"TONIGHT ON THE PROFIT..." "I GO" "INSIDE MR. GREEN TEA, A" "SECOND-GENERATION, FAMILY-RUN" "ICE CREAM BUSINESS THAT HAS HIT" "A WALL." "WE PHYSICALLY CANNOT FILL OUR" "ORDERS TO THE DISTRIBUTORS." "THE FIERY DYNAMIC BETWEEN THE" "FATHER AND SON IS HURTING ANY" "CHANCE OF GROWTH." "YOU ARE STRANGLING THE" "BUSINESS." "BACK UP." "YOU'RE CROSSING THE LINE BETWEEN" "FATHER AND BOSS." "IF I CAN'T FIX THEIR" "COMPANY WILL BE SWALLOWED BY A" "COMPETITOR." "RELATIONSHIP AND BUSINESS, THIS" "MY NAME IS MARCUS LEMONIS, AND I" "FIX FAILING BUSINESSES." "THIS BUSINESS WILL NEVER" "FUNCTION WELL UNDER THE" ""GREEN TEA" NAME." "I MAKE TOUGH DECISIONS..." "IT WAS A MISTAKE." "THIS IS NEVER GONNA HAPPEN" "AGAIN." "AND BACK THEM UP WITH MY OWN" "CASH." "THAT'S A REAL CHECK, BY THE WAY." "IT'S NOT ALWAYS PRETTY..." "DO YOU WANT TO COME OVER" "HERE?" "NO." "BUT THIS IS BUSINESS." "I DO IT TO SAVE JOBS, AND I DO" "IT TO MAKE MONEY." "THE PROFIT." "[upbeat music]" "?" "THIS WEEK, I'M GOING TO" "KEYPORT, NEW JERSEY, A TOWN THAT" "WAS DEVASTATED BY" "HURRICANE SANDY IN 2012." "I'M GOING TO MEET THE OWNERS OF" "MR. GREEN TEA, A GOURMET" "ICE CREAM COMPANY." "FOR NEARLY 50 YEARS," "MR. GREEN TEA HAS BEEN" "HAND-CRAFTING EXOTIC ICE CREAM" "FLAVORS AND SUPPLYING THE ASIAN" "RESTAURANT TRADE IN" "NEW YORK CITY." "SO DELICIOUS." "WAY AHEAD OF THEIR TIME," "FLAVORS LIKE GREEN TEA, GINGER," "AND RED BEAN." "THIS FAMILY BUSINESS WAS FOUNDED" "BY RICHARD'S DAD," "SANTO EMANUELE, IN 1968, WHO RAN" "MR. GREEN TEA WAS PRODUCING" "IT WITH RICHARD'S OLDER BROTHER," "JAMES." "RICHARD'S DAD PASSED AWAY, AND" "THEN HIS BROTHER DIED" "UNEXPECTEDLY, LEAVING RICHARD TO" "RUN THE BUSINESS." "RICHARD WANTED TO KEEP HIS" "FAMILY LEGACY ALIVE, SO HE TOOK" "OVER THE BUSINESS AND BROUGHT" "HIS SON, MICHAEL, WITH HIM." "MICHAEL, THERE'S MULTIPLE" "PROBLEMS." "WE GOTTA DO WHAT WE GOTTA DO." "I HELP, MR. GREEN TEA ISN'T" "FACING A CRISIS." "THEY GENERATED OVER $2.5 MILLION" "A YEAR IN REVENUE, AND THE" "EMANUELES MAKE A VERY GOOD" "UNLIKE MANY OF THE BUSINESSES" "LIVING, BUT THE BUSINESS IS" "STATIC." "I HAVE SUCH A HARD TIME" "MAKING THIS DECISION." "THE EMANUELES CAN'T SEEM TO" "AGREE ON A PLAN FOR THEIR" "FUTURE." "MICHAEL HAS BIG IDEAS, BUT" "RICHARD ALWAYS PLAYS IT SAFE," "AND THAT CREATES TENSION." "IT'S NOT 75." "JUST GET" "DON'T MINCE MY WORDS." "I HATE THAT." "I BELIEVE THAT MR. GREEN TEA" "CAN BE A $50-MILLION COMPANY." "THEY NEED TO BE BOLD, AND THEY" "NEED TO TAKE CHANCES." "THEY HAVEN'T LAUNCHED NEW" "THEY'RE STILL NOT WELL-SITUATED" "IN THE RETAIL MARKET." "FLAVORS IN OVER A DECADE, AND" "THE ICE CREAM BUSINESS GENERATES" "WELL OVER $10 BILLION A YEAR." "I WANT A TASTE OF IT." "HELLO." "HI." "I'M MARCUS." "HI, MARCUS, NICE TO MEET YOU." "I'M LORI." "NICE TO MEET YOU." "HI." "ARE YOU LORI--ARE YOU MOM?" "I'M MOM." "I WORE GREEN BECAUSE I WANTED" "TO" "YOU'RE GONNA FIT RIGHT IN." "I WORE GREEN." "[laughs]" "I'D LOVE TO MEET EVERYBODY." "WOULD YOU LIKE TO MEET--SURE," "COME ON IN." "YEAH, THAT'D BE GREAT." "THIS IS MARCUS." "HEY, GUYS." "HI." "HOW ARE YOU?" "I'M MARCUS." "THIS IS DICK, DICK'S OUR" "OPERATIONS MANAGER." "I'M DICK, NICE TO MEET YOU." "THIS IS MY SON, MICHAEL." "NICE TO MEET YOU." "AND MY HUSBAND, RICH." "HI, MARCUS." "VERY NICE TO MEET YOU." "HOW ARE YOU?" "IT'S NICE TO MEET YOU." "NICE TO MEET YOU, MIKE." "HEARD A LOT ABOUT YOU." "YOU TOO." "SO, RICH, TELL ME A LITTLE BIT" "ABOUT THE HISTORY OF" "MR. GREEN TEA." "WELL, YOU KNOW, MY DAD" "STARTED THIS BUSINESS, YOU KNOW, 45, 50 YEARS AGO." "HE'S THE REAL MR. GREEN TEA." "HE SAW THE NEED OF" "HIGH-QUALITY ICE CREAM FOR THE" "RESTAURANTS." "HE HAD A FRIEND WHO WAS ALSO IN" "THE ICE CREAM BUSINESS, AND" "MY DAD BELIEVED YOU GOTTA SELL" "TO FOOD SERVICE--TO RESTAURANTS," "AND HIS FRIEND BELIEVED YOU" "GOTTA SELL TO GROCERY STORES." "MY DAD WENT HIS WAY, FOUNDED" "MR. GREEN TEA, AND PUT IT INTO" "RESTAURANTS, AND REUBEN WENT HIS" "WAY AND FOUNDED HAAGEN-DAZS." "SO, YOU KNOW." "YOU SEE WHO ACTUALLY HAD THE" "BETTER IDEA." "HAAGEN-DAZS AS IN" "AS IN THE HAAGEN-DAZS," "MULTI-BILLION-DOLLAR ICE CREAM?" "EXACTLY." "DO YOU HAVE HIS NUMBER?" "MAYBE I CAN GO DO SOME BUSINESS" "WELL-- [laughter]" "I LIKE THIS STORY BECAUSE" "WITH HIM." "IT'S A CLASSIC CASE OF BEING" "WILLING TO TAKE RISKS." "IN THE CASE OF MR. GREEN TEA," "THEY LIKE TO GET UP TO THE PLATE" "AND HIT SINGLES, AND IN THE CASE" "OF HAAGEN-DAZS, THEY WERE" "SWINGING FOR THE FENCES, AND" "THEY TOOK THE BIGGEST RISK OF" "ALL." "THEY WERE WILLING TO STRIKE OUT." "IN THIS CASE, THEY HIT A HOME" "RUN." "IF WE CAN GET MR. GREEN TEA TO" "TAKE THE SAME SORT OF RISK, THEN" "THEY CAN BE AS SUCCESSFUL, MAYBE" "EVEN MORE." "WHAT'S THE TOP LINE TODAY?" "WE'RE ON TRACK TO BREAK 2 MILLION THIS YEAR." "OKAY." "SO IT'S A SMALL BUSINESS..." "IT'S SMALL." "BUT A DECENT MARGIN BUSINESS." "COMFORTABLE, BUT--EXACTLY." "DO YOU MAKE THE ICE CREAM" "HERE ON THE PREMISES?" "NO, WE DON'T ACTUALLY MAKE" "ANYTHING HERE." "WE USE CO-PACKERS, A FEW AROUND" "THE TRI-STATE AREA, AND WE" "TRAVEL TO THE CO-PACKERS WHEN WE" "YEAH." "NEED TO MANUFACTURE, MAKE SURE" "THEY'RE TO OUR QUALITY CONTROL." "WHAT DOES THAT COST TO GO" "THERE?" "A LOT." "ANYWHERE BETWEEN 20% AND 30%," "YEAH." "CO-PACKERS ARE THIRD-PARTY" "VENDORS WHO MANUFACTURE AND" "PRODUCE PRODUCT FOR SMALL" "COMPANIES." "MR. GREEN TEA GIVES UP ABOUT 20%" "MARGIN BY USING CO-PACKERS" "BECAUSE THEY DON'T PRODUCE THE" "PRODUCT THEMSELVES." "20% MARGIN ON $2 1/2 MILLION OF" "REVENUE MEANS THEY'RE GIVING UP" "ABOUT $1/2 MILLION A YEAR IN" "I'LL BET YOU THEY ARE" "POTENTIAL PROFIT BY NOT MAKING" "THE PRODUCT THEMSELVES." "WE HAVE GROWN 20% EVERY" "SINGLE YEAR FOR THE LAST FIVE OR" "SIX YEARS, AND THE ONLY REASON" "WE'RE NOT GROWING MORE," "ESPECIALLY THIS YEAR, IS WE" "PHYSICALLY CAN'T GET ENOUGH" "ICE CREAM." "THERE'S LOGISTICS IN THE" "MANUFACTURING AND GETTING THE" "PRODUCT HERE." "AND FOR THAT MATTER, SINCE WE" "CAN'T FILL CERTAIN ORDERS, WE'RE" "ONES." "RIGHT." "ONE OF THE OTHER" "DISADVANTAGES OF USING A" "CO-PACKER IS THAT YOU DON'T" "CONTROL THE MANUFACTURING" "PROCESS." "THAT CO-PACKER COULD HAVE 50 TO 100 OTHER CUSTOMERS, SO YOU'RE" "ALLOCATED ONE TIME SLOT." "IF YOUR BUSINESS GROWS AND YOU" "DON'T HAVE MORE TIME SLOTS" "AVAILABLE WITH THIS CO-PACKER," "IT WON'T MATTER HOW MANY ORDERS" "YOU GET." "THERE'S NO TIME SLOTS." "THERE'S NO WAY TO MAKE YOUR" "NOT ACTIVELY GOING INTO NEW" "PRODUCT." "THAT'S A BIG PROBLEM." "WE WANT TO BUILD A FACILITY" "AND BRING ALL THE MANUFACTURING" "UNDER ONE ROOF." "AND WHAT'S HELD YOU BACK FROM" "DOING IT?" "WELL, I KNOW--OBVIOUSLY, YOU" "GET WORRIED." "YOU KNOW, I'M VERY, VERY" "CONSERVATIVE, AND MAYBE EVEN TOO" "MUCH." "CONSERVATIVE TO A FAULT." "WHY IS THAT A BAD THING?" "WE'VE BEEN TALKING ABOUT" "PUTTING UP A NEW FACILITY FOR A" "LONG TIME NOW, AND IT'S JUST" "GOING SLOWER THAN" "YEAH, BUT" "IN MY OPINION, IT SHOULD" "BUT THE THING IS, IT--IT" "YOU NEED THE BUSINESS THERE." "YOU KNOW, I'M NOT GONNA PUT A" "FACILITY UP UNLESS I KNOW WE" "HAVE THAT MUCH GROWTH" "IT'S THE CHICK--IT'S THE" "CHICKEN OR THE EGG." "EXACTLY--COMING IN." "WHAT KEEPS YOU UP AT NIGHT," "THINKING ABOUT THIS BUSINESS?" "UM, MAKING A WRONG DECISION," "WHICH WOULD IMPACT THE COMPANY" "AND THE EMPLOYEES." "AND HOW ABOUT YOU, MICHAEL," "WHAT KEEPS YOU UP AT NIGHT?" "I THINK WE LOSE OUT ON THE" "POTENTIAL HERE OF THE COMPANY BY" "NOT MOVING FAST ENOUGH." "THOSE ARE TWO VERY DIFFERENT" "PHILOSOPHIES, 'CAUSE ONE IS A" "LITTLE LIKE, YOU KNOW, "I'M NOT" "GONNA GET ANYWHERE NEAR THE" "EDGE," AND YOU ARE JUST" "WONDERING, "HOW CLOSE CAN I GET" "TO THE EDGE WITHOUT BEING" "DEADLY?"" "YEAH." "ACTUALLY, MICHAEL IS LIKE," ""CAN I ACTUALLY JUMP OVER THE" "EDGE AND MAKE IT TO THE OTHER" "SIDE?"" "TELL YOU, LISTEN, IT'S A" "THE FOOD INDUSTRY IS ONE OF THE" "MOST BRUTAL INDUSTRIES." "MICHAEL, YOU'RE TRYING TO" "DEFEND YOURSELF, BUT THERE'S NO" "DEFENSE." "YOU CAN'T HAVE A--LET ME F" "LET ME FINISH." "SIX OR SEVEN YEARS AGO..." "SEVEN YEARS AGO, YEAH." "WHEN YOUR WILDEST DREAMS, YOU" "COULDN'T POSSIBLY OUTGROW THIS" "FACILITY, WE'RE THERE." "IN MY OPINION, MR. GREEN TEA IS" "NOT NEARLY AS LUCRATIVE OR" "PROFITABLE AS IT SHOULD BE." "I'M AFRAID THAT IF WE DON'T" "HURRY UP ALONG OUR PATH, THAT A" "BIGGER COMPANY, ONE OF THE MAJOR" "GUYS, WILL COME ALONG AND SQUASH" "US." "THIS IS THE TEST KITCHEN" "AREA." "WHAT WE DO IN HERE IS TEST" "OUR SUPPLY OF MILK, SUGAR," "CREAM, AND INGREDIENTS, AND MAKE" "SURE THAT THE SUPPLIERS ARE" "GIVING US THE SAME ONE EVERY" "WEEK." "WE HAVE THREE SKUs." "WE HAVE THE GREEN TEA," "THE RED BEAN, AND THE GINGER." "WE'LL START WITH THIS," "THE GREEN TEA." "THIS IS OUR TOP SELLER." "YEAH, HENCE THE NAME," ""MR. GREEN TEA."" "LOOK AT THE COLOR." "IT'S BEEN THE TOP SELLER FOR" "WHAT, 45 YEARS?" "YEAH." "THAT GREEN TEA'S GOOD." "ISN'T IT GOOD?" "MR. GREEN TEA CURRENTLY MAKES" "THREE PINT FLAVORS, AND AFTER" "BEING IN BUSINESS FOR THIS MANY" "YEARS, WELL, THAT'S NOT GOOD" "ENOUGH." "I WANT TO SEE THEM EXPAND THEIR" "PRODUCT OFFERING, EXPAND THEIR" "FLAVORS, AND APPEAL TO A MUCH" "BROADER AUDIENCE." "WHAT DOES IT COST TO LAUNCH, TO" "DEVELOP A NEW FLAVOR?" "A LOT." "BETWEEN THE MILK AND" "EVERYTHING, WE'LL GO TO A" "FACILITY, HAVE IT RUN, AND TEST" "IT." "THAT GETS EXPENSIVE." "I'M GONNA SAY $10,000." "LAUNCHING A NEW PRODUCT LINE" "IS A COSTLY INVESTMENT, AND IT'S" "RISKY, ESPECIALLY WHEN YOU'RE" "DEALING WITH CO-PACKERS, 'CAUSE" "THEY'RE GONNA CHARGE YOU A" "FORTUNE TO MAKE A SMALL BATCH." "IF WE WANTED TO GET INTO," "LET'S SAY, A HUNDRED STORES THIS" "YEAR, IN 2013, IT'D PROBABLY" "COST US ABOUT $40,000 TO" "$50,000." "SEE, I THINK MORE THAN THAT," "BECAUSE" "DO THE TWO OF YOU COMMUNICATE" "ABOUT THESE NUMBERS VERY OFTEN?" "MICHAEL DOES NOT DO THE" "NUMBERS ON AN EVERYDAY BASIS" "LIKE I DO." "IF YOU DON'T KNOW YOUR" "NUMBERS, YOU JUST DON'T KNOW" "YOUR BUSINESS." "I MEAN, IT'S JUST THAT SIMPLE." "I KNOW MY NUMBERS." "YOU KNOW YOUR NUMBERS?" "I KNOW MY NUMBERS." "OKAY." "ABSOLUTELY." "IF AN INVESTMENT'S GONNA BE" "MADE, NUMBERS ARE EVERYTHING." "LOOK, RICHARD IS ALL ABOUT THE" "NUMBERS, AND HE LEAVES VERY" "LITTLE MARGIN FOR ERROR, AND" "MICHAEL HAS BIG IDEAS, BUT HE" "DOESN'T PAY ENOUGH ATTENTION TO" "THE NUMBERS, AND THAT COULD LEAD" "TO BIG PROBLEMS." "I NOTICED ON THE WEBSITE THAT" "YOU ALSO HAVE SOME MOCHI." "YEAH." "THIS IS A MOCHI." "YEAH, THEY COME INDIVIDUALLY" "WRAPPED." "IT'S A LITTLE BIT OF ICE CREAM" "WITH A SWEET RICE DOUGH ON THE" "OUTSIDE." "I TELL PEOPLE IT'S LIKE A" "RAVIOLI." "SO THIS DOUGH IS" "YOU WERE SAYING" "IS SWEET RICE FLOUR." "SWEET RICE." "LIKE A RAVIOLI OF ICE CREAM." "THIS ONE I BELIEVE IS" "BLACK SESAME." "IT IS BLACK SESAME." "YUP." "WHOA." "I'VE NEVER SEEN IT INDIVIDUALLY" "WRAPPED IN THIS PACKAGE." "WOW." "ISN'T IT GOOD?" "IT'D BE INTERESTING TO FIGURE" "OUT A WAY TO RETAIL THIS." "I AGREE." "MR. GREEN TEA'S PRODUCTS ARE" "ABOUT THEIR PROCESS AND THEIR" "DAY-TO-DAY OPERATIONS." "GREAT, BUT I NEED TO KNOW MORE" "WALK ME THROUGH THE LOGISTICS" "HERE." "WHAT IS THIS SPACE HERE, AND YOU" "KNOW, WHAT HAPPENS HERE?" "OKAY, HERE WE HAVE THE" "FREEZERS WHERE WE KEEP A LOT OF" "THE STOCK." "HOW DOES THE PRODUCT GET FROM" "THE CO-PACKER TO HERE?" "WE PICK IT UP." "THERE'S THREE TRUCKS." "YOU KNOW, IT'S A CONSTANT" "MOVEMENT OF PRODUCT." "IT'S GOTTA COST A LOT TO DO" "THAT." "IT'S VERY INTRICATE, BECAUSE" "IF YOU MISS ONE DAY, IT'S A" "CHAIN REACTION THAT SCREWS" "EVERYTHING UP." "SO THIS IS WHERE ALL THE" "INVENTORY'S KEPT?" "RIGHT HERE." "SO WHAT IS THERE, ONE OR" "TWO WEEKS' SUPPLY IN HERE?" "UH, PROBABLY ABOUT A WEEK" "RIGHT NOW." "I'LL GIVE YOU A LOT OF" "CREDIT, IT LOOKS ORGANIZED, IT" "LOOKS RIGHT." "YET ANOTHER PROBLEM WITH" "CO-PACKERS." "WE'RE BURNING A LOT OF MONEY" "TRANSPORTING PRODUCT FROM THE" "CO-PACKER TO OUR STORAGE" "FACILITY." "WE NEED TO BUILD A FACTORY RIGHT" "AWAY." "HOW MUCH MONEY DOES THIS" "BUSINESS NEED TO GO TO THE NEXT" "LEVEL?" "I THINK WHATEVER IT TAKES TO" "BUILD A FACILITY." "HAVE YOU LOOKED AT ANY?" "YEAH." "WHAT'S THE OUTPUT?" "HOW MANY--WHAT'S THE PRODUCTION" "CAPACITY?" "QUADRUPLE WHAT WE COULD GET" "WHAT WE COULD BRING IN NOW." "FOR EVERY ONE YOU MAKE TODAY," "IN A NEW FACILITY, YOU COULD" "MAKE FOUR?" "CORRECT." "WHERE'S THE FACILITY AT?" "THE BUILDING WE'RE LOOKING AT" "CAN YOU TAKE ME TO SEE IT?" "I COULD." "ALL RIGHT, SO THIS IS IT." "IT'S BEEN VACANT FOR 25 YEARS," "AND THERE'S SO MUCH CRAP IN IT," "IT'S UNBELIEVABLE, YOU KNOW" "DON'T BE TOO ENTHUSIASTIC." "YEAH, WELL, YOU KNOW, THE" "ROOF'S BEEN LEAKING, THE STUFF" "FELL, IT WAS FLOODED, IT'S" "WHO KNOWS WHAT YOU'RE GONNA" "FIND IN THERE, BUT" "AND THEN MORE AFTER THE" "STORM." "I PERSONALLY THINK IT'S" "BEAUTIFUL." "I LOVE THE BUILDING, I LOVE THAT" "WE'RE RIGHT HERE." "I KNOW MICHAEL DOESN'T WANT" "TO HEAR THIS, AND HE GETS CRAZY" "WHEN I TALK ABOUT IT." "I THINK WHAT SCARES ME A LOT" "ABOUT IT IS THE UNCERTAINTY OF" "WHAT IT'S GOING TO COST." "THE BUILDING, THAT'S MONEY YOU" "GOTTA LAY OUT IMMEDIATELY." "IF IT'S A $300,000 PRICE TAG TO" "BUY IT, THAT'S WAY TOO MUCH." "YOU KNOW, YOU GET SO FAR IN, AND" "THEN THE PROBLEMS THAT YOU'RE" "BECAUSE I KNOW THAT--ALL RIGHT," "GONNA HAVE WITH WHAT'S" "UNCOVERED, YOU KNOW, UM" "I WOULD GO RIGHT NOW, JUST" "GET GOING." "WHOA." "ISN'T IT BEAUTIFUL?" "YOU KNOW, LOOK, MICHAEL, THE" "MORE I LOOK AT THIS PLACE, THE" "MORE SCARED I GET." "STOP LOOKING AT IT." "THIS BUILDING IS A TOTAL" "DISASTER AFTER HURRICANE SANDY." "WE'RE GONNA NEED TO REDO" "EVERYTHING--THE PLUMBING, THE" "ELECTRICAL, THE CEILING, THE" "FLOORS, THE WINDOWS, THE WALLS." "IT'S A TOTAL MESS." "WE'RE GONNA MAKE IT RIGHT," "THOUGH." "DO YOU WANT TO COME OVER" "HERE?" "UH, NO." "I'LL PIGGYBACK YOU." "THAT'S OKAY." "WHAT A MESS." "IT SEEMS LIKE THERE'S A THEME" "THAT GOES ON WHERE YOU WANT TO" "GET STUFF DONE NOW, AND YOU WANT" "TO TALK ABOUT IT." "CAUTIOUSLY." "RIGHT, RIGHT, EXACTLY." "THE BUILDING COSTS "X," THE" "BUILD OUT COSTS "Y," THOSE TWO" "ADD UP TO A NUMBER." "WHAT DO YOU THINK IT TAKES TO" "GET IT ALL THE WAY TO OPEN?" "HOW MUCH MONEY?" "$600,000 MARK." "REMEMBER, I'M RELYING ON YOUR" "NUMBERS FOR THE RETURN, SO..." "IT'S ACCURATE." "IT'S LOW." "YEAH, I MEAN, THE, UH," "MANUFACTURING EQUIPMENT IS GONNA" "COST ABOUT $225,000." "THE FREEZER, I'M EXPECTING ABOUT 80,000." "AND HOW MUCH MARGIN DO YOU" "THINK YOU'RE GONNA PICK UP BY" "MAKING YOUR OWN STUFF?" "AT LEAST 25%." "20% JUST TO BE ON THE SAFE" "SIDE." "SO IT TAKES A LITTLE LESS" "THAN TWO YEARS TO GET ALL YOUR" "MONEY BACK?" "TO GET EVERYTHING BACK." "EXACTLY RIGHT." "AT THE END OF THE DAY, IF IT" "TAKES, FROM YOUR MOUTH TO MY" "EARS, $600,000 TO GET IT RIGHT," "AND THE RETURN ON THE INVESTMENT" "HAPPENS IN LESS THAN TWO YEARS," "THEN I THINK WHAT WE NEED TO DO" "IS GET TO WORK ON GETTING IT." "BUSINESSES ARE USUALLY ABOUT" "THREE THINGS FOR ME--PEOPLE," "PROCESS, AND PRODUCT." "I THINK THE PRODUCT'S EXCELLENT." "I THINK THE PEOPLE ARE" "FANTASTIC, AND I THINK THE" "PROCESS IS BROKEN BECAUSE WE'RE" "GIVING UP MARGIN TO A THIRD" "PARTY WHEN WE CAN DO IT" "OURSELVES." "THE BASIC PREMISE BEHIND THIS" "INVESTMENT FOR ME IS, CAN I" "DOUBLE OR TRIPLE MY MONEY?" "CAN I TRUST THE PEOPLE THAT I'M" "DOING BUSINESS WITH?" "YOU'RE NOW AT A POINT WHERE" "YOU'RE NOT GONNA GO ANYWHERE" "UNLESS YOU DO SOMETHING" "DIFFERENT, AND I THINK THE" "BUSINESS NEEDS CAPITAL WITHOUT" "PRESSURE." "WHAT THIS BUSINESS REALLY NEEDS" "IS AN INVESTOR WHO'S WILLING TO" "TAKE CHANCES AND IS WILLING TO" "PUT MONEY AT RISK FOR THE" "UPSIDE." "SO MY OFFER IS $600,000 FOR 35%" "OF THE BUSINESS." "HMM." "I, UH--I-I HAD OTHER IDEAS." "I WANTED TO TALK ABOUT ROYALTIES" "AND STUFF LIKE THAT INSTEAD OF," "YOU KNOW, JUST A CLEAR" "PERCENTAGE." "I DON'T KNOW IF I'M WILLING TO" "GIVE UP ANY OWNERSHIP OF THE" "BUSINESS." "THE REASON THAT I DON'T WANT" "TO BE A LENDER IS BECAUSE I WANT" "TO BE ON THE ELEVATOR." "IF I DIDN'T THINK THERE WAS" "SOMETHING GOOD, I WOULD BE A" "LENDER AT A HIGH RATE." "RIGHT." "BUT I THINK THERE'S" "SOMETHING HERE." "I WANT TO INVEST MY MONEY IN" "MR. GREEN TEA FOR TWO SIMPLE" "REASONS--I KNOW IT'S SAFE," "BECAUSE THEY HAVE THE FINANCIAL" "CONTROLS IN PLACE, AND THEY" "MANAGE THEIR MONEY PROBABLY" "BETTER THAN I'VE SEEN ANY" "BUSINESS SO FAR, AND I KNOW MY" "RETURN ON CAPITAL IS GONNA" "EXCEED MY EXPECTATIONS." "I THINK MY OFFER IS VERY FAIR." "I THINK MY OFFER IS WELL" "THOUGHT-OUT." "I MEAN, WITHOUT ME, YOU'RE GONNA" "STAY A $2-MILLION COMPANY UNTIL" "HE'S 60." "THIS IS SOMETHING I WOULD" "REALLY HAVE TO THINK ABOUT." "THAT'S A REAL CHECK, BY THE" "WAY." "I--I SEE THAT." "[laughs]" "I--[sighs]--I-I HAVE TO THINK" "ABOUT IT A LITTLE BIT." "WELL, LET ME STEP OUT, SO YOU" "GUYS CAN TALK NOT IN FRONT OF" "ME, OKAY?" "OKAY." "OKAY." "ARE WE WILLING TO TAKE THIS" "RIGHT NOW?" "I DIDN'T EXPECT MARCUS TO" "MAKE AN OFFER SO SOON." "THERE'S NO DOUBT TAKING THIS" "DEAL WILL EXCEL THE COMPANY." "IT'S A VERY HIGH PERCENTAGE." "LEARNING DOESN'T COME FREE." "LISTEN, WITH THE LIFE THAT" "YOU DON'T KNOW WHAT'S AROUND THE" "CORNER, I SAY GO FOR IT." "I DON'T THINK YOU--EITHER OF" "YOU CAN CONVINCE ME." "NO, I CAN'T, LORI." "I DON'T THINK SO." "I THINK MY FATHER'S AT THE" "POINT WHERE HE'S COMFORTABLE." "HE'S NOT HUNGRY ANYMORE, AND" "THERE'S A LOT OF PEOPLE HERE" "THAT ARE." "I THINK WE CAN BRING IT TO THE" "NEXT LEVEL." "I KNOW WE CAN BRING IT TO THE" "NEXT LEVEL." "THE FACT OF THE MATTER IS, THE" "COMPANY IS NOT NEARLY AT THE" "POTENTIAL IT CAN BE AT." "WE NEED A FACILITY." "WE NEED MORE FLAVORS AND MORE" "MARKETING MONEY." "UNFORTUNATELY FOR YOU, THIS" "IS MY COMPANY, SO YOU KNOW" "WHAT, TO THINK THAT" "IT'S UNFORTUNATELY FOR" "EVERYBODY HERE." "WELL, THIS IS NOT HOME." "THIS IS THE OFFICE." "YOU ARE STRANGLING THE" "PROGRESSION OF THE BUSINESS." "BACK UP." "YOU'RE CROSSING THE LINE BETWEEN" "FATHER AND BOSS." "DO NOT COME IN HERE AGAIN AND" "SPEAK TO ME THAT WAY." "THEY KNOW THE PRODUCT." "I DON'T AGREE WITH THAT." "QUICK CLOSE." "SELL HIM." "1/4 MILLION IS OUT OF THE" "QUESTION." "WHAT?" "YOU KNOW, I THINK IT'S WORTH" "MORE THAN THAT, BUT IT'S NOT" "ABOUT THAT." "WELL, AS WE SAID, WE LOOKED" "AT THE UPSIDE." "IT'S NOT ABOUT IT." "TAKING THE DEAL, AND LIKE I" "SAID, THAT'S" "YOU KNOW, MARCUS, I DIDN'T" "I DIDN'T EXPECT, UM" "ACTUALLY, WE DIDN'T EXPECT" "THIS TO HAPPEN TODAY..." "SO QUICKLY." "'CAUSE WE THOUGHT THERE WAS" "GONNA BE DAYS, DAYS, DAYS." "WHY DON'T WE GO THROUGH A" "NUMBER OF QUESTIONS THAT YOU MAY" "HAVE?" "OKAY." "SO MY DAD TAKES THIS CHECK..." "MM-HMM." "AND YOU RECEIVE 35% OF THE" "COMPANY." "MM-HMM." "YOU KNOW, THE DAY-TO-DAY" "OPERATIONS OF THE BUSINESS ARE" "GONNA STAY RIGHT HERE..." "I DON'T CARE." "IN THIS OFFICE." "YOU DON'T WANT ANY PART OF THAT?" "I DON'T WANT ANY PART OF IT." "IF YOU NEED MY ADVICE OR YOU" "NEED SOME INPUT, YOU'LL CALL ME." "AND THIS IS--THIS IS NOT A" "I CAN'T THINK ABOUT THIS AT ALL?" "THIS IS A" ""SLEEP ON IT" DEAL?" "YOU CAN, BUT THE DEAL WILL" "GET WORSE." "YOU WILL NEVER CHANGE THIS" "BUSINESS MODEL, EVER, WITHOUT" "ME." "[sighs]" "UM..." "OBVIOUSLY, IT'S VERY LUCRATIVE." "IT'S LUCRATIVE ON BOTH ENDS." "I'M CONCERNED." "SO DO WE HAVE A DEAL?" "WE HAVE A DEAL." "I FEEL--I FEEL BETTER." "OKAY, SO THERE'S A CATCH." "OKAY." "SIT DOWN." "THE CATCH IS, WHEN YOU TAKE MY" "MONEY, FOR THE NEXT WEEK, I'M IN" "CHARGE." "DO YOU UNDERSTAND THAT?" "OKAY." "AND IT'S GONNA BE A VERY LONG" "WEEK." "WE'RE HERE TOMORROW EARLY." "RISE AND SHINE TO WORK." "I WOULD LIKE IF YOU DRESSED LIKE" "I'M GONNA DRESS TOMORROW, WHICH" "IS IN A TIE AND A SHIRT." "YES, I WILL." "BE A LITTLE MORE" "PROFESSIONAL." "OKAY." "YOU DRESS HOWEVER YOU WANT" "SINCE YOU OWN THE JOINT." "OKAY." "AND WE'RE GONNA GO TO WORK." "NIGHT." "[sighs]" "HERE, AND THEY'RE NEVER EASY." "THEY'RE NEVER, NEVER EASY." "WHEN I GO IN TO LOOK AT" "BUSINESS, I LOOK AT PEOPLE," "PROCESS, AND PRODUCT." "I LOVE THE PRODUCT." "IT'S SPECTACULAR, BUT I AM" "WORRIED THAT THERE'S NOT ENOUGH" "VARIATIONS OF PRODUCT." "I FEEL LIKE WE'RE PIGEONHOLED" "INTO ONE THING." "I THINK THE MOST EXCITING THING" "IS GONNA BE DEVELOPING SOME NEW" "FLAVORS." "CURRENTLY, MR. GREEN TEA HAS A" "LIMITED NUMBERS OF FLAVORS, AND" "THEY'RE FOCUSING SOLELY ON THE" "ASIAN RESTAURANT MARKET." "I WANT TO EXPAND NEW FLAVORS AND" "NEW LOCATIONS, INCLUDING RETAIL" "STORES, SO THAT WE CAN BECOME A" "HOUSEHOLD BRAND LIKE" "HAAGEN-DAZS." "WHEN IT COMES TO THE PROCESS," "TODAY, OUR RELATIONSHIP IS WITH" "CO-PACKERS, AND THOSE CO-PACKERS" "HAVE US AT THEIR MERCY." "THEY CONTROL THE SUPPLY." "WANT TO EXPLORE ALTERNATIVES TO" "BEING RELIANT ON CO-PACKERS." "WE'RE GONNA OPEN OUR OWN" "MANUFACTURING PLANT, WHICH WILL" "PUT US IN CHARGE OF PRODUCTION." "WE WILL ALSO BE ABLE TO CHEAPLY" "CREATE AND TEST NEW PRODUCTS AND" "NEW FLAVORS." "ALL THESE CHANGES WILL GIVE US" "THE ABILITY TO GO FROM $2 1/2" "MILLION TO $5 MILLION WITHIN 12" "MONTHS." "I'M EXPECTING TO GO TO" "THEY CONTROL THE PRICING, SO I" "$30 MILLION IN THE NEXT FOUR TO" "FIVE YEARS." "THE LAST ONE IS PEOPLE." "I THINK YOU GUYS HAVE A" "WONDERFUL FAMILY, BUT THE" "DYNAMIC BETWEEN FATHER AND SON" "IS ALWAYS A TOUGH CHALLENGE IN" "BUSINESS." "THERE ARE SOME ISSUES." "RICH HAS TO LEARN HOW TO TAKE" "SOME CHANCES." "I LIKE CASH IN THE BANK LIKE YOU" "DO, AND I DON'T LIKE DEBT, BUT I" "ALSO LIKE GROWTH." "YOU KNOW WHAT CONCERNS ME ABOUT" "MICHAEL IS THAT HE DOESN'T KNOW" "HIS NUMBERS THE WAY HE SHOULD." "ALL RIGHT, LET'S GO TO WORK." "I'D LIKE TO GO MAYBE MAKE SOME" "ICE CREAM, DO THAT." "LET'S DO IT." "SO EDUCATE ME ON SOMETHING." "ONCE THE INGREDIENTS ARE" "ESTABLISHED..." "YES." "THEY CAN BE MODIFIED INTO" "FROZEN YOGURT?" "THEY CAN BE MODIFIED INTO SOFT" "SERVE?" "CORRECT." "IT'S ALL THE BASE." "IT'S IMPORTANT FOR MR. GREEN" "TEA TO EXPAND THEIR FLAVORS AND" "PRODUCTS, BECAUSE ONCE PEOPLE" "FALL IN LOVE WITH THE BRAND, WE" "WANT TO MAKE SURE THAT WE HAVE A" "FLAVOR FOR EVERYBODY." "THERE'S TWO WAYS YOU CAN GROW" "THIS BUSINESS." "YOU CAN GROW IT VERTICALLY, UP" "AND DOWN, BY DEVELOPING NEW" "FLAVORS, OR YOU CAN GROW IT" "HORIZONTALLY, BY CREATING NEW" "BRANDS AND NEW IDEAS." "I WANT TO MAKE SURE THAT WE HIT" "ALL PARTS OF THE MARKET FROM A 5-YEAR-OLD TO A 50-YEAR-OLD." "WHAT I DON'T LIKE ABOUT THE" "BUSINESS TODAY IS, I DON'T LIKE" "THAT THE WHOLE BUSINESS" "FOUNDATION IS BASED ON ONE NAME." "I ALWAYS THOUGHT THAT WE" "COULD DO ANOTHER BRAND, ANOTHER" "SPIN-OFF." "I THOUGHT MAYBE WE COULD DO A" "GELATO COMPANY 'CAUSE WE ARE" "ITALIAN, AND WE, YOU KNOW, DEAL" "PRIMARILY IN ASIAN FLAVORS." "IT'D BE NICE TO TAKE OUR" "HERITAGE INTO MAKING SOME OF THE" "PRODUCTS THAT WE MAKE MONEY ON," "SO I CAME UP WITH THE IDEA OF" "SOLO GELATO, 'CAUSE THE WORD" ""SOLO" MEANS THE SAME THING IN" "ITALIAN AS IT DOES IN ENGLISH." "I LOVE IT." "IT'S A SINGULAR FLAVOR." "SOLO." "ONE." "SO THE TAGLINE COULD BE" "SOMETHING LIKE, "SOMETIMES ALL" "YOU NEED IS ONE BOLD FLAVOR."" "I LOVE THE IDEA." "IT IS A GOOD IDEA." "BUT?" "THERE'S ALWAYS A BUT, BUT" "BUT LAUNCHING A WHOLE NEW" "BRAND" "I NEVER REALLY THOUGHT ABOUT" "LAUNCHING A WHOLE NEW LINE." "IT WOULD BE--IT'S GONNA BE" "IT'S GONNA BE EXPENSIVE." "I THINK MICHAEL'S IDEA TO" "CREATE A GELATO LINE WAS" "BRILLIANT BECAUSE HE UNDERSTANDS" "THAT TAKING A FACILITY THAT" "WE'RE ALREADY GONNA BE OPERATING" "MAKING ICE CREAM AND CREATING" "ANOTHER PRODUCT INSIDE THAT SAME" "FACILITY, GETTING THE EFFICIENCY" "OUT OF IT, I MEAN, HONESTLY, I'M" "VERY IMPRESSED WITH HIM." "SO YOU NEED TO START TO THINK" "ABOUT AN UMBRELLA BRAND AND" "REALLY CREATING SOMETHING THAT" "THESE DIFFERENT FLAVORS CAN SIT" "INSIDE OF." "CREATING A GELATO LINE CALLED" ""SOLO" SHOULD NOT SIT UNDER A" "NAME BRAND "GREEN TEA."" "I HAVE TO TELL YOU, AND I HAVE" "TO BE VERY HONEST ABOUT IT, IS" "THAT IN ORDER FOR THIS BUSINESS" "TO GROW, IT WILL NEVER FUNCTION" "WELL UNDER THE GREEN TEA NAME." "THEY KNOW THE NAME." "THEY LOVE IT." "NOBODY'S GOING TO BUY BLOOD" "ORANGE GELATO..." "MR. GREEN TEA ICE CREAM." "FROM MR. GREEN TEA." "THE ACTUAL GREEN TEA FLAVORED" "ICE CREAM, WHICH IS WHAT THE" "BULK OF THE BUSINESS IS, I WOULD" "NEVER ADVOCATE CHANGING THE NAME" "OF THAT, EVER." "THIS PACKAGE WILL NEVER CHANGE." "MR. GREEN TEA WOULD BE THE" "FLAVOR." "THEN WHAT WOULD YOU CALL THE" "BRAND?" "YOU KNOW, IF I JUST WAS KIND" "OF BRAINSTORMING AND COMING OFF" "THE TOP OF MY HEAD, YOU KNOW," "WHY WOULDN'T YOU CALL IT" "KEYPORT CREAMERY?" "THE KEYPORT CREAMERY IS AN" "EMANUELE FAMILY COMPANY, RIGHT?" "VERY NICE UNDERNEATH, AND WE" "OFFER SINCE 19... both: '68." "'68, THE MOST FANTASTIC LINE" "OF GREEN TEA ICE CREAM, GINGER" "ICE CREAM, RED BEAN, BUT WE'VE" "NOW STARTED TO EXPAND INTO... both:" "SOLO GELATO..." "AND..." "MOCHI." "MOCHI, AND WHATEVER ELSE YOU" "DECIDE TO LAUNCH." "YEAH, I-I LIKE THE IDEAS," "YEAH." "I'VE ARRANGED FOR MICHAEL AND" "RICHARD TO HAVE A CALL WITH THE" "BANK, SO THEY CAN NEGOTIATE FOR" "THE BUILDING WE SAW THE OTHER" "DAY." "SO WHAT DO WE WANT TO DO THE" "INITIAL OFFER AT?" "I THINK WE HAVE TO OFFER AT 200,000." "200,000?" "RIGHT." "AND WE'LL SIGN THE CHECK" "TODAY?" "YES." "IS THAT WHAT WE'RE TELLING" "THEM, YES?" "YEAH, IT WILL BE A DONE DEAL." "[dial tone] [dialing] [line ringing]" "HELLO, THIS IS NIKO." "HI, NIKO, IT'S MIKE AGAIN" "FROM MR. GREEN TEA." "HOW YOU DOING?" "GOOD, GUYS." "HOW ARE YOU?" "GOOD, GOOD." "I HAVE THE THREE INVESTORS HERE" "WITH US, AND WE WANT TO MAKE A" "DEAL HAPPEN QUICKLY." "SO I HAD MENTIONED TO YOU" "GUYS THE--THE 275,000." "I MEAN, I KNOW THERE'S SOME BACK" "TAXES AND STUFF THAT ARE DUE." "CAN YOU GIVE ME AN IDEA OF WHAT" "YOU WERE THINKING?" "WE WERE THINKING ABOUT" "OFFERING TODAY, TRYING TO GET IT" "WRAPPED UP QUICKLY, AT 200,000." "NO WAY." "I COULD-- [sighs]" "I COULD POTENTIALLY DO 250,000." "1/4 MILLION IS OUT OF THE" "QUESTION." "THAT'S CRAZY." "I DON'T THINK YOU UNDERSTAND" "THE AMOUNT OF WORK THAT THIS" "PLACE HAS TO GO THROUGH BEFORE" "IT'S EVEN HABITABLE." "I DON'T HEAR YOU TELLING HIM" "THE REASONS WHY, IN CASH, AND" "THE REASONS WHY." "QUICK CLOSE." "SELL HIM." "MICHAEL'S STRUGGLING DURING THE" "NEGOTIATION, BUT WHAT I DO LIKE" "IS THAT HE CONVINCES HIMSELF" "THAT HE HAS THE KNOWLEDGE AND" "THE ENERGY, BUT HE JUST DOESN'T" "HAVE THE EXPERIENCE." "LISTEN, WE'RE DOING NO" "FINANCING." "CASH DEAL." "QUICK." "GET IT DONE WITH." "LISTEN, I APPRECIATE WHAT" "YOU'RE TELLING ME." "I'M JUST TELLING YOU, I CAN'T" "AGREE TO THAT." "I CAN AGREE TO 240,000." "I CANNOT AGREE ON ANYTHING LESS." "WE'LL DO 230,000, AND WE'LL" "WRAP IT UP TODAY." "I CAN'T." "I CAN'T." "DEAL IF YOU PAY THE TAXES." "NO, I JUST TOLD YOU, I CAN'T." "ALL RIGHT." "both: 15,000." "OKAY, WE'LL TAKE THE 240,000" "YEAH." "SO YOU'RE PAYING 255,000." "WE'RE PAYING 255,000 ON IT," "YEAH." "LET'S SPLIT THE TAXES AT 240,000, THEN." "I CANNOT." "240,000?" "I CAN'T." "WHAT DO YOU THINK?" "I COULD HAVE SPENT THAT 18,000 FIVE OTHER WAYS." "TO MY MIND IS "RECKLESS."" "240,000, THEN." "I CANNOT." "LET'S SPLIT THE TAXES AT" "YOU WILL NOT GO A PENNY BELOW 240,000?" "I CAN'T." "I CAN LOOK AT WHAT I WOULD SELL" "IT FOR AND TAKE OUT EXPENSES" "THAT I HAD FACTORED IN, AND I" "GET THE NET NUMBER." "HI, NIKO, THIS IS MARCUS." "I'M A NEW INVESTOR IN" "MR. GREEN TEA." "HEY, MARCUS." "ARE YOU GREEK?" "YES." "SO AM I, LEMONIS." "SO..." "OH." "IT'S TWO GREEK" "SO, SEE, YOU KNOW HOW THE" "GREEKS ARE, THEN." "THAT'S RIGHT." "I DO KNOW HOW THE GREEKS ARE." "LISTEN, ONE OF THE THINGS THAT I" "FOR US JUST TO BUY THE BANK'S" "POSITION." "SO IF WE JUST SIGNED A DEAL TO" "BUY THE BANK'S POSITION AT" "$240,000, THE ECONOMICS ARE THE" "SAME FOR YOU, BUT THEY PUT US IN" "A LITTLE BETTER SPOT, AND I WANT" "THE LEVERAGE TO HAVE THE ABILITY" "TO GET SOMETHING BACK." "WHEN THE ORIGINAL BORROWER TOOK" "OUT A LOAN AGAINST THE" "WAREHOUSE, HE PLEDGED ADDITIONAL" "PIECES OF PROPERTY OTHER THAN" "THINK MAY BE A BETTER ANGLE IS" "THE WAREHOUSE AS PART OF THE" "LOAN." "THE LOAN IS NOW IN DEFAULT, AND" "THE BANK IS FORECLOSING, SO WHEN" "I BUY THE BANK NOTE, I'M NOT" "ONLY GONNA GET THE WAREHOUSE AS" "COLLATERAL, BUT I'M GOING TO GET" "OTHER PIECES OF PROPERTY AS" "COLLATERAL AS WELL." "MY PLAN IS TO LIQUIDATE THOSE" "OTHER PIECES OF PROPERTY, WHICH" "WILL LOWER MY INVESTMENT FROM" "$240,000 TO $140,000." "YOU ARE 100% CORRECT." "DO YOU UNDERSTAND?" "YOU SHOULD." "YOU SHOULD!" "TO ME, THE NET RESULT IS THE" "SAME." "YEAH." "TO ME A NOTE SALE IS ACTUALLY" "AN EASIER DEAL, AND I HAVE NO" "PROBLEM WITH THAT." "IF YOU COULD DO 240,000 FOR THE" "NOTE, I CAN TELL YOU THAT THAT" "NUMBER WORKS." "UNDER THESE TERMS, ARE YOU" "COMFORTABLE MOVING FORWARD?" "YEAH." "OKAY, SO WE HAVE A DEAL THEN?" "YEAH, 240,000 WILL BE THE" "PURCHASE PRICE." "LET ME ASK YOU A QUESTION." "THIS IS MORE OF A TRIVIA" "QUESTION." "WHAT WOULD YOU GUESS THAT WE DO" "AS A COMPANY?" "MR. GREEN TEA?" "YES." "UH, MAKE TEA LEAVES?" "OKAY." "[laughs]" "THANKS, BUDDY." "I APPRECIATE IT." "EFHARISTO." "WHAT--WHAT DO YOU DO?" "WE MAKE ICE CREAM." "OH, REALLY?" "YEAH, THAT'S WHAT I SAID." "[laughter]" "YOU MIGHT WANT TO THINK ABOUT" "YOUR REBRANDING." "[laughter]" "OH, GOOD." "GOOD POINT." "THANK YOU." "I MAY--I WOULD HAVE PAID YOU 245,000 FOR THAT." "[laughter]" "HOLY MOLY." "LOOK AT YOU." "[chuckles] WHAT'S UP?" "LOOKING SHARP." "THANK YOU." "WHILE THE WAREHOUSE PAPERS" "ARE BEING DRAWN UP, I'VE ASKED" "THE GRAPHIC DESIGNERS TO PUT" "TOGETHER SOME NEW LOOKS AND" "LOGOS FOR NOT ONLY THE COMPANY," "BUT THE SOLO GELATO LINE." "SO THIS WOULD BE A SORT OF, KIND" "OF A PRINT CAMPAIGN FOR WHATEVER" "FLAVOR WE WANTED IT TO BE." "I LOVE THAT." "THAT'S AWESOME." "THIS IS CRACK ONE AT SOLO." "THERE'S ANOTHER LOOK HERE." "LOVE THAT ONE." "I LIKE THAT ONE AS WELL." "VERY EUROPEAN." "I AGREE." "I LIKE 'EM." "I-I REALLY DO." "THIS ONE, I MEAN, YOU KNOW," "LISTEN, WOMEN SELL PRODUCTS VERY" "EASILY." "THIS MAKES YOU TURN." "WELL, SEX SELLS, SO I MEAN..." "YEAH, BUT IT'S JUST, YOU" "KNOW." "I WAS SURPRISED HOW MUCH RICH" "LIKED IT, AND IT WAS INTERESTING" "TO STAND BACK AND WATCH LORI" "AND MICHAEL AND RICH KIND OF" "DEBATE ON STYLES AND COLORS." "I WANT THEM TO PICK SOMETHING" "THAT THEY LOVE." "IS THIS WHOLE THING A LITTLE" "SURREAL FOR YOU?" "YOU'VE BEEN WANTING TO DO FOR A" "LONG TIME." "IT WOULD HAVE TAKEN MICHAEL" "AND I, LIKE" "BECAUSE SOME OF THESE THINGS" "WEEKS." "AND COULD WE EVEN DO IT?" "SO BASED ON RICH'S PACE, WE" "COULD PROBABLY HAVE THIS DONE BY 2035." "[laughter]" "TWO THOUSAND--AT LEAST." "I WOULD GET IT FASTER." "I SAID, RICH, "YOU'RE GONNA" "HAVE TO LEARN TO MOVE A LITTLE" "ALL RIGHT, GUYS, THANK YOU." "THANK YOU SO MUCH." "MICHAEL CALLED AND TOLD US TO" "MEET HIM OUTSIDE THE OFFICE." "HE HAS A SURPRISE FOR US." "[horn honks]" "WHAT DO YOU THINK?" "WHAT IS IT?" "IT'S A FIAT 500." "WELL, I KNOW IT'S A CAR." "I KNOW WHAT KIND OF CAR IT IS." "WHAT'S YOUR THOUGHT HERE?" "WHAT IS THIS?" "IT'S A MOBILE PROMOTIONAL" "VEHICLE." "IT'S A WAY TO TEST THE RETAIL" "THEORY AND SEE HOW MANY PEOPLE" "ACTUALLY WANT TO BUY MOCHI ICE" "CREAM AND MR. GREEN TEA PRODUCTS" "IN NEW YORK." "REALLY LOW OPERATING COST." "WE CAN GET ABOUT BETWEEN 650 AND 700 MOCHI IN THIS FREEZER." "OUT THE DOOR CAR, GRAPHICS, AND" "THE FREEZER WAS 18,500." "$18,000?" "HOW MANY MOCHI DO WE HAVE TO" "SELL TO PAY FOR THIS?" "UH, I DO HAVE NUMBERS." "I DO HAVE NUMBERS." "OKAY." "THEY'RE IN MY HEAD." "[laughs] THAT DOESN'T" "I WAS REALLY CAUGHT OFF GUARD" "WHEN MICHAEL WENT OUT AND MADE" "THIS EXTRAVAGANT PURCHASE" "WITHOUT ANYBODY'S PERMISSION." "IT'S A BOLD MOVE, BUT IT'S" "IMPOSSIBLE TO DETERMINE IF IT'S" "A GOOD RETURN UNLESS YOU RUN THE" "NUMBERS." "YOU KNOW, YOU JUST CAN'T KEEP" "ALL THESE NUMBERS IN YOUR HEAD" "AND THINK THAT EVERYONE COULD" "READ WHAT YOU'RE THINKING." "WHY CAN'T YOU TRUST THAT I" "KNOW WHAT I'M DOING?" "BECAUSE I COULD HAVE SPENT" "THAT 18,000 FIVE OTHER WAYS." "MICHAEL, THE WORD THAT COMES" "TO MY MIND IS "RECKLESS."" "I HAVE A CONSTRUCTION CREW" "GETTING READY TO CLEAN UP THIS" "BUILDING, LIKE, TOMORROW" "I THINK I-I NEED MORE TIME." "MICHAEL, THE WORD THAT COMES" "TO MY MIND IS "RECKLESS."" "YOU KNOW WHAT, IT'S" "THAT WASN'T A RECKLESS" "PURCHASE." "WHAT'S IT'S GONNA COST TO" "INSURE?" "GAS, REPAIRS, MAINTENANCE," "ALL THESE THINGS." "TOLLS, EVERYTHING." "IT'S--YEAH, BUT" "I FACTORED THAT ALL IN." "BUT YOU HAVE TO SHOW THAT." "YOU HAVE TO SHOW THAT TO ME." "YOU HAVE TO SHOW THAT TO MARCUS." "YOU HAVE TO SHOW THAT TO ALL OF" "US." "LOOK, IT'S A BOLD MOVE, AND I" "LIKE THE CONCEPT, BUT HOW ARE WE" "GONNA KNOW IF IT MAKES SENSE IF" "YOU DON'T RUN THE NUMBERS?" "HE'S GOT BETTER IDEAS THAN ALL" "OF US, BUT WHAT'S INSIDE YOUR" "HEAD HAS TO COME OUT ON PAPER." "THE LESSON TO BE LEARNED IS" "IT HAS TO BE ON PAPER." "IT BOILS DOWN TO" "WE'RE GONNA COMMUNICATE FROM NOW" "ON." "IT'S BEEN 48 HOURS SINCE WE" "TOURED THE BUILDING AND MADE THE" "DEAL." "I AM EXCITED HOW QUICKLY THINGS" "ARE COMING TOGETHER." "ALL RIGHT, THIS IS A LOAN SALE" "AGREEMENT." "THE BUILDING IS OFFICIALLY OURS" "AS SOON AS RICH SIGNS." "IT'S, LIKE, SO FAST." "[laughs]" "THE ONE THING I KNOW ABOUT" "BUSINESS IS YOU HAVE TO MOVE" "QUICKLY, OR YOU'RE GONNA MISS" "OUT ON A GOOD DEAL." "[sighs]" "YOU'RE MAKING ME NERVOUS." "I KNOW THOSE SIGHS." "YOU'RE ALL GOOD WITH THIS?" "IT'S WHAT WE WANTED." "DO YOU SEE A PROBLEM WITH IT?" "[sighs]" "NO, I DON'T SEE A PROBLEM" "WITH IT." "I-I GUESS I THOUGHT I WAS GONNA" "HAVE MORE TIME THINKING ABOUT" "IT." "IT'S WHAT WE WANT." "MAYBE I NEED MORE TIME." "WHAT'S THAT LOOK FOR?" "I--'CAUSE I--IT'S" "I THINK I-I NEED MORE TIME." "I HAVE A CONSTRUCTION CREW" "GETTING READY TO CLEAN UP THIS" "BUILDING, LIKE, TOMORROW" "MORNING, AND I ASKED YOU IF ALL" "THESE THINGS, AND YOU KEPT" "SAYING TO ME, "WELL, THOSE ARE" "ALL IFS." "I NEED TO SEE IT ON PAPER."" "WELL, HERE IT IS." "I MEAN, LISTEN, IF YOU WANT TO" "KEEP THIS COMPANY A $2-MILLION" "COMPANY, THEN JUST KEEP THINGS" "THE WAY THEY ARE." "[sighs]" "WE'RE ALWAYS GONNA GET TO THE" "POINT WHERE HE'S GONNA SAY YES" "AND THEN AT THE LAST MINUTE HE'S" "GONNA SAY NO." "IT'S JUST--IT'S JUST" "OVERWHELMING TO ME." "I JUST--I HOPE YOU GUYS DON'T" "GET TOO DISAPPOINTED." "I-I JUST CAN'T SIGN THIS RIGHT" "NOW." "I-I JUST CAN'T." "EVEN THOUGH I'VE GIVEN RICH" "EVERYTHING HE NEEDS, HE'S STILL" "RELUCTANT TO TAKE RISKS." "LET'S GO TAKE A WALK." "RICH NEEDS TO TAKE A MOMENT AND" "CLEAR HIS MIND." "HOPEFULLY, HE'LL GET PAST IT AND" "MAKE THIS DEAL HAPPEN." "I DON'T UNDERSTAND." "IT'S TOO FAST." "THAT MAKES NO SENSE!" "I DON'T KNOW WHAT HAPPENED" "BACK THERE, BUT YOU OBVIOUSLY" "GOT SOMETHING ON YOUR MIND." "I GOT TOO OVERWHELMED, YOU" "KNOW?" "ALL OF A SUDDEN, THE REALITY" "SET IN." "I GUESS EVERYTHING HAPPENED." "IT CAME TRUE SO FAST." "IT JUST BECAME A LITTLE" "OVERWHELMING." "WHAT I DON'T WANT TO DO IS," "I DON'T WANT TO SELL YOU ON" "THIS CONCEPT." "YOU HAVE TO REALLY WANT TO DO" "IT." "WHEN I DECIDED TO MOVE FORWARD" "ON THIS PROJECT, I DID IT FOR" "ONE SIMPLE REASON--THE ECONOMICS" "GAVE US ONE HECK OF A RETURN, SO" "IF WE END UP HAVING $600,000 TO" "$800,000 IN THIS BUILDING, IT'S" "VERY SIMPLE MATH." "RIGHT." "YOU TOLD ME THAT YOU THOUGHT" "THE MARGINS THAT WERE" "EVAPORATING FROM OUR BUSINESS" "WERE ANYWHERE FROM 20% TO 30%." "OUR CURRENT BUSINESS IS" "$2 MILLION, SO ON $2 MILLION OF" "BUSINESS, IT'S ANYWHERE FROM" "$400,000 TO $600,000 A YEAR..." "RIGHT." "EVAPORATING." "RIGHT." "I WANT TO TRY TO BRING THAT" "BACK, BUT WHAT'S EVEN MORE" "IMPORTANT IS, THAT FACTORY GIVES" "US THE ABILITY TO SATISFY THE" "DEMAND THAT YOU SAY IS OUT" "THERE, SO IT'S JUST--IT'S--RICH," "I MEAN, I'M NOT GONNA--AS I SAID" "TO YOU EARLIER, I'M NOT GONNA" "SELL YOU ON IT." "RIGHT." "YOU'RE A SMART GUY." "YOU DO THE MATH." "SO WHETHER I'M A PART OF THIS" "BUSINESS OR NOT, THE ICE CREAM" "WILL STILL GET MADE, BUT IT" "WON'T BE AS PROFITABLE..." "RIGHT." "IT WON'T BE AS BIG, AND IT" "TAKE IT OVER IF YOU DON'T TAKE" "THIS STEP." "YOUR NUMBERS WEREN'T RIGHT." "IT WAS A MISTAKE." "THIS IS NEVER GONNA HAPPEN" "AGAIN." "WHETHER I'M A PART OF THIS" "WILL STILL GET MADE, BUT IT" "WON'T BE AS PROFITABLE..." "RIGHT." "IT WON'T BE AS BIG, AND IT" "WON'T BE READY FOR MICHAEL TO" "BUSINESS OR NOT, THE ICE CREAM" "TAKE IT OVER IF YOU DON'T TAKE" "THIS STEP." "I'M--I'M READY." "I-I FEEL BETTER." "YOU KNOW, JUST GETTING OUT AND" "CLEARING MY HEAD A LITTLE BIT" "AND JUST TALKING TO YOU" "ONE-ON-ONE." "I'M--I'M READY." "YOUR DAD AND YOUR BROTHER" "WOULD BE VERY PROUD OF YOU." "THEY WOULD BE." "THEY WOULD BE." "I KNOW THEY WOULD BE." "CLEANUP IS FINALLY UNDER WAY" "AT THE WAREHOUSE, BUT A BIG" "PROBLEM HAS COME UP, AND I NEED" "IMMEDIATELY." "I WANT TO TALK TO YOU ABOUT," "OKAY?" "OKAY." "MICHAEL, THERE'S SOMETHING THAT" "FROM THE BEGINNING, WE'VE" "BEEN TALKING ABOUT 600,000..." "IS THE BUILDING AND THE BUILD" "OUT AND THE EQUIPMENT AND" "EVERYTHING." "THE BUILDING COSTS "X."" "THE BUILD OUT COSTS "Y."" "WHAT DO YOU THINK IT TAKES TO" "GET IT ALL THE WAY TO OPEN?" "HOW MUCH MONEY?" "$600,000 MARK." "REMEMBER, I'M RELYING ON YOUR" "NUMBERS FOR THE RETURNS, SO..." "IT'S ACCURATE." "IT'S LOW." "I MADE THIS INVESTMENT" "LARGELY BECAUSE I BELIEVE IN" "YOU." "I DIDN'T FACTOR IN ALL OF THE" "DETAILS BECAUSE I'M NOT AN" "ENGINEER OR AN ARCHITECT, AND" "I KNEW YOU WERE WORKING ON THE" "DRAWINGS, THEN I GET AN EMAIL" "THAT SAYS THE BUILDING ISN'T" "GONNA COST 600,000." "IT'S GONNA COST 1.3 MILLION." "I HAVE 240,000 IN THE BUILDING." "I HAVE 50,000 IN THE CLEANUP OF" "THE BUILDING." "THAT'S ALREADY 300,000, AND WE" "HAVEN'T BOUGHT THE EQUIPMENT" "YET." "THE EQUIPMENT'S GONNA BE" "$200,000, AND TO BUILD OUT THE" "SPACE IS GONNA TAKE NEARLY A" "$1/2 MILLION." "I DON'T LIKE SURPRISES." "I'M COMMITTED TO YOU..." "MM-HMM." "I'M COMMITTED TO MR. GREEN" "TEA, AND I'M COMMITTED TO YOUR" "FAMILY, BUT I AM NOT COMMITTED" "TO HAVING NUMBERS DOUBLE ON ME." "DO YOU UNDERSTAND THAT?" "I DO." "I CAN'T MOVE FORWARD..." "MM-HMM." "IF I DON'T KNOW FOR SURE WHAT" "THE NUMBERS ARE GONNA BE." "WHEN THE NUMBER CAME BACK AT 1.3 MILLION, YOU KNOW, MORE THAN" "DOUBLE WHA--WHAT THE ORIGINAL" "ESTIMATE WAS..." "MM-HMM." "I'M NOT GONNA LIE TO YOU" "A LITTLE STICKER SHOCK." "IT--WELL, IT KIND OF PISSED" "ME OFF, BECAUSE WE--WE'VE BEEN" "TALKING ABOUT THE FACT THAT YOU" "HAVE TO KNOW YOUR NUMBERS." "MM-HMM." "DO WE KNOW OUR NUMBERS?" "NO." "WE WEREN'T 100% ACCURATE ON" "THEM." "I MEAN, REALLY, THE QUESTION" "FOR ME WAS, WHEN I GOT THAT" "EMAIL IS, "AM I DOING A BAD" "DEAL?"" "IT WAS A MISTAKE." "BUT IT'S A MISTAKE WITH MY" "MONEY." "I KNOW THAT." "I DIDN'T KNOW MY NUMBERS." "IT WAS A HUGE MISTAKE, CLEARLY." "THERE'S THIS OLD ADAGE IN" "BUSINESS, RIGHT?" "IT'S "UNDERPROMISE AND" "OVERDELIVER," AND IN THIS CASE," "WE OVERPROMISED AND" "UNDERDELIVERED." "I'M FRUSTRATED, AND I'M ANGRY." "I'M STILL GONNA MOVE FORWARD" "WITH THIS DEAL, 'CAUSE I KNOW" "THAT MY MONEY IS SAFE WITH THIS" "COMPANY, AND I KNOW WE'RE GONNA" "BE WILDLY PROFITABLE." "I GUESS THE DISAPPOINTING FACTOR" "IS, IT'S GONNA TAKE ME A LITTLE" "LONGER TO MAKE A RETURN ON MY" "INVESTMENT." "LOOK, THIS IS BUSINESS." "[clears throat]" "YOUR NUMBERS WEREN'T RIGHT." "I NEED TO KNOW FOR SURE THAT" "THIS IS NEVER GONNA HAPPEN" "AGAIN." "IT IS NEVER GONNA HAPPEN" "AGAIN." "YES." "ALL RIGHT." "SO I'M REAL EXCITED FOR YOU" "TO SEE THE INSIDE." "WE GOT A LOT DONE." "I KNOW YOU WERE WORRIED ABOUT" "THE $40,000 TO CLEAN THE PLACE" "UP." "FOR THE CLEANUP." "$40,000 TO CLEAN UP GARBAGE?" "DID YOU SEE IT?" "[bleep], I'D HAVE COME DONE" "IT MYSELF." "THERE WAS A LOT TO CLEAN UP," "AND BELIEVE ME, YOU WOULDN'T" "MICHAEL, YOU DID A GREAT JOB" "GETTING THIS PLACE CLEANED UP." "THANK YOU." "HAVE." "I MEAN, YOU MOVE AS FAST AS I" "DO." "IT HAPPENED QUICK." "IT'S A GREAT SHELL." "IT'S A BEAUTIFUL BUILDING." "IT REALLY IS." "IT JUST NEEDS A LITTLE" "POLISHING." "I'M KIND OF BLOWN AWAY AT" "WHAT I SEE AT THE WAREHOUSE." "WE'VE SPENT ALMOST $50,000, AND" "WE HAVEN'T EVEN BUILT IT OUT" "YET, BUT THE WAREHOUSE LOOKS" "AMAZING." "SO BACK HERE, THE WHOLE" "LENGTH OF THE BUILDING IS THE" "FREEZER." "THE FREEZER WILL GO THIS WAY," "TRUCKS WILL COME IN HERE, AND" "WE'LL HAVE A REALLY EASY" "WORKFLOW FROM OUR DELIVERIES" "DIRECTLY TO THE PRODUCTION ROOM." "I'M STARTING TO REALLY SEE" "THE VISION THAT MICHAEL'S LAYING" "OUT." "WE'RE MAKING A LOT OF PROGRESS," "AND WE'RE MAKING IT FAST." "WE'RE GONNA HAVE A FIRST-CLASS" "FACILITY." "PROBABLY THE BEST ON THE EAST" "COAST." "EVERYTHING FROM THE FREEZER" "TO THE EQUIPMENT THAT'S COMING" "FROM ITALY IS THE BEST IN THE" "WORLD." "AND THIS IS WHAT WE HAVE TO" "SHOW YOUR DAD..." "IS THE INVESTMENT." "MM-HMM." "WE KNOW THAT WE'RE GONNA HAVE" "A 20% MARGIN IMPROVEMENT ON THAT 2 MILLION." "MM-HMM." "THAT'S A $400,000 ANNUAL" "IMPROVEMENT IN MARGIN." "CORRECT." "MM-HMM." "SO IN ABOUT TWO YEARS, WE'RE" "GOING TO HAVE OUR MONEY BACK." "AND IT'S FUNNY BECAUSE YOUR DAD," "IF HE WOULD HAVE JUST SAT DOWN" "AND DONE THOSE NUMBERS..." "MM-HMM." "HE WOULD HAVE DONE IT A LONG" "TIME AGO." "ONE OF THE BEAUTIES OF THIS" "PARTICULAR TRANSACTION IS WE'RE" "GONNA MAKE AN INVESTMENT IN AN" "AMERICAN TOWN THAT WAS HIT HARD" "BY THE HURRICANE AND, I THINK," "CAN GET BACK ON ITS FEET VERY" "FAST, BUT WE HAVE A LOT OF WORK" "TO DO." "KEYPORT, NEW JERSEY, HAS A NEW" "ANCHOR." "MM-HMM." "SCENES FROM THE SHOW, GO ON TO" "OKAY, GUYS." "I AM PROJECTING PROBABLY ABOUT 35% TO 50% GROWTH NEXT YEAR." "SO YOU THINK WE CAN DO ALMOST" "$4 MILLION NEXT YEAR?" "I-I BELIEVE WE CAN." "LOOKS LIKE IT'S GONNA GROW BY" "LEAPS AND BOUNDS." "THE FACTORY IS SCHEDULED TO" "THE COMPANY, IN THIS NEXT YEAR," "OPEN IN THE NEXT 90 DAYS, AND" "THE CO-PACKER WILL BE GONE," "WHICH WILL GIVE US THE ABILITY" "TO DOUBLE OUR PROFIT FROM 450,000 TO 900,000." "IN ADDITION TO THAT, RICH HAS" "$1 MILLION OF ORDERS SITTING ON" "ORDERS TO GET PROCESSED VERY" "QUICKLY." "HIS DESK, AND I EXPECT THOSE" "I LEARNED ABOUT CALCULATED" "RISK." "DECISION YOU MAKE IN A BUSINESS" "HAS TO HAVE THAT RISK-REWARD." "YOU GUYS HAVE PULLED OFF, IN" "MY OPINION, WHAT IS ONE OF THE" "HARDEST THINGS TO DO IN AMERICAN" "BUSINESS, WHICH IS TO HAVE A" "FAMILY BUSINESS, BECAUSE SO" "EVERYTHING YOU DO, EVERY" "OFTEN THE FAILURE RATE IS OFF" "YOU SHOULD BE VERY PROUD OF" "YOURSELVES." "KEYPORT CREAMERY IS WELL ON ITS" "WAY TO BECOMING A HOUSEHOLD" "NAME." "MICHAEL HAS BEEN WORKING REALLY" "HARD TO PUSH THE MOCHI AND THE" "NEW SOLO PRODUCT LINE." "$1." "THE RESPONSE HAS BEEN" "FANTASTIC." "WE'RE LOOKING INTO RETAIL SPACE" "IN NEW YORK CITY." "YOU'RE A BLOCK AWAY FROM TIMES" "SQUARE, AND THE TRAFFIC UP AND" "DOWN HERE IS TREMENDOUS." "MR. GREEN TEA CONTINUES TO GROW" "ITS RESTAURANT CLIENTELE." "GELATO." "both:" "MMM." "THE EQUIPMENT IS ON ITS WAY" "OVER FROM ITALY, AND ONCE IT'S" "INSTALLED, WE'LL HAVE ONE OF THE" "MOST STATE-OF-THE-ART ICE CREAM" "MANUFACTURERS ON THE ENTIRE EAST" "COAST." "THE BUILDING WILL BE ABLE TO" "PRODUCE 1,600 GALLONS OF ICE" "CREAM A DAY." "IT'LL HAVE OVER 18,000 SQUARE" "FEET OF CUBIC FREEZER SPACE TO" "STORE ALL THE PRODUCT." "THE MAYOR OF KEYPORT HAS GIVEN" "I HAVE OUR NEW COCONUT" "US THE CITY'S STAMP OF APPROVAL" "TO BUILD OUT THE WAREHOUSE." "ALL RIGHT!" "YEAH." "WHOO-HOO!" "IT'S GOT AN OPPORTUNITY FOR" "JOBS AS WELL AS SPRUCING UP THE" "AREA." "MORE IMPORTANTLY, THE" "RELATIONSHIP BETWEEN FATHER AND" "SON IS THE BEST IT'S EVER BEEN," "AND THEY HAVE A NEWFOUND RESPECT" "FOR EACH OTHER." "THERE IS NO DOUBT IN MY MIND AT" "ALL THAT MR. GREEN TEA WILL BE A" "RICHARD'S FATHER PROUDER THAN" "HE COULD EVER IMAGINE." "AND NOW, AN UPDATE." "A FEW MONTHS AGO, I CAME TO THE" "AID OF A STRUGGLING FLORIST IN" "PASADENA, CALIFORNIA," "JACOB MAARSE FLOWERS, AND I" "NATIONAL BRAND AND MAKE" "ENDED UP SPENDING QUITE A BIT OF" "MONEY." "HOW MUCH DO YOU THINK I'VE" "SPENT?" "AT LEAST 150,000." "WE HAD A DEAL." "WE HAVE A DEAL?" "DEAL." "BUT AT THE END OF MY WEEK," "HANK MAARSE DECIDED HE DIDN'T" "NEED A PARTNER." "I'M NOT GONNA TAKE YOUR DEAL." "I DON'T KNOW WHAT YOU DID," "SPENT." "I MEAN, I DIDN'T SEE ANYTHING." "YOU'RE A PUNK, HANK!" "YOU BETTER CALL YOUR MAMA AND" "GET MY MONEY BACK." "I WAS ANGRY, AND I PLANNED TO" "TAKE LEGAL ACTION." "GET OUT OF MY FACE." "BUT AFTER THE SHOW AIRED, I GOT" "A CALL FROM HANK'S MOM," "CLARA MAARSE." "SHE HONORED HER WORD AND PAID ME" "BACK." "WE'LL GIVE YOU THE MONEY"