"ACROSS THIS COUNTRY, SMALL" "BUSINESSES ARE CLOSING THEIR" "DOORS, KILLING DREAMS AND" "COSTING TENS OF THOUSANDS OF" "JOBS." "I'M HERE TO FIX THIS BUSINESS." "MY NAME IS MARCUS LEMONIS." "IN THE PAST TEN YEARS, I'VE" "BOUGHT HUNDREDS OF FAILING" "BUSINESSES, TURNED THEM AROUND," "AND I'VE MADE MILLIONS DOING IT." "I'LL WRITE WHATEVER CHECK I NEED" "TO, EVEN IF YOU WON'T." "IF YOU WANT PEOPLE TO LISTEN," "YOU PUT MONEY ON THE TABLE." "I'M GONNA GIVE YOU A CHECK FOR" "$500,000." "I FOUND SIX STRUGGLING" "BUSINESSES, SOME WEEKS AWAY FROM" "CLOSURE." "MY PLAN IS TO TURN THEM AROUND." "FOR THE NEXT WEEK, I'M 100% IN" "CHARGE." "ALL RIGHT." "LET'S GO GET TO WORK." "CAN'T RUN A BUSINESS IF IT'S NOT" "CLEAN." "BUT I'M NOT JUST GIVING THEM" "ADVICE." "I'M PUTTING UP MILLIONS OF" "DOLLARS OF MY OWN MONEY." "IF YOU DON'T KNOW YOUR NUMBERS," "YOU JUST DON'T KNOW YOUR" "BUSINESS." "I'LL WORK BY THEIR SIDE..." "I'LL PUT IN THE HOURS..." "'CAUSE I HAVE THE SAME RISK" "THAT THEY DO." "WHERE'S ACCOUNTING?" "SHE'S COUNTING." "NO, WHERE'S ACCOUNTING?" "UM..." "OH, MY GOD." "THIS BUSINESS IS A TOTAL MESS." "I JUDGE BUSINESSES BASED ON" "THREE THINGS:" "IT'S PRETTY DAMN GOOD." "MOST OFTEN, BUSINESSES FAIL" "BECAUSE OF PEOPLE." "I TRUSTED PEOPLE TO MANAGE." "THAT'S NOT FAIR" "WHAT ARE YOU TALKING ABOUT?" "DON'T YOU EVEN GO THERE." "I'M NOT GOING ANYWHERE." "YOU'RE STRANGLING THINGS." "BACK UP." "I'M THERE TO LEAD, BUT IF" "THEY DON'T FOLLOW, THIS BUSINESS" "DOESN'T MAKE IT." "YOU'RE A THIEF AND A LIAR AND A" "CHEATER." "YOU DIDN'T DO WHAT YOU" "PROMISED." "GET OUT OF MY FACE." "ALL I HEAR IS A BUNCH OF NOISE." "[crying] I DON'T WANT TO LOSE" "MY COMPANY." "I'LL MAKE THE TOUGH DECISIONS" "THEY WON'T." "YOU'RE BEING DEMOTED." "ANYTHING TO TURN THESE" "UNSUCCESSFUL BUSINESSES AROUND." "WHAT THE [bleep] IS YOUR" "PROBLEM?" "THAT PEOPLE DON'T [bleep]" "WANT TO DO IT ANYMORE." "ARE YOU CHALLENGING ME?" "YOU'RE MAKING ME LOOK LIKE A" "STUPID LIAR, AND I'M NOT." "HOW AM I SUPPOSED TO TRUST" "YOU?" "AND IF THEY CAN'T CUT IT..." "I GAVE YOU VERY SIMPLE" "INSTRUCTIONS, AND YOU FAILED." "THE DEAL'S OFF." "THIS IS MY [bleep] TOWN." "YOU WANNA LOSE THE DEAL WITH" "ME?" "THEY NEED TO GO, TODAY." "IF THEY GET WITH THE PROGRAM..." "GIVE ME A HUG." "I'LL TEACH THEM HOW TO SUCCEED." "I THINK HIM COMING IN HERE" "HAS BEEN ABSOLUTELY FANTASTIC." "I THINK IT'S A DREAM COME" "TRUE." "I MEAN THE MORALE IS BETTER" "THAN IT'S BEEN IN A LONG TIME." "ANY TIME YOU WANT TO SAY" "THANK YOU, I'LL BE FINE WITH" "THAT." "THANK YOU." "I'M RESCUING THE AMERICAN" "DREAM ONE BUSINESS AT A TIME." "IT JUST CHANGED OUR LOOK." "CONGRATULATIONS." "YOU EARNED IT." "IT MAY TAKE 30 YEARS, BUT YOU" "KNOW I'M GONNA MAKE MONEY." "DID YOU ACTUALLY JUST TELL ME" "THAT IT'S GONNA TAKE 30 YEARS?" "OH, MY GOD." "TONIGHT ON THE PROFIT..." "I'M MARCUS." "IT'S A REAL PLEASURE--THANK" "YOU SO MUCH." "NICE TO MEET YOU." "I GO INSIDE CAR CASH, AN" "AUTO-BUYING BUSINESS RUN BY TWO" "BROTHERS IN NEW YORK CITY, WHICH" "IS ON THE BRINK OF FAILURE." "WE'RE DANGEROUSLY LOW ON CASH" "RIGHT NOW, WHICH MEANS I CAN'T" "BUY CARS." "IF I CAN'T FIX THE" "BUSINESS..." "IF YOU DON'T LIKE MONEY, DON'T" "FOLLOW MY PROCESS." "AND THE BROTHERS'" "RELATIONSHIP..." "ARE YOU OUT OF YOUR MIND?" "THERE'S NO [bleep] WAY!" "CAR CASH WILL BE CLOSED FOR" "GOOD." "35 YEARS AGO, BRUCE BARON DREAMT" "UP CAR CASH, A BUSINESS THAT" "ALLOWS YOU TO SELL A USED CAR" "FOR CASH WITHOUT ALL THE HASSLE." "THE BUSINESS THRIVED, MAKING" "UPWARDS OF $50,000 A WEEK, AND" "BRUCE BROUGHT HIS SONS JONATHAN" "AND ANDREW INTO THE COMPANY." "NICE TO MEET YOU." "IN 2007, THE RECESSION HIT." "THE BUSINESS TANKED, AND THE" "FAMILY STRUGGLED TO KEEP IT" "PROFITABLE." "MY JOB IS ON THE LINE." "BRUCE PASSED AWAY LAST YEAR," "MAKING THE SITUATION EVEN WORSE" "AS THE BROTHERS MOURN THEIR" "FATHER, STRUGGLE WITH BUSINESS," "AND EACH OTHER." "I'M ABOUT TO BLOW MY TOP" "HERE." "NEVER TELL SOMEBODY AGAIN TO DO" "THAT." "LAST YEAR, THE COMPANY" "GENERATED $13 MILLION IN SALES," "BUT POSTED A $200,000 LOSS." "NOW SALES ARE DOWN 70% FROM" "THEIR PEAK, AND THE BROTHERS" "FIND THEMSELVES $200,000 IN" "DEBT AND COUNTING." "THEY'VE HAD TO LAY OFF MANY" "EMPLOYEES, AND NEITHER OF THEM" "HAVE TAKEN HOME A PAYCHECK IN" "MONTHS." "I'M IN THE HEAT OF BATTLE." "I'M BUSY DOWNSTAIRS GENERATING" "INCOME!" "MOUNTING DEBT, COMBINED WITH" "LAGGING SALES, MEANS THAT THEY" "COULD BE MERE WEEKS AWAY FROM" "SHUTTING THE DOORS ON THIS" "MANHATTAN INSTITUTION." "I'M SICK OF THIS BULL[bleep]." "I'LL DO ANYTHING TO FIX THIS" "BUSINESS." "I'VE BEEN BUYING AND SELLING" "CARS SINCE I WAS A TEENAGER, AND" "I KNOW THIS BUSINESS." "AND WITH OVER 50 MILLION NEW AND" "USED CARS SOLD IN THIS COUNTRY" "LAST YEAR, WELL, I SEE BIG" "OPPORTUNITY WITH THE CAR CASH" "BRAND, AND I WANT A PIECE OF IT." "IF JONATHAN AND ANDREW FOLLOW MY" "LEAD, I WILL TURN THIS PLACE" "AROUND AND MAKE IT PROFITABLE" "AGAIN." "GOOD, RIGHT THERE IS GOOD." "THANK YOU." "HELLO, GOOD MORNING, WARREN." "HI, THIS IS MALISSA FROM" "[dog yipping]" "HELLO?" "OH, HI!" "HEY!" "HOW ARE YOU?" "HI, MARCUS." "I'M MARCUS." "HI, I'M ANDREW." "ANDREW, NICE TO MEET YOU." "NICE TO MEET YOU." "THIS IS MURPHY." "WHERE'S YOUR BROTHER AT?" "HE'S RIGHT IN HERE." "OH." "GOOD MORNING." "MARCUS." "I'M MARCUS." "IT'S A REAL PLEASURE." "THANK YOU SO MUCH." "NICE TO MEET YOU." "SO, I WANT TO GET A LITTLE QUICK" "TOUR." "RIGHT HERE, WE'RE IN THE" "BUYING OFFICE." "OKAY." "WHEN WE BUY THE VEHICLES, WE" "SIT THE CUSTOMERS HERE." "THIS IS WHERE WE NEGOTIATE" "ALL THE DEALS." "WHERE DO YOU SIT, THEN?" "RIGHT THERE?" "YEAH, THEY SIT HERE, WE SIT" "BEHIND THE DESK." "WOW, OKAY." "I LIKE THE MASCOT." "YEAH." "HE'S AWESOME." "HOW MANY SQUARE FEET DO YOU HAVE" "IN TOTAL?" "UH, I THINK 4,500." "WHICH IS THIS GARAGE..." "YEAH." "AND THIS?" "YEAH, THAT'S IT." "AND THAT'S IT." "AND WE DO HAVE A SMALL OFFICE" "UPSTAIRS ALSO." "WHAT'S THE RENT HERE A MONTH, 10 GRAND?" "[scoffs]" "OV--WELL OVER 20,000." "ALMOST $30,000 A MONTH." "ALMOST 30,000?" "YEAH." "YEP." "SPACE IS VERY EXPENSIVE IN" "MANHATTAN." "HAVING A LARGE OVERHEAD, WELL," "THAT PUTS A LOT OF PRESSURE ON A" "BUSINESS." "ARE BOTH OF YOU HERE EVERY DAY?" "SIX DAYS A WEEK, YEAH." "YOU'RE THE GENERAL MANAGER?" "YEAH, THAT'S RIGHT." "AND YOUR ROLE IS?" "MARKETING, INTERNET, SOCIAL" "MEDIA." "WHAT'S YOUR BIGGEST CHALLENGE" "TODAY?" "GETTING CUSTOMERS TO COME IN." "I ALSO NEED WORKING CAPITAL." "WE'RE DANGEROUSLY LOW ON CASH" "RIGHT NOW, WHICH MEANS I CAN'T" "BUY CARS." "HOW MUCH DO YOU SPEND ON" "ADVERTISING?" "UM, BETWEEN 5,000 AND 10,000" "A WEEK." "A WEEK?" "AND HOW MANY PEOPLE ACTUALLY" "COME HERE A DAY?" "YOU KNOW, SOME DAYS WE GET" "FIVE..." "YEAH." "MAYBE TEN A DAY." "AND WHAT'S YOUR BUYING RATE?" "WHA--HOW MANY ARE YOU BUYING?" "I'M IN THE RATIO--WE'RE" "PROBABLY CLOSING, LIKE, 80% OF" "WHAT'S TYPICAL MARGIN ON A" "CAR?" "ANYTHING UNDER 10,000, YOU" "HAVE TO MAKE $500 ON THE CAR." "THAT'S A SLIM MARGIN." "IT'S A VERY SLIM MARGIN." "THE OVERHEAD AT CAR CASH IS" "CLOSE TO $100,000 A MONTH, AND" "THEY BUY ABOUT 80 CARS, WITH AN" "AVERAGE PROFIT OF $50,000 TO" "$100,000, WHICH MEANS THEY'RE" "LOSING MONEY EVERY SINGLE MONTH." "MY FIRST IMPRESSION IS THAT THE" "PLACE LOOKS TIRED AND WORN DOWN." "I WOULD LOVE TO, YOU KNOW," "SPRUCE UP THE PLACE." "THE ORANGE IS A LITTLE DATED." "YOU KNOW, I WANTED BOLD, VIVID" "COLORS WITH WHITE." "IT'S GOT TO POP." "I DON'T THINK SO." "I DON'T AGREE." "THE ORANGE AND BLACK WORKS" "BECAUSE IT'S STRIKING, IT STANDS" "OUT, AND THE OFFICE IS VERY" "INVITING." "WHAT OFFICE IS INVITING?" "THE BUYING OFFICE." "NO?" "NO." "SO, GUYS, I WANTED TO SPEND A" "LITTLE TIME KIND OF" "UNDERSTANDING THE TRAFFIC THAT" "COMES THROUGH HERE." "I MEAN, OBVIOUSLY WEST 55TH GETS" "A TON OF TRAFFIC." "THIS IS A FANTASTIC LOCATION." "WE'RE BASICALLY THE ONLY OUTLET" "TO THE WEST SIDE HIGHWAY, SO" "THERE ARE LITERALLY THOUSANDS OF" "CARS EVERY DAY DRIVING DOWN 55TH" "STREET." "SO WHAT KIND OF ADVERTISING" "DO YOU DO?" "YOU DO RADIO ADVERTISING?" "RADIO AND WEB." "SO, YOU'RE IN CHARGE OF" "MARKETING?" "FOR THE MOST PART." "WHAT--WHAT DO YOU MEAN, "FOR" "THE MOST PART"?" "WELL, WITH THE RADIO, JON" "HANDLES THAT, AND INTERNET" "ISN'T THAT MARKETING?" "I--THIS IS--YES." "IT'S--IT'S SORT OF A DISCONNECT" "THAT WE--THAT JON AND I HAVE." "50% OF THE BUSINESS BELONGS" "TO HIM, SO MY GUESS IS THAT" "EITHER YOU'RE NOT FIGHTING FOR" "IT, OR HE'S JUST NOT LISTENING" "TO YOU." "ONE OF THE TWO IS HAPPENING." "DO YOU HAVE EXPERIENCE IN" "ADVERTISING?" "YEAH, YEAH." "AND WHAT KIND OF THINGS HAVE" "YOU PITCHED TO JON THAT HE'S" "JUST KYBOSHED, SAID NO TO?" "I WOULD HAVE A FLEET OF CARS" "THAT WOULD DRIVE AROUND TO DO" "MOBILE APPRAISALS." "THAT WOULD BE WRAPPED UP IN A" "CAR CASH ADVERTISEMENT." "IT WOULD BE BRIGHT." "IT WOULD BE VIBRANT--THE COLOR." "IT WOULD CATCH PEOPLE'S EYES." "WE NEVER DID THAT BEFORE." "IT JUST SEEMS SO SILLY." "THESE ARE SOME GOOD IDEAS." "WHY AREN'T YOU FIGHTING FOR" "THEM?" "YOU KNOW, TO BE CANDID," "THERE'S ONLY SO MANY--SO MANY" "TIMES YOU GET KICKED IN THE" "BALLS UNTIL YOU STOP TRYING." "THE BARON BROTHERS ARE WAGING" "THEIR OWN LITTLE WAR, AND THAT'S" "BAD FOR BUSINESS." "ANDREW NEEDS TO FIND HIS PLACE" "AND STAKE HIS CLAIM." "WAS THIS A FOUR-CYLINDER OR A" "SIX-CYLINDER?" "HEY, HOW ARE YOU?" "HEY, HOW YOU DOING?" "I'M MARCUS." "STEVEN." "both:" "NICE TO MEET YOU." "IS THIS YOUR CAR?" "NO, NO, WE'RE WHOLESALING" "THEM." "WHOLESALING THEM?" "YOU BUY CARS FROM THEM?" "YES." "HOW MANY DO YOU BUY A MONTH?" "40 TO 50." "SOMETHING AROUND THAT NUMBER." "THAT'S WHAT YOU'RE BUYING?" "YEAH." "WHOLESALERS ARE A BROKER WHO" "STAND IN THE MIDDLE OF A" "TRANSACTION." "THEY BUY CARS FROM JON, THEY" "MARK UP THE PRICE, AND THEY SELL" "IT TO A DEALER." "WHY DO WE NEED MIDDLEMEN AROUND" "HERE?" "HOW OFTEN IS HE HERE?" "MY FRIEND STEVEN?" "MM-HMM." "ALL THE TIME." "HE'S ACTUALLY A WHOLESALER." "I SELL MOST OF MY CARS TO HIM." "WHY?" "UM, BECAUSE I TRUST HIM VERY" "MUCH." "HE'S A GOOD FRIEND OF MINE." "BUT THE ISSUE THAT I HAVE IS" "THAT YOU'RE GIVING UP THE" "SPREAD." "WHAT DID YOU PUT ON THE CAR?" "UH, 8,000." "WHAT DID STEVEN PAY YOU FOR" "IT?" "8,500." "THIS CAR WILL RETAIL FOR" "WHAT?" "I'D SAY-- 12,900?" "12--I WAS GONNA SAY, 12,999," "YEAH." "HOW MUCH MARGIN IS THAT, IN" "BETWEEN YOU AND THE FINAL" "CUSTOMER?" "8,500 TO 12,999, YEAH." "IT'S ALMOST $5,000, RIGHT?" "$4,500?" "THEY'RE GONNA GO SOMEWHERE ELSE" "AND MAKE--BETWEEN THE TIME YOU" "BUY IT TO THE TIME THE FINAL" "CUSTOMER GETS IT--$4,000 TO" "$5,000 ON A CAR LIKE THAT," "WHEREAS YOU ONLY MAKE 500." "THAT'S A LOT OF MONEY." "THAT'S TOO MUCH MONEY." "THAT'S THE DIFFERENCE BETWEEN" "MAKING MONEY AND LOSING MONEY." "I DON'T THINK SO--I DON'T" "AGREE, BECAUSE HE PUTS VERY" "AGGRESSIVE NUMBERS ON CARS." "HE'S IN IT TO MAKE MONEY." "HE'S IN IT TO MAKE MONEY, BUT" "HE--HE WAS VERY CLOSE TO MY DAD" "ALSO." "HE'S LIKE FAMILY." "IF JON ELIMINATED WHOLESALERS" "LIKE STEVEN AND SOLD DIRECTLY TO" "DEALERS, I THINK THERE'S AN" "EXTRA $1,000 TO $2,000 A CAR." "AND WHEN YOU BUY 80 CARS A" "MONTH, THAT'S $80,000." "THAT'S $960,000 A YEAR, WITHOUT" "BUYING ONE MORE CAR." "WHEN A CUSTOMER CAME IN, I" "WANTED TO STAND BACK AND WATCH" "JON APPRAISE THE CAR." "OKAY, COME INSIDE THE OFFICE." "CAR CASH'S PROFIT IS" "DETERMINED BY TWO FACTORS--HOW" "MUCH THEY BUY THE CAR FOR, AND" "HOW MUCH THEY SELL IT FOR." "SO WALK ME THROUGH THE PROCESS." "I SCAN THE CAR INTO MY" "SOFTWARE." "RIGHT." "IT BRINGS UP NUMERICAL VALUES" "ON THE CAR." "THEN FROM THERE, I TAKE--I TAKE" "A LOOK AROUND THE CAR." "AND THEN I HAVE TO FIGURE HOW" "NICE THE CAR IS, HOW CLOSE TO" "THE BOOK VALUE." "IS IT WORTH IN EXCESS OF THE" "BOOK VALUE." "UM, YEAH, SOMETHING LIKE THIS," "I CAN PROBABLY GET, LIKE, $8,500" "FOR IT." "SO, I'LL GO UP FROM $8,000." "OKAY." "NOW, THE NEXT STEP IS TO" "ACTUALLY SPEAK WITH THE--THE" "CUSTOMER." "JON NEEDS TO DEFINITELY MAKE" "MORE THAN $500 ON AVERAGE PER" "CAR." "THE BOOK VALUE IS $8,200 ON" "THE CAR." "I'D FEEL COMFORTABLE PAYING 8,000 FOR IT." "UM..." "RIGHT NOW, CAR CASH IS IN" "REAL TROUBLE." "THEY'RE OUT OF MONEY, AND IF" "THEY DON'T CHANGE THEIR PROCESS," "THIS BUSINESS ISN'T GONNA MAKE" "IT." "YOU AND I HAVE A DIFFERENCE IN" "PHILOSOPHY ON APPRAISAL." "I LIKE THE CUSTOMER WITH ME" "DURING THE APPRAISAL." "I WANT THE CUSTOMER TO KNOW THAT" "WHAT I'M DOING IS FAIR." "IF I TAKE THEM AROUND THE CAR" "AND I POINT OUT THE DEFECTS WITH" "THE CAR, OR THE IMPERFECTIONS" "WITH THE CAR..." "WHEN THESE LIGHTS TURN YELLOW," "YOU CAN GET THIS REPLACED." "IT COSTS 300 OR 400 BUCKS." "THEN WHEN I GIVE THEM A NUMBER" "THAT'S LOWER THAN WHAT THEY" "ORIGINALLY THOUGHT IT WAS GONNA" "BE, THEIR EXPECTATIONS ARE" "PROBABLY MORE IN LINE." "THEY'RE LESS SURPRISED, AND THEY" "FEEL LIKE YOU'RE HIDING LESS." "I WOULD RATHER ASK THESE" "QUESTIONS WITH THEM." "MAKE SENSE?" "I LIKE THAT." "I LIKE THAT APPROACH." "YOU TOO?" "LAST YEAR, CAR CASH GENERATED" "OVER $13 MILLION IN REVENUE." "THAT'S $13,500 PER CAR, SINCE" "THEY BOUGHT 960 CARS." "IF JON FOLLOWED MY PROCESS AND" "TOOK THE CUSTOMER THROUGH THE" "APPRAISAL PROCESS, HE WOULD BE" "ABLE TO BUY CARS FOR 5% OR 10%" "LOWER THAN HE'S PAYING TODAY." "THAT'S ABOUT $1,000 A CAR." "$960,000 A YEAR, WITHOUT BUYING" "ONE MORE CAR." "WHEN YOU LEAVE SOMEBODY IN THE" "OFFICE, THE LEVEL OF ANXIETY" "THAT'S HAPPENING, AS YOU SIT" "THERE, AS THE MINUTES TICK--OH," "GOD." "THEN YOU COME BACK WITH THE" "NUMBER?" "IT SEEMS LIKE YOU SET ME UP." "I DON'T AGREE." "LOOK, JON AND ANDREW ARE" "GREAT GUYS, AND THIS IS A GREAT" "CONCEPT, BUT THEY'RE HURTING." "AND I KNOW THAT IF I MAKE THE" "CHANGES THAT I WANT TO MAKE," "THIS BUSINESS WILL BE" "PROFITABLE, BUT THEY HAVE TO" "LISTEN." "TH--THIS IS VERY SIMPLE FOR ME." "I CAME HERE TO MAKE MONEY, AND I" "LIKE THE CONCEPT, BUT THE" "CONCEPT HAS TO GROW." "FOR ME, THIS IS ABOUT OPENING" "MORE LOCATIONS AND SIGNING UP" "LICENSEES AROUND THE COUNTRY." "ENTREPRENEURS COULD COME HERE" "AND SEE A PROTOTYPE, AND THEN IN" "PERPETUITY, FOREVER, ANY" "LICENSING DEAL THAT WE DO, YOU" "GUYS WILL SHARE IN A PERCENTAGE" "OF THOSE PROFITS WITHOUT HAVING" "TO PUT UP A DIME OR DO A DAY'S" "WORTH OF WORK." "DOES THAT SOUND OKAY?" "IT SOUND--IT SOUNDS GREAT." "YES." "I'M--I'M, LIKE, BLOWN AWAY." "I'M..." "WITH THIS PLAN, MY" "EXPECTATIONS ARE REALLY SIMPLE." "I LOOK AT ONE LOCATION." "IF I CAN BUY AN AVERAGE OF 50" "CARS PER LOCATION, AND JUST" "AVERAGE $1,000 PER CAR, I CAN" "GENERATE $50,000 A MONTH." "AFTER I PAY MY EXPENSES, I" "EXPECT TO CLEAR, AFTER ALL THE" "BILLS, 20,000 TO 25,000 A MONTH" "JUST WITH ONE LOCATION." "YOU DO THE MATH, IF YOU OPEN 100." "SO THE CATCH TO THIS WHOLE" "DEAL, UH, IS THAT I HAVE TO BE" "CONVINCED THAT THE PROTOTYPE" "WORKS." "LIKE ANDREW MENTIONED EARLIER," "THE PLACE NEEDS TO BE JAZZED UP." "IT'S A LITTLE CRUSTY AND RUSTY." "WOULD YOU AGREE WITH THAT?" "THE OTHER THING THAT NEEDS TO" "CHANGE IS THE RELATIONSHIP" "BETWEEN THE TWO OF YOU." "DO YOU FEEL UNDERAPPRECIATED" "HERE?" "SOMETIMES." "'CAUSE THERE'S TIMES WHERE WE" "DON'T TALK, WE DON'T" "COMMUNICATE." "WHY IS THAT?" "[sighs]" "YOU KNOW, I HAVE A LOT OF IDEAS." "I'M FULL OF IDEAS." "MM." "AND GOOD ONES, TOO." "I DON'T HAVE TIME TO DISCUSS" "THINGS FOR 45 MINUTES TO AN" "HOUR." "IT'S JUST, I'M WIRED" "DIFFERENTLY." "LIKE, I CAN'T SIT AND TALK ABOUT" "STUFF LIKE THAT." "IF YOU GUYS CAN'T COMMUNICATE" "AS BUSINESS PARTNERS, YOU CAN'T" "BE IN BUSINESS TOGETHER." "IF YOU CAN'T TELL HIM WHAT'S" "WRONG, THEN YOU SHOULDN'T BE IN" "BUSINESS TOGETHER." "[sighs]" "HE AND I REALLY DON'T, YOU KNOW," "HANG OUT, AND... [sniffles] [sighs]" "I JUST WANT US TO CLICK." "RIGHT NOW, IT'S NOT CLICKING." "COMING UP..." "THE CATCH TO THIS DEAL IS THAT" "I'M IN CHARGE FOR THE NEXT WEEK," "WHICH MEANS YOU'RE NOT IN" "CONTROL." "AND LATER..." "THE FURNITURE THAT WE HAVE" "NOW, IT DOES NOT MATCH THE--THE" "DECOR OF-- [bleep] YOUR DECOR, MAN!" "I JUST WANT US TO CLICK." "RIGHT NOW, IT'S NOT CLICKING." "YEAH, WE'RE NOT CLICKING" "BECAUSE WHEN I COME IN HERE, I'M" "JUST FOC--SO FOCUSED ON TRYING" "TO MAKE MONEY." "ANDREW, WHAT ARE YOU" "THINKING?" "I'LL DO ANYTHING TO FIX THIS" "BUSINESS." "I'M 100% COMMITTED TO CHANGE." "IS YOUR BROTHER COMMITTED TO" "THAT?" "I CAN'T ANSWER THAT." "ONLY HE CAN." "JON DOESN'T SEEM WILLING TO" "CHANGE." "BUT WHAT HE DOESN'T REALIZE IS" "THAT IF HE DOESN'T CHANGE, HIS" "BUSINESS IS GOING TO FAIL." "SO THE DEAL THAT I HAVE, UH," "HAS ME WRITING YOU A CHECK." "SO I'M WILLING TO GIVE YOU GUYS" "$200,000." "IT ALLOWS YOU TO SOLVE THE DEBT" "THAT YOU HAVE." "IT ALLOWS YOU TO PUT SOME CASH" "IN THE BUSINESS AND BRING THINGS" "CURRENT." "AND IT ALLOWS YOU A CHANCE, IN" "ADDITION TO THAT, TO COLLECT AN" "ANNUITY ON THE BRAND NAME AND" "THE WEBSITE FOREVER." "$200,000 UP FRONT AND A" "LICENSING PARTNERSHIP GOING" "FORWARD IS A GREAT DEAL FOR" "THEM." "I MEAN, THEY'RE REALLY GONNA" "BENEFIT." "I'M GONNA SIGN UP LICENSEES" "AROUND THE COUNTRY, AND THEY'RE" "GONNA GET MAILBOX MONEY, WHICH" "MEANS EVERY TIME A NEW CAR CASH" "OPENS, WE'LL ALL GET A CHECK" "WITHOUT HAVING TO PUT UP ANY" "MONEY OR DO ANY WORK." "SO THE CATCH TO THIS WHOLE" "DEAL, UH--I WANT TO BE VERY" "CLEAR--I'M IN CHARGE FOR THE" "NEXT WEEK, SO WHAT I SAY, GOES." "WHICH MEANS YOU'RE NOT IN" "CONTROL." "AT ALL." "I DON'T KNOW IF GIVING" "CONTROL--YOU KNOW, 100% CONTROL," "BASICALLY--TO SOMEBODY THAT, YOU" "KNOW, WE JUST MET AND, UM-- [sighs] HOW DO I PUT IT?" "I'M A CONTROL FREAK." "IT'S HARD TO LET GO OF THAT." "THE BUSINESS NEEDS CASH" "LIKE... both:" "LIKE YESTERDAY." "OBVIOUSLY, IT'S GONNA TAKE" "CAPITAL TO CHANGE THE COMPLEXION" "OF THE BUSINESS." "BUT WE ALSO NEED CAPITAL TO BUY" "CARS." "I DON'T KNOW IF $200,000 IS" "GOING TO BE ENOUGH, SO I WOULD" "ALSO LIKE TO ASK FOR A LINE OF" "CREDIT." "SO HOW MUCH IS THE LINE OF" "CREDIT YOU WANT?" "OKAY, UH, LET'S SAY, CAN WE" "START WITH 300,000?" "WHAT'S THE INTEREST RATE" "YOU'RE GONNA PAY ME?" "UM, IS 5% FAIR?" "NO." "OH." "REALLY?" "REALLY." "IT'S 10%." "I NEED 10%, BECAUSE IT'S" "UNSECURED." "WELL, IT'S UNSECURED, BUT YOU" "HAVE TO UNDERSTAND SOMETHING." "WE'RE GIVING YOU AN OPPORTUNITY" "TO MAKE MILLIONS AND MILLIONS OF" "DOLLARS." "BUT I'M--BUT I AM PUTTING UP" "ALL THE MONEY." "YOU'RE PUTTING UP ALL THE" "MONEY, BUT YOU'RE PUTTING UP THE" "MONEY BASED ON THE IDEA THAT OUR" "DAD CREATED." "AND IT'S HIS VISION, AND HIS" "BLOOD, SWEAT, AND TEARS THAT GOT" "US TO THIS POINT AND BUILT THE" "NAME BRAND THAT YOU'RE GONNA" "MAKE MILLIONS OF DOLLARS ON." "FOR THE SAKE OF BOTH OF US, WE" "NEED TO DO GOOD BUSINESS HERE." "WE NEED TO MAKE A LOT OF MONEY" "HERE." "WE'RE YOUR FLAGSHIP." "YOU NEED US--YOU NEED US TO BE" "THE MOST SUCCESSFUL FRANCHISE" "THAT YOU HAVE." "IF WE'RE NOT YOUR MOST" "SUCCESSFUL ONE, THEN NOBODY IS" "GONNA BUY IN." "ONE OF THE THINGS I LIKE" "ABOUT JON IS THAT HE'S WILLING" "TO PUSH BACK." "RIGHT AFTER I GIVE HIM $200,000," "HE THEN COMES BACK AND ASKS FOR" "ANOTHER $300,000 FOR WORKING" "CAPITAL." "I MEAN, I THOUGHT IT WAS BOLD," "BUT I LIKE THAT ABOUT HIM." "IT SHOWS ME HE HAS SOME FIRE IN" "HIS BELLY." "I'LL SPLIT THE BABY WITH YOU AT 8%." "HOW ABOUT 7.5%?" "OKAY, WE GOT A DEAL." "YEP." "SO WHEN YOU TAKE MY CHECK," "FOR THE NEXT WEEK, I'M 100% IN" "CHARGE." "WHICH MEANS, WHAT I SAY, GOES." "DO YOU UNDERSTAND THAT?" "YEP." "YOU BETTER BUCKLE UP..." "YEAH." "BECAUSE CHANGE IS COMING." "ONCE I MAKE A DEAL, I DON'T" "WASTE ANY TIME." "I'M GONNA TURN THIS PLACE UPSIDE" "DOWN." "DO WE HAVE A DEAL?" "ALL RIGHT." "DO WE HAVE A DEAL?" "SOUNDS GOOD." "THANK YOU SO MUCH." "LET'S GET TO WORK, RIGHT" "AWAY, OKAY?" "HEY, EVERYBODY!" "I WANTED TO TELL YOU WHAT HAS" "HAPPENED." "VERY EXCITING NEWS." "JON AND ANDREW AND I HAVE CUT A" "DEAL WHERE I'M NOW GOING TO BE" "PART OF CAR CASH." "I'M A BIG BELIEVER IN THREE" "THINGS--PEOPLE, PROCESS, AND" "PRODUCT." "I THINK WE HAVE THE RIGHT" "PEOPLE, BUT WE NEED TO MAKE SOME" "IMPROVEMENTS." "LOOK, I DIDN'T COME HERE TODAY" "TO DO ONE SINGLE BUSINESS DEAL" "ON WEST 55TH STREET." "I CAME HERE BECAUSE I THINK 1-800-CARCASH SHOULD BE A" "NATIONAL BRAND." "WE'RE GONNA ADD LICENSEES AROUND" "THE COUNTRY WHO ARE GOING TO PAY" "US A FEE TO LICENSE 1-800-CARCASH IN AN AREA THAT'S" "RELEVANT TO THEM." "IN ORDER FOR THIS BUSINESS MODEL" "TO ATTRACT LICENSEES, WE'RE" "GONNA HAVE TO SHOW THEM IT'S" "PROFITABLE." "THEY'RE NOT JUST GONNA BUY OFF" "ON AN IDEA." "SO ONE OF THE FIRST THINGS WE" "NEED TO DO IS MAKE MORE MONEY." "WE NEED TO FIX THE APPRAISAL" "PROCESS BY BRINGING THE CUSTOMER" "INTO IT SO WE CAN BUY OUR CARS" "FOR LESS." "JON, THE WHOLESALERS HAVE TO GO." "MORE IMPORTANTLY, WE NEED TO GET" "RID OF THESE WHOLESALERS," "BECAUSE WE NEED TO MAKE THAT" "EXTRA MONEY THAT THEY'RE MAKING" "BETWEEN HERE AND THERE." "THAT EXTRA MONEY COULD BE $1,000" "A CAR." "IF WE CAN FIX THIS BUSINESS," "THEN LICENSEES ARE GONNA LOVE" "IT, AND THEY'LL SIGN UP LIKE" "IT'S GOING OUT OF STYLE." "IF WE'RE GOING TO BE A NATIONAL" "BRAND, WE'RE GOING TO NEED TO" "LOOK LIKE A NATIONAL BRAND." "AS PART OF BUILDING A PROTOTYPE," "I NEED TO DO AN ENTIRE OVERHAUL" "OF THE BUILDING, BUT NOT JUST" "THE BUILDING." "WE ALSO HAVE TO CHANGE THE" "APPEARANCE, BECAUSE APPEARANCE" "IS ONE OF THE MOST IMPORTANT" "THINGS IN BUSINESS." "WE NEED TO MAKE SURE THAT WE" "LOOK AS GOOD AS WE SOUND." "LET'S GO TO WORK. [claps]" "ALL RIGHT?" "LET'S GO." "ONE OF THE THINGS THAT I WANTED" "TO DO BEFORE MY TEAM SHOWS UP" "TOMORROW AND STARTS GUTTING THIS" "PLACE IS I WANTED TO GET SOME" "IDEAS FOR WHAT YOU'D LIKE TO SEE" "HAPPEN." "IF WE COULD FRESHEN UP THE" "MAYBE GET A NEW AWNING, I WOULD" "MAKE EVERYTHING CONSISTENT." "I WOULD LOVE TO REDO THE FLOOR." "RIGHT NOW WE HAVE THIS, LIKE," "IT'S SORT OF AN EPOXY PAINT." "I WOULD LOVE TO DO THE ENTIRE" "GARAGE IN EPOXY PAINTS." "SO THAT WAY IT'S EASY TO CLEAN" "THAT'S A TERRIBLE IDEA." "THE SOUND OF IT WHEN YOU WALK ON" "IT, IT'S GONNA SOUND LIKE" "CORDUROY PANTS SWISHING" "TOGETHER." "ABSOLUTELY NOT, MAN." "SOMETIMES MY BROTHER WILL" "JUST, LIKE, TUNE OUT WHAT I'M" "SAYING, AND IT'S EXTREMELY" "HURTFUL TO ME BECAUSE I HAVE" "VALID IDEAS." "THESE ARE--THESE ARE IDEAS THAT" "WOULD SAVE THE [bleep] BUSINESS!" "SO THIS IS OUR LOVELY BATHROOM." "THERE'S A LEAK IN THE PIPE HERE," "UH, THE SEAT IS LOOSE." "I DON'T LIKE BEING IN HERE." "[laughs]" "HOW DO YOU THINK THE" "CUSTOMERS FEEL?" "I WOULD NOT FEEL VERY" "COMFORTABLE IF I WAS A CUSTOMER." "I JUST DON'T WANT TO GET INTO" "ARGUMENTS WITH MY BROTHER" "ANYMORE." "HE DOESN'T WANT TO SPEND THE" "MONEY TO DO ANYTHING INTERNALLY" "BECAUSE HE'S SO FOCUSED" "I UNDERSTAND HE'S FOCUSED ON" "THAT THING." "THERE'S A LOT OF THINGS I WANT" "TO FOCUS ON." "ANDREW IS AN EQUAL OWNER IN" "THIS BUSINESS, AND IT'S TIME HE" "STOOD UP TO HIS BROTHER." "HE SHOULD BE FREE TO DO HIS JOB," "AND HE NEEDS TO DEMAND IT." "JON, DO YOU EVER LISTEN TO" "ANY OF HIS IDEAS?" "I LISTEN TO SOME OF THEM." "BUT HE'S YOUR BROTHER, WHO" "OWNS HALF THE BUSINESS." "HE'S MY BROTHER, AND I LOVE" "HIM, BUT I CA--I DON'T HAVE TIME" "TO LISTEN TO A LOT OF THESE" "IDEAS." "I'D LIKE TO HEAR SOME OF HIS" "IDEAS." "I MEAN, LET'S HEAR WHAT HE HAS" "TO SAY." "I WANT TO START ADVERTISING" "WITH ZIPCAR, AND--AND DOING SOME" "CROSS-PROMOTIONAL ADVERTISING" "WITH THEM." "WHAT'S THE--WHAT'S THE" "NEXT IDEA?" "NO, THAT'S A VALID IDEA." "THAT'S A GREAT FEATURE TO" "HAVE AFTER THE SALE, BUT DOESN'T" "GENERATE PEOPLE COMING IN HERE." "THERE'S MARKETING, THERE'S" "ADVERTISING, AND PART OF" "ADVERTISING IS THE RADIO." "IT'S--HONESTLY, DREW, IT'S" "LIKE--THIS IS LIKE A BROKEN" "RECORD TO ME." "I DON'T FEEL COMFORTABLE WITH" "IT, I'M SORRY." "ANDREW IS SUPPOSED TO BE IN" "CHARGE OF MARKETING AND" "ADVERTISING, AND CAR CASH SPENDS" "BETWEEN $20,000 AND $50,000 A" "MONTH." "MOST OF THAT IS SPENT ON RADIO." "NOW, JON WON'T LET HIM CONTROL" "THE RADIO, SO REALLY, IN THE" "END, ANDREW IS IN CHARGE OF" "NOTHING." "I WANT TO HEAR YOU TELL HIM WHY" "RADIO IS THE RIGHT THING FOR" "YOU." "BOOM!" "HIT THE SPOT." "RADIO IS REALLY, REALLY" "IMPORTANT." "IT'S A WAY FOR US TO CONNECT" "WITH OUR--WITH OUR CUSTOMERS." "WE NEED TO LEARN HOW TO" "COMMUNICATE WITH THEM." "OKAY, I DID ALL THAT, THOUGH," "AND I GOT US KILLER DEALS DOING" "THAT." "WHAT ARE YOU GONNA DO" "DIFFERENTLY?" "I--THE CREATIVE." "OKAY, BASICALLY YOU WANT TO" "REST--THE SINGLE BIGGEST" "CASH-BRINGING OPTION THAT WE" "HAVE, YOU WANT ME TO REST THAT" "IN YOUR HANDS." "YOU WANT TO WRITE THE COPY." "YOU WANT TO HANDLE THE MEDIA" "BUYING, WHEN YOU'VE NEVER DONE" "IT BEFORE?" "YEP." "ARE YOU OUT OF YOUR MIND?" "THAT'S A [bleep] WASTE OF TIME." "LOOK, JON, I DON'T LIKE THE" "WAY YOU TALK TO YOUR BROTHER." "YOU--YOU PROBABLY ARE ONE OF THE" "BETTER CAR GUYS I'VE EVER SEEN," "BUT YOU ARE ONE OF THE WORST" "MANAGERS OF PEOPLE THAT I'VE" "EVER SEEN." "MAYBE THERE'S EXCUSES AND" "THERE'S REASONS AND THERE'S ALL" "THESE OTHER THINGS, BUT I THINK" "ONE OF THE THINGS THAT I HAVE TO" "GET CONVINCED OF IS THAT YOU CAN" "ACTUALLY MANAGE PEOPLE." "I'M NOT GONNA LET YOU DOWN." "COMING UP..." "HIT IT LIKE YOU MEAN IT." "[bleep], THIS IS HARD!" "AND LATER..." "THIS IS NEW YORK CITY." "THIS IS MY [bleep] TOWN, OKAY?" "I KNOW WHAT GOES ON HERE." "YOU DON'T KNOW ANYTHING." "YOU'VE GOT TILL THE END OF THE" "DAY." "THEY GO, OR I GO." "LET'S GO, GUYS!" "TODAY IS A BIG DAY." "THIS WHOLE PLACE IS GETTING" "REDONE." "I HAVE 40 CONTRACTORS INSIDE." "WOW." "EVERYBODY FROM BUILDERS TO" "ELECTRICIANS TO PAINTERS." "I WOULD SAY I'M GONNA END UP" "SPENDING WAY OVER $300,000 TO" "GET THIS RIGHT." "I HAD ESTIMATED 200,000, BUT" "WHEN LICENSEES COME HERE, I NEED" "TO KNOW WE ARE ABSOLUTELY" "PUTTING OUR BEST FOOT FORWARD." "SO LET'S GO INSIDE AND TAKE A" "LOOK." "WOW." "ANDREW, COME HERE, BUDDY." "HOW FRUSTRATED HAVE YOU BEEN" "THAT YOUR BROTHER WON'T LET YOU" "DO STUFF?" "PRETTY FRUSTRATED." "LET ME SEE IT." "HIT IT LIKE YOU MEAN IT, THOUGH." "HARDER!" "[bleep], YOU GUYS DO THIS ALL" "DAY?" "MARCUS WROTE A CHECK FOR" "$200,000 AND COUNTING." "I GOTTA LIVE UP TO HIS" "STANDARDS." "HEY, HOLD UP FOR A SECOND." "WHAT'S UP?" "DID YOU ORDER $7,500 WORTH OF" "NEW FURNITURE FOR THE OFFICE?" "YEAH." "I'M--I'M--TO SAY I'M PISSED" "WOULD BE AN UNDERSTATEMENT." "YOU SHOULD NEVER HAVE SPENT THAT" "MONEY WITHOUT ASKING ME, BECAUSE" "I'M CONTROLLING THE BUDGET." "YOU'RE TOTALLY OUT OF LINE." "WHAT'S YOUR EXPLANATION?" "THE FURNITURE THAT WE HAVE" "NOW, IT DOES NOT MATCH THE--THE" "DECOR OF--OF THE NEW WAY" "OH, [bleep] YOUR DECOR, MAN!" "THERE'S NO [bleep] WAY YOU JU" "YOU'RE GONNA SPEND $7,500 ON" "FURNITURE FOR THE OFFICE." "ALL RIGHT, I-I GET THAT, AND" "I UNDERSTAND WHY YOU'RE UPSET," "BUT AT THE SAME TIME, THIS IS" "PART OF--PART OF MY FIELD." "THIS IS--I" "YOUR--YOUR FIELD?" "TOTALLY ABSURD." "DON'T SPEND MONEY ON PRETTY" "THINGS TO MAKE THE OFFICE LOOK" "NICE." "NEXT TIME YOU WANT TO MAKE A" "$7,500 PURCHASE, YOU BETTER COME" "TO ME FIRST." "THAT'S NUMBER ONE." "NUMBER TWO, YOU BETTER CALL THIS" "FURNITURE COMPANY AND CANCEL THE" "ORDER." "I'VE HAD IT, MAN." "I'M [bleep] DONE WITH THIS" "CONVERSATION." "COME HERE FOR A SECOND." "YES." "WHY WAS YOUR BROTHER YELLING" "AT YOU?" "IS IT OKAY WITH YOU THAT HE DOES" "THAT TO YOU?" "NO, IT'S--OF COURSE IT'S NOT" "OKAY." "THEN WHY DO YOU ALLOW IT?" "YOU KNOW, THERE'S A CERTAIN" "LEVEL THAT HE'S, LIKE--EH, HE'S" "MY OLDER BROTHER AND, YOU KNOW," "I-I LISTEN TO HIM." "ANDREW HAS A LOT TO OFFER" "THIS BUSINESS, AND JON BETTER" "START RECOGNIZING." "IF THIS BUSINESS IS GONNA" "SUCCEED, JON'S BEHAVIOR HAS TO" "STOP." "HEY, JON?" "YES?" "WHY AM I HEARING FROM SOME OF" "THE PAINTERS THAT YOU WERE" "YELLING AT YOUR BROTHER EARLIER?" "I GOT UPSET BECAUSE HE OKAYED" "TO PURCHASE FURNITURE" "BUT I'M PAYING FOR THE [bleep] FURNITURE." "I'M PAYING FOR IT." "WELL--BUT, YOUR MONEY" "HOW MUCH DO YOU THINK I'VE" "SPENT?" "$1/4 MILLION?" "MORE." "HOW MUCH WAS HE ASKING YOU TO" "SPEND?" "I DON'T KNOW, A COUPLE" "THOUSAND DOLLARS." "OKAY, SO YOUR BROTHER GOES" "OUT ON A LIMB TO IMPROVE WHAT" "YOU THINK IS GONNA BE A COUPLE" "THOUSAND DOLLARS..." "RIGHT." "AND YOU LOSE YOUR MIND?" "IT'S NOT ABOUT THE FURNITURE," "BUT IT'S ABOUT SHOWING SOME" "RESPECT TO HIM." "YOU'RE MORE CONCERNED ABOUT THIS" "THAN YOU ARE HIM." "THAT'S NOT TRUE." "WELL THEN WHY DO YOU TREAT" "HIM THAT WAY?" "BUT, IT'S ONE SITUATION" "I KNOW, JON." "BUT IT--BUT, MARCUS, IT WAS" "JON, HE'S A HUMAN BEING." "FORGET ABOUT THE FACT THAT HE'S" "YOUR BROTHER." "WE SHOULDN'T BE TALKING TO" "PEOPLE THAT WAY." "IN A SITUATION LIKE THIS, THESE" "BROTHERS NEED TO BE WORKING" "TOGETHER, NOT WORKING AGAINST" "EACH OTHER." "I DIDN'T MEAN TO EMBARR--I" "IF I EMBARRASSED YOU, I'M SORRY." "I WANTED TO GET OUT OF THE" "OFFICE A LITTLE BIT AND SPEND" "SOME TIME WITH ANDREW." "I HAVE A SURPRISE FOR HIM." "I'VE BEEN VERY IMPRESSED WITH" "ALL YOUR IDEAS." "YOU'RE WILLING TO TAKE SOME" "CHANCES." "THANKS, MARCUS." "SO WHAT I DID IS, I WENT OUT" "ON A LIMB, AND I DON'T WANT JON" "TO KNOW ABOUT THIS." "ABOUT WHAT?" "I HIRED SOME PEOPLE..." "UH-HUH." "THAT ARE GONNA GIVE YOU THE" "CHANCE TO GO INTO A STUDIO FOR" "THREE, FOUR HOURS, AND YOU'RE" "GONNA BE ABLE TO MAKE A 15" " AND" "A 30-SECOND RADIO AND TV SPOT." "WOW." "AND IT'S 100% UP TO YOU." "WOW, THAT'S AMAZING." "THANK YOU." "BUT..." "YOU GOT TO GET IT RIGHT" "THE FIRST TIME." "YOU GET A CHANCE, WITHOUT YOUR" "BROTHER INFLUENCING YOU..." "RIGHT." "TO GET SOMETHING DONE, AND" "COME BACK AND SAY TO HIM, "LOOK," "YOU SAID I DIDN'T KNOW HOW TO" "MAKE A COMMERCIAL." "HERE'S MY SPOT."" "I HOPE THAT JON WILL FINALLY SEE" "THAT ANDREW HAS A LOT TO OFFER" "THIS BUSINESS." "I-I DEFINITELY FEEL PRESSURE." "HE DOUBTS ME." "IN HIS MIND, HE DOESN'T SEE ME," "UH, ACCOMPLISH ANYTHING." "NOTHING SHUTS PEOPLE UP LIKE" "PERFORMANCE." "PERFORMANCE AND SUCCESS." "PERFORMANCE AND SUCCESS." "LET'S GO GET TO WORK." "YOU GOT IT." "HEY, HOW YOU DOING?" "HI, HOW'S IT GOING?" "WHAT'S UP?" "I'M JON." "I'M JAKE." "NICE TO MEET YOU, JAKE." "SO WHAT'S COOKING?" "I'M JUST INTERESTED IN" "SELLING MY CAR." "SO, WHAT DO WE HAVE HERE, A 2011?" "YEAH." "OKAY, WHAT'S THE MILEAGE?" "OH, IT'S ABOUT 26,000 MILES." "OKAY, LET ME TAKE A QUICK" "LOOK AROUND THE CAR..." "YEAH, SURE." "AND WE'LL FIGURE IT OUT," "OKAY?" "YOU JUST HANG TIGHT." "IF I GAVE 16,000, YOU'D PAY 17,000 FOR IT?" "WHAT DO YOU THINK?" "YEAH, I WOULD." "YEAH, THAT'S WHAT--THAT'S" "WHAT I THOUGHT." "I THINK I WOULD, YEAH." "YEAH, THE WHEELS NEED SOME" "RECONDITIONING." "YEAH." "JON IS OUTSIDE APPRAISING A" "CAR, AND I SEE TWO WHOLESALERS" "HOVERING AROUND THE CAR." "I THOUGHT WE WERE PAST THIS." "ARE YOU, UH--ARE YOU SELLING" "THIS CAR?" "NO, I'M JUST A BUYER." "NO, NO, HE'S NOT THE" "CUSTOMER, THEY'RE" "WE'RE BUYERS." "WHAT DO YOU MEAN, YOU'RE" "BUYERS?" "TRIED TO BUY THE CAR." "OKAY, THESE--THESE ARE THE" "WHOLESALERS." "GUYS, GIVE US A MINUTE." "LET ME TALK TO HIM A SECOND," "OKAY?" "YEAH, OKAY." "I CAN'T BELIEVE THIS." "I TOLD JON SPECIFICALLY TO GET" "RID OF THESE WHOLESALERS." "HAVING THEM HERE IS COSTING THIS" "BUSINESS HUNDREDS OF THOUSANDS" "OF DOLLARS." "IF HE DOESN'T CHANGE HIS WAYS," "HE'S GOING TO PUT HIMSELF OUT OF" "BUSINESS." "HEY, LOOK, I DON'T KNOW IF YOU" "THOUGHT THIS WAS MY FIRST RODEO," "BUT MY JOB HERE IS TO MAKE" "MONEY, FOR MYSELF AND FOR YOU." "I DON'T GET IT." "THEY'RE TAKING [bleep] MARGIN" "RIGHT OUT OF YOUR POCKET." "OKAY." "DO YOU NOT SEE THAT?" "WHO THE HELL AM I GONNA SELL" "MY CARS TO?" "DEALERS." "THESE GUYS ARE GREAT BUYERS." "THEY KNOW HOW TO LOOK AT A CAR." "THEY'RE GREAT WITH PEOPLE." "THEN HIRE 'EM!" "I'D LOVE TO HIRE THEM." "THEN WHY DON'T YOU?" "BECAUSE I NEED THEM TO SELL" "CARS TOO, ALSO, BECAUSE THEY PAY" "ME A LOT OF MONEY, TOO, FOR" "CARS." "BUT, THEY'RE TAK" "AND THEY'RE HONEST GUYS." "THESE GUYS AREN'T DISHONEST." "THEY'RE HONEST GUYS." "IT'S NOT ABOUT THEM BEING" "HONEST OR DISHONEST, IT'S ABOUT" "HAVING THE FOX IN THE HENHOUSE." "IT DOESN'T MAKE ANY SENSE TO" "ME..." "BUT THEY'RE NOT THE FOX!" "THAT YOU MAKE YOUR LIVING..." "THEY'RE NOT THE FOX." "OFF OF SELLING CARS, AND THE" "MARGIN BETWEEN THOSE CARS." "OKAY." "IF YOU BUY A CAR FOR 10,000," "YOU DON'T KNOW WHAT THE MARKET" "IS." "YOU SELL IT TO THEM FOR 11,000," "THEY'RE SELLING IT FOR 12,000." "THE ONLY REASON THEY'RE HERE IS" "BECAUSE THEY MAKE A SPREAD" "BETWEEN YOU AND THE NEXT PERSON." "TIME OUT." "IN YOUR WORLD, MAYBE THAT'S HOW" "IT WORKS, OKAY?" "BUT IN MY WORLD, IT'S DIFFERENT," "OKAY?" "THIS ISN'T BAKERSFIELD," "CALIFORNIA, THIS ISN'T DALLAS," "TEXAS, THIS ISN'T CHICAGO." "THIS IS NEW YORK CITY." "THIS IS MY [bleep] TOWN, OKAY?" "I KNOW WHAT GOES ON HERE, AND I" "KNOW MY GUYS." "DON'T TELL ME ABOUT MY GUYS." "YOU DON'T KNOW ANYTHING." "YOU'VE GOT TILL THE END OF THE" "DAY." "THEY GO, OR I GO." "COMING UP..." "I-I HAVE TO CUT YOU GUYS OUT." "THAT'S YOUR FINAL DECISION?" "AND LATER..." "SELLING YOUR CAR?" "both:" "NO." "SELLING YOUR CAR?" "both:" "NO, NO, NO, NO." "YOU'VE GOT TO GET IT RIGHT." "SELLING YOUR CAR?" "GOT TO PAINT THE WHOLE HOOD." "HEY, GUYS, I'VE GOT TO TALK" "TO YOU FOR A SECOND, SORRY." "OKAY, MAN." "LOOK, I'VE GOT TO MAKE SOME" "CHANGES AROUND HERE." "THIS IS NOT GONNA BE EASY FOR ME" "BECAUSE, I MEAN, I'M VERY LOYAL" "TO PEOPLE." "I JUST CAN'T HAVE YOU GUYS HERE" "ANYMORE." "I'M SORRY." "I-I HAVE TO CUT YOU GUYS OUT." "WE'VE BEEN HERE SINCE YOUR" "FATHER WAS AROUND." "I KNOW." "AND WE'VE BEEN DOING BUSINESS" "WITH HIM FROM--FOR YEARS." "I'M SORRY, MAN." "IT'S--IT'S NOTHING PERSONAL." "I HAVE TO STAY AFLOAT." "I HAVE TO STAY ALIVE, HERE." "SO THAT'S IT FOR NOW, RIGHT?" "THAT'S YOUR FINAL DECISION?" "YOU GUYS HAVE TO GO." "SORRY." "YOU KNOW WHAT, MAN?" "FORGET ABOUT YOU, ALL RIGHT?" "IS THIS YOU CHANGING YOUR WAY" "OF DOING BUSINESS?" "I'M CHANGING EVERYTHING." "I'M DOING A 180." "IT'S YOUR BUSINESS." "YOU GOTTA DO WHAT YOU GOTTA DO." "IT'S HARD TO CUT TIES WITH" "PEOPLE YOU'VE DONE BUSINESS WITH" "FOR YEARS." "BUT IN ORDER FOR THIS BUSINESS" "TO SURVIVE AND MAKE REAL MONEY," "THE MIDDLEMEN, THE WHOLESALERS," "HAVE TO GO." "[engine roars]" "TODAY I'M TAKING ANDREW TO THE" "RECORDING STUDIO TO MAKE THIS" "COMMERCIAL." "I AM REALLY EXCITED." "SO, ANDREW, YOU READY FOR THIS?" "I AM READY." "DID YOU WRITE THE SPOT?" "ABSOLUTELY." "LET ME SEE IT." "WHAT I'M REALLY PROUD OF IS THAT" "ANDREW DID A GOOD JOB PREPARING" "FOR THIS." "HE WROTE OUT THE SCRIPT." "HE TIMED IT." "HE PUT A LOT OF THOUGHT INTO THE" "WORDS." "I'M--I'M THINKING HE'S GONNA DO" "A GREAT JOB." "OH, HEY, DOUG." "HEY." "GOOD SEEING YOU." "HOW'S EVERYTHING?" "HERE'S ANDREW." "ANDREW." "HI, I'M ANDREW." "PLEASURE TO MEET YOU." "WHY DON'T WE HEAD ON IN?" "IS THAT ALL RIGHT?" "YOU READY?" "YEAH, LET'S DO IT." "WE JUST NEED TO MAKE SURE" "THAT WHATEVER WE DO TODAY, IT'S" "TIGHT AND IT'S FAST AND YOU'RE" "ON POINT, OKAY?" "YEP." "ALL RIGHT, LET'S GET STARTED." "I'M READY." "OKAY, WE'RE ROLLING WHENEVER" "YOU'RE COMFORTABLE." "SELLING YOUR CAR?" "THEN CALL 1-800-CARCASH." "WE'RE GONNA STOP." "WE'RE--WE'RE GONNA STOP." "THAT "SELLING YOUR CAR" IS TOO" "SOFT." "ALL RIGHT." "STRONG, ANDREW." "[forcefully] SELLING YOUR CAR?" "ALL RIGHT." "SELLING YOUR CAR?" "both:" "NO." "SELLING YOUR CAR?" "NOW, INSTEAD OF GOING DOWN," "I WANT YOU TO STAY UP AND STRONG" "ALL THE WAY THROUGH." "[forcefully] SELLING YOUR CAR?" "SELLING YOUR CAR?" "NO." "SELLING YOUR CAR?" "both:" "NO, NO, NO, NO." "GOTTA GET IT RIGHT." "IT'S REALLY ABOUT HIM GETTING" "HIS CONFIDENCE." "YEAH." "RIGHT?" "YEAH, BEING COMFORTABLE." "IT'S GOT TO SOUND LIKE YOU'RE" "PISSED." "OKAY." "IT--IT TAKES A LONG TIME FOR ME" "TO GET PISSED, SO..." "WELL, THE BOSS IS COMING, AND" "THE BOSS IS PISSED, SO IT'S NOT" "GONNA TAKE TOO MUCH LONGER." "I WANT YOU TO READ THIS LIKE" "YOUR BROTHER JUST TOLD YOU YOU" "WERE A DUMBASS." "OH, GREAT." "LET'S GO." "[angrily] SELLING YOUR CAR?" "I COULD WORK WITH THAT." "YEAH." "THAT FEELS BETTER." "YEAH." "THAT FEELS BETTER, ANDREW." "OH!" "AGAIN?" "READ IT THAT WAY." "BE PISSED." "NO HASSLE." "NO HASSLE!" "NO HASSLE!" "SCREW OFF!" "NO HASSLE!" "JUST INSTANT CASH!" "NICE." "THAT WAS GOOD, ANDREW." "GREAT JOB." "VERY MUCH." "THE MANHATTAN CAR CASH" "LOCATION IS GONNA BE MY" "FLAGSHIP." "IT'S MY PROTOTYPE." "IT HAS TO BE RIGHT." "IT'S GONNA SET THE STANDARD FOR" "EVERY OTHER LICENSEE AND" "LOCATION THAT OPENS IN THIS" "COUNTRY." "WE'RE REBUILDING ALL OF THE" "OFFICES TO MAXIMIZE THE SPACE" "BETTER." "WE'RE REDOING THE UNEVEN AND" "DIRTY FLOORS." "WE'RE PAINTING THE WALLS AND" "CEILING WITH THE NEW COLORS." "WE'RE REPLACING THE ENTIRE" "STOREFRONT SO THAT CUSTOMERS CAN" "SEE IN, AND EMPLOYEES CAN SEE" "OUT." "THIS ISN'T SHATTERPROOF." "YES, IT IS." "IT IS?" "OH, YEAH." "WE'RE REPLACING THE" "DILAPIDATED AWNING WITH A BRIGHT" "NEW ONE." "WHAT IF WE PUT SOME PLEXIGLASS," "THEIR LOGO..." "STRONG COLORS--RIGHT." "BACKLIT." "THAT WORKS." "LET'S DO IT." "WE'RE IMPROVING THE LIGHTING SO" "IT'S MORE INVITING, AND WE CAN" "SEE THE CARS BETTER." "IS THIS AS BRIGHT AS IT'S GONNA" "GET?" "WE'RE ACTUALLY IN THE PROCESS" "OF CHANGING THOSE OUT RIGHT NOW," "AND THEN YOU CAN TELL ME IF YOU" "WANT TO ADD MORE." "WE'RE UPDATING THE ELECTRICITY" "AND THE WIRING." "WE'RE REBUILDING THE BATHROOMS" "FROM SCRATCH, SO THE CUSTOMERS" "AND THE EMPLOYEES AREN'T SCARED" "TO USE THEM." "AND WE'RE ADDING A NEW SALES" "AREA, SO THE CUSTOMERS CAN FEEL" "LIKE THEY'RE PART OF THE" "PROCESS." "HEY, JON, COME ON OVER." "WOW." "WHEN YOU LICENSE A BUSINESS," "YOU HAVE TO ALSO LICENSE YOUR" "IMAGE, SO I'VE REBRANDED THE" "COMPANY, INCLUDING GETTING" "UNIFORMS FOR OUR EMPLOYEES." "IT'S--IT'S A TOTALLY DIFFERENT" "FEEL." "WE LOOK LEGIT." "I'M VERY HAPPY WITH THE" "PROGRESS." "I SPENT WAY MORE THAN EXPECTED." "I'VE SPENT OVER $350,000, BUT I" "KNOW IT'S GOT TO BE RIGHT IF" "THIS IS THE PROTOTYPE." "I'M CONFIDENT THAT I'M GONNA GET" "MY MONEY BACK AFTER FOUR OR FIVE" "LICENSEES, AND AFTER THAT" "THERE'S GOING TO BE A REALLY" "NICE PROFIT." "IT'S CLEAN, IT'S BRIGHT, IT'S" "VERY PROFESSIONAL-LOOKING." "I MEAN, THIS IS A CAN'T-MISS." "TO SAY THAT THIS IS A" "TRANSFORMATION IS AN" "UNDERSTATEMENT." "[exhales sharply]" "IT'S, UH, QUITE OVERWHELMING." "I-I WISH MY FATHER WAS ALIVE TO" "SEE THIS, TO SHOW HIM HIS NEW..." "I WISH HE WAS HERE." "HE WOULD HAVE LOVED THIS." "HE LOVED THIS PLACE SO MUCH." "THIS WAS HIS BABY." "THIS WAS--HE'S STILL HERE." "IT'S NOW TIME TO SEE WHAT JON" "HAS LEARNED ABOUT DOING" "APPRAISALS." "I EXPECT HIM TO MAKE A BIGGER" "PROFIT." "THE WHOLE PROCESS, OKAY?" "YEAH." "HEY, GUYS." "HEY." "HOW YOU DOING TODAY?" "MY NAME IS JON." "WHAT'S YOUR NAME?" "VIC." "VIC, NICE TO MEET YOU." "I'M LIZZIE." "NICE TO MEET YOU." "NICE TO MEET YOU, TOO." "PLEASURE." "LET ME EXPLAIN A LITTLE BIT" "ABOUT WHAT WE DO HERE." "SURE." "WE'LL TAKE A LOOK AT THE CAR." "I'LL SCAN THE VIN NUMBER." "I'LL ASSESS A VALUE TO THE CAR." "I HOPE I CAN MEET YOUR" "EXPECTATION LEVELS." "WHAT WERE YOU GUYS TRYING TO GET" "FOR IT?" "IT--IT'S NOT WHAT A BOOK SAYS A" "CAR IS WORTH, IT'S WHAT SOMEONE" "OFFERS YOU FOR THE CAR." "SO, LET'S START IN THE FRONT OF" "THE CAR." "I HAPPENED TO NOTICE WHEN YOU" "GUYS WERE PULLING IN, THERE WAS" "A LITTLE--THERE'S SOME DAMAGE ON" "THE BOTTOM." "YEAH." "SOME SCRAPES." "I NOTICE THE WHEELS ARE A LITTLE" "SCUFFED ALSO." "THAT'S, LIKE, THE ONLY RIM THAT" "DIDN'T GET DAMAGED." "ON MOST CARS, IT'S NOT THE END" "OF THE WORLD, BUT UNFORTUNATELY" "ON A BMW, YOU KNOW, FOUR RIMS" "COULD COST WELL OVER $1,000." "CLEAN HISTORY, GOOD." "YEAH." "WE HAVE A LITTLE" "RECONDITIONING TO DO AROUND THE" "CAR." "BASED ON WHAT I JUST POINTED" "OUT--THE RIMS, THE BUMPERS--I'D" "LIKE TO PAY 14,000 FOR IT." "YEAH." "OKAY." "JON DID A GREAT JOB ON THE" "APPRAISAL." "HE HELD FIRM WITH THE CUSTOMER," "AND NOW HE'S DOUBLING HIS PROFIT" "ON THAT PURCHASE." "I'M INTRODUCING JON TO AN AUTO" "DEALER IN NEW JERSEY." "I HAVE HIGH EXPECTATIONS THAT HE" "IS GONNA DRAMATICALLY INCREASE" "HIS MARGINS." "I'M EXPECTING HIM TO MAKE $3,000" "TO $4,000 MORE PER CAR." "HEY." "HOW'S EVERYTHING?" "MICHAEL." "WHAT'S UP?" "HEY, MICHAEL." "MARCUS." "PLEASURE." "HEY, NICE TO MEET YOU." "HOW ARE YOU?" "A BEAUTIFUL BMW FOR YOU." "WHAT DO YOU THINK?" "I GOT TO LOOK AT IT." "IT'S DEFINITELY FRONTLINE" "MATERIAL." "AS LONG AS THE NUMBER IS" "GOOD, WE'RE IN." "'07, MILEAGE IN THE 60s." "TAKE A LOOK." "DO YOU MIND IF I TAKE A LOOK?" "GO AHEAD, GO AHEAD." "OKAY." "OKAY." "THE CAR RAN BRAND-NEW." "YEAH, THESE USUALLY DO." "COLD A/C, PAINT IS STILL" "THEY USUALLY DO RUN GREAT." "[clears throat]" "GOOD TIRES." "IT'S ALL UP TO THE NUMBER." "I'M GONNA PUT YOU ON THE" "MONEY." "I WANT TO START THIS OFF RIGHT." "17,500." "I WAS THINKING MORE CLOSER TO 16,000." "WOULD THAT WORK?" "IT WOULD WORK IF THE CAR" "WASN'T SO NICE." "IT WAS AN ORIGINAL OWNER CAR." "THE CUSTOMERS TOOK VERY GOOD" "CARE OF THIS CAR." "BUT IT'S NOT LIKE A 30K OR 40K." "IT HAS 60,000 MILES." "IT'S RETAIL-READY." "17,500." "COME ON, MAN." "16,500, TOPS." "17,500." "COME ON." "16,500, TOPS." "WOW." "IT'S GOT A CLEAN VEHICLE" "HISTORY." "THE CAR IS RETAIL READY," "BRAND-NEW TIRES." "MAINTENANCE RECORDS, ONE OWNER." "I'LL GO 17,500, JUST 'CAUSE" "IT NEEDS NOTHING." "I REALLY WANT TO GET 17,500." "I'LL GO 17,200." "AND, YOU KNOW WHAT?" "I'M GONNA BRING YOU MORE" "RETAIL-READY CARS." "THIS IS THE FIRST OF MANY." "ALL RIGHT." "YOU GOT IT." "I'LL TAKE IT." "OKAY." "THANKS FOR YOUR BUSINESS." "SURE APPRECIATE IT." "THANK YOU." "CAR CASH USED TO SELL THEIR" "CARS TO WHOLESALERS FOR A MEASLY" "$500 PROFIT." "THIS TRANSACTION GENERATED" "$3,200 OF PROFIT." "THAT'S A 640% INCREASE OVER WHAT" "THEY USED TO DO." "WITH THIS NEW PROCESS IN PLACE," "IT'S ONLY A MATTER OF TIME" "BEFORE CAR CASH IS REALLY" "PROFITABLE." "THANK YOU." "THANKS AGAIN." "[knock at door]" "COME IN." "HEY, YOU GOT LIKE 30 SECONDS" "OR SO?" "SURE, OF COURSE." "WHAT'S COOKIN'?" "WANNA SHOW YOU SOMETHING." "male announcer:" "SELLING YOUR" "CAR?" "1-800-CAR-CASH IS THE FASTEST" "AND EASIEST WAY TO SELL YOUR" "VEHICLE SINCE 1977." "WHETHER YOU'RE SELLING YOUR CAR," "AND GET A FREE CASH APPRAISAL" "NOW!" "OR CALL 1-800-CAR-CASH FOR A" "LOCATION NEAR YOU." "[laughing] WOW." "THAT WAS FANTASTIC, MAN." "THANKS." "THANK YOU." "REALLY, WOW." "IT'S, UH..." "IT'S AN EMOTION EXPERIENCE." "YEAH." "YOU LEARN TO VALUE HIS" "JUDGMENT, BECAUSE I DID DOUBT" "IT, YOU KNOW?" "AND--AND, UH, THIS--THIS, ALONG" "WITH PROBABLY 1,000 OTHER THINGS" "OVER THE PAST COUPLE WEEKS HAVE" "LITERALLY PROVED ME WRONG." "AND, UH, I FEEL HUMBLED, YOU" "KNOW, TO BE HONEST." "WHAT WOULD YOUR DAD SAY?" "HE WOULD GO CRAZY FOR THAT." "I KNEW, IF SOMEONE GAVE ME A" "CHANCE, THAT I COULD SHINE, MAN," "YOU KNOW." "YEAH." "YOU CERTAINLY DID, MAN." "I'M ON TEAM ANDREW, BELIEVE ME." "IT WAS GREAT." "I FEEL INCREDIBLY PROUD OF" "WHAT I'VE ACCOMPLISHED." "I FEEL THAT I HAVE PROVED TO MY" "BROTHER THAT I HAVE WHAT IT" "TAKES TO MAKE THIS BUSINESS, UH," "THRIVE VIA MY CREATIVITY." "WHAT DO WE HAVE TO PAY HIM IN" "ROYALTIES FOR USING HIS VOICE?" "ZERO." "WHEW." "CAR CASH IS NOW FLOURISHING." "ANDREW'S TV SPOT IS RUNNING, AND" "AS A RESULT OF THE NEW MARKETING" "PLAN, TRANSACTIONS ARE UP 30%." "JOHN IS NOW FOLLOWING MY" "PROCEDURES ON APPRAISALS AND" "SELLING CARS." "THIS HAS LED TO A $2,000" "INCREASE IN PROFIT PER CAR." "WE'VE ADDED A CALL CENTER," "MOBILE MARKETING VEHICLES ARE ON" "THE ROAD, AND LICENSEES ARE" "OPENING UP LOCATIONS AS WE" "SPEAK." "I LIKE THE IDEA THAT IT'S" "BEEN OPEN SINCE 1977, DOING THE" "SAME THING, YOU KNOW..." "SO IS THIS SOMETHING YOU'D" "LIKE TO SIGN UP FOR?" "HOW DO I SIGN UP?" "WHERE DO I GET STARTED?" "WHAT DO I GOTTA DO?" "I'M INTERESTED." "MOST IMPORTANTLY, THE" "RELATIONSHIP BETWEEN ANDREW AND" "JOHN IS ON THE MEND, AND THINGS" "ARE HEADED IN THE RIGHT" "DIRECTION." "WITH THESE BASIC CHANGES," "CAR CASH IS NOW PROFITABLE." "I AM CONFIDENT THAT CAR CASH" "AND THESE TWO BROTHERS ARE GOING" "TO BE WILDLY SUCCESSFUL," "SOMETHING THEIR FATHER WOULD BE" "VERY PROUD OF."