"Lemonis:" "TONIGHT ON "THE PROFIT"..." "THIS IS SURFSIDE BEACH," "A TOURIST HAVEN" "ON THE SOUTH CAROLINA COAST," "AND A PLACE" "WHERE LOCAL BUSINESSES" "LOVE THEIR OUTDOOR ADVERTISING." "YOU KNOW WHAT I LOVE" "ABOUT HIGHWAY 17?" "Anthony:" "IT'S A LOT OF SIGNS?" "Lemonis:" "[ Laughing ] ALL THE SIGNS." "I'VE BEEN CALLED BY THE OWNER" "OF A SMALL SIGN COMPANY..." "BANNERS?" "Anthony:" "ALL DAY LONG." "Lemonis:" "BACKLIT," "NON-LIT, FRONT-LIT?" "Anthony:" "I SELL A LOT OF STUFF." "Lemonis:" "...WHO WON'T BE SATISFIED" "UNTIL HE'S THE BIGGEST VENDOR" "IN THE STATE." "Anthony:" "I WANT TO DEAL WITH" "A LOT OF NATIONAL COMPANIES." "I DON'T WANT TO DEAL" "WITH MOM-AND-POPS ANYMORE." "Lemonis:" "HE'S INCREDIBLY AMBITIOUS..." "Anthony:" "I'M A GO-GETTER." "I'M A GO-GO GUY." "Lemonis:" "...BUT OVERLY CONFIDENT." "Todd:" "HOW LONG DOES THIS TAKE?" "Josh:" "PROBABLY ABOUT THREE WEEKS." "Anthony:" "WE CAN DEFINITELY" "KNOCK THIS SIGN OUT IN A WEEK." "Lemonis:" "YOU GUYS GOT" "TO GET YOUR STORY STRAIGHT." "IF I CAN FIGURE OUT HOW TO CHECK" "HIS EGO, GET HIM TO LISTEN..." "AS A POTENTIAL CUSTOMER," "I HAVE TO WORRY" "THAT YOU'RE GONNA SUE ME." "Anthony:" "YOU THINK SO?" "Lemonis: ..." "HE MIGHT" "JUST GET TO THE TOP." "MY NAME IS MARCUS LEMONIS," "AND I FIX FAILING BUSINESSES." "IF YOU DON'T LIKE MONEY," "DON'T FOLLOW MY PROGRAM." "I MAKE THE TOUGH DECISIONS." "WE'RE CLOSING THE STORE." "WE'RE DONE." "I'M NOT TALKING" "ABOUT IT ANYMORE." "I BACK THEM UP," "SPENDING MY OWN MONEY." "IT'S NOT ALWAYS PRETTY..." "Man:" "PERFECT FLAVOR." "Lemonis:" "...BUT THIS IS BUSINESS." "YOU GOT TO TRUST THE PROCESS." "I DO IT TO SAVE JOBS," "AND I DO IT TO MAKE MONEY." "THANKS FOR YOUR BUSINESS." "THIS IS "THE PROFIT."" "SURFSIDE BEACH" "IS A PICTURESQUE RESORT TOWN." "A GREAT PLACE TO VACATION" "AND A GREAT PLACE TO CALL HOME." "ANTHONY LEGGIO..." "[ CAMERA SHUTTER CLICKS ] ...AND HIS GIRLFRIEND," "KRISTEN CHRISTIAN..." "Kristen:" "GOOD MORNING, ASL SIGNS." "Lemonis:" "...MOVED HERE FROM LONG ISLAND" "TWO YEARS AGO" "TO START A FAMILY..." "Anthony:" "I KNOW," "YOU WANT DADDY TIME." "Lemonis: ..." "AND A BUSINESS " "ASL SIGNS." "Anthony:" "DO YOU WANT TO FINISH" "DOING THIS ESTIMATE?" "Kristen:" "OH, YES, PLEASE." "Anthony:" "OH, BOY." "HERE WE GO." "Lemonis:" "WITH A $200,000 LOAN" "FROM HIS DAD, LOUIS," "ANTHONY WAS ABLE TO GET THE SIGN" "SHOP UP AND RUNNING QUICKLY." "HE'S GOT EXPENSIVE MACHINERY" "TO MAKE THE SIGNS," "AND THE TRUCKS TO INSTALL THEM." "IN THEIR SECOND YEAR" "OF OPERATIONS," "ASL GENERATED $300,000 IN SALES" "AND MADE A $45,000 PROFIT." "Anthony:" "COME ON." "COME ON, GET SOME WORK DONE." "Lemonis:" "BUT ANTHONY WANTS MORE." "MUCH MORE." "Anthony:" "I WANT TO GO BIG." "THAT'S WHY I'M HERE." "TO MAKE MONEY." "LOTS OF IT." "Lemonis:" "TO GET THERE," "HE'S GONNA HAVE TO DO MORE" "THAN JUST TALK BIG." "Kristen:" "HE ALREADY TOLD ME" "THAT HE WILL BE IN, SO..." "Anthony:" "STOP ARGUING WITH ME." "LET'S JUST GET IT DONE." "Lemonis:" "HE'S GONNA HAVE TO" "START THINKING SMARTER." "Anthony:" "I JUST WANT A DEPOSIT." "AND IF YOU DON'T LIKE US" "OR OUR COMPANY," "WE'LL REFUND YOU BACK THE MONEY." "Josh:" "YEAH, BUT ALL" "OF THE OTHER SIGN COMPANIES" "AREN'T DOING THAT." "Lemonis:" "AS AN OWNER" "OF A LOT OF BUSINESSES," "I SPEND OVER $1.5 MILLION A YEAR" "ON SIGNAGE," "AND I KNOW THAT THIS INDUSTRY" "HAS EXPLOSIVE MARGINS." "IF I CAN GET ANTHONY TO FOCUS ON" "GROWING STRATEGICALLY" "WHILE PUTTING THE BEST PROCESS" "IN PLACE," "ALL SIGNS POINT" "TO MAKING MILLIONS." "Anthony:" "HEY." "Lemonis:" "HOW YOU DOING?" "Anthony:" "MR. MARCUS LEMONIS." "IT'S SUCH A PLEASURE" "TO FINALLY " "Lemonis:" "ARE YOU ANTHONY?" "Anthony:" "YES, SIR, IT IS." "Lemonis:" "NICE TO MEET YOU." "Anthony:" "PLEASURE TO MEET YOU." "Lemonis:" "YOU KNOW WHAT I LOVE" "ABOUT HIGHWAY 17?" "Anthony:" "IT'S A LOT OF SIGNS?" "Lemonis:" "[ Laughing ] ALL THE SIGNS." "Anthony:" "YEAH, NEW SIGNS," "WE DO A LOT OF." "WE JUST DID ONE, THE CAR WASH." "I DON'T KNOW IF YOU SAW IT" "ON THE WAY HERE." "BIG L.E.D. BOARD," "IT WAS ABOUT 32 GRAND." "WE JUST FINISHED IT." "Lemonis:" "OH, WHOA." "Anthony:" "CUSTOMER'S" "REALLY STOKED ABOUT IT." "Lemonis:" "NOW," "I DON'T KNOW YOUR BUSINESS," "AND I'M EXCITED TO LEARN IT." "AND SO I KNOW" "A LITTLE BIT ABOUT IT," "'CAUSE I BUY A COUPLE MILLION" "DOLLARS A YEAR WORTH OF SIGNS" "ACROSS ALL THESE BUSINESSES." "Anthony:" "I KNOW A GOOD SIGN COMPANY." "Lemonis:" "I KNOW YOU DO." "Anthony: [ LAUGHS ]" "Lemonis:" "BUT I GOT TO GET COMFORTABLE" "WITH WHAT YOU'RE DOING." "SO, WHAT EXACTLY" "DOES ASL SIGNS DO?" "Anthony:" "WE ARE A ONE-STOP SHOP" "MANUFACTURING PLANT." "SO WE DO HIGH VOLUME, LOW LABOR." "Lemonis:" "BANNERS?" "Anthony:" "ALL DAY LONG." "Lemonis:" "FOR-SALE SIGNS?" "Anthony:" "AS MANY AS YOU NEED." "Lemonis:" "SIGNS ON THE BUILDING?" "Anthony:" "ABSOLUTELY." "Lemonis:" "BACKLIT," "NON-LIT, FRONT-LIT?" "Anthony:" "YEP." "Lemonis:" "DO YOU MANUFACTURE IT?" "Anthony:" "WE MANUFACTURE THE SIGNS." "WE MANUFACTURE A LARGER SCALE" "OF THINGS, BIGGER THINGS." "Lemonis:" "THAT'S WHAT" "MAKES YOU DIFFERENT." "YOU'RE NOT JUST A SIGN COMPANY." "YOU'RE A SIGN MANUFACTURER." "Anthony:" "RIGHT." "AND THAT'S WHAT I TRY PUSHING." "Lemonis:" "I DID NOT KNOW THAT." "I DID NOT KNOW THAT." "NOW I'M INTRIGUED." "DO YOU LIKE THE WAY" "THIS SHOWROOM'S SET UP?" "Anthony:" "I FEEL COMFORTABLE WITH IT." "Lemonis:" "THE SHOWROOM" "AT ASL IS TOTAL CHAOS." "THE WALLS" "ARE LITTERED WITH SIGNS." "WHAT I'M SEEING IN HERE," "HONESTLY, AS I WALK IN," "IS I DON'T KNOW WHERE TO LOOK." "AND IN ORDER TO TELL A STORY" "EFFECTIVELY TO THE CUSTOMER," "YOU NEED TO BE CLEAR" "AND GIVE THEM OPTIONS." "BUT YOU HAVE TO DO IT IN A WAY" "THAT'S EASY TO FOLLOW." "YEAH, THAT'D BE GREAT." "HOW ARE YOU?" "Kristen:" "HI." "Lemonis:" "I'M MARCUS." "Kristen:" "KRISTEN." "Lemonis:" "AND SO," "WHAT'S YOUR RELATIONSHIP?" "Kristen:" "THIS IS MY BOYFRIEND." "Lemonis:" "AND WHERE DID YOU GUYS MEET?" "Anthony:" "NEW YORK." "Lemonis:" "WHO'S THAT?" "Anthony:" "THAT'S THIS" "GOOD-LOOKING GUY OVER HERE." "I EVEN GOT HIM ON THE BACK" "OF MY SHIRTS." "IT'S JUST A LITTLE BRANDING." "Lemonis:" "WHAT'S "ASL" STAND FOR?" "Anthony:" "THAT IS ACTUALLY" "MY INITIALS, ANTHONY SAL LEGGIO." "OR AMERICAN SIGN LEGION," "I LIKE TO CALL IT." "Kristen: [ LAUGHS ]" "Lemonis:" "WHY ARE YOU LAUGHING?" "Kristen:" "FIRST TIME I'VE EVER HEARD" "THE AMERICAN SIGN ANYTHING." "Lemonis:" "IT JUST MEANS" "HE'S MAKING IT UP." "Anthony:" "NO!" "NO, NO, NO." "I'VE HAD THAT." "Lemonis:" "YOU'RE TOTALLY MAKING THAT UP." "Kristen:" "I'VE NEVER HEARD" "YOU SAY THAT, EVER." "Josh:" "IT'S ALWAYS BEEN" ""ASIL" TO ME." "Lemonis: [ CHUCKLES ]" "Kristen:" "ASIL." "Anthony:" "ASIL." "Kristen: [ LAUGHS ]" "Lemonis:" "WHO MADE THE LOGO?" "Kristen:" "JOSH." "Anthony:" "JOSH." "Josh:" "IT WAS SUPPOSED" "TO BE A JOKE." "Kristen: [ LAUGHS ]" "Anthony:" "WELL, JOKE'S ON HIM" "BECAUSE NOW I'M USING IT." "Josh:" "NOW IT'S EVERYWHERE." "Lemonis:" "AND SO, WHAT HAPPENS" "WHEN YOU GET MARRIED?" "DOES THE SIGN-COMPANY NAME" "CHANGE OR...?" "Anthony: [ SIGHS ]" "IF SHE WANTS." "Kristen:" "I DON'T NEED MY FACE ON THERE." "Lemonis:" "YOU DON'T NEED" "TO BE DOING THIS?" "Kristen:" "HE CAN KEEP THAT." "Lemonis:" "BUILDING A BRAND IN ANY" "BUSINESS IS THE KEY TO SUCCESS." "AND BUILDING THAT BRAND AROUND" "THE OWNER IS NOT A BAD IDEA," "AS LONG AS THE OWNER" "IS LIKEABLE AND RELATABLE." "IT'S NICE TO MEET YOU," "BY THE WAY." "Josh:" "HEY, NICE TO MEET YOU." "Lemonis:" "I'M MARCUS." "Josh:" "JOSHUA THOMAS." "Lemonis:" "SO," "YOU DO THE DESIGNS HERE?" "Josh:" "I DO ALL THE DESIGN WORK," "RUN THE MACHINERY," "I DO ALL THE PRODUCTION" "RENDERINGS." "Lemonis:" "AND DO YOU DO SOME" "OF THE DESIGN YOURSELF AS WELL?" "Kristen:" "YES." "Lemonis:" "AND DOES HE?" "Kristen:" "HE TRIES TO." "Lemonis:" "SHE'S DOING ALL THE WORK?" "Anthony:" "ALL THE WORK." "EVERY LITTLE BIT OF IT." "SHE'S DOING EVERYTHING." "Lemonis:" "WHAT'S MR. ASL DO?" "Josh:" "WE LIKE TO KEEP HIM OUTSIDE." "Lemonis:" "SELLING." "Josh:" "NO, NOT SELLING." "LIKE, INSTALLATIONS." "Kristen:" "JUST DOING THE WORK." "Lemonis:" "WHY DID EVERYBODY" "SAY NO TO YOU SELLING?" "Josh:" "I THINK A LOT OF PEOPLE" "SEE HIM AS BEING OVERBEARING." "Kristen:" "YEAH." "Anthony:" "TOO MUCH?" "Kristen:" "HE'S OVERWHELMING." "Anthony:" "I AM NOT." "Josh:" "HE'S A HUNDRED MILES AN HOUR." "Kristen:" "HE'S LOUD." "Lemonis:" "SO WHO DOES SALES" "AROUND HERE?" "Anthony:" "US THREE." "Josh:" "YEAH, PRETTY MUCH." "Lemonis:" "THEY'RE" "KIND OF NOT INCLUDING YOU" "IN THAT SALES LOOP." "Kristen:" "THE TWO OF US" "ARE ALWAYS IN THE OFFICE." "MOST OF THE TIME," "HE'S NOT IN THE OFFICE." "Anthony:" "WE HAVE A COUPLE SALESMEN," "AND THIS CREW RIGHT HERE" "THAT I HAVE IS PHENOMENAL." "Lemonis:" "THEN HOW DO YOU GUYS GET PAID?" "YOU GET A SALARY" "OUT OF THE BUSINESS?" "Anthony:" "YEAH, I JUST STARTED" "TAKING A SALARY" "MAYBE A MONTH AGO," "TWO MONTHS AGO," "NOW THAT BANK ACCOUNT'S" "STARTING TO FILL UP." "AND ME AND HER " "Kristen:" "I DON'T GET PAID." "Anthony:" "WELL, SHE GETS PAID" "THROUGH MY SALARY." "IF SHE NEEDS MONEY," "I GIVE IT TO HER." "Lemonis:" "UH, LET ME SEE" "IF I UNDERSTAND THAT AGAIN." "SHE DOESN'T GET PAID." "AND IF SHE NEEDS SOMETHING," "YOU'LL GIVE IT TO HER?" "Anthony:" "WHATEVER SHE WANTS." "THAT'S CORRECT." "Lemonis: [ SCOFFS ]" "IT'S SURPRISING TO ME" "THAT KRISTEN IS OKAY" "LEAVING ANTHONY IN CHARGE" "OF HER PERSONAL FINANCES." "SHE'S HELPING ANTHONY" "RUN THE COMPANY" "AND SHE'S NOT EVEN" "GETTING A CHECK." "Anthony:" "WELL, I JUST STARTED" "TAKING A SALARY, TOO." "I SUFFERED" "FOR A LONG TIME, AS WELL." "THANK GOD MY FATHER" "HELPED ME OUT" "WITH A DECENT AMOUNT OF STUFF." "Lemonis:" "IS YOUR FATHER" "IN THE SIGN BUSINESS?" "Anthony:" "HE WAS A LONG TIME AGO." "Lemonis:" "RIGHT." "Anthony:" "AND HE JUST RETIRED" "AND GAVE UP ON IT" "AND JUST SOLD EVERYTHING OFF." "Lemonis:" "OH, OKAY." "YOU KNOW, CAN WE ACTUALLY LOOK" "AT SOME OF THE MACHINERY?" "Anthony:" "SURE, LET'S GO UP FRONT." "Lemonis:" "ANTHONY'S GOT A GREAT SETUP." "THERE ARE MACHINES" "THAT CAN BLOW UP PHOTOGRAPHS THAT CAN CUT LETTERS" "OUT OF STAINLESS STEEL AND HE'S GOT PEOPLE" "THAT CAN WORK" "WITH THE LATEST" "LIGHTING TECHNOLOGY." "WITH ALL THIS" "IN-HOUSE MANUFACTURING," "ANTHONY HAS TO BE GENERATING" "SOME SERIOUS GROSS PROFIT." "Anthony:" "DONE." "Lemonis:" "MAN, THAT WOULD TAKE" "HOURS TO DO IT THE OTHER WAY." "Anthony:" "SEE, THERE'S" "NO BUBBLES IN IT?" "Lemonis:" "THERE'S NOTHING." "Anthony:" "IT'S 450 BUCKS." "DONE." "Lemonis:" "WHAT'S THIS COST?" "Anthony:" "WHAT, $45, MAYBE?" "Kristen:" "MAYBE $45 OF LABOR." "Anthony:" "TREMENDOUS MARKUP ON THIS." "Lemonis:" "OKAY." "IF THE SIGN COSTS $45 TO MAKE," "AND IT SELLS FOR $450," "THE MARGIN IS 90%." "BECAUSE ANTHONY MAKES" "THE SIGNAGE IN HOUSE," "HE'S ABLE TO RETAIN" "ALL OF THE MARGIN." "SEEING NUMBERS LIKE THIS MAKES" "INVESTING IN THIS INDUSTRY" "A LOT MORE ATTRACTIVE TO ME." "AND SO, HOW DOES THE CHAIN" "OF COMMAND HERE WORK?" "Anthony:" "WE ALL TRY TO WORK" "VERY WELL TOGETHER." "Lemonis:" "WHO'S THE BOSS?" "Anthony:" "I'M THE BOSS." "I LIKE TO BE " " AND I HATE" "TO SAY IT, I LIKE TO SAY," ""HEY, I'M THE BOSS, LET'S JUST" "DO IT THE WAY I WANT TO DO IT."" "'CAUSE AT THE END OF THE DAY," "IF I MAKE THE MISTAKE," "I CAN'T YELL AT THEM." "Lemonis:" "YOU'RE LAUGHING 'CAUSE" "YOU WANT TO SAY SOMETHING." "Anthony:" "IT'S TRUE." "Josh:" "OH, ME?" "OH, YEAH," "HE'S JUST VERY STUBBORN." "HE'LL GET UPSET OR FRUSTRATED" "WHEN WE SAY, "CAN'T DO IT" "THAT WAY, MAN."" "Anthony:" "I DO LISTEN TO ALL PARTIES." "Josh:" "HE DOES." "BUT THERE IS A FINITE LINE." ""OKAY, I'M SICK" "OF TALKING ABOUT IT."" "Lemonis:" "SHOULD BE INTERESTING." "I STILL DON'T QUITE UNDERSTAND" "ASL's PROCESS " "HOW THEY GENERATE BUSINESS AND" "HOW THOSE ORDERS ARE EXECUTED." "SO I WALKED THE FLOOR TO TALK" "TO SOME OF THE EMPLOYEES." "Man:" "SIR, HOW ARE YOU?" "Lemonis:" "NICE TO MEET YOU." "J.R.:" "HOW YOU DOING?" "Lemonis:" "J.R.?" "NICE TO MEET YOU GUYS." "J.R.:" "NICE TO MEET YOU." "Lemonis:" "HOW DO YOU KNOW" "WHERE THE JOBS ARE?" "Man #2:" "WE DO ALL THE WORK," "SO WE PRETTY MUCH KNOW" "WHERE EVERYTHING'S AT." "THESE SIGNS HERE," "I THINK, CAME IN " "Lemonis:" "SO, WHEN THESE SIGNS COME IN," "DO YOU KNOW WHAT SALESPERSON" "THEY BELONG TO?" "Man #2:" "NO." "Man #3:" "NO." "Man #2:" "THAT WE DON'T KNOW." "Lemonis:" "OKAY." "THE SHOP SEEMS" "VERY DISORGANIZED," "SO I WANTED TO TALK" "TO THE SALES TEAM" "TO FIND OUT" "HOW THESE JOBS COME IN." "DO YOU KNOW HOW TO FOLLOW UP" "ON A LEAD, OR...?" "Edmond:" "I CALL BACK." "LIKE, ALL OF THESE THAT ARE HERE" "ARE PEOPLE THAT I'VE TALKED TO" "THAT SAID, "CALL ME IN A FEW" "WEEKS," "CALL ME IN THIS TIME."" "Lemonis:" "I FEEL LIKE 1985 CALLED," "AND THEY WANT" "THEIR SALES PRICES BACK." "Edmond:" "I KNOW." "MM-HMM." "Woman:" "IT'S DEFINITELY NOT 100% ACCURATE." "Lemonis:" "MAYBE ANTHONY'S FATHER," "LOUIS, CAN SHED SOME LIGHT" "ABOUT HOW ANTHONY RUNS THINGS" "AROUND HERE." "Lemonis:" "HOW MUCH MONEY" "DO YOU HAVE IN HERE?" "Louis:" "ABOUT $220,000, $225,000." "SOMEWHERE." "Lemonis:" "FOR REAL?" "Louis:" "YEAH." "Lemonis:" "HE HASN'T PAID YOU" "ANYTHING BACK?" "Louis:" "NO, HE HAS NOT." "Lemonis:" "OH, MY GOSH." "IS THERE ANYTHING THAT I SHOULD" "KNOW ABOUT HIM, BE HONEST," "THAT WOULD DRIVE ME CRAZY" "THAT DRIVES YOU CRAZY?" "Louis:" "I'M FROM THE OLD SCHOOL." "I'M THE OLD MAN." "SO, SOMETIMES HE THINKS" "HE KNOWS IT ALL," "AND YOU HAVE TO" "STRAIGHTEN HIM OUT," "SAY, "NO," "YOU DON'T KNOW IT ALL."" "WHEN I WAS YOUNGER, HEY," "I THOUGHT I KNEW IT ALL, TOO." "Lemonis:" "YEAH." "IT'S A TERRIBLE SIGN" "THAT ANTHONY DOESN'T TAKE ADVICE" "FROM HIS FATHER," "ESPECIALLY SINCE HIS FATHER" "IS HIS BANKER." "I WONDER HOW HE'S GONNA TAKE" "ADVICE FROM AN OUTSIDE PARTY?" "Todd:" "HOW YOU DOING TODAY?" "Josh:" "GOOD." "HOW ARE YOU?" "Todd:" "PRETTY GOOD." "I NEED A SIGN REFURBISHED." "DO YOU DO THAT?" "Josh:" "WE CAN DO IT ALL," "PRETTY MUCH." "WHAT KIND OF A SIGN" "ARE WE TALKING ABOUT?" "PirateLand RESORT?" "Todd:" "MAIN SIGN OUT FRONT." "Josh:" "OKAY." "Todd:" "SO, ARE YOU THE OWNER?" "Josh:" "NO." "Anthony:" "NO, I'M THE OWNER." "Todd:" "WHAT'S YOUR NAME?" "Anthony:" "ANTHONY." "Todd:" "ANTHONY." "TODD." "HOW ARE YOU?" "Anthony:" "THIS IS MY CARD, TOO." "Lemonis:" "YOU WOULD NEVER DO THAT." "Todd:" "IS YOUR PRIVATE CELLPHONE" "ON HERE?" "Anthony:" "I CAN PUT IT ON THERE." "KRIS, DO YOU HAVE A MARKER," "PLEASE?" "Lemonis:" "HOW DO YOU GET THE GUY" "TO WANT TO COME IN," "OTHER THAN JUST GIVING HIM" "A BUSINESS CARD?" "Anthony:" "I CAN OFFER SOME," "YOU KNOW, FREE BUSINESS CARDS" "IF HE SIGNS A SIGN WITH US." "THAT'S ONE OF THE THINGS " "Lemonis:" "NO, NO, NO, NO." "LIKE, HE CAME IN TO GET WHAT?" "Anthony:" "A RE-FACE ON A SIGN." "Lemonis:" "OKAY, SO," "WHAT COULD YOU DO RIGHT NOW" "THAT WOULD GET THE GUY" "TO REALIZE YOU'RE SERIOUS?" "Anthony:" "I'M THINKING." "I DON'T KNOW." "Lemonis:" "HIS BUSINESS" "IS A MILE DOWN THE ROAD." "Kristen:" "I WOULD GO THERE." "Lemonis:" "WHY ARE YOU" "NOT GOING THERE?" "Anthony:" "I DON'T KNOW, MARCUS." "Lemonis:" "THIS ISN'T A TEST." "Anthony:" "NO, I KNOW." "WE USUALLY WOULD FOLLOW IT UP" "TOMORROW OR THE NEXT DAY." "Lemonis:" "I WASN'T ASKING YOU" "TO CHANGE YOUR PROCESS," "I WAS ASKING YOU TO TELL ME" "WHAT YOUR PROCESS WAS." "Anthony:" "I THINK WE HAVE A GOOD SYSTEM." "Kristen:" "I THINK" "HE DOESN'T KNOW WHAT TO DO." "Lemonis:" "I SEE A CUSTOMER WALK" "IN, I SEE POTENTIAL BUSINESS," "AND ANTHONY'S NOT DOING ANYTHING" "TO HUSTLE THE SALE." "I'D LIKE TO GO OVER" "THE FINANCIALS WITH YOU." "Kristen:" "THIS IS THE FINANCIAL" "STATEMENTS THROUGH '12 TO '13." "Lemonis:" "OH, OKAY." "LET'S START WITH THAT." "HOW MUCH CASH IS IN THE BANK" "RIGHT NOW?" "Kristen:" "RIGHT NOW," "I'D SAY ABOUT $75,000." "Lemonis:" "THAT'S PRETTY GOOD." "Kristen:" "YES." "Lemonis:" "AND HOW MUCH IN RECEIVABLES?" "Kristen:" "IN RECEIVABLES," "WE HAVE $60,000." "Lemonis:" "SO, $135,000 IN ASSETS." "AND THEN HOW MUCH" "DO YOU OWE PEOPLE?" "CREDIT CARDS, BANK LOANS?" "Kristen:" "ABOUT $25,000." "Lemonis:" "OKAY." "THERE'S $135,000 ON THE BOOKS" "BETWEEN CASH AND RECEIVABLES," "AND THERE'S ONLY $25,000" "IN DEBT." "FOR A NEW BUSINESS, THEY'RE" "ACTUALLY DOING PRETTY GOOD." "ANY OTHER DEBT ON THE BOOKS?" "Kristen:" "JUST OUR DEBT WITH LOU." "Lemonis:" "ANTHONY'S DAD?" "Kristen:" "ANTHONY'S DAD, YES." "Lemonis:" "OKAY." "AND HOW MUCH IS THAT?" "Kristen:" "ROUGHLY ABOUT $200,000." "Lemonis:" "AND SO, I DON'T SEE" "THAT ON THE BALANCE SHEET." "IS THAT NOT ON YOUR BOOKS," "BUT IT'S IN REALITY, OR...?" "Kristen:" "YEAH, IT'S NOT LISTED" "WITHIN THE COMPANY." "Lemonis:" "OKAY," "SO IT'S NOT A COMPANY ASSET," "AND IT'S NOT A COMPANY DEBT." "Kristen:" "RIGHT." "Lemonis:" "SO, WHAT I'M NOTICING IS," "PRETTY GOOD INCREASE IN SALES." "2012, $105,000." "2013, $278,000." "WHERE ARE YOU" "AT YEAR TO DATE NOW?" "Kristen:" "RIGHT NOW," "WE'RE AT $441,000." "Lemonis:" "OKAY." "AND WHAT WOULD YOU SAY" "YOU'RE GONNA FINISH AT?" "Kristen:" "I'M HOPING, YOU KNOW," "BETWEEN $600,000 AND $700,000." "Lemonis:" "THAT'S PRETTY GOOD GROWTH." "REALLY GOOD GROWTH, ACTUALLY." "HOW MUCH IS THE RENT HERE" "A MONTH?" "Kristen: $2,000 A MONTH." "Lemonis:" "OKAY." "AND YOU GUYS PAY THAT?" "Kristen:" "LOU GIVES US $1,000." "Lemonis:" "HE PAYS HALF THE RENT?" "Kristen:" "YEAH." "Lemonis:" "I MEAN, THANK GOD HE'S HERE." "I MEAN, YOU COULDN'T HAVE" "STARTED THIS BUSINESS..." "Kristen:" "NO WAY." "Lemonis: ..." "WITHOUT HIM." "Kristen:" "NOPE." "Lemonis:" "AND DOES HE OWN" "ANY SHARES IN THE BUSINESS?" "Kristen:" "NO." "Lemonis:" "YOU AND ANTHONY" "OWN THE EQUITY?" "Kristen:" "ANTHONY DOES." "Lemonis:" "NOT YOU?" "Kristen:" "NO." "Lemonis:" "OKAY." "LOOKS LIKE YOU'RE INVOLVED" "IN PRETTY MUCH EVERYTHING." "AND YOU'RE NOT GETTING PAID." "Kristen:" "RIGHT." "Lemonis:" "EVERYBODY ELSE THINKS" "THAT THEY'RE JUST OWED" "SOMETHING," "AND YOU SEEM TO JUST WANT" "TO JUST PUT YOUR HEAD DOWN" "AND WORK FOR IT." "Kristen:" "YES." "Lemonis:" "I DON'T GET" "THAT SAME SENSE FROM ANTHONY." "Kristen:" "I CAN ONLY SAY HE'LL" "ALWAYS WORK AS HARD AS I DO." "Lemonis:" "YEAH." "NO, NO, NO." "I KNOW HIM AND YOU" "ARE VERY DIFFERENT." "Kristen:" "HE'S RARE." "AND HE LOVES TO HAVE FUN." "YOU KNOW, HE'S NOT TRYING" "TO BE RUDE ALL THE TIME," "IT'S JUST SOMETIMES" "IT COMES OFF THAT WAY." "BUT HE'S REALLY" "JUST TRYING TO HAVE FUN." "Lemonis:" "THE PROBLEM IS," "PEOPLE'S DEMEANOR RUB ANYBODY" "THE WRONG WAY, IT'S A PROBLEM." "HIS DAD HAD SAID" "THAT HE'S A KNOW-IT-ALL." "Kristen:" "MM-HMM." "Lemonis:" "THAT CAN REALLY AFFECT" "THE BUSINESS." "THIS IS A HEALTHY BUSINESS," "AND IT'S GOT REAL POTENTIAL" "TO GROW AND TO GROW QUICKLY." "AND WITH ANY PARTNER," "I NEED TO BE COMFORTABLE." "AND I HAVE TO BE HONEST," "WITH ANTHONY," "I HAVE SOME REAL RESERVATIONS." "YOU GUYS HAVE DONE A GREAT JOB." "Anthony:" "THANK YOU." "Kristen:" "THANK YOU." "Lemonis:" "I MEAN, THINK ABOUT IT." "IT'S A $500,000-PLUS BUSINESS" "IN 36 MONTHS." "Anthony:" "YEAH," "VERY SHORT PERIOD OF TIME." "Lemonis:" "YOU'VE GOT MONEY" "IN THE BANK." "ANTHONY, WHY'D YOU CALL ME HERE?" "Anthony:" "I CALLED YOU HERE" "BECAUSE I'M LOOKING FOR THAT" "NEXT STEP IN MY BUSINESS." "I WANT TO DEAL WITH A LOT" "OF NATIONAL COMPANIES." "I DON'T WANT TO DEAL" "WITH MOM-AND-POPS ANYMORE." "WITH AS MANY BUSINESSES" "THAT YOU OWN" "AND ALL THE PEOPLE THAT YOU" "KNOW, THAT YOU CAN BRING THAT." "Lemonis:" "BUT FOR YOU TO SAY," ""I WANT TO BE YOUR PARTNER" "BECAUSE YOU CAN BRING ME" "ALL YOUR BUSINESSES,"" "WE COULD JUST HAVE" "A RELATIONSHIP" "AND YOU COULD EARN MY BUSINESS." "Anthony:" "RIGHT." "Lemonis:" "WE DON'T HAVE TO BE" "PARTNERS FOR US TO DO THAT." "I DON'T SEE A NEED FOR ME." "I DON'T THINK" "YOU'RE GONNA LISTEN." "I THINK YOU THINK" "YOU KNOW IT ALL," "AND SO, THAT'S GONNA BE" "A CHALLENGE FOR ME." "Anthony:" "NO." "YOU DON'T KNOW ME" "THAT MUCH WELL." "Lemonis:" "WELL," "I DON'T KNOW YOU THAT MUCH." "BUT EVERYBODY ELSE," "INCLUDING YOUR FATHER," "TOLD ME YOU'RE A KNOW-IT-ALL." "Anthony:" "WELL, YOU SHOULDN'T" "LISTEN TO WHAT EVERYBODY ELSE." "LIKE YOU SAID, YOU SHOULD LISTEN" "TO WHAT YOU FEEL." "Lemonis:" "WELL," "I FEEL THAT WAY, TOO." "YEAH, I MEAN, LOOK, I THINK" "YOU HAVE A BRIGHT FUTURE." "AND YOU'RE GONNA BE FINE" "WHETHER I'M IN THE DEAL OR NOT." "YOU'RE GONNA BE FANTASTIC." "YOU'RE GONNA BE IN FIRST PLACE." "Anthony:" "EVENTUALLY." "Lemonis:" "WHAT IS THIS" "TIME THING FOR YOU?" "Anthony:" "I'M A NOW TYPE OF GUY." "Lemonis:" "BUT IT'S A MARATHON" "AND NOT A SPRINT." "I WANT TO BE" "IN THE SIGN BUSINESS" "BECAUSE I BELIEVE THAT EVERY" "SINGLE PERSON NEEDS A SIGN." "SO I'M GETTING" "IN THE SIGN BUSINESS." "QUESTION IS, AM I GETTING" "IN THE SIGN BUSINESS WITH YOU?" "Lemonis:" "I'M GETTING" "IN THE SIGN BUSINESS." "QUESTION IS, AM I GETTING" "IN THE SIGN BUSINESS WITH YOU?" "Anthony:" "YOU WILL BE." "I'M GONNA PROVE TO YOU." "Lemonis:" "HOW DO I OVERCOME" "YOU NOT BEING THE MOST PROCESS-," "STRUCTURE-ORIENTED GUY?" "HOW DO I OVERCOME" "YOU THINKING YOU'RE RIGHT" "MORE OFTEN THAN YOU ARE?" "HOW DO I OVERCOME ALL THAT?" "Anthony:" "WELL, IF YOU'RE WILLING" "TO TAKE A GAMBLE," "I'M WILLING TO PROVE THAT" "TO YOU." "Lemonis:" "I DON'T WANT TO GAMBLE." "THAT'S THE WRONG CLOSING LINE." "I LIKE TO BET ON PEOPLE" "THAT I KNOW I CAN COUNT ON." "I LIKE YOU AS PEOPLE." "I LIKE YOUR PRODUCT." "I JUST DON'T KNOW IF I COULD" "CHANGE THE PROCESS," "'CAUSE I'M NOT SURE YOU'RE" "WILLING TO LET THAT HAPPEN." "AND SO, I HAVEN'T DONE THIS." "I'M NOT PREPARED" "TO WRITE A CHECK TONIGHT." "I'M WILLING TO DEDICATE TIME," "ROLL UP OUR SLEEVES," "LOOK AT THE PROCESS," "AND FIX THINGS." "AND AT SOME POINT, I'M EITHER" "GONNA WRITE A CHECK..." "Anthony:" "OR YOU'RE NOT." "Lemonis: ..." "OR I'M NOT." "SO I'M GONNA PUT" "MY CHECKBOOK AWAY..." "Anthony:" "MM-HMM." "Lemonis:" "...BUT I'M NOT WALKING AWAY." "Anthony:" "THAT'S FINE." "AND I RESPECT THAT." "Lemonis:" "OKAY?" "ALL RIGHT." "I'LL SEE YOU IN THE MORNING." "Josh:" "HOW DID IT GO LAST NIGHT?" "Kristen:" "IT WAS INTERESTING." "Josh:" "LIKE," "WHAT KIND OF INTERESTING?" "Kristen:" "I GUESS" "HE'S HAVING A HARD TIME" "WITH THINKING HE CAN DO BUSINESS" "WITH ANTHONY," "AND HE THINKS" "HE'S A KNOW-IT-ALL." "Josh:" "DID HE MAKE AN OFFER?" "Kristen:" "NO." "Josh:" "I CAN'T BELIEVE" "THAT HE DIDN'T WRITE A CHECK." "Anthony:" "HE DIDN'T WANT" "TO WRITE A CHECK, SO I THINK..." "Louis:" "WELL, HOPEFULLY" "YOU'LL CLEAR UP ANY ISSUES" "HE MIGHT HAVE." "Anthony:" "YOU WANT ME" "TO BE HONEST WITH YOU?" "I DON'T WANT HIS MONEY." "I DON'T WANT HIS CHECK." "I WANT THE BUSINESS" "THAT HE CAN BRING." "Louis:" "WELL, IF HE CAN BRING YOU" "THE BUSINESS " "Anthony:" "I CAN ALWAYS MAKE MONEY." "I CAN ALWAYS MAKE MORE MONEY." "AT THE END OF THE DAY," "IF I DON'T HAVE THE BUSINESS," "I DON'T HAVE THE BUSINESS," "WHETHER HE'S MY PARTNER OR NOT." "Louis:" "THAT'S TRUE." "Anthony:" "I WANT HIM TO FIGURE" "OUT I'M A GO-GETTER." "I'M A GO-GO GUY." "THERE'S NO " " YOU KNOW," "THERE'S ONLY ONE SPEED WITH ME." "IT'S JUST GO." "Louis:" "WELL, TELL HIM HOW YOU FEEL." "Anthony:" "AND IF HE'S WILLING" "TO GIVE ME $1.5 MILLION A YEAR" "IN WHAT HE SAYS HE HAS," "KEEP THE MONEY." "Louis:" "OKAY." "HOPEFULLY I CAN " "Anthony:" "I'M NOT BEGGING HIM." "I JUST WANT THE BUSINESS." "Louis:" "WELL," "LET ME CLEAN THIS FLOOR." "Anthony:" "YEAH, GET TO WORK." "I'M OVERPAYING YOU." "ALL RIGHTY." "Louis:" "OH, BOY." "Lemonis:" "I'M NOT READY" "TO DO A DEAL WITH ANTHONY." "NOT YET AT LEAST." "BUT I'M WILLING TO START" "WORKING ON THE PROCESS" "TO IMPROVE THE EXPERIENCE" "FOR CUSTOMERS." "FIRST IMPRESSIONS" "ARE EVERYTHING." "IF I'M A CUSTOMER" "AND I'M PULLING UP," "I LOOK AT ALL THIS CRAP." "LOOK AT ALL THIS STUFF" "BACK THERE." "Anthony:" "MM-HMM." "Lemonis:" "IT LOOKS LIKE A DISASTER." "I CALLED IN A SALVAGE COMPANY" "TO COME CLEAN UP ALL THE JUNK" "THAT'S LYING" "AROUND ANTHONY'S BUILDING." "WHILE THE CREW IS WORKING" "ON THE OUTSIDE," "I WANT TO BEGIN CLEARING UP" "THE CLUTTER ON THE INSIDE." "I'M A CUSTOMER." ""WELCOME TO MY STORE."" "Louis:" "LOOKS TRASHY." "Anthony:" "YEAH, YOU'RE RIGHT." "THIS CAN BE MOVED." "THIS CAN BE MOVED." "OKEYDOKEY!" "Lemonis:" "AND IT'S ALSO BENEFICIAL" "THAT THE SALES PRESENTATION" "HAS A CENTRAL FOCUS" "OR A STARTING POINT." "WHAT'S " "WHAT'S THAT DOWN BELOW?" "Kristen:" "THIS IS A LITTLE GUIDE." "SOME PEOPLE DON'T KNOW WHAT TYPE" "OF SIGN THEY'RE LOOKING FOR." "THEY DON'T KNOW" "WHAT IT'S CALLED." "Lemonis:" "I ACTUALLY THINK IT'S AWESOME." "I'D LIKE TO SEE THAT THING" "BE THIS BIG." "AND WHEN PEOPLE COME IN," ""WHAT KIND OF SIGN" "ARE YOU LOOKING FOR?"" "Anthony:" "BOOM, HERE IT IS." "Lemonis:" "THAT'S THE FIRST PLACE" "THEY COME TO." "AND THEN THEY WANT TO SEE" "A SAMPLE OF IT," "THEN WE TAKE THEM TO WHAT IT IS" "THEY WANT TO SEE." "ONCE WE HAVE THIS," "WE HAVE THE START" "OF BUILDING A SALES PRESENTATION" "OVER HERE." "I WANTED TO UNDERSTAND" "HOW AN ORDER ACTUALLY WENT" "FROM THE BEGINNING" "TO THE INSTALLATION," "SO I SPENT A LITTLE TIME" "WITH JOSH" "WHILE HE WAS WORKING ON AN ORDER" "FROM A TANNING COMPANY." "WHO PICKS THE ARTWORK?" "Josh:" "I TRY TO POINT PEOPLE" "IN AN APPROPRIATE DIRECTION." "PEOPLE ALSO HAVE" "THEIR OPINIONS, THOUGH." "Lemonis:" "LET ME TELL YOU" "WHAT MY ISSUE IS." "THIS IS NOT A GOOD SIGN." "WHO CREATED THAT LOGO?" "Josh:" "ANTHONY PICKED THE FONT." "Lemonis:" "ANTHONY PICKED THE FONT?" "Josh:" "YES." "Lemonis:" "WHY IS HE PICKING THE FONT?" "I THOUGHT YOU WERE THE DESIGNER." "Josh:" "THAT'S WHAT HE WANTED TO SEE." "WELL, I'LL SHOW YOU" "WHAT I STARTED WITH." "Lemonis:" "THIS IS YOUR ORIGINAL DESIGN?" "Josh:" "YES." "Lemonis:" "VERY CLEAN." "I CAN READ EVERY LETTER." "AND THE CUSTOMER DIDN'T LIKE IT?" "Josh:" "THE CUSTOMER NEVER SAW IT." "Lemonis:" "OKAY, SO ANTHONY CAME IN," "NOT A DESIGNER, NOT YEARS" "IN THE BUSINESS, RIGHT?" "Josh:" "RIGHT." "Lemonis:" "AND SAID TO YOU," ""I DON'T LIKE THAT DESIGN." "THIS IS THE DESIGN I WANT."" "Josh:" "YES." "PRETTY MUCH." "Lemonis:" "WHEN WE'RE DOING" "CREATIVE IN THE SIGN BUSINESS," "YOUR ODDS OF GETTING" "THE CUSTOMER TO COME BACK" "OR REFER SOMEBODY ELSE" "ARE EXPONENTIALLY BETTER" "IF THE SIGN BRINGS IN BUSINESS." "Josh:" "RIGHT." "Lemonis:" "I HAVE TO TELL YOU," "I CAN READ THAT." "CAN YOU READ THAT?" "Josh:" "YES." "Lemonis:" "CAN YOU READ THAT?" "Josh:" "NO." "Lemonis:" "NO." "Josh:" "NO." "Lemonis:" "SO LET ME GRAB HIM." "HEY, ANTHONY, I NEED" "TO BORROW YOU REAL QUICK" "WHILE THEY'RE WORKING." "Anthony:" "SURE." "YES, SIR?" "Lemonis:" "SO, I'M TRYING TO UNDERSTAND," "WHO IS THE DESIGNER" "IN THIS BUILDING?" "Anthony:" "JOSH IS THE DESIGNER." "Lemonis:" "PERFECT." "SO YOU TRUST HIS JUDGMENT 100%?" "Anthony:" "I TRUST HIS JUDGMENT," "BUT SOMETIMES," "WHEN I GET THAT VIBE" "OFF THE CUSTOMER," "I LIKE TO PUT MY TWO CENTS IN." "Lemonis:" "YOU HAD A VIBE" "FROM THIS CUSTOMER?" "Anthony:" "YEAH." "Lemonis:" "THEY SAW THIS LOGO?" "Anthony:" "THAT WAS THE..." "NO, THEY DIDN'T SEE THAT ONE." "Lemonis:" "OKAY, SO HERE'S THE ISSUE." "THIS IS A GOOD EXAMPLE" "OF HOW OUR BUSINESS" "CAN FALL OFF THE RAILS." "WE START HAVING YOU" "IN THE DESIGN DEPARTMENT," "AND ALL OF A SUDDEN," "I HAVE NO IDEA WHAT THAT SAYS." "Anthony:" "OKAY." "Lemonis:" "DO YOU...?" "Anthony:" "IT JUST LOOKS NICE." "Lemonis:" "DOES IT LOOK NICE?" "Anthony:" "I THINK IT'S FANCY." "I JUST THINK IT'S PRETTY." "Lemonis:" "TRUTHFULLY," "WHICH ONE CAN YOU REALLY READ?" "Anthony:" "THE TOP ONE." "TOP LEFT." "IT'S THE ONE JOSH DID." "Lemonis:" "AND SO, YOU GOT IN HERE" "AND STARTED CHANGING" "THE ARTWORK." "THE OUTCOME IS," "EVEN IF THE CUSTOMER LIKES IT," "IT'S BAD FOR THEIR BUSINESS." "THEY CAN'T SEE IT." "YOU'RE NOT A DESIGNER." "YOU'RE NOT AN ARTIST." "LET EVERYBODY DO THEIR JOB." "YESTERDAY, A CUSTOMER CAME IN," "AND ANTHONY WASN'T ABLE" "TO SEAL THE DEAL." "SO TODAY, WE'RE GONNA GO TO THEM" "AND FIND OUT WHAT THEY NEED" "AND SEE IF WE CAN MAKE THE SALE." "Josh:" "WE COULD" "DEFINITELY DO A CLOUD." "ILLUMINATE THE LOGO ITSELF," "THE PIRATE." "Anthony:" "WELL," "I WOULD DEFINITELY " "SORRY, JOSH, TO INTERRUPT YOU," "BUT IT NEEDS MORE POP." "Josh:" "WELL," "IF WE WENT WITH ILLUMINATION," "YOU'D DEFINITELY GET YOUR POP." "I PROBABLY WOULDN'T DO" "THE YELLOW FACE." "I WOULD PROBABLY GO WITH WHITE," "GIVE YOU MORE CONTRAST." "Anthony:" "YOU NEED AS MUCH" "CONTRAST AS POSSIBLE." "Todd:" "BUT THEN HOW WOULD YOU DO" "THAT WITH THAT TYPE OF LOGO?" "Josh:" "WELL," "THAT WOULD BE A CLOUD SIGN." "Anthony:" "THIS WOULD BE THE CLOUD," "AND THIS WOULD BE CUT VINYL." "Josh:" "ONE INCH THICK, SO" "YOU'D BE LOOKING AT THE SAME..." "Lemonis:" "LET HIM TALK." "Todd:" "SO," "HOW LONG DOES THIS TAKE?" "Lemonis:" "NO, JUST " "YEAH, JUST LET HIM TALK." "Josh:" "YOU'RE LOOKING AT" "PROBABLY ABOUT THREE WEEKS" "FROM BEGINNING TO END." "Anthony:" "I BEG TO DIFFER." "WE COULD DEFINITELY" "KNOCK THIS SIGN OUT" "IN A WEEK WITH NO QUESTIONS." "Lemonis:" "JOSH, DO YOU BELIEVE" "THAT A WEEK'S POSSIBLE?" "Josh:" "NOT 100%." "Todd:" "OKAY, NOW I'M LOST." "Lemonis:" "YOU GUYS GOT" "TO GET YOUR STORY STRAIGHT." "Anthony:" "IN MY EYES, YOU'RE LATE." "Lemonis:" "I DON'T WORK FOR YOU." "Anthony:" "RIGHT." "AND I DON'T WORK FOR YOU." "I'M TRYING TO SHOW YOU WHAT" "IT TAKES TO PUT A SIGN TOGETHER." "SO I WOULD APPRECIATE IT" "IF YOU WERE HERE" "A LITTLE EARLIER." "Lemonis:" "WHO DO YOU THINK YOU ARE?" "Todd:" "SO, HOW LONG DOES THIS TAKE?" "Josh:" "PROBABLY ABOUT THREE WEEKS" "FROM BEGINNING TO END." "Anthony:" "I BEG TO DIFFER." "WE COULD DEFINITELY" "KNOCK THIS SIGN OUT" "IN A WEEK WITH NO QUESTIONS." "Lemonis:" "JOSH, DO YOU BELIEVE" "THAT A WEEK'S POSSIBLE?" "Josh:" "NOT 100%." "Todd:" "OKAY, NOW I'M LOST." "Lemonis:" "YOU GUYS GOT" "TO GET YOUR STORY STRAIGHT." "Anthony:" "SURE." "THERE YOU GO." "Todd:" "OKAY, WE'RE GONNA GO" "FOR THE SMALL LETTERS." "Lemonis:" "YOU GOT TO LET PEOPLE" "DO THEIR JOB." "AND SO, LET JOSH DO HIS JOB." "WHEN HE'S TALKING" "AND YOU'RE JUMPING IN" "AND YOU'RE JUMPING IN, IT" "CONFUSES THE GUY IN THE MIDDLE." "Anthony:" "YEAH, YOU'RE RIGHT." "Lemonis:" "HE DOESN'T KNOW" "WHO HE'S SUPPOSED TO LISTEN TO." "Anthony:" "I'M OVERWHELMING HIM." "Lemonis:" "YEAH." "AND SO, JOSH TECHNICALLY" "KNOWS HIS JOB BETTER THAN " "BETTER THAN YOU DO," "TO BE HONEST WITH YOU." "Anthony:" "OKAY." "Lemonis:" "SO LET HIM DO HIS THING." "LET HIM DO HIS JOB." "Anthony:" "THANK YOU." "Todd:" "HOW MUCH IS THAT SIGN?" "Josh:" "UM...[ SIGHS ]" "Anthony:" "JOSH," "I'D FEEL MORE COMFORTABLE" "IF YOU DIDN'T SAY A PRICE" "BECAUSE I DON'T WANT YOU" "TO SHOOT YOURSELF IN THE FOOT." "BECAUSE IF YOU'RE TOO LOW," "IT'S BAD BUSINESS," "AND IF YOU'RE TOO HIGH," "IT'S BAD BUSINESS." "Todd:" "REALLY?" "Anthony:" "YES, SIR." "Lemonis:" "ANTHONY CANNOT STOP" "HIMSELF FROM INTERRUPTING," "LET ALONE THE FACT" "THAT HE DOESN'T WANT TO GIVE THE" "CUSTOMER A BALLPARK ESTIMATE." "HE'S GOT A LOT TO LEARN." "Todd:" "I NEED SOMETHING" "TO LOOK AT." "Josh:" "I'LL GET YOU SOMETHING" "TO LOOK AT TOMORROW." "Todd:" "OKAY." "Anthony:" "THANK YOU FOR YOUR TIME, AGAIN." "I APPRECIATE IT." "Todd:" "THANK YOU GUYS." "Lemonis:" "I REPEATEDLY SEE ANTHONY" "MICROMANAGE HIS EMPLOYEES, AND" "HE DOESN'T SEEM OPEN TO CHANGE." "SO I WANT TO GET HIM ONE-ON-ONE" "TO FIND OUT" "WHAT HIS ISSUE REALLY IS." "YOU HAVE TO LET PEOPLE DO THEIR" "JOB, AND YOU'RE NOT DOING THAT." "I THINK WHAT YOU NEED" "TO TELL ME IS," "WHAT ARE YOU LOOKING" "FOR ME TO DO?" "Anthony:" "I'M NOT LOOKING FOR MONEY." "Lemonis:" "SO YOU DON'T NEED ANY MONEY?" "Anthony:" "I MEAN, THE MONEY'S" "GONNA HELP GROW" "THE BUSINESS MORE," "BUT IF YOU SAY, "ANT, I'M NOT" "GIVING YOU A DAMN PENNY," "BUT I'LL GIVE YOU MY BUSINESS,"" "I'M GONNA MAKE THE MONEY" "THAT WAY." "AND THAT'S ONE OF THE MAIN" "REASONS WHY WE CALLED YOU," "BECAUSE I KNOW YOU CAN SHOVE" "MORE WORK DOWN MY THROAT" "THAN I CAN HANDLE." "Lemonis:" "SO, REALLY," "WHAT I'M HEARING FROM YOU" "IS YOU DON'T REALLY" "NEED ME INVOLVED" "UNLESS I'M GONNA GIVE YOU" "MY BUSINESS." "YOU REALLY DON'T CARE" "IF WE DO A DEAL OR NOT." "Anthony:" "NO, I CARE," "BECAUSE I'D LOVE TO HAVE YOU" "AS A PARTNER." "WE DO NEED TO GROW" "BIGGER AND BETTER." "Lemonis:" "BUT YOU HAVE MONEY" "IN THE BANK," "SO WHAT DO YOU NEED MONEY FOR?" "Anthony:" "BECAUSE IF I BUY" "THE THINGS THAT I NEED," "I'LL HAVE NO MONEY." "Lemonis:" "I DIDN'T COME HERE" "JUST TO GIVE YOU MONEY." "MY JOB IS TO HELP" "FIX BUSINESSES." "BUT I'M NOT CONVINCED THAT I DO" "OR DON'T WANT TO DO A DEAL YET." "I'M JUST " " I DON'T KNOW YET." "Anthony:" "I WOULD LOVE FOR YOU" "TO DO A DEAL." "Lemonis:" "WOULD YOU BE WILLING" "TO DO A DEAL WITH ME" "IF I SAID YOU'D NEVER GET" "MY BUSINESS?" "I'LL JUST HELP YOU FIX" "YOUR PROCESS, AND THAT'S IT?" "Anthony:" "NO." "Lemonis:" "YOU WOULD NOT?" "Anthony:" "NO." "Lemonis:" "TODAY," "I GOT A FACEBOOK MESSAGE" "FROM A PREVIOUS CUSTOMER OF ASL." "HE HEARD I WAS IN TOWN," "AND HE WANTED TO SHARE SOME" "IMPORTANT INFORMATION" "ABOUT ANTHONY." "HOW YOU DOING?" "I'M MARCUS." "Jeff:" "JEFF HYPE." "PLEASURE TO MEET YOU." "Lemonis:" "HEY, NICE TO MEET YOU." "SO, WHAT'S UP?" "Jeff:" "I WANTED TO MEET WITH YOU" "IN PERSON" "SO THAT I COULD TALK TO YOU" "ABOUT YOUR POTENTIAL INVESTMENT" "IN ASL SIGNS." "Lemonis:" "OKAY." "HOW DID YOU KNOW THAT I WAS" "POTENTIALLY INVESTING?" "Jeff:" "SURFSIDE BEACH, IN ITSELF," "IS 2.2 MILES LONG." "Lemonis:" "SMALL WORLD." "Jeff:" "UNFORTUNATELY," "THE OWNER OF ASL SIGNS," "ANTHONY," "ACTUALLY HAS A VERY BAD" "REPUTATION IN THIS TOWN." "Lemonis:" "REALLY?" "Jeff:" "YES." "HE CAME DOWN HERE" "WITH DADDY'S MONEY" "AND THOUGHT THAT THIS WOULD BE" "SOMETHING THAT WAS PROFITABLE" "AND NEEDED HERE IN MYRTLE BEACH." "AND IT WOULD HAVE BEEN IF HE" "KEPT HIS TEMPER UNDER CONTROL." "Lemonis:" "AND YOU'VE USED HIM BEFORE?" "Jeff:" "I HAVE." "THE WORK THAT THEY DID" "WAS VERY SUBPAR." "THE LETTERING WAS ALL CROOKED," "IT WAS BUBBLED UP." "Lemonis:" "DID THEY TRY" "TO MAKE IT RIGHT?" "WERE THEY APOLOGETIC?" "Jeff:" "NO." "Lemonis:" "DID YOU END UP" "PAYING FOR THAT SIGN?" "Jeff:" "WELL, HE ACTUALLY SUED ME." "YES." "I LOST $600." "Lemonis:" "AND HE SUED YOU OVER $600?" "Jeff:" "EXACTLY." "Lemonis: [ SCOFFS ]" "Jeff:" "I DON'T THINK" "THAT THERE'S ANYTHING" "THAT CAN BE DONE" "TO REMOVE THE TARNISH" "OF HIS NAME AND HIS LIKENESS" "BEING ASSOCIATED" "WITH THAT COMPANY" "WITH THE REPUTATION" "THAT HE ALREADY HAS." "YOU KNOW, HE'S GOTTEN UP" "IN PEOPLE'S FACES." "Lemonis:" "THAT'S A BIG RISK." "Jeff:" "YEAH." "Lemonis:" "JEFF WAS SUED BY ANTHONY," "SO THEIR HISTORY HAS TO BE TAKEN" "INTO ACCOUNT." "BUT I'VE BEEN AROUND ANTHONY," "AND HEARING THIS STORY," "IT DOESN'T SURPRISE ME." "Anthony:" "TRY TO GET THEM" "AS CLOSE AS YOU CAN." "Man #3:" "YEAH." "YOU WANT THEM ALL" "TO BE THE SAME, OKAY?" "SINCE THIS IS THE TOP," "THAT'S FINE." "IT NEEDS TO COME DOWN SOME." "DO YOU UNDERSTAND?" "Man #2:" "YEAH." "Man #3:" "OKAY." "THERE'S A LIP THERE, OKAY?" "SHOULD BE GOOD THERE." "Anthony:" "HEY, JOSH." "HOW COME YOU DIDN'T PUT" "THE BOX LINE ON HERE THIS TIME?" "Josh: 'CAUSE I " "Anthony:" "HEY!" "MARCUS." "Lemonis:" "HOW YOU DOING, BUDDY?" "Anthony:" "YOU'RE LATE." "Lemonis:" "I'M NOT LATE." "I DON'T WORK FOR YOU." "YOU WORK FOR ME." "Anthony:" "I DON'T WORK FOR YOU YET." "Lemonis:" "ACTUALLY," "AS A CUSTOMER, YOU WORK FOR ME." "Anthony:" "YES." "Lemonis:" "RIGHT." "SO YOU WORK" "FOR EVERY CUSTOMER, RIGHT?" "Anthony:" "THAT'S CORRECT." "Lemonis:" "OKAY," "SO DON'T TELL ME I'M LATE." "Anthony:" "WELL," "WHEN YOU TELL ME YESTERDAY " "Lemonis:" "DON'T TELL ME I'M LATE." "WE'RE NOT PARTNERS." "Anthony:" "DON'T YELL AT ME." "DON'T YELL AT ME." "Lemonis:" "DON'T COMMENCE THE SHOWBOATING," "TELLING ME I'M LATE." "Anthony:" "I'M NOT SHOWBOATING NOTHING." "IN MY EYES, YOU'RE LATE." "Lemonis:" "I DON'T WORK FOR YOU." "Anthony:" "RIGHT." "AND I DON'T WORK FOR YOU." "Lemonis:" "IF YOU WANT TO START" "GOING AT IT THIS MORNING," "WE CAN DO IT." "Anthony:" "NO, NO, I'M DONE." "Lemonis: 'CAUSE I'LL MAKE YOU" "LOOK STUPID." "'CAUSE YOU'RE COMING AT ME" "ALREADY." "Anthony:" "I'M NOT COMING AT YOU." "YOU'RE TELLING ME" "ROLL UP MY SLEEVES," "LET'S GET SOME WORK DONE." "Lemonis:" "GOOD, GET YOUR WORK DONE." "Anthony:" "WE ARE." "WE'RE CRANKING ALL DAY." "Lemonis:" "THAT'S GOOD." "AWESOME." "AWESOME." "Anthony:" "I WANT TO SHOW YOU." "I WANT YOU TO BE A PART OF IT." "I WANT YOU TO BE" "A PART OF IT, MARCUS." "I'M TRYING TO SHOW YOU WHAT IT" "TAKES TO PUT A SIGN TOGETHER." "SO I WOULD APPRECIATE IT IF YOU" "WERE HERE A LITTLE EARLIER," "AND I WOULD LIKE" "TO SHOW YOU HOW " "Lemonis:" "WHO DO YOU THINK YOU ARE?" "Anthony:" "...SO I WOULD APPRECIATE IT" "IF YOU WERE HERE" "A LITTLE EARLIER." "Lemonis:" "WHO DO YOU THINK YOU ARE?" "I DON'T TALK TO YOU THAT WAY," "SO WHY ARE YOU TALKING TO ME" "THIS WAY?" "Anthony:" "I'M TRYING TO SHOW YOU" "SO YOU KNOW THE BUSINESS" "A LITTLE BIT BETTER, OKAY?" "'CAUSE YOU SAID YOU DON'T KNOW" "THE BUSINESS THAT WELL." "Lemonis:" "I WANT TO LEARN." "BUT I WANT TO LEARN" "FROM SOMEBODY" "WHO ACTUALLY UNDERSTANDS" "THE BUSINESS" "AND HAS A GOOD ATTITUDE" "ABOUT IT." "Anthony:" "I HAVE A GREAT ATTITUDE." "Lemonis:" "RIGHT NOW," "YOUR ATTITUDE ISN'T GOOD." "Anthony:" "I WANTED TO SHOW YOU" "THIS MORNING" "HOW WE PUT THINGS TOGETHER." "Lemonis:" "I'M GONNA GO TAKE A WALK." "Anthony:" "OKAY." "TAKE A WALK." "Lemonis:" "I'VE SEEN ANTHONY" "DISRESPECT HIS EMPLOYEES," "HIS GIRLFRIEND, AND AT LEAST" "ONE OF HIS CUSTOMERS." "NOW THAT I'VE COOLED OFF," "I WANT TO TALK TO HIM" "ABOUT SOME OF THE ACCUSATIONS" "I HEARD FROM HIS CUSTOMER JEFF." "IT'S A SMALL TOWN, RIGHT?" "Anthony:" "YOU'RE RIGHT." "Lemonis:" "AND SO, IF A CUSTOMER" "HAS A BAD EXPERIENCE," "PEOPLE KNOW ABOUT IT." "Anthony:" "YEAH." "Lemonis:" "SO," "I GOT CONTACTED ON FACEBOOK" "BY SOMEBODY THAT SAYS" "THAT YOU GUYS SUED HIM." "HIS NAME IS JEFF." "JEFFREY." "Kristen:" "YEAH." "Anthony:" "I BENT OVER BACKWARDS" "FOR THAT SON OF A..." "Lemonis:" "I'M TRYING" "TO POINT OUT TO ANTHONY" "THAT HIS STYLE CAN BE ABRASIVE," "BUT I'M NOT SURE HE GETS IT." "QUITE FRANKLY, ALL I HEAR HIM" "DOING IS BLAMING EVERYBODY ELSE." "AND IN THE END, HE'S GONNA BE" "THE ONE THAT LOSES." "HE OWED ME MONEY." "WE TRIED GETTING OUR MONEY." "HE REFUSED TO PAY US." "Lemonis:" "ONCE IN A WHILE, ...HAPPENS, AND YOU LET IT GO." "BUT YOU DO NOT WANT TO HAVE" "A REPUTATION IN TOWN" "THAT, IF YOU HIRE ASL" "TO DO A JOB" "AND THE JOB DOESN'T GO PERFECT" "AND THERE'S A DISCREPANCY," "THE SIGN COMPANY'S" "JUST GONNA SUE YOU." "THAT'S NOT A GOOD IDEA." "Anthony:" "NO," "THAT'S NOT HOW IT HAPPENED." "Lemonis:" "I'M NOT SAYING" "THAT'S HOW IT HAPPENED." "I'M SAYING THAT THE PERCEPTION" "EXISTS THAT YOU'RE AGGRESSIVE," "THAT YOU'RE A KNOW-IT-ALL," "THAT YOU TELL PEOPLE" "THAT THEY'RE WRONG," "THAT YOU TELL PEOPLE," ""YOU GET WHAT YOU PAY FOR,"" "AND THAT YOU SUE YOUR CUSTOMERS." "RIGHT, WRONG, OR INDIFFERENT," "THAT'S THEIR PERCEPTION." "AS A POTENTIAL CUSTOMER," "I HAVE TO WORRY" "THAT YOU'RE GONNA SUE ME." "Anthony:" "WELL, MARCUS " "Lemonis:" "AND YOU TOLD ME" "IN THE CAR LAST NIGHT," ""I DON'T WANT TO DO A DEAL" "WITH YOU" "IF YOU'RE NOT GOING TO GIVE ME" "YOUR BUSINESS."" "Anthony:" "THERE'S THINGS BEHIND THAT." "IT'S NOT JUST SAYING, "WELL," "IF YOU DON'T GIVE ME BUSINESS," "MARCUS, I DON'T WANT TO DO" "A DEAL WITH YOU."" "Lemonis:" "THAT'S WHAT YOU SAID TO ME." "YOU THINK YOU KNOW IT ALL." "YOU THINK YOU HAVE" "ALL THE ANSWERS ALL THE TIME." "IT'S ALWAYS" "EVERYBODY ELSE'S FAULT." "Anthony:" "NO." "Lemonis:" "EVERYBODY ELSE" "CAN'T ALWAYS BE WRONG." "Anthony:" "BUT THERE'S SOME THINGS" "THAT THEY'RE NOT RIGHT ABOUT." "Lemonis:" "THIS IS ABOUT BUSINESS" "FOR ME." "Anthony:" "YEAH, I UNDERSTAND THAT." "Lemonis:" "AND I CAME HERE TO HELP" "YOU FIX YOUR BUSINESS," "NOT GIVE YOU A HANDOUT" "BY GIVING YOU MY BUSINESS." "AND I'M CONCERNED ABOUT THE FACT" "THAT YOUR CUSTOMERS," "WHO ARE THE PEOPLE IN THIS TOWN," "DON'T LIKE YOU." "Anthony:" "YOU CAN'T MAKE" "EVERYBODY HAPPY, MARCUS." "Lemonis:" "YES, YOU HAVE" "TO MAKE EVERYBODY HAPPY." "Anthony:" "I TRY." "I TRY, BUT I" "CAN'T MAKE EVERYBODY HAPPY." "Lemonis:" "NOT IN YOUR PERSONAL LIFE," "YOU MAY NOT BE ABLE" "TO MAKE EVERYBODY HAPPY," "BUT IN A BUSINESS, YOU HAVE" "TO MAKE EVERYBODY HAPPY." "WHICH MEANS THAT SOMETIMES" "YOU GOT TO TAKE A PILE OF POOP" "AND STICK IT IN YOUR MOUTH" "AND SHUT UP." "YOU CALLED ME" "FOR THE WRONG REASON." "Anthony:" "YOU THINK SO?" "Lemonis:" "I KNOW SO." "YOU DON'T WANT TO CHANGE." "Anthony:" "NO, I DO WANT TO CHANGE." "IF I DIDN'T WANT TO CHANGE," "I WOULDN'T HAVE START DOING " "Lemonis:" "YOU'RE NOT GOING TO CONVINCE ME." "I DON'T WANT TO BE YOUR" "CUSTOMER, BECAUSE I FEEL LIKE" "I'VE GOTTEN AN INSIDE VIEW," "FROM THE GUTS INSIDE OUT." "AND YOU TOLD MY CREW" "THAT IF I OFFERED YOU A CHECK," "YOU DIDN'T EVEN KNOW" "IF YOU'D TAKE IT." "Anthony:" "YEAH, BECAUSE I WANT " "Lemonis:" "WELL, GOOD NEWS." "YOU'RE NOT GETTING ONE." "I HOPE THAT YOU GUYS" "LEARN THIS LESSON." "YOU HAVE POTENTIAL." "IT'S NOT" "ABOUT BEING THE BIGGEST." "Anthony:" "RIGHT." "Lemonis:" "IT'S NOT." "OKAY?" "Anthony:" "MM-HMM." "Lemonis:" "THANKS." "Anthony:" "THANK YOU." "TAKE CARE." "Lemonis:" "THERE ARE HUNDREDS" "OF THOUSANDS OF BUSINESS" "STRUGGLING IN THIS COUNTRY," "AND THEY WOULD BENEFIT FROM HELP" "AND AN INVESTMENT" "FROM ANYBODY, LET ALONE ME." "BUT ANTHONY DIDN'T CALL ME" "FOR HELP," "AND HE DIDN'T CALL ME" "FOR A PARTNERSHIP." "HE CALLED ME" "FOR A PIECE OF MY BUSINESS." "WELL, THAT WAS THE LAST STRAW." "THIS IS JUST ONE THAT" "I WAS NOT GONNA DO A DEAL WITH." "Anthony:" "I WAS ACTUALLY SHOCKED." "I DIDN'T THINK" "HE WAS GONNA DO THAT." "I MADE A LOT OF MISTAKES." "I APOLOGIZE TO ALL OF YOU." "LITTLE UPSET" "BECAUSE MARCUS KICKED ME" "RIGHT IN MY ASS," "AND I NEEDED IT." "I NEEDED THIS." "INSIDE." "Lemonis: ..." "THE FOLLOW-UP " "THE DEAL THAT I HAD" "TO WALK AWAY FROM." "TRUST AND INTEGRITY" "ARE EVERYTHING TO ME." "I'M NOT GONNA DO" "BUSINESS WITH YOU." "AND MAYBE A SHOT" "FOR A SECOND CHANCE." "Sharla:" "I DON'T WANT PEOPLE TO THINK" "THAT I WAS [SNIFFLES] UNETHICAL." "I STARTED LOOKING BACK" "AT EVERYTHING YOU SAID" "AND THOUGHT, "I'M GONNA FIGURE" "OUT HOW TO MAKE THIS RIGHT."" "Lemonis:" "EVERY TIME" "I GO TO A NEW BUSINESS," "I GO WITH THE INTENTION" "TO MAKE IT WORK." "LIKE ASL SIGNS," "NOT EVERY DEAL WORKS OUT." "BUT SOME MAY DESERVE" "A SECOND CHANCE, LIKE THIS ONE." "I TOLD YOU THAT TRUST AND" "INTEGRITY ARE EVERYTHING TO ME." "QUITE FRANKLY, YOU BLEW IT." "THAT'S SHARLA McBRIDE." "SHARLA MAKES GOURMET POPCORN" "OUT OF A SMALL SHOP" "IN SOUTHERN CALIFORNIA." "SHE SOLD HER POPCORN" "AT DISNEYLAND" "AND OUT OF THREE" "CONCESSION TRAILERS." "GOOD MORNING." "I'M MARCUS." "Sharla:" "HOW ARE YOU?" "NICE TO MEET YOU." "Lemonis:" "WHEN I FIRST MET SHARLA" "ABOUT A YEAR AGO," "HER COMPANY, PLANET POPCORN," "WAS GENERATING ABOUT" "$2.5 MILLION IN REVENUE." "DESPITE LOW OVERHEAD, SHE WAS" "STILL UNABLE TO MAKE A PROFIT." "WHERE'S ACCOUNTING?" "Sharla:" "SHE'S COUNTING." "Lemonis:" "NO, WHERE'S ACCOUNTING?" "Sharla:" "OH, WHERE'S ACCOUNTING?" "UH..." "Lemonis:" "BUT I LIKED THE PRODUCT." "OH, MY GOD." "THIS IS AMAZING." "Sharla:" "THANK YOU." "Lemonis:" "I LOVED THE PROFIT MARGIN." "THE GOAL IS TO GO FROM" "A $2 MILLION COMPANY" "TO A $10 MILLION COMPANY." "AND I AGREED TO INVEST $200,000" "FOR 50% OF THE BUSINESS." "LET'S GET TO WORK." "BUT THIS WAS A BUSINESS" "THAT WAS WILDLY DYSFUNCTIONAL." "THE PROBLEM IS," "THERE'S $319,000 MISSING." "WHERE IS THE CASH?" "Sharla:" "COULDN'T TELL YOU." "Lemonis:" "THERE WERE INVENTORY ISSUES." "ARE YOU KIDDING ME?" "THIS IS RIDICULOUS." "THERE WERE PRODUCTION ISSUES." "SHE WASN'T TRACKING" "OR PROTECTING HER CASH." "CASH, TO ME, IS THE MOST" "IMPORTANT THING IN BUSINESS." "AND PROTECTING IT" "IS THE MOST IMPORTANT THING." "AND HER ACCOUNTING SYSTEM" "WAS LIKE NOTHING" "I HAD EVER SEEN BEFORE." "DO YOU GUYS" "JUST LEAVE MONEY OUT?" "Sharla:" "YES." "Lemonis:" "THIS WOULD BE" "A COOL PLACE TO ROB." "MY PLAN WAS SIMPLE." "I WANTED HER TO OPEN UP" "A GOURMET-POPCORN SHOP" "IN A GOOD LOCATION, GOOD" "SYSTEMS, AND TRACK HER REVENUE." "WE WERE GONNA REDESIGN" "HER WEBSITE" "AND BUILD A BUSTLING" "ONLINE BUSINESS." "WE WERE GOING TO EXPAND" "HER PRESENCE AT DISNEY" "AND LIQUIDATE" "HER TRAILER BUSINESS." "WE'RE GETTING OUT" "OF THE CARNIVAL BUSINESS." "BUT SHARLA PUSHED BACK." "Sharla:" "I AM NOT COMFORTABLE" "SELLING OFF THE CONCESSION SIDE" "OF MY BUSINESS." "Lemonis:" "AND SHE WAS UNWILLING TO CHANGE." "Sharla:" "THIS IS MY COMPANY." "Lemonis:" "SHE EVEN WENT BEHIND MY BACK" "TO TRY TO PURCHASE A WEBSITE" "THAT I ALREADY OWNED." "Sharla:" "I WANTED TO SECURE IT" "FOR US SO WE COULD DO THE BRAND." "WHAT'S " " I DON'T UNDERSTAND" "WHAT'S WRONG." "Lemonis:" "BUT I TOLD YOU" "THAT I ALREADY OWNED IT." "I WALKED AWAY." "I WISH YOU A LOT OF LUCK," "BUT I'M NOT GONNA DO BUSINESS" "WITH YOU." "AND WHEN THE SHOW AIRED," "SHARLA WAS NOT ONLY DEVASTATED" "BY THE STORY THAT PLAYED OUT," "BUT SHE LOST HER NUMBER-ONE" "SOURCE OF REVENUE," "HER DISNEY CONTRACT." "IT WAS A BIG HIT." "BUT RATHER THAN GETTING ANGRY," "SHE TOOK STOCK" "AND BEGAN MAKING CHANGES." "A FEW MONTHS AGO, WE BEGAN" "E-MAILING AND TALKING AGAIN," "WHICH IS WHY I DECIDED" "TO GO BACK TO PLANET POPCORN," "TO SEE IF THIS IS A DEAL" "THAT DESERVED A SECOND LOOK." "HOW ARE YOU?" "Sharla:" "HOW ARE YOU?" "Lemonis:" "GOOD TO SEE YOU." "Sharla:" "GOOD TO SEE YOU, TOO." "I BELIEVE WHEN YOU AND I MET," "IT WAS QUITE DISORGANIZED." "Lemonis:" "AND YOUR DESK WAS A MESS." "Sharla:" "IT LOOKS PRETTY GOOD, HUH?" "Lemonis:" "IT DOES." "Sharla:" "I HAVE A BABYSITTER" "THAT KEEPS ME CLEAN." "IT'S CALLED MY BOOKKEEPER." "Lemonis:" "OKAY." "Sharla:" "AND MY MOTHER STILL COMES IN." "Lemonis:" "AND HOW ARE THINGS WITH MOM?" "Sharla:" "GREAT." "MY MOTHER AND I" "HAVE A GREAT RELATIONSHIP." "Lemonis:" "HOW MUCH MONEY" "HAS SHE BORROWED FROM YOU?" "Woman:" "OH..." "I TOOK A " "Sharla:" "NO, SHE TOOK A SECOND" "OUT ON HER HOUSE," "AND THE TOTAL" "WAS ABOUT $100,000." "Woman:" "WELL, I DON'T KNOW." "I OWED $125,000 ON MY HOME," "AND NOW I OWE $250-SOMETHING." "Lemonis:" "SO THAT'S MORE THAN $100,000." "Woman:" "AND THEN" "SHE OWES ME $10,000" "FROM MY PERSONAL ACCOUNT." "Lemonis:" "HAVE YOU PAID HER" "ANYTHING BACK?" "Sharla:" "YES." "I'VE BEEN PAYING HER MORTGAGE," "AND THAT'S HOW I PAY HER BACK." "Lemonis:" "OKAY." "THAT'S GOOD TO HEAR." "Sharla:" "WANT TO SEE THE REST" "OF MY BEAUTIFUL OFFICE?" "Lemonis:" "YEAH." "Sharla:" "THIS ROOM, IT WAS A MESS." "OUR CASH ROOM." "[ LAUGHS ]" "Lemonis:" "AND I DON'T SEE" "ANY MONEY ON THE FLOOR." "WHAT ARE YOU DOING DIFFERENTLY?" "Sharla:" "I PUT IN SECURITY CAMERAS" "TO KEEP AN EYE ON THE CASH ROOM," "AND CAMERAS IN MY TRAILERS." "AT EACH LOCATION," "WE HAVE A CASH FORM," "AND THE MANAGER" "WILL "Z" OUT THE REGISTER." "AND IT GOES FROM THE VENUE" "WE'RE AT INTO THAT SAFE," "AND THEN INTO MY HANDS" "AND INTO THE BANK." "Lemonis:" "OKAY." "Sharla:" "IT DOESN'T STAY HERE." "SO, THIS IS" "OUR INVENTORY SYSTEM." "Lemonis:" "A GOOD INVENTORY SYSTEM." "Sharla:" "THIS IS WHERE WE PACKAGE" "UP ALL OF OUR POPCORN." "Lemonis:" "AND THEN YOU'LL WHAT?" "OPEN FROM HERE" "AND FILL THE ORDER FROM HERE?" "Sharla:" "YES." "CORRECT." "Lemonis:" "AND THEN THIS" "IS THE FINISHED GOODS?" "Sharla:" "MM-HMM." "AND THEN WE HAVE" "OUR POPCORN TINS OVER THERE." "Lemonis:" "WHAT DOES SOMETHING" "LIKE THIS RETAIL FOR?" "Sharla:" "THAT SIZE IS $48." "THIS SIZE IS $38." "Lemonis:" "OKAY." "SO LET'S START WITH THIS ONE." "WHAT DOES THE TIN COST?" "Sharla: $6.73." "Lemonis:" "AND WHAT DOES THE" "POPCORN COST THAT GOES IN IN?" "Sharla: $5." "Lemonis:" "WHAT ELSE NEEDS TO GO IN HERE?" "Sharla:" "A DIVIDER." "45 CENTS." "Lemonis:" "OKAY." "Sharla:" "SHRINK BAND," "ANOTHER 45 CENTS." "STICKER, 28 CENTS." "Lemonis:" "OKAY." "HOW MUCH DOES THE LABOR COST?" "Sharla:" "A FEW DOLLARS." "Lemonis:" "AND SO YOU'RE RIGHT UNDER $17." "THEN YOU GOT TO PAY" "FOR SHIPPING." "Sharla:" "WE HAVE" "A FLAT-RATE SHIPPING OF $5." "Lemonis:" "SO," "WHAT ARE YOUR MARGINS?" "SELL IT FOR $48." "Sharla:" "IF WE SELL IT FOR $48" "AND IT COSTS ME..." "Lemonis:" "INCLUDING SHIPPING," "CALL IT $24, $25." "WHAT ARE YOUR MARGINS?" "Sharla:" "WELL, IT'S ALMOST 50%." "Lemonis:" "THIS IS A NEW SHARLA." "SHE KNOWS HER NUMBERS" "AND SHE'S TRACKING HER MONEY." "BUT MORE IMPORTANTLY," "SHE TOOK RESPONSIBILITY" "FOR THE THINGS SHE DID," "AND SHE'S TURNED IT AROUND." "SHARLA, WHAT HAPPENED TO DISNEY?" "Sharla:" "WHAT HAPPENED TO DISNEY?" "Lemonis:" "WHAT HAPPENED TO THAT ACCOUNT?" "IS IT FAIR TO SAY" "THAT THE DISNEY RELATIONSHIP" "JUST DIDN'T WORK OUT?" "Sharla:" "IS THAT WHAT" "WE'RE HERE TO TALK ABOUT?" "Lemonis:" "IF I ASK YOU," "THERE'S A REASON I'M ASKING." "I'M TRYING TO UNDERSTAND IT." "SHARLA, YOU OKAY?" "Lemonis:" "SHARLA, YOU OKAY?" "Sharla: [ CLEARS THROAT ]" "SORRY." "Lemonis:" "NO," "I'M BEING HONEST WITH YOU." "I WANT YOU TO LOOK IN MY FACE." "NO ONE IS HERE TO DO ANYTHING" "BUT HELP YOU." "Sharla:" "IF I HADN'T BEEN ON TV," "MARCUS," "I WOULD NOT BE WHERE I AM TODAY" "WITH MY CONTRACTS." "AFTER YOU AND I MET, SOME" "OF THE CONTRACTS THAT I HAD..." "Lemonis:" "GOT TERMINATED." "Sharla: ..." "WERE TERMINATED." "IT WAS A MEDIA NIGHTMARE." "BUT I DON'T WANT PEOPLE TO THINK" "THAT WHAT HAPPENED TO ME" "WAS BECAUSE I WAS [SNIFFLES]" "UNETHICAL OR DISHONEST." "I STARTED LOOKING BACK" "AT EVERYTHING YOU SAID," "AND THOUGHT," ""OKAY, I'M NOT A LOSER." ""I'M NOT A FAILURE." ""THIS IS A GREAT COMPANY," "AND I'M GONNA PICK IT BACK UP." ""I'M GONNA PULL MYSELF BACK UP" "BY MY BOOT STRAPS," "AND I'M GONNA FIGURE OUT" "HOW TO MAKE THIS RIGHT."" "Lemonis:" "WHEN I FIRST CAME" "TO PLANET POPCORN," "THE BUSINESS NEEDED" "A LOT OF HELP," "BUT SHARLA WASN'T WILLING" "TO MAKE THE CHANGES." "SINCE THEN," "SHE'S REFLECTED AND LEARNED." "AND I THINK IF YOU CAN BE" "HUMBLE ENOUGH" "TO OWN UP TO YOUR MISTAKES, THEN" "YOU DESERVE A SECOND CHANCE." "MOST PEOPLE" "WILL SCRATCH THEIR HEAD," "WONDERING WHY IN THE HELL" "WE'RE SITTING TOGETHER." "IT'S VERY RARE THAT I COME BACK" "TO THE TABLE AGAIN." "IT'S RARE." "AND SO, WHY DID YOU THINK IT WAS" "A GOOD IDEA FOR US TO MEET?" "WHAT CAN I DO FOR YOU" "TO HELP YOUR BUSINESS?" "Sharla:" "I WAS HOPING" "YOU WOULD MAKE AN INVESTMENT." "I REALLY WANT TO FOCUS" "Lemonis:" "LET ME SEE" "WHAT YOU HAVE TO SHOW." "Sharla:" "I JUST BROUGHT YOU SOME" "INFORMATION AND SOME QUOTES." "WE NEED MORE PACKAGING," "I NEED EQUIPMENT." "Lemonis:" "SO, IT'S ALMOST $50,000." "WHAT WOULD I GET FOR $50,000?" "Sharla: 10%." "Lemonis: 10%." "YOU'RE IN THE POPCORN BUSINESS." "I'M NOT." "IT'S A COMMODITY." "I CAN BUY IT ANYWHERE." "AND SO, $50,000" "IS A LOT OF MONEY," "ESPECIALLY IN A DEAL" "THAT I WALKED AWAY FROM." "Sharla:" "HOW ABOUT 20%?" "Sharla: 10%, 20%," "IT'S BEEN AWESOME TO SEE YOU," "AND I THINK THAT YOU'VE MADE" "A LOT OF STRIDES " "Sharla:" "DO YOU HAVE" "A NUMBER IN YOUR HEAD?" "Lemonis:" "I WOULDN'T DO IT" "FOR LESS THAN 50%." "Sharla: 50%?" "Lemonis:" "YEP." "Sharla:" "HOW ABOUT 25%?" "Lemonis:" "I'LL DO 25%" "IF I GET $1 A PACKAGE." "Sharla:" "YOU WON'T GO ANY LOWER" "THAN 50% WITHOUT A ROYALTY?" "Lemonis:" "NO." "BECAUSE I HAVE" "NO GUARANTEED RETURN." "WHAT PERCENTAGE" "IS IMPORTANT TO YOU?" "Sharla:" "I WOULD LIKE TO OWN" "AT LEAST 60%." "Lemonis:" "OKAY." "I'LL GIVE YOU MY FINAL OFFER." "I'LL DO 40%," "BUT I GET 50 CENTS A BAG." "Sharla:" "YOU HAVE A DEAL." "Lemonis:" "OKAY." "Sharla:" "OKAY." "Lemonis:" "I MADE THIS DEAL WITH SHARLA" "BECAUSE I BELIEVE SHE'S CHANGED." "BUT I'M ALSO GOING TO MAKE MONEY" "ON THIS DEAL." "WITH MY INVESTMENT OF $50,000," "I CAN MAKE A 10% ANNUAL RETURN" "BY ONLY SELLING 850 BAGS" "OF POPCORN A MONTH." "IF I WERE TO PUT THAT MONEY" "IN A BANK," "MY ANNUAL RETURN" "WOULD BE LESS THAN 2%." "AND WHILE I'M HAPPY THAT SHARLA" "MADE ALL THE CHANGES," "WHAT I'M REALLY HAPPY ABOUT" "IS THAT WE'RE GONNA MAKE" "A LOT OF MONEY" "SELLING A LOT OF POPCORN." "SHARLA, THE FACT THAT I..." "Sharla: [ SNIFFLES ]" "I'M SUPPOSED TO BE TOUGH." "[ CHUCKLES ] NO TEARS." "JUST..." "THANK YOU FOR HELPING." "NOW LET'S GO MAKE MONEY." "Lemonis:" "WE GOT TO GET IT RIGHT" "THIS TIME, OKAY?" "WE HAVE A LOT OF WORK TO DO," "BUT I WANT YOU TO GET IT RIGHT." "I'M GONNA HELP YOU MAKE MONEY." "Sharla:" "OKAY." "Lemonis:" "LET'S GO MAKE SOME POPCORN."