THIS BUSINESS" "DOESN'T MAKE IT." "MY GOAL IS TO TURN ECO-ME" "INTO A" "$10 MILLION COMPANY, AND IN" "THAT" "PROCESS, I HAVE TO TEACH THESE" "TWO THAT BUSINESS ISN'T" "PERSONAL." "YOU CAN'T FIRE ANY OF MY" "EMPLOYEES." "IT'S A BUSINESS, ROBIN." "IF THEY DON'T LISTEN..." "I'M SAYING "NO."" "MY NAME IS MARCUS LEMONIS, AND" "THIS COMPANY WILL CLOSE ITS" "DOORS." "I FIX FAILING BUSINESSES." "I'M WILLING TO WRITE A" ""HALF A MILLION DOLLAR" CHECK." "I MAKE TOUGH DECISIONS." "I'M NOT WILLING TO DO THE DEAL" "IF YOU'RE IN CHARGE OF SALES." "BACK THEM UP WITH MY OWN CASH." "IT'S NOT ALWAYS PRETTY." "I'LL TAKE THE SHOWER." "JEN, YOU TAKE THE TOILET." "I DON'T DO THE TOILET IN MY" "OWN HOUSE." "REALLY?" "BUT THIS IS BUSINESS." "I DO IT TO SAVE JOBS, AND I DO" "IT TO MAKE MONEY." "THE PROFIT." "[upbeat music]" "?" "ECO-ME IS AN ALL-NATURAL" "CLEANING PRODUCT STARTED BY" "ROBIN KAY LEVINE IN 2006." "WITH THE PARTNERSHIP OF HER" "CHILDHOOD FRIEND JEN MIHAJLOV," "A 12% OWNER, THEY BUILT ECO-ME" "UP FROM A SMALL," "DO-IT-YOURSELF" "CLEANING KIT TO A 17-PIECE" "CLEANING LINE, INCLUDING" "DOG-GROOMING PRODUCTS." "THIS PRODUCT IS SOLD" "NATIONWIDE" "AT STORES LIKE WHOLE FOODS AND" "TARGET, AND LAST YEAR THEY DID" "A HALF A MILLION DOLLARS IN" "SALES, WITH ONLY SIX" "EMPLOYEES." "I PERSONALLY USE THIS" "PRODUCT IN MY OWN HOME AND" "FIND" "THAT IT WORKS EXTREMELY WELL." "TO STAY IN BUSINESS, ROBIN HAS" "LEVERAGED FRIENDS AND FAMILY" "TO" "FIND EVERY PENNY SHE CAN, AND" "THEY'RE NEARLY A HALF A" "MILLION" "DOLLARS IN DEBT." "I'M REALLY FREAKING OUT" "RIGHT" "NOW." "HOUSEHOLD CLEANING IS A" "MULTIBILLION-DOLLAR INDUSTRY," "AND ENVIRONMENTALLY CONSCIOUS" "PRODUCTS ARE BECOMING MORE" "POPULAR WITH CUSTOMERS EVERY" "DAY." "ECO-ME HAS A GREAT" "ENVIRONMENTAL" "PRODUCT." "AND IF THEY DON'T TURN AROUND" "THEIR FINANCES, THEY'RE GONNA" "HAVE TO CLOSE THEIR DOORS, AND" "ALL THEIR WORKERS WILL BE OUT" "OF" "JOBS." "WITH THE RIGHT CHANGES, I CAN" "MAKE ECO-ME PROFITABLE AND" "TURN" "THIS INTO A" "MULTIMILLION-DOLLAR" "BUSINESS IN NO TIME." "I SEE THE POTENTIAL TO MAKE A" "LOT OF MONEY." "ECO-ME HAS A SMALL, 2,000-SQUARE-FOOT WAREHOUSE," "AND" "THERE ISN'T ANY SIGNIFICANT" "MACHINERY TO BE SEEN ANYWHERE." "WHAT I SEE IS A LOT OF WORK" "BEING DONE MANUALLY." "I ALREADY SEE BIG PROBLEMS." "HI." "HOW ARE YOU?" "WHERE DO I FIND ROBIN AND JEN?" "RIGHT THROUGH THIS DOOR." "HOW ARE YOU?" "ARE YOU ROBIN?" "I'M ROBIN." "ROBIN, I'M MARCUS." "VERY NICE TO MEET YOU." "NICE TO MEET YOU TOO." "YOU GUYS HAVE THIS PLACE" "BRANDED" "WELL." "THANKS." "OH, THIS IS JEN." "OH, HEY, JEN." "HI." "MARCUS." "NICE TO MEET YOU." "SO, IS THIS PRETTY MUCH..." "WELL, THIS IS THE FRONT" "OFFICE." "OKAY." "THIS IS MY OFFICE, AND WHEN" "JEN COMES INTO TOWN--'CAUSE" "SHE'S BASED OUT OF THE EAST" "COAST" "MILES AWAY FROM WHERE OUR" "OH, WOW." "AND SHE WORKS IN HERE ALSO." "I CAN'T IMAGINE HAVING A" "CO-WORKER, AN EMPLOYEE 3,000" "BUSINESS IS." "LOOK, I UNDERSTAND PHONE AND" "EMAIL, BUT NOTHING REPLACES" "HUMAN INTERACTION." "WHAT I WANT TO KNOW ABOUT IS," "WHY DID YOU START THE COMPANY?" "SO, IN 2005, MY SISTER WAS" "DIAGNOSED WITH BREAST CANCER." "WE WERE LIKE, "HOW DID SHE" "EVEN" "GET CANCER IN THE FIRST" "PLACE?"" "I WENT BACK TO BE WITH MY" "FAMILY" "AND HELP MY SISTER THROUGH HER" "TREATMENTS, AND THERE WAS ONE" "DAY WHERE I SAID, "MOM, I'M" "NOT" "GONNA GO WITH YOU GUYS TO THE" "DOCTORS." "I NEED A BREAK."" "AND SHE SAID, "YOU KNOW WHAT?" "YOUR SISTER DOESN'T GET A" "BREAK."" "AND I WAS LIKE, "WOW."" "TALK ABOUT, LIKE, A WATERWORKS" "MOMENT." "AND SHE SAID, "WHY DON'T YOU" "JUST CLEAN HER APARTMENT?" "MAKE IT REALLY NICE." "WHEN SHE COMES HOME, IT CAN BE" "NICE FOR HER."" "AND I WAS JUST OPENING UP THAT" "CABINET UNDER THE SINK, AND" "I'M" "JUST STARING AT ALL THE" "CHEMICAL" "STUFF AND THE SMELL OF IT, AND" "I SAID, "OH, MY GOD!" "I CAN'T CLEAN WITH THIS STUFF." "I DON'T WANT HER TO CONTINUE" "TO" "GET SICKER."" "AND I WENT, AND I GOT VINEGAR," "BAKING SODA, OLIVE OIL." "I GOOGLED, LIKE, HOW TO MAKE" "YOUR OWN STUFF, WHAT TO DO," "AND" "THAT JUST REALLY STARTED A" "SNOWBALL, AND I TOTALLY PULLED" "JEN IN" ""I'VE NEVER DONE SALES AND" "MARKETING, BUT THAT'S YOUR" "BACKGROUND." "YOU HAVE TO COME WITH ME."" "SO YOU OVERSEE SALES?" "YES." "SO I WENT." "SHE WENT." "AND THAT WAS IT." "I WAS HOOKED." "SHE WAS HOOKED." "ROBIN, SO THIS ISN'T REALLY" "JUST ABOUT THE PRODUCTS ON THE" "SHELF FOR YOU, IS IT?" "NO." "NO." "NO." "ECO-ME IS PART MY IDENTITY." "IT IS PART OF WHO I AM, AND WE" "WORK THESE DAYS TO OBVIOUSLY" "MAKE MONEY TO PUT IN OUR" "POCKET" "AND FEED OUR FAMILIES, BUT TO" "DO" "SOMETHING THAT MEANS MORE," "IT'S PRETTY AWESOME TO BE A" "PART" "OF THAT." "YOU GUYS HAVE A LOT OF YOUR" "OWN MONEY IN THE BUSINESS?" "YEAH." "HOW MUCH DEBT IN TOTAL" "EXISTS?" "IF YOU WERE JUST ROUGH-BALLING" "IT?" "WELL, CLOSE TO $500,000." "WOW." "LAST YEAR WAS THE YEAR I" "WAS" "SUPPOSED TO GET PAID, AND IT" "DIDN'T HAPPEN, AND IT'S" "INCREDIBLY HARD FOR ME," "FEELING" "THE RESPONSIBILITY, TO PULL" "ANY" "MONEY FROM THE COMPANY WHEN" "I KNOW THAT I HAVEN'T PAID" "PEOPLE THAT ARE WORKING AND" "FOLLOWING MY LEAD." "WHEN IS THE LAST TIME YOU" "GOT" "PAID?" "IT VARIES, BUT EVEN IF I" "WE'RE BACK TO NOVEMBER" "STILL" "WITH YOU, THOUGH." "YEAH." "YEAH." "WHAT'S YOUR BIGGEST FEAR?" "THAT THIS COMPANY WON'T" "SURVIVE." "IF YOU DON'T RAISE MONEY," "IS" "THAT A POSSIBILITY?" "YEAH." "OF COURSE, YEAH." "IT'S ALWAYS A POSSIBILITY." "LOOK, ROBIN AND JEN HAVE A" "GREAT STARTING POINT WITH THIS" "COMPANY, AND AS YOU CAN TELL," "THIS BUSINESS MEANS A LOT TO" "THEM, AND THEY'VE DONE A GOOD" "JOB, BUT IT'S TIME FOR ME TO" "DELVE INTO THE DETAILS AND" "LOOK" "AT PEOPLE, PROCESS, AND" "PRODUCT" "TO SEE WHAT NEEDS TO BE FIXED." "I'D LIKE TO LEARN A LITTLE BIT" "MORE ABOUT THE PRODUCT." "IT'S JUST VINEGAR WATER, A" "LITTLE SOLUBILIZER, AND OUR" "ESSENTIAL OILS." "IT'S THE MOST SIMPLE, CLEAN," "EFFECTIVE PRODUCT ON THE" "MARKET." "EACH OF THE PRODUCT HAS A" "NAME." "FOR INSTANCE, WHERE THEY PICK" "UP" "A FLOOR CLEANER, IT SAYS" ""DAVE,"" "AND THEY SAY, "OH, MY" "GRANDFATHER'S NAME WAS DAVE."" "PHIL IS--OUR TOILET BOWL" "CLEANER" "IS NAMED AFTER ONE OF OUR" "DISTRIBUTOR REPS, SO IT REALLY" "IS CATCHY, AND IT STICKS WITH" "THE CONSUMER." "SO THE NAME OF THE PRODUCT" "IS EMMA OR ECO-ME OR" "SO THE STORY IS THAT THERE" "IS AN EMMA, AND THESE ARE ALL" "NAMED AFTER OUR FRIENDS AND" "FAMILY" "WHAT IS THE ACTUAL TRUTH?" "IS THERE AN EMMA?" "THERE IS AN EMMA, YEAH." "THERE IS AN EMMA." "A TOILET BOWL CLEANER" "CALLED" "PHIL?" "A LAUNDRY DETERGENT CALLED" "EMMA" "OR EMILY OR--I CAN'T EVEN KEEP" "IT STRAIGHT." "I'VE NEVER SEEN A MARKETING" "PLAN" "THIS BAD." "SO, ROBIN, I'M A BIG PEOPLE," "PROCESS, PRODUCT GUY." "THE PRODUCT ITSELF IS GOOD." "IT HAS GOOD PURPOSE, A GOOD" "MISSION, AND IT WORKS, BUT AS" "A" "BUSINESS GUY, IT'S REALLY" "I'M STRUGGLING WITH THIS." "I THINK IT'S TERRIBLE." "YOU GOT TO HAVE A BRAND, NOT" "KATE, JACK, EMMA, DAVE." "IT'S JUST TOO MUCH." "MM-HMM." "MAKE SENSE?" "WE DON'T WANT TO BE LIKE" "EVERYBODY ELSE." "THIS BRAND IS VERY PERSONAL TO" "ME, AND IT WAS BUILT ON OUR" "FRIENDS AND FAMILY, AND IN THE" "MARKETPLACE, PEOPLE KNOW EMMA." "THEY KNOW BILL." "WHAT MATTERS IS WHAT'S" "INSIDE." "WHAT MATTERS IS WHAT THE" "CUSTOMER SEES ON THE SHELF." "WELL, THE CUSTOMER'S NOT" "BUYING MUCH OF IT, SO..." "'CAUSE TO ME, PRIDE OF" "AUTHORSHIP IS A VERY DANGEROUS" "MISTAKE THAT PEOPLE MAKE IN" "BUSINESS." "I KNOW YOU HAVE YOUR" "OPINION," "AND I RESPECT THAT, BUT I" "DON'T" "FULLY AGREE WITH IT." "IT'S GOOD TO BE PASSIONATE" "ABOUT YOUR BUSINESS, BUT WHEN" "YOU HAVE A PRIDE OF AUTHORSHIP" "THAT CLOUDS YOUR JUDGMENT," "YOU'RE GONNA GET YOURSELF INTO" "REAL TROUBLE." "THEY NEED TO UNDERSTAND THEIR" "IDEA ISN'T WORKING." "CAN YOU GUYS GIVE ME A TOUR?" "YEAH." "SURE." "THE OFFICE NEXT DOOR IS" "JOYCE FRENZEL, AND SHE'S OUR" "DO YOU LOVE IT HERE?" "DIRECTOR OF OPERATIONS." "HI." "I'M MARCUS." "HOW ARE YOU?" "I'M JOYCE." "both:" "NICE TO MEET YOU." "THANKS FOR COMING." "OH, ABSOLUTELY." "DID YOU JUST SAY THAT" "'CAUSE" "THE CAMERAS ARE HERE?" "NO." "MY BOSS IS RIGHT THERE." "SHE SAID THAT BECAUSE I'M" "HERE." "BECAUSE YOUR BOSS IS RIGHT" "THERE?" "YOU DON'T WANT TO GET FIRED." "THIS IS OUR WAREHOUSE." "WE BASICALLY HAVE DRUMS THAT" "WE" "DO ALL OUR BATCHING IN." "SHOULD I THINK ABOUT THIS" "LIKE A BIG RECIPE BATCH..." "ABSOLUTELY." "ADDING INGREDIENTS LIKE A" "MAD" "SCIENTIST?" "both:" "YES." "OKAY." "BUT WE'RE NOT MAD." "WE'RE HAPPY." "[laughter]" "THIS IS A BIG, PLASTIC TOTE OF" "CASTILE SOAP, AND IT'S ONE OF" "THE BEST CASTILE SOAPS YOU CAN" "BUY." "SO WHAT'S SOMETHING LIKE" "THIS COST?" "WHAT IS A TOTE?" "4 GRAND." "4 GRAND." "$4,000?" "YES." "RIGHT." "HOW MUCH PRODUCTION CAN YOU" "GET OUT OF THIS?" "JUST UNDER 5,000 UNITS." "WE DON'T HAVE A TON OF ROOM" "HERE, SO WE'RE BUYING ONE TOTE" "AT A TIME, WHERE MAYBE WE NEED" "FOUR TOTES TO MANUFACTURE, YOU" "KNOW, 5,000 TO 10,000 UNITS." "BUT SPACE IS ONE" "CONFINEMENT..." "YEAH." "FOR NOT HAVING MORE OF" "THIS." "WHAT'S ANOTHER CONFINEMENT?" "WE NEED MORE PEOPLE." "YEAH." "I MEAN, IT'S JUST A FACT." "JEN IS OUR SALES TEAM." "WHAT HAVE YOU BEEN DOING?" "MANUFACTURING THE FORMULA," "YOU KNOW, YOU NAME IT." "YOU UNDERSTAND THAT RUNNING" "YOUR BUSINESS THAT WAY IS..." "YEAH." "NOT GOOD FOR YOU." "IT'S NOT GOOD FOR THE" "BUSINESS." "IT'S NOT GOOD FOR ANYBODY." "IF YOU DON'T HAVE THE WORKING" "CAPITAL, IF YOU DON'T HAVE THE" "HUMAN CAPITAL..." "YES." "ABSOLUTELY." "YOU WILL TOTALLY CRUMBLE." "CONCERNED ABOUT THEIR ABILITY" "TO" "YES." "THIS BUSINESS IS FACING A" "SLEW OF ISSUES, INCLUDING THE" "PRODUCTION PROCESS, THE LACK" "OF" "MACHINERY, AND THE LACK OF" "MANPOWER, BUT I'M MOSTLY" "SELL." "JEN IS A SALES TEAM OF ONE," "AND" "SHE LIVES 3,000 MILES AWAY." "LET ME MEET UP WITH THESE" "FOLKS" "FOR A MINUTE." "OKAY." "SURE." "VERONICA." "HEY." "HOW ARE YOU?" "I'M MARCUS." "HI, MARCUS." "MY NAME IS RAUL." "NICE TO MEET YOU." "RAUL, NICE TO MEET YOU." "both:" "NICE TO MEET YOU." "ARE THERE EVER DAYS WHEN" "YOU" "COME IN HERE AND YOU WONDER," ""CAN THE BUSINESS MAKE IT IN" "THIS TOUGH ECONOMY?"" "YEAH, THAT'S BEEN IN THE" "BACK" "OF MY MIND." "I KNOW IT CAN GROW, BUT WILL" "IT" "GROW?" "SO TELL ME ABOUT YOUR" "PROCESS." "COME GET THE BOTTLES." "OKAY." "SO WE GOT A BLANK BOTTLE." "THEN WE TAKE IT TO LABEL" "IT." "THESE LABELS ARE PROBABLY TOO" "BIG." "THE ROLL IS TOO LONG, SO IT" "WILL" "NOT FIT ON THAT MACHINE HERE." "WHAT ARE YOU, RIGGING THE" "THING?" "YEAH, BECAUSE THE ROLL IS" "TOO" "BIG." "NOT ONLY DO YOU NOT HAVE" "THE" "AUTOMATED MACHINE, THIS" "MACHINE" "DOESN'T EVEN WORK FOR WHAT YOU" "HAVE." "RIGHT." "HOW LONG DOES THIS NORMALLY" "TAKE?" "ON A GOOD DAY, WE CAN" "PROBABLY GET MAYBE 1,200 BOTTLES." "THIS IS JUST A BULL[bleep]" "PROCESS." "VERY LONG, VERY TEDIOUS." "NOW LET'S SEE OVER HERE." "WHAT HAPPENS OVER HERE?" "THIS IS THE FILLER MACHINE." "ONE." "WOW." "THESE MACHINES ARE SMALL AND" "JERRY-RIGGED, AND THE WORKFLOW" "IS SLOW AND INEFFICIENT." "IF THEY CAN ONLY FILL 1,200 BOTTLES ON A GOOD DAY," "IT" "WOULD TAKE THEM SEVERAL WEEKS" "TO" "FILL A 10,000-BOTTLE ORDER." "THIS ISN'T GONNA WORK." "YOU HAVE ONE." "I WANT YOU TO TAKE ME THROUGH" "HOW THIS WORKS." "YOU HAVE TO TURN ON THE" "MACHINE." "[machine humming]" "YOU SET IT DOWN ON THE FLOOR." "THIS IS HOW WE SET THE TIME" "FOR" "THE FILL." "IT'S A GUESS, ISN'T IT?" "UNTIL WE GET IT ACCURATE," "YES." "THESE LOOK FULL, BUT NOT" "REALLY." "NO." "THEY'RE A LITTLE SHORT." "THEY'D BE SHORT." "SO WHAT DOES THIS NEED TO" "WEIGH?" "THESE SHOULD WEIGH ABOUT 35 OUNCES." "SEE, THAT'S OVER." "SO, WHEN IT'S OVER, WHAT WE" "WOULD DO--POUR IT OUT." "NOW YOU'RE STILL OVER." "I'M OVER." "SO I POUR A LITTLE BIT OUT." "I'M STILL OVER." "UH-HUH." "THIS PROCESS IS CRAZY, AND" "IT'S" "INEFFICIENT." "IT TOOK OVER A MINUTE TO FILL" "A" "SINGLE BOTTLE, AND THAT" "DOESN'T" "EVEN INCLUDE THE LABELING." "INEFFICIENCY WILL KILL THIS" "BUSINESS." "JOYCE, WHAT IS YOUR TITLE" "HERE?" "DIRECTOR OF OPERATIONS." "SO I OVERSEE ALL OF THE" "OPERATIONS." "I'M BASICALLY RESPONSIBLE FOR" "EVERYTHING THAT TAKES PLACE ON" "THE PREMISES." "IF YOU OWNED THE BUSINESS," "WHAT WOULD YOU CHANGE IF YOU" "WERE ME?" "OH." "ONE THING." "DEFINITELY SALES IS WHAT" "CONCERNS ME THE MOST." "DO YOU THINK JEN'S" "QUALIFIED" "TO RUN THAT SALES GROUP?" "YEAH?" "KIND OF?" "YOU KNOW, THIS IS ONLY THE" "THIRD TIME I'VE EVER MET HER." "[chuckles]" "SO, TO BE HONEST, I HAVE NOT" "SPENT A LOT OF TIME WITH HER." "HOW MANY YEARS HAVE YOU" "BEEN" "HERE?" "FIVE YEARS." "AND THIS IS ONLY THE THIRD" "TIME YOU'VE MET HER?" "CORRECT." "THIS IS A SALES" "ORGANIZATION," "RIGHT?" "YEAH." "IT'S NOT ANYTHING ELSE, AND" "LIFE IS ABOUT SELLING." "SO, IF YOU DON'T HAVE YOUR" "SALES" "STUFF IN ORDER..." "YEAH." "THAT'S DEFINITELY THE" "NUMBER-ONE" "CONCERN." "JOYCE HAS ONLY MET JEN" "THREE" "TIMES IN FIVE YEARS." "HOW COULD YOU RUN A SALES" "ORGANIZATION FROM 3,000 MILES" "AWAY?" "IT SOUNDS TO ME THAT SALES" "ARE A" "MUCH BIGGER PROBLEM THAN" "I ORIGINALLY THOUGHT." "YOUR ROLE IN THE COMPANY IS" "THE" "SALES." "DO YOU THINK IT MATTERS THAT" "YOU'RE NOT ACTUALLY IN" "CALIFORNIA WITH THE REST OF" "THE" "TEAM?" "YOU'RE IN NEW YORK." "DO YOU THINK THAT MAKES A" "DIFFERENCE?" "NO." "NO PROBLEM?" "NO." "IT SEEMS ODD TO ME THAT" "SOMEBODY WOULD BE IN CHARGE OF" "SALES AND NOT BE WHERE THE" "PRODUCT IS AND NOT BE WHERE" "THE" "TEAM IS." "DO YOU FEEL LIKE YOU'RE GOOD" "AT" "SALES?" "IS THIS SOMETHING THAT YOU" "FEEL" "LIKE IT'S A STRONG SUIT OF" "YOURS?" "YES, I DO!" "WHEN I GO TO DO THESE SHOWS" "AND" "I'M TALKING TO A BUYER, I" "COULD" "PRETTY MUCH HOLD ANY PRODUCT" "IN" "MY HAND AND SELL IT." "ARE YOU FREAKED OUT A" "LITTLE" "BIT RIGHT NOW WITH WHERE THE" "COMPANY'S AT FINANCIALLY?" "UM, YEAH." "I MEAN, IT'S JUST BEEN A" "TREMENDOUS ROLLER COASTER." "IT'S JUST BEEN VERY DIFFICULT." "LOOK, THERE ARE SOME FLAWS" "IN" "THIS BUSINESS, BUT I STILL" "LIKE" "THE PRODUCT." "I'M GONNA GO IN AND TALK TO" "ROBIN, WHO APPEARS TO BE THE" "DECISION MAKER, TO SEE IF WE" "CAN" "CUT A DEAL TO SAVE ECO-ME." "SO HERE'S THE GOOD NEWS." "I BELIEVE IN THE PRODUCT." "OKAY." "I LOVE THE PEOPLE THAT ARE" "HERE, BUT I THINK YOUR PROCESS" "IS TERRIBLE." "I THINK YOU LACK EFFICIENCY" "AND" "EQUIPMENT." "YOU ALSO NEED TO SELL MORE." "SO HERE'S WHAT I HAVE IN MIND." "NUMBER ONE, I WANT TO GET THIS" "COMPANY TO $10 MILLION IN" "SALES." "NUMBER TWO, I WANT TO BE" "PROFITABLE IN A VERY SHORT" "PERIOD OF TIME." "IT SOUNDS GREAT." "I'M WILLING TO OFFER" "$500,000" "TO HELP THIS BUSINESS NOT ONLY" "SURVIVE, BUT SUCCEED." "MM-HMM." "I'LL FINANCE THE INVENTORY." "I'LL FINANCE WHATEVER" "EQUIPMENT" "WE NEED FOR THE WAREHOUSE." "I WILL PAY OFF THE DEBT AND" "FUND" "WORKING CAPITAL, BUT I WANT 20%" "OF THE BUSINESS." "THAT IS AN AWFUL DEAL." "FOR WHO?" "FOR US." "FOR ME?" "NO, YOU HAVE A GREAT DEAL!" "THAT'S A GREAT DEAL." "YOU'RE CRAZY." "YOU'RE ASKING ME TO GIVE UP 20%" "OF THIS COMPANY, GIVE UP" "EVERYTHING THAT WE'VE WORKED" "FOR?" "YOU NEED MONEY." "WE DO NEED MONEY." "AND YOU NEED HELP." "WE DO, BUT I WOULD SAY" "$250,000 IS EASILY WORTH 10%" "OF" "THE COMPANY, AND THAT GIVES" "YOU" "ENOUGH EQUITY IN THE COMPANY" "SO" "YOU FEEL SECURE THAT YOU'RE" "PART" "OF IT, BUT YOU'RE NOT TAKING" "SO A COMPANY THAT DOES" "$500,000 A YEAR IN SALES AND" "LOSES $200,000 IS WORTH" "$2.5 MILLION TO YOU?" "THE VALUATION OF OUR" "COMPANY" "I DON'T CARE ABOUT THE" "VALUATION." "YOU NEED MONEY." "THIS IS MY CHILD." "THIS IS MY COMPANY." "IT'S EVERYTHING." "I APPRECIATE HOW PERSONAL" "IT" "IS, BUT WITHOUT MY MONEY," "THAT YOU LOVE--IT ALL WILL GO" "WITHOUT MY HELP, THIS BUSINESS" "AWAY VERY FAST." "COMING UP..." "YOU CANNOT GET TO $1 MILLION," "BECAUSE YOU'RE NOT GOOD AT IT." "NO, I AM GOOD AT IT." "NO, YOU'RE NOT." "THIS IS ABOUT PUTTING PEOPLE" "IN" "THE RIGHT PLACE." "YOU ARE NOT A SALESPERSON." "WITHOUT MY MONEY, WITHOUT" "MY" "HELP, THIS BUSINESS THAT YOU" "LOVE--IT ALL WILL GO AWAY VERY" "FAST." "LOOK, ROBIN, THE DEAL IS VERY" "CLEAR TO ME." "I WILL DO $250,000 IN DEBT..." "MM-HMM." "WHICH MEANS THAT I'M" "ESSENTIALLY FUNDING THE" "EQUIPMENT..." "MM-HMM." "AND FUNDING YOUR INVENTORY." "MM-HMM." "AND I WILL DO $250,000 IN" "EQUITY FOR 20%." "THAT'S A TOTAL OF $500,000." "THAT'S MY DEAL." "THAT'S MY OFFER." "TAKE IT, OR YOU LEAVE IT." "EVERY INCH OF THIS" "BUSINESS," "EVERY SECOND FROM BEGINNING TO" "END, IT'S ME, AND WHEN YOU" "SAY," "LIKE, "OH, CAN YOU GIVE UP" "CONTROL OVER SOMETHING?"" "YEAH, I CAN, BUT I DON'T WANT" "TO." "THIS BUSINESS IS IN MY BLOOD." "SO, IF IT DOESN'T MAKE IT," "IT'S" "DEVASTATING." "I CANNOT IMAGINE A WORLD" "WITHOUT" "ECO-ME." "I REALLY--I REALLY CAN'T." "DO WE HAVE A DEAL?" "LET'S DO IT." "OKAY." "THE PURPOSE OF ME BEING HERE" "IS" "TO HELP YOU FIX THE" "BUSINESS..." "MM-HMM." "AND FOR THE NEXT WEEK..." "MM-HMM." "I'M IN CHARGE." "YOU CAN'T FIRE ANY OF MY" "EMPLOYEES." "BUT WHEN I TELL SOMEBODY" "THAT" "I'M IN CONTROL FOR A WEEK..." "MM-HMM." "AND THEN THEY START" "BACKPEDALING AND TELLING ME," ""WELL, BUT YOU CAN'T DO THIS," "AND YOU CAN'T DO THAT, AND YOU" "CAN'T DO THIS"..." "I JUST HAD ONE STIPULATION." "I KNOW, AND I'M SAYING NO." "YEAH, BUT WE'VE JUST MET." "BUT I'M JUST GIVING YOU" "$500,000, AND I'M ASKING YOU" "TO" "TRUST ME AFTER I TOLD YOU" "I WOULD TRUST YOU." "BUT I'M TURNING OVER MY" "ENTIRE--MY CHILD." "FOR A WEEK." "MY CHILD." "BUT FOR A WEEK." "BUT FOR A WEEK." "I'M BABYSITTING FOR A WEEK." "I KNOW." "LET ME TELL YOU THE THOUGHT" "PROCESS BEHIND THE EMPLOYEES." "YOU COME IN, NOT EMOTIONAL." "IT'S NOT YOUR BABY YET, AND" "YOU" "SAY, "YOU KNOW WHAT?" "SO-AND-SO MIGHT BE BETTER IN A" "DIFFERENT POSITION, AND I" "DON'T" "KNOW IF WE'RE READY FOR THAT" "POSITION 'CAUSE I MIGHT WANT" "TO" "OUTSOURCE THAT."" "IT'S A BUSINESS, ROBIN." "OF COURSE IT'S A BUSINESS," "BUT THESE ARE PEOPLE'S" "LIVELIHOODS." "SO YOU EITHER TRUST ME OR" "YOU DON'T, AND IF YOU CAN'T DO" "IT FOR A WEEK, I CAN'T DO THE" "DEAL." "HEAR ME OUT FOR A SECOND," "OKAY?" "OKAY." "FOR ME TO GIVE YOU" "$500,000..." "MM-HMM." "THAT TRUST HAS TO BE REALLY" "EARNED OVER A COURSE OF A" "WEEK." "AND WHEN THE WEEK IS" "OVER..." "MM-HMM." "THE KEYS ARE BACK TO ME?" "YES." "OKAY." "BUT AT THE END OF THE WEEK," "IF YOU DON'T DO WHAT YOU SAY" "YOU'RE GONNA DO..." "MM-HMM." "AND YOU DON'T FOLLOW" "THROUGH," "MY $500,000 AND ME WILL BOTH" "EVAPORATE." "OKAY." "OKAY." "SO MAKE IT OUT TO "ECO-ME"?" "ECO-ME." "WE HAVE A DEAL." "OKAY." "THANK YOU." "WOW." "THAT'S CRAZY." "THAT'S A REAL CHECK." "[laughs]" "IT'S A VERY REAL CHECK." "YEAH." "IT'S EXCITING, BUT IT'S A" "LITTLE" "BIT UNNERVING." "HE'S GOT SOME REALLY GOOD" "IDEAS," "BUT HE HAS SOME IDEAS THAT" "I KNOW WE'RE GONNA BUTT HEADS" "ON, AND I HAVE CONCERNS," "OBVIOUSLY, BUT WE DO NEED THE" "HELP." "HEY, EVERYBODY, CAN I BORROW" "YOU" "FOR A SEC?" "GOOD MORNING." "GOOD MORNING, MARCUS." "MORNING." "IF YOU COULD STAND OVER" "THERE" "WITH THE TEAM, THAT WOULD BE" "GREAT--THANK YOU." "I'VE HAD A CHANCE TO MEET ALL" "OF" "YOU THIS MORNING." "I WANTED TO TELL YOU THAT" "ROBIN" "AND I HAVE CUT A DEAL TO BE IN" "BUSINESS TOGETHER." "I'VE COMMITTED TO PUT A HALF A" "MILLION DOLLARS IN YOUR" "BUSINESS." "[claps]" "WOW." "NOW, I KNOW THAT THE" "PROCESS" "IS BROKEN AND THE PRODUCT" "NEEDS" "SOME TWEAKING." "THE PACKAGING IS BAD." "BUT IT'S THE PEOPLE PROCESS" "I'M WORRIED ABOUT." "THIS SALES TEAM--IT'S THE" "BIGGEST PROBLEM I SEE." "ALL OF YOU HAVE A LOT TO LOSE," "BUT IF WE EXECUTE ON THE" "THINGS" "THAT I'M TELLING YOU WE NEED" "TO" "DO, WE WILL GO FROM $500,000" "IN" "SALES TO $10 MILLION IN SALES." "ECO-ME IS A GREAT PRODUCT." "I LOVE IT." "BUT IT'S POORLY, POORLY" "MARKETED." "THE PACKAGING IS BAD." "THE MERCHANDISING IS BAD." "WE'RE GONNA REDO ALL OF IT." "I DON'T WANT TO BE IN ONE" "STORE" "ON ONE SHELF." "I WANT TO BE IN EVERY STORE ON" "EVERY SHELF." "THE STRENGTH OF ANY" "ORGANIZATION" "IS ABOUT ITS PEOPLE, AND IN" "THIS" "ORGANIZATION, IT'S ABOUT ITS" "SALESPEOPLE." "CAN JEN ACTUALLY HANDLE THIS" "JOB?" "CAN SHE DO IT FROM 3,000 MILES" "AWAY?" "I'M NOT SURE." "AND LASTLY, OUR SUPPLY CHAIN" "IS" "BROKEN." "WE NEED TO IMPROVE THE" "PROCESS." "WE CAN'T USE A MACHINE THAT" "HAS" "A MAXIMUM CAPACITY OF 1,200" "BOTTLES A DAY." "I'M GONNA INVEST IN EQUIPMENT" "THAT CAN TURN OUT 1,200" "BOTTLES" "IN 20 MINUTES." "THIS WILL INCREASE PRODUCTION" "IMMEDIATELY AND PUT US ON THE" "WHAT?" "PATH TO GENERATE $10 MILLION" "IN" "SALES ANNUALLY." "FOR THE NEXT WEEK, I HAVE" "COMPLETE CONTROL OF THE" "BUSINESS, 100% CONTROL." "ANYBODY CAN BE FIRED." "ANYBODY CAN BE DEMOTED." "ANYBODY CAN BE PROMOTED." "WHATEVER IT IS THAT I WANT TO" "DO, I'M GONNA DO." "DOES ANYBODY HAVE A PROBLEM" "WITH" "THAT?" "'CAUSE TODAY IS THE DAY TO" "LEAVE" "IF YOU DO." "NO." "SO, IF YOU'RE READY TO GO" "TO" "WORK, I'M READY TO START." "ABSOLUTELY." "WE'RE READY." "THANK YOU." "GOOD LUCK." "IT'S GONNA BE A BUMPY RIDE." "THE FIRST THING I'M GONNA" "DO" "IS GET ECO-ME'S EQUIPMENT UP" "TO" "DATE." "THIS IS WHERE WE MAKE" "HIGH-SPEED EQUIPMENT." "I'M TAKING ROBIN AND JEN" "DOWN" "TO ACCUTEK, ONE OF THE PREMIER" "COMPANIES THAT PRODUCES" "BOTTLING" "EQUIPMENT." "SO THIS IS THE MACHINE." "THIS IS THE SAME TYPE OF HEAD" "RIGHT NOW THAT I THINK YOU" "HAVE," "RIGHT?" "YEP." "THIS IS A NECK GRABBER." "WHAT IT DOES, IT ENSURES THAT" "THE BOTTLE NECK IS CENTERED TO" "THE NOZZLE SO YOU DON'T" "ACCIDENTALLY CRASH IN BETWEEN" "BOTTLES." "RIGHT, OKAY." "YOU COULD DO 60, 70 A" "MINUTE" "ON THIS..." "WOW!" "WITHOUT EVEN THINKING ABOUT" "IT." "SO WHERE DO THE LABELS GO" "ON?" "AFTER THE BOTTLE'S BEEN" "CAPPED--WE'LL SEND ONE THROUGH" "HERE, AND THEN IT'S GONNA" "TRAVEL" "DOWN HERE THROUGH THE LABELING" "MACHINE, AND THAT WILL--LET ME" "CATCH THAT BOTTLE." "OH, MY GOD." "WHOA, THAT WAS AWESOME!" "OH, MY GOD!" "[laughter]" "GETTING THIS EQUIPMENT WILL" "IMMEDIATELY IMPROVE THE" "PRODUCTION BY 24 TIMES, WHICH" "MEANS THAT THEY'LL BE ABLE TO" "PRODUCE AS MANY AS 30,000" "BOTTLES IN A SINGLE DAY." "WE NEED MORE BUSINESS, LIKE," "YESTERDAY." "YEAH." "WE BETTER SELL MORE, AND IF" "YOU DON'T, I'M GONNA FIND" "SOMEBODY WHO CAN, 'CAUSE THIS" "$180,000 MACHINE IS GONNA" "REQUIRE US TO SELL ABOUT" "$4 MILLION OR $5 MILLION" "IMMEDIATELY, JUST TO MAKE THIS" "THING MAKE SENSE." "THANK YOU VERY MUCH." "GREAT." "THANK YOU." "THANK YOU SO MUCH." "THANK YOU VERY MUCH." "THAN YOU VERY MUCH." "YEAH, NICE MEETING WITH" "YOU." "EVERYTHING IS CODED AND" "DATED." "CONNIE AND KELLY ARE MY TWO" "LEAD BUYERS FROM CAMPING" "WORLD," "AND THEY CONTROL ALL THE" "PRODUCT" "THAT HITS MY 100-PLUS STORES." "I'M CONFIDENT THAT IF JEN CAN" "CONVINCE KELLY AND CONNIE TO" "BUY" "THE PRODUCT, SHE'LL BE ABLE TO" "CONVINCE ANYBODY." "BOO!" "IT'S US." "HI." "HOW ARE YOU?" "SCARY." "GOOD." "HOW ARE YOU?" "THIS IS CONNIE AND KELLY." "THEY'RE MY TWO LEAD BUYERS." "HI." "NICE TO MEET YOU." "JEN." "HI." "NICE TO MEET YOU." "THEY SEE ABOUT 600 VENDORS" "A" "YEAR, AND THEY KNOW THAT" "THEY'RE" "TALKING TO ABOUT 6 MILLION" "CUSTOMERS." "MM-HMM." "SO, JEN, IF YOU CAN SHOW" "THEM" "SOME PRODUCTS, THAT WOULD BE" "GREAT." "SURE." "OKAY." "HEY, ROBIN, CAN I SHOW YOU" "OKAY." "SOMETHING INSIDE REAL QUICK?" "IN KINDERGARTEN, AND WE GREW" "UP" "I'LL JUST START." "SO ROBIN AND I MET WHEN WE" "WERE" "TOGETHER." "WE CAME TOGETHER BASED ON A" "NEED." "THE NEED IS TO REMOVE HARMFUL" "CHEMICALS FROM OUR HOMES THAT" "WE" "USE EVERY SINGLE DAY." "WE WANTED TO GROUP EVERYTHING" "TOGETHER AS OUR FAMILY LINE OF" "PRODUCTS." "THAT WAS OUR INITIAL" "INTENT--TO" "MIX UP VERY NATURAL PRODUCTS" "FOR" "YOU AND YOUR FAMILY." "JEN, CAN I INTERRUPT YOU" "JUST" "FOR A MOMENT?" "SURE." "WHEN I LOOK AT YOUR" "PRODUCT," "I SEE "ECO-ME..."" "MM-HMM." ""ALL-PURPOSE CLEANER."" "MM-HMM." "BUT IT DOESN'T TELL ME WHAT" "IT CLEANS." "WELL, YOU KNOW, WE'RE" "SAYING" "THAT IT'S ALL-PURPOSE." "I MEAN, IT REALLY CAN CLEAN" "ALMOST EVERYTHING IN YOUR" "HOME." "WOOD?" "NOT WOOD." "OKAY, SEE?" "RIGHT." "MM-HMM." "IT KILLS GERMS AND BACTERIA." "IS THAT ON THERE?" "YEAH." "I MEAN, OUR VINEGAR DOES." "IT SAYS IT IN THE LABELING." "DOES IT SMELL VINEGAR-Y?" "NO." "WE WORKED VERY HARD ON THAT AS" "WELL." "I SMELL THE VINEGAR." "HOW ARE YOU GONNA COMPETE" "IN" "THE MARKET?" "I MEAN, 'CAUSE YOU REALLY" "CAN'T" "TELL ME ABOUT YOUR PRODUCT, OF" "REALLY WHAT IT DOES." "YES, WE CAN." "WE JUST HAVEN'T FIGURED OUT" "HOW" "TO DO THAT YET." "WELL, WHEN ARE YOU GONNA" "FIGURE IT OUT?" "WE'RE WORKING ON IT NOW." "I SEE "DAVE," AND I DON'T" "REALLY UNDERSTAND WHO DAVE IS." "MM-HMM." "WHO IS PHIL, DAVE, MATT," "AND" "EMMA?" "I MEAN" "THEY'RE OUR FRIENDS AND" "FAMILY, BASICALLY, AND THEY'RE" "SUPPOSED TO REPLACE YOUR" "FRIENDS" "AND FAMILY IN YOUR" "I THINK WE'RE MISSING IT A" "LITTLE THERE." "MM-HMM." "THIS IS BROKE FOR OUR" "STORES" "AS FAR AS PACKAGING GOES." "IT IS BROKE." "I DON'T FEEL THAT YOU'RE READY" "AT ALL, AND THEN WHEN I'M" "ASKING" "YOU ABOUT YOUR PRODUCT, I" "DIDN'T" "GET A GOOD CLEAR ANSWER AS" "TO" "YOU WOULD HAVE IF I KNEW" "THAT" "I WAS MEETING WITH YOU TODAY." "I MEAN, OBVIOUSLY I DO MY..." "BUT YOU KNOW WHAT?" "RESEARCH WHEN I COME" "PREPARED." "I'M SORRY." "YOU HAVE TO BE READY, OR" "YOU'RE" "NOT EVEN GONNA GET AN" "AUDIENCE." "THAT'S HOW IT ROLLS IN RETAIL." "I'M NOT CONVINCED THAT YOU CAN" "DO IT." "COMING UP..." "THIS WOULD BE WHAT OUR MODEL" "WOULD LOOK LIKE." "I REALLY DON'T LIKE THE" "COLORS." "ROBIN, I DON'T GIVE A CRAP" "WHAT IT LOOKS LIKE." "WHAT I CARE ABOUT IS IT SELLS," "AND THAT ISN'T SELLING." "AND LATER..." "I'M NOT WILLING TO DO THE DEAL" "IF YOU'RE IN CHARGE OF SALES." "THANK YOU, LADIES, FOR" "STOPPING BY." "THANK YOU." "THANK YOU VERY MUCH." "THANK YOU." "THANK YOU." "THANK YOU." "SO I THINK THE TAKEAWAY IS," "IF WE'RE GONNA GO FROM" "$500,000" "TO $10 MILLION, WE BETTER BE" "PREPARED." "YOU CANNOT GET TO $1 MILLION," "'CAUSE WE'RE NOT SELLING" "ENOUGH," "ENOUGH IS BECAUSE YOU'RE NOT" "GOOD AT IT." "NO, I AM GOOD AT IT." "NO, YOU'RE NOT." "YES, I AM." "YES, SHE IS." "NO, YOU'RE NOT." "YES, SHE IS." "AND THE REASON WE'RE NOT" "SELLING" "MARCUS, SHE HAS GROWN THIS" "COMPANY." "IT'S DISRESPECTFUL." "IT'S TOTALLY DISRESPECTFUL." "IT'S NOT DISRESPECTFUL." "IT IS!" "OF COURSE IT IS!" "TO JUST SAY I'M NOT GOOD AT" "IT--THAT'S A BUNCH OF B.S." "NO, IT'S NOT." "THAT'S A BUNCH OF CRAP, AND" "IT'S RUDE." "NO, IT'S NOT RUDE." "IT'S RUDE, AND IF YOU WANT" "TO" "BE IN PARTNERSHIP WITH US, WE" "CAN'T HAVE THAT KIND OF" "RELATIONSHIP." "YOU'RE NOW DISRESPECTING MY" "PARTNER WHO HELPED ME BUILD" "THIS" "BUSINESS, AND IT'S NOT OKAY," "AND" "I WILL FIGHT YOU BACK ON THAT," "'CAUSE I THINK SHE DESERVES AN" "APOLOGY." "IT'S NOT ABOUT A" "FRIENDSHIP." "IT'S A BUSINESS." "IT'S A PERSON AND THEIR JOB" "AND THEIR ROLE, SO IT IS" "DISRESPECTFUL." "SO WHAT DID I DO TO HER" "THAT" "WAS DISRESPECTFUL?" "YOU JUST TOLD ME I WASN'T" "GOOD AT SOMETHING THAT I'VE" "BEEN" "DOING FOR SIX YEARS." "REALLY?" "QUARTERBACKS GET CUT ALL" "THE" "TIME." "THIS ISN'T THAT SITUATION." "IT'S A BUSINESS." "THIS IS ABOUT PUTTING PEOPLE" "IN" "THE RIGHT PLACE." "YOU ARE NOT A SALESPERSON." "CAMPING WORLD, HERE WE" "COME!" "I INVITED THE ECO-ME TEAM" "TO" "ONE OF MY CAMPING WORLD STORES" "TO SET UP A DISPLAY ON THE" "FLOOR" "AND SELL THEIR PRODUCTS." "I WANTED TO SEE WHAT KIND OF" "REACTION POTENTIAL CUSTOMERS" "WOULD GIVE THEM." "SO I'M GONNA INTRODUCE YOU TO" "JOHNNY, WHO HANDLES BUSINESS" "DEVELOPMENT FOR ME ACROSS ALL" "MY" "BUSINESSES." "ALL RIGHT, COME ON OVER." "YOU CAN GO AHEAD AND SET UP." "WE'LL SEE HOW YOU MERCHANDISE" "IT, AND NOW WE NEED TO SEE" "WHAT" "OUR CUSTOMERS THINK OF IT," "OKAY?" "ALL RIGHT, EXCELLENT." "LET'S DO THIS!" "[metal clangs]" "THIS COMES OUT." "I JUST DON'T WANT TO BREAK MY" "NAIL." "OOPS, SORRY." "THIS LOOKS LIKE SOMETHING" "YOU" "BOUGHT AT IKEA." "THIS IS SOMETHING WE BOUGHT" "AT IKEA." "OKAY, I'M ONE SCREW SHORT." "YOU KNOW, ROBIN" "I DIDN'T REALIZE ALL THIS" "WAS" "GONNA BE GETTING ASSEMBLED." "THIS IS KIND OF ROUGH," "BRINGING" "IT IN AND SET UP INSIDE" "STORE" "BOXES OUT." "YEAH, LET'S MAKE SURE WE DON'T" "GET IN THIS SPOT AGAIN." "OKAY." "HI." "HOW ARE YOU?" "HI." "WHAT YOU BUYING?" "I NEED TO GET SOME TOILET" "STUFF." "HI." "HI." "CLEAN THAT WITH?" "HI, MA'AM." "AND THEN WHAT ARE YOU GONNA [laughs]" "THIS BOTTLE RIGHT THERE." "THIS ONE." "THE ALL-PURPOSE CLEANER." "DO YOU HAVE A PET?" "DO YOU HAVE A DOG?" "NO?" "OKAY." "HEY, JEN, DO WE HAVE--OH!" "SO THIS LOOKS LIKE A LOT OF" "WHAT ARE YOU LOOKING TO CLEAN" "CHEMICALS." "WITH?" "DO YOU MIND IF I ASK?" "EVERYTHING?" "SO WHY DON'T YOU TRY THIS" "TODAY" "TOO?" "YOU KNOW, THIS--YOU'RE" "SPRAYING," "YOU KNOW--YEAH." "JEN IS BEING WAY TOO" "AGGRESSIVE WITH THE CUSTOMERS." "INSTEAD OF SELLING THE VALUE" "OF" "HER PRODUCT, SHE'S TEARING" "DOWN" "THE OTHER PRODUCTS, AND ROBIN" "IS" "EVEN STRUGGLING TO HAVE A" "CONVERSATION WITH ANYBODY." "SEEING THE ECO-ME TEAM IN" "ACTION" "WAS ONE OF THE REASONS THAT" "I BROUGHT THEM TO CAMPING" "WORLD." "THE OTHER IS FOR THEM TO" "INTERACT WITH A FOCUS GROUP OF" "CUSTOMERS." "ALL RIGHT, EVERYBODY," "THANK YOU FOR COMING TODAY FOR" "OUR FOCUS GROUP." "SO THE NAME "ECO-ME"--WHEN YOU" "THINK OF THAT, WHAT COMES TO" "MIND?" "WHEN YOU SAY "ECO-ME," WHAT" "THERE'S NO TIE-IN TO WHAT THE" "IS THAT?" "ACTUAL PRODUCT IS." "IT'S A LITTLE CONFUSING." "IF IT WAS IN A SUPER MARKET" "ON THE END AISLE, I'D WALK" "RIGHT" "PAST IT." "IS IT BECAUSE THE WORD" ""ECO"?" "JUST BY THE NAME "ECO-ME,"" "AND THEN--I WOULDN'T KNOW WHAT" "IT WAS." "WHAT DO THE NAMES MEAN ON" "THESE?" "OH, YEAH." ""BY MIA"?" "SO WHAT DOES THAT TELL YOU?" "THIS ONE SAYS "BY MIA."" "IT MEANS NOTHING TO ME." "I DON'T KNOW WHO THEY ARE." "IT WAS MADE VERY CLEAR" "DURING" "THIS FOCUS GROUP THAT THE" "CUSTOMERS ARE EXTREMELY" "CONFUSED" "ABOUT THIS PACKAGE." "WE CAN'T SELL A PRODUCT THAT" "PEOPLE ARE UNABLE TO IDENTIFY." "WHAT I'M HOPING IS THAT ROBIN" "AND JEN GOT THAT MESSAGE." "WELL..." "MM-HMM." "THAT WAS KIND OF A BIG DEAL" "FOR ME." "YEAH." "THE CONSUMER IS SAYING, "IT" "DOESN'T WORK," SO WE ARE GOING" "TO CHANGE THE NAME." "IT'S JUST OVERWHELMING." "IT'S OVERWHELMING." "YOU SEEM BEAT UP RIGHT NOW." "I FEEL THE OVERWHELMING" "BURDEN OF--DID I MAKE THE" "WRONG" "CHOICES FOR THE BRAND?" "THE REASON THAT I CONTINUE" "TO" "MOVE FORWARD WITH THIS IS" "BECAUSE I BELIEVE IN YOU, BUT" "I'M TRYING TO UNDERSTAND, IN A" "POSITIVE WAY, AND I'M" "STRUGGLING, THE DYNAMIC OF" "JEN." "I WATCH HER INTERACT WITH" "PEOPLE, AND INSTEAD OF" "SELLING," "SHE'S DEFENSIVE." "I'M NOT WILLING TO SIT HERE" "AND HAVE A CONVERSATION..." "YEAH." "THAT PICKS APART OUR V.P." "OF" "SALES AND MARKETING AND MY" "PARTNER." "IT'S REALLY NOT OKAY BY ME." "I THINK YOU HAVE A" "DIFFICULT" "TIME SEPARATING YOUR" "FRIENDSHIP" "FROM HER ROLE." "YOU WOULD BE BETTER OFF JUST" "SAYING, "YOU KNOW, I NEVER" "THOUGHT ABOUT IT THAT WAY."" "MM-HMM." ""I'LL TALK TO MY PEOPLE,"" "AND" "SAY, "THANK YOU FOR THE" "FEEDBACK."" "I DON'T AGREE." "ROBIN SEEMS RESISTANT TO" "CHANGE WITH THE TWO BIGGEST" "ISSUES THAT I THINK ARE" "HOLDING" "THEM BACK" "PACKAGING AND THE SALES" "PROCESS." "IF SHE WON'T COME AROUND," "I CANNOT DO A DEAL AND RISK A" "HALF A MILLION DOLLARS." "DEREK." "HI, DEREK." "DEREK, SAY HELLO TO" "EVERYBODY." "I WANT TO INTRODUCE YOU TO" "HI, EVERYONE." "HI, DEREK." "HOW ARE YOU GUYS?" "DEREK'S GONNA UNVEIL A" "COUPLE" "OF CONCEPTS." "TODAY I'VE BROUGHT IN A" "GRAPHIC" "DESIGNER THAT'S COME UP WITH A" "NEW LOOK AND MESSAGE FOR" "ECO-ME." "I TALKED TO THE TWO OF YOU" "YESTERDAY ABOUT HAVING AN" "IDENTIFIER." "MM-HMM." "SO, WHEN YOU LOOK AT YOUR" "SNEAKERS OR YOU LOOK AT A" "BOTTLE" "OR YOU LOOK AT SOMETHING, IT'S" "A LOGO FOR SOMETHING." "THIS IS WHAT," "CONCEPTUALLY--WHEN" "YOU SEE THE TREE, YOU THINK OF" "ECO-ME." "YOU CAN SEE THAT THERE'S" "ACTUALLY ELEMENTS IN HERE OF" "THE" "BITS AND PIECES OF ALL THE" "STUFF" "THAT IT WOULD CLEAN." "THIS WOULD BE WHAT OUR" "BOTTLE" "WOULD LOOK LIKE." "WRAPPED?" "FULLY WRAPPED." "WRAPPED." "AND WE GOT RID OF ALL THE" "NAMES YOU USED TO USE." "I REALLY DON'T LIKE THE" "COLORS." "IT'S HARD." "IT'S LIKE SELLING SOMEBODY" "ELSE'S VISION." "THE GREEN TO YELLOW--THEY" "FEEL A" "LITTLE BIT GENERIC." "I DON'T GET IT BEING ECO-ME." "WE DON'T WANT TO BE NEAR" "THAT" "MUTED, YOU KNOW, PALETTE." "THIS TYPE OF PRODUCT COULD BE" "ON" "THE SHELF NEXT TO OTHER" "PRODUCTS" "THAT ARE NICE AND BRIGHT AND" "GREEN." "USUALLY WHEN YOU SEE BRIGHT" "PRIMARY COLORS, WHAT COMES TO" "MIND ARE FAST-FOOD JOINTS OR" "PG" "BRANDING." "PG--THE $9 BILLION" "COMPANY?" "YEAH." "OH." "WE DON'T WANT TO BE SO NICHE-Y" "THAT WE'RE JUST SPEAKING TO" "PEOPLE WHO ARE ONLY" "ENVIRONMENTALLY CONSCIOUS." "WE WANT TO BE FAR MORE" "MAINSTREAM." "WHETHER YELLOW IS RIGHT OR" "GREEN IS RIGHT OR PURPLE--I'M" "KIND OF CONFUSED." "YOU DIDN'T WANT A LOT OF" "BRIGHT" "COLORS, BUT YOU DIDN'T SEEM TO" "MIND TO THROW UP ALL OVER YOUR" "BOTTLE." "OKAY, SO I DON'T TAKE IT AS" "THROW-UP, SO, YOU KNOW, I" "BUT, I MEAN, YOU JUST," "RIGHT" "OUT OF THE GATE, JUST SAID TOO" "MANY" "I SAID PRIMARY COLORS, BUT" "I SAID I DON'T LIKE" "OH, SO, IF IT'S NOT--'CAUSE" "THIS IS OKAY 'CAUSE IT'S" "PASTELS?" "I WOULDN'T EVEN SAY THOSE" "ARE" "PASTELS, BUT I FEEL LIKE THESE" "PRIMARY COLORS SCREAM" ""MASS MARKET"--TOO EXTREME." "DOES THAT MEAN BECAUSE IT'S" "NOT YOUR IDEA?" "ROBIN, I DON'T GIVE A CRAP" "WHAT" "IT LOOKS LIKE." "WHAT I CARE ABOUT IS THAT IT" "SELLS, AND THAT ISN'T SELLING." "I WANT TO REMIND YOU THAT I'M" "IN" "CHARGE AND THAT, DURING THIS" "PROCESS, YOUR FEEDBACK ISN'T" "ANY MORE IMPORTANT THAN" "ANYBODY" "ELSE'S." "FUNCTION TOGETHER, BUT WE ARE" "WE'RE A TEAM, AND WE'RE GONNA" "GONNA MAKE A CHANGE." "COMING UP..." "IT'S KIND OF A VIOLATION OF" "OUR" "AGREEMENT." "YOU TOLD ME TO WORK WITH" "THE" "DESIGNER." "BUT YOU DIDN'T!" "YOU ENDED UP" "YEAH, WE DID." "WELL, I JUST GOT OFF THE" "PHONE WITH THEM, AND THEY HAVE" "NO IDEA WHY THE FINAL PRODUCT" "LOOKS THAT WAY." "AND LATER..." "IF YOU'RE NOT WILLING TO FIRE" "JEN FROM THIS SALES POSITION," "I'M NOT WILLING TO PUT MY" "MONEY" "IN." "IT'S JUST THAT SIMPLE." "I'VE COME TO NEW YORK, AND" "I'VE SET UP A MEETING WITH JEN" "AND THE MANAGERS OF" "THE STRAND HOTEL." "LANDING A MAJOR HOTEL CHAIN" "COULD REALLY MAKE A DIFFERENCE" "IN THIS BUSINESS." "IT COULD BE AS MUCH AS THREE" "TIMES MORE THAN A TYPICAL" "RETAIL" "ACCOUNT." "HI." "HOW ARE YOU?" "I'M JEN." "NICE TO MEET YOU." "JOHN." "PLEASURE." "SO THANK YOU FOR MEETING" "WITH" "US." "WE REALLY APPRECIATE IT." "YOU'RE VERY WELCOME." "WE'RE KNOWN FOR OUR" "CLEANLINESS," "SO THIS IS IMPORTANT TO US." "I CAN READ THAT." "THIS IS A BIG MEETING FOR" "ECO-ME, AND I'M HOPEFUL JEN" "CAN" "RISE TO THE OCCASION." "SO WE HAVE AN AMAZING LINE" "OF PRODUCTS THAT REALLY GET" "THE" "JOB DONE WITH THE MOST NATURAL" "INGREDIENTS POSSIBLE." "WHICH OF YOUR PRODUCTS YOU" "WOULD USE AS A DISINFECTANT?" "WHICH OUR BIGGEST CONCERN." "OUR ALL-PURPOSE CLEANER IS" "A" "DISINFECTANT." "IT'S MADE WITH VINEGAR, WHICH" "KILLS UP TO 96% BACTERIA AND" "GERMS ALONE." "ARE YOU GETTING THAT, IN" "TERMS OF AN AROMA?" "NO." "AT ALL?" "YOU KNOW, A TINY BIT, BUT" "AMMONIUM BLEACH, THAT'S OKAY?" "[laughs]" "YOU KNOW, IT'S JUST FUNNY TO" "ME." "OKAY, INTERESTING." "YEAH." "SPEAK TO ME MORE A LITTLE" "ABOUT YOUR DILUTION SYSTEM." "OKAY, EVERY" "HOW DOES THAT WORK?" "YES." "EVERYTHING ON--IT DEPENDS" "YEP, WHAT IT IS THAT" "YOU'RE GONNA ORDER, AS FAR AS" "SIZE-WISE, OUR DILUTION," "UM--SORRY." "I'M WORRIED ABOUT JEN'S" "PRESENTATION SO FAR." "SHE'S COMING ACROSS UNPREPARED" "AND UNENTHUSIASTIC." "LOOK, IT'S ONE THING TO KNOW" "YOUR PRODUCT, BUT WHEN YOU'RE" "GONNA SELL TO A NATIONAL HOTEL" "CHAIN, YOU BETTER BRING YOUR" ""A" GAME." "I MEAN, IT SOUNDS LIKE A" "GREAT PRODUCT." "SO WE HAVE ONE OR TWO OTHER" "VENDORS THAT WE'RE" "ENTERTAINING," "AND..." "GREAT." "THANK YOU." "THANK YOU SO MUCH." "THANK YOU VERY MUCH." "HOLD ON A SECOND." "I HAVE A QUESTION." "WHAT DO WE NEED TO DO TO EARN" "YOUR BUSINESS TODAY?" "I MEAN, THAT'S OBVIOUSLY WHY" "WE'RE HERE." "WE UNDERSTAND THAT YOU HAVE" "OTHER PRODUCTS, BUT WHEN JEN" "AND" "I TALKED ABOUT COMING HERE, WE" "CAME TO ASK FOR THE SALE," "SO..." "WELL, I THINK, YOU KNOW, IN" "SHORT, YOU KNOW, THE ONLY" "QUESTION THAT REALLY WILL MAKE" "SENSE IS TESTING THIS PRODUCT" "OUT." "ABSOLUTELY." "DO YOU HAVE A ROOM THAT WE" "CAN GO CLEAN RIGHT NOW?" "YES, OF COURSE." "WE SHOULD DO THAT." "WELL, WE'RE WILLING TO GO" "CLEAN TOILETS FOR YOU RIGHT" "NOW," "SO LET'S" "LET'S GIVE IT A SHOT." "DO YOU HAVE A ROOM THAT WE" "CAN GO TEST THIS IN?" "ABSOLUTELY." "OKAY, GREAT." "LOOK, I DIDN'T COME HERE TO" "MAKE" "THIS MY SALES PRESENTATION," "BUT" "IF JEN WON'T ASK FOR THE SALE," "I WILL." "I'LL DO WHATEVER IT TAKES TO" "MAKE SURE WE LAND THIS ORDER," "INCLUDING GET MY HANDS DIRTY." "[knock at door]" "HOUSEKEEPING." "ALL RIGHT!" "I'LL TAKE THE SHOWER." "JEN, YOU TAKE THE TOILET." "I DON'T DO THE TOILET IN MY" "OWN HOUSE." "REALLY?" "SO YOU'RE REALLY GOING IN" "THERE, HUH?" "HECK, YEAH, BECAUSE IF" "I DON'T BELIEVE IN THE" "PRODUCT," "YOU WON'T BELIEVE IN THE" "PRODUCT." "LOVE IT." "COME ON, JEN!" "YOU'RE LIKE THE SUPERVISOR OR" "SOMETHING." "DOES IT LEAVE ANY STREAKS," "OR" "IS IT...?" "I'D LIKE TO HAVE A CHANCE" "TO" "FINISH MY JOB FIRST." "OKAY." "[laughs]" "OKAY, FAIR ENOUGH." "OKAY?" "THIS GIVES YOU A CHANCE TO BE" "ENTHUSIASTIC AND EXCITED ABOUT" "YOUR PRODUCT." "ANYTIME THE CUSTOMER CAN SEE" "THAT, THEIR CONFIDENCE BUILDS." "WHAT I WANT YOU TO SEE IS THE" "CLEANLINESS OF THE GLASS, BUT" "MORE IMPORTANTLY, TAKE A" "SNIFF." "I GET THE SCENT." "SMELLS CLEAN." "LIGHT." "I GET THE SCENT." "NO RESIDUE." "THERE IS A FRESHNESS THAT'S" "IMPRESSIVE." "YOU DON'T LOOK LIKE YOU" "WANT" "TO GET IN THERE." "COME ON." "I'M SO--I" "LET ME SHOW YOU HOW TO" "CLEAN" "THE TOILET." "ALL RIGHT." "YOU GOT TO GET DOWN BECAUSE" "MOST OF THE RESIDUE" "THAT'S WHERE ALL THE GROSS" "IS." "I SHOULDN'T HAVE TO TWIST" "JEN'S ARM TO SHOW THEM HOW" "GOOD" "ECO-ME PRODUCTS REALLY ARE." "SHE SHOULD BE ACTIVELY" "PARTICIPATING IN SELLING." "NICE." "IF THEY SEE IT, THEY'LL" "BELIEVE IT." "WELL, WE'RE LOOKING FORWARD TO" "YOUR FIRST ORDER." "WE'RE EXCITED." "THANK YOU VERY MUCH." "WE'LL HAVE THE BOX ON THE" "WAY." "DESPITE JEN'S INABILITY TO" "SELL" "THE ECO-ME PRODUCT TO THE" "HOTEL," "THE STRAND'S FEEDBACK WAS VERY" "POSITIVE, AND THINGS ARE" "LOOKING" "GOOD IN TERMS OF GETTING AN" "AN ORDER." "YOU UNDERSTAND THE PRODUCT," "AND" "YOU ARE A GREAT FACE OF THE" "COMPANY, BUT I STILL DON'T" "THINK" "THAT SALES IS YOUR CORE" "COMPETENCY." "OKAY." "I DISAGREE." "I AM THE REASON WE HAVE SALES" "FOR THIS COMPANY." "THERE'S NO ROOM FOR DISCUSSION" "HERE." "YEAH, BUT THEN I'M NOT" "WRITING A "HALF A MILLION" "DOLLAR" CHECK." "THE COMPANY'S ABOUT TO FIZZLE" "AWAY, AND I THINK WHERE I'M AT" "IS, I'M NOT WILLING TO DO THE" "DEAL IF YOU'RE IN CHARGE OF" "SALES." "I'VE BEEN WORKING MY ASS" "OFF" "FOR SIX YEARS..." "NOBODY'S DOUBTING THAT." "TO GET US ON THE MAP..." "MM-HMM." "AND SOMEONE IS COMING IN" "AND" "SAYING, "PFFT, YOU SUCK."" "IF YOU WANT TO SAVE YOUR" "BUSINESS, YOUR REACTION TO" "CONSTRUCTIVE CRITICISM" "SHOULDN'T" "BE DEFENSIVE." "YOU DON'T LIKE CONSTRUCTIVE" "CRITICISM." "YOU JUST DON'T LIKE IT." "WHY DOES THAT UPSET YOU?" "THERE'S NO ROOM FOR" "DISCUSSION HERE." "[line trilling]" "I'M GONE." "HEY, ROBIN." "MARCUS." "YOU GOT A MINUTE?" "SO I JUST SPENT AN HOUR WITH" "JEN AT THE STRAND HOTEL IN AN" "APPOINTMENT THAT I GOT SET UP." "WE WENT UPSTAIRS TO ONE OF THE" "ROOMS." "WE CLEANED IT, AND THEN I GAVE" "CONSTRUCTIVE CRITICISM." "SHE BECAME UNGLUED." "AND I SAID, "JEN, YOU CAN'T BE" "DEFENSIVE EVERY TIME SOMEBODY" "GIVES FEEDBACK." "IT MAY BE TRUE THAT THE SALES" "THING IS NOT FOR YOU," AND AS" "YOU WOULD HAVE IMAGINED, SHE" "WAS" "NOT HAPPY ABOUT THAT." "HOW DO WE BEST MOVE FORWARD SO" "THAT IT WORKS FOR EVERYBODY?" "YEAH." "I ENCOURAGE YOU TO TALK TO JEN" "ABOUT OUR CONVERSATION, AND," "YOU" "KNOW, I THINK IT'S ENOUGH" "ABOUT" "THAT, OKAY?" "WHY ARE YOU SO UPSET?" "BECAUSE THIS IS MY" "LIVELIHOOD, MARCUS." "BUT I'M NOT TRYING TO TAKE" "YOUR LIVELIHOOD AWAY." "YES." "I'M TRYING TO SAVE IT." "YOU SEEM LIKE YOU ARE." "WITHOUT ME IN MIND, YOU SEEM" "LIKE YOU HAVE AN AGENDA, AND" "THAT'S WHY..." "HERE'S WHAT MY AGENDA IS." "MY AGENDA IS TO SAVE YOUR" "BUSINESS." "I UNDERSTAND THAT." "YOU HAVEN'T GOTTEN A" "PAYCHECK" "IN HOW LONG--TWO YEARS?" "THREE YEARS?" "OKAY." "OKAY, YOU GOT TO LET ME" "HELP." "I WANT YOU TO HELP." "OKAY, I'M GONNA DO IT." "BUT I WANT YOU TO" "UNDERSTAND" "THAT I DO DESERVE TO BE IN THE" "SALES BUSINESS." "THIS IS ME." "THIS IS WHAT I DO." "SO ARE YOU" "THIS IS WHAT I'VE ALWAYS" "DONE." "ARE YOU WILLING TO BE" "COACHED" "THROUGH THAT PROCESS?" "YES!" "OKAY." "I WILL GIVE YOU THE SUPPORT" "THAT" "YOU NEED, BUT YOU HAVE TO NOT" "GET EXPLOSIVE WITH ME." "I" "AND YOU HAVE TO TRUST THAT" "WHAT I'M TELLING YOU ISN'T TO" "HURT YOU--IT'S TO HELP YOU." "YOU REALLY HAVE TO BELIEVE" "THAT." "IS THAT A DEAL?" "YES, ABSOLUTELY." "OKAY, CAN WE SHAKE ON THAT?" "COME ON." "[sniffles]" "I'M BACK IN LOS ANGELES," "AND" "I WAS ORIGINALLY ON MY WAY TO" "ECO-ME TO TALK TO ROBIN ABOUT" "JEN'S PERFORMANCE AT" "THE STRAND HOTEL IN NEW" "YORK..." "UNTIL I GOT A CALL FROM THE" "GRAPHIC DESIGNER TELLING ME" "THAT" "ROBIN CHANGED THE LABELS." "THAT WAS WAY MORE PRESSING." "ROBIN?" "SO I JUST GOT THROUGH FINDING" "OUT THAT YOU CHANGED THE" "LABELS." "WE JUST DIDN'T LIKE THE" "DIRECTION IT WAS GOING." "OUR DEAL WAS, WHEN I LEFT" "HERE, I TOLD YOU THAT I WAS IN" "CHARGE." "MM-HMM." "AND WHAT I HAVE TO START TO" "WONDER IS, DO YOU TAKE" "DIRECTION" "WELL?" "CAN I TRUST YOU?" "IT'S KIND OF A VIOLATION OF" "OUR" "AGREEMENT." "YOU TOLD ME TO WORK WITH" "THE" "DESIGNER." "BUT YOU DIDN'T!" "YOU ENDED UP" "YEAH, WE DID." "WELL, I JUST GOT OFF THE" "PHONE WITH THEM, AND THEY HAVE" "SO YOU JUST WENT ON YOUR" "OWN" "NO IDEA WHY THE FINAL PRODUCT" "LOOKS THAT WAY." "BECAUSE WE WERE TRYING TO" "GET" "IT THAT WAY, AND THEY" "COULDN'T." "SO, AT A CERTAIN POINT, WE PUT" "IT INTO THE CONTEXT OF WHAT" "IT" "AND DID THAT?" "ARE THERE OTHER TIMES THIS IS" "GONNA HAPPEN?" "I MEAN, DO I HAVE TO BE" "WONDERING ALL THE TIME THAT" "WHEN" "WE AGREE ON SOMETHING, YOU'RE" "GONNA DO SOMETHING DIFFERENT?" "NO, BUT YOU HAVE TO" "UNDERSTAND THAT IF YOU'RE" "TRYING" "TO CHANGE THE ENTIRE LOOK OF" "MY" "COMPANY AND OF OUR BRAND" "COMPANY." "COMPANY, THAT" "SOMETIMES SOMEBODY MIGHT NEED" "TO" "GO OFF AND DO THEIR OWN THING," "WHETHER" "THAT'S NOT OKAY." "WHEN WE STATE WHAT THE RULES" "OF" "ENGAGEMENT ARE" "IT'S A BIG [bleep] DEAL," "AND" "IF I'M GONNA MAKE DECISIONS," "LET" "ME MAKE DECISIONS ABOUT MY" "COMPANY." "WHEN WE MAKE AN AGREEMENT" "AND" "WE'RE GONNA WORK TOGETHER," "I SHOULDN'T BE CHANGING" "THINGS," "AND YOU SHOULDN'T BE CHANGING" "THINGS, 'CAUSE IT VIOLATES OUR" "TRUST." "I FEEL LIKE YOU INCLUDE ME" "WHEN" "YOU NEED TO..." "MM-HMM." "AND DON'T INCLUDE ME WHEN" "IT'S CONVENIENT." "YEAH, I MEAN, I COULD SEE" "HOW" "WE MIGHT HAVE GONE ROGUE, AND" "IT" "SHOULD HAVE BEEN A" "CONVERSATION" "BEFORE WE" "YEAH." "I HAVE 6,000 EMPLOYEES, AND" "I WANT THEM TO HAVE THEIR OWN" "MINDS AND TAKE CHANCES, BUT" "WHEN" "WE HAVE AN AGREEMENT.." "MM-HMM." "AND WE SHAKE HANDS..." "MM-HMM." "I DON'T EVER WANT TO WONDER" "IF THAT'S GONNA CHANGE." "YOU KNOW, AS MUCH AS I" "MIGHT" "BE A CONTROL FREAK AND MY TEAM" "SEES THAT AND I HAVE THAT" "FEEDBACK AND I KNOW I NEED TO" "WORK ON THAT, I CAN BE" "HUMBLED BY THIS." "I KNOW WHEN I'VE DONE" "SOMETHING" "AND MAYBE THERE IS A BETTER" "WAY" "TO DO IT, AND, YES, 100%, MY" "APOLOGIES TO DEREK AND TO YOU." "I'M A VERY CARING PERSON." "I WOULD NEVER SET OUT TO DO" "ANYTHING THAT WOULD "A," PUT" "MY" "COMPANY AT HARM OR PEOPLE IN" "HARM THAT I WORK WITH." "RIGHT." "AND I DO SOMETIMES GET TOO" "STUCK IN MY HEAD AND STUBBORN." "I KNOW MY FAULTS." "BUT THAT'S WHAT I LIKE" "ABOUT" "YOU." "SEE?" "IF YOU CAN JUST LET GO A" "LITTLE" "BUT BE THE DYNAMIC PERSON THAT" "YOU ARE..." "MM-HMM." "THEN WE'RE GONNA MAKE A LOT" "OF MONEY." "WE'RE GONNA MAKE PEOPLE HAPPY." "YOU AND I ARE GONNA BE FINE." "I HAVE THICK SKIN." "I'M USED TO ENTREPRENEURS LIKE" "YOU." "I'M GONNA GO OUT IN THE" "WAREHOUSE AND SEE THE GUYS," "AND" "I'LL CATCH UP WITH YOU IN A" "LITTLE BIT." "OKAY, THANK YOU." "YEP." "COMING UP..." "WHEN I FIRST MET YOU GUYS," "I TOLD YOU WE WERE GONNA GO" "FROM" "$500,000 TO $10 MILLION." "THIS IS SO PAINFUL." "IT WAS ALMOST LIKE CUTTING" "OFF A" "LIMB." "THIS IS OUR MACHINE RIGHT" "HERE, RIGHT NOW." "RIGHT." "HOW MANY DO YOU GUYS GET DONE" "IN" "A DAY?" "WE CAN PROBABLY GET 1,200." "WITH THIS NEW MACHINERY," "YOU'RE GONNA BE ABLE TO GET 10" "TIMES THAT DONE--50 A MINUTE." "THIS IS THE ACTUAL MACHINE." "YOUR LINE SPEED IS GONNA BE" "FAST" "ENOUGH TO WHERE YOU'RE NOT" "GONNA" "BE ABLE TO KEEP UP WITH 55-GALLON DRUMS." "OUR LABELER WILL HOT-STAMP" "CODE" "ALL THE LABELS WITH THE" "DATE-LOCK CODES." "YOU'RE GONNA HAVE A" "TOUCH-SCREEN" "COMPUTER THING." "YOU FILLED IN A DAY." "WOW, THAT'S GREAT." "I'VE SPENT OVER $180,000" "IMPROVING THE EQUIPMENT AND" "THE" "MACHINERY HERE, AND I'VE PAID" "OFF NEARLY ALL OF THEIR DEBT." "IT'LL TELL YOU HOW MANY" "BOTTLES" "I'M GONNA BE WELL OVER" "$500,000" "WHEN IT'S ALL SAID AND DONE." "WOW." "LET'S GET TO WORK!" "WE'RE READY TO SEE THIS THING." "IT ALL STARTS." "WE GOT A LOADING TURNTABLE." "IT'S GONNA GO IN." "WE'RE GONNA FILL EIGHT BOTTLES" "AT A TIME." "WOW." "YOU'RE GONNA HAND-PLACE THE" "CAPS FOR THE SPRAYERS." "THIS IS GONNA TIGHTEN IT." "WE'RE GONNA LABEL IT, PUT A" "DATE" "CODE ON IT, COME DOWN THE" "TABLE," "AND PACK THEM UP IN A BOX." "WHAT?" "COME ON DOWN!" "BE SUCCESSFUL, AND WE'RE GONNA [laughs]" "IT WAS SO AMAZING." "THE NEW LOGO AND THE DATE" "CODE." "[laughs]" "TO SEE THE WHOLE PROCESS" "AND" "HAVE IT BROUGHT HERE AND SET" "UP" "TO WORK WITH OUR PRODUCTS IS" "MIND-BLOWING." "WHOO!" "THIS USED TO TAKE US" "FOREVER." "IT'S AMAZING." "WE'RE NOW SET UP, FOR SURE, TO" "MAKE IT HAPPEN." "WHEN I FIRST MET YOU GUYS," "I TOLD YOU WE WERE GONNA GO" "FROM" "$500,000 TO $10 MILLION." "THIS MACHINE GETS US TO" "$10 MILLION." "WE NOW WILL HAVE WHAT I WOULD" "CONSIDER A LEGITIMATE COMPANY." "[applause]" "YOU KNOW, ROBIN, WHEN WE FIRST" "MET, THE PRODUCT WAS SOLD IN" "MORE OF A NICHE-Y SPACE." "IT DID WELL, $500,000 A YEAR," "BUT AS WE'VE REDESIGNED THIS" "PACKAGING, WE CLARIFIED THE" "NAME, WE ESTABLISHED AND" "IDENTIFIED, WE'RE CLEAR" "ABOUT THE INGREDIENTS." "WE'RE NOW TELLING THE STORY," "ESPECIALLY THE BEST ONE" ""MADE IN THE U.S.A."" "IT'S A BIG DIFFERENCE." "FROM ACROSS THE ROOM, YOU CAN" "SEE THE BRAND." "YOU KNOW EXACTLY WHAT THE" "PRODUCT IS." "THERE'S NO QUESTIONING." "THIS PACKAGE GOT US TO" "HERE." "THIS PACKAGE GETS US TO" "$10 MILLION." "HOW HARD WAS THIS PROCESS FOR" "YOU?" "THIS WAS SO PAINFUL." "IT WAS ALMOST LIKE CUTTING" "OFF A" "LIMB." "TO BE ABLE TO STEP BACK AND" "REALIZE THAT I HAD TO DO IT" "FOR" "THE COMPANY, AND THEN SEE HOW" "GREAT IT IS AND HOW MUCH" "BETTER" "IT IS?" "IT'S AMAZING." "I GET IT NOW." "PEOPLE WILL NOW KNOW ECO-ME" "INSTEAD OF BEING, "IS IT BILL?" "IS IT EMILY?"" "I GET IT." "AND I'M PROUD OF YOU," "ROBIN." "I'M GLAD THAT YOU SEE THAT" "THIS" "WAS REALLY A TRANSFORMATION OF" "ROBIN AS A LEADER, AS MUCH AS" "IT" "WAS A TRANSFORMATION ABOUT" "ECO-ME AS A COMPANY." "AND THE FIRE THAT YOU HAVE IN" "YOUR BELLY IS THE REASON THAT" "THE BUSINESS HAS BEEN ABLE TO" "SURVIVE ALL THIS TIME." "THANK YOU." "IF YOU CAN JUST GET THAT" "POSITIVE ENERGY TURNED IN THE" "DIRECTION THAT TAKES US TO THE" "NEXT LEVEL, I'M CONFIDENT" "YOU'LL" "GET US THERE." "WELL, THANK YOU SO MUCH." "I COULDN'T HAVE DONE IT" "WITHOUT" "YOU." "THIS HAS BEEN A GREAT" "EXPERIENCE AT ECO-ME." "I ALWAYS FOCUS ON PEOPLE," "PROCESS, AND PRODUCT, AND IN" "THIS CASE, THE PEOPLE HAVE" "MADE" "A REAL TURN." "JEN IS DOING A GREAT JOB AT" "LISTENING AND FOLLOWING MY" "LEAD" "AS IT RELATES TO SALES PROCESS" "AND SALES PRESENTATION." "SHE'S LINED UP SOME NEW, BIG" "NATIONAL ACCOUNTS, AND I'M" "VERY" "PROUD OF HER PROGRESS." "ROBIN HAS BECOME A MUCH BETTER" "LEADER, AND SHE'S IMPROVED NOT" "ONLY THE PROCESS, BUT SHE'S" "IMPROVED THE PRODUCT." "THE NEW LABELS ARE IN PLACE," "AND" "SALES ARE UP ALMOST 50% IN A" "VERY SHORT PERIOD OF TIME." "WITH THE HELP OF THESE TWO AND"