"1 50 y ears ago the business corporation was a relativ ely insignificant institution ." "Toda y it is all perv asiv e." "Like tuh'e cXh'u rcXh' the monarch y and the communist party in other times and places the corporation is toda ys dominant institution ." "This documentary e x amines the nature e v olution impacts and possible futures of the modern business corporation ." "I nitiaIIy giv en a narrow legal mandate what has allowed toda ys corporation to achie v e such e xtraordinary power and influence o v er our liv es?" "We begin our inquiry as scandals threaten to trigger a wide debate about the lack of public control o v er big corporations ." "I thin k there is an o v erhang o v er the mark et of distrust." "listen 95 percent or some percent huge percentage of the business community are honest and uh re v eal all their assets got compensation programs that are balanced ." "but there are some bad apples ..." "the media debate about the basic operating principles of the corporate world was quickly reduced to a game of follow the leader." "I still happen to thin k the U nited States is the greatest place in the world to in v est." "We ha v e some sha k e ups that are going on because of a few bad apples ." "Some people call me a bad apple but I ma y be bruised but I still taste sweet." "Some people call me a bad apple but I ma y be the sweetest apple on the tree." "These are not just a bunch of bad apples ." "This is just a few bad apples ." "This is not just a few bad apples ." "Yno u ''vie g otutua' g etu rid o f tuh'e hba'd a'pples" "Yno u cXa' n' stua' rrtu wituh' TycXo" "Ba'd a'pples" "We know all about WorIdcom ." "Ba'd a'pples" "X ero x Corporation ." "Ba'd a'pples" "Arthur Anderson ." "Ba'd a'pples" "Enron ob viously bad apples ." "Ky- m a' rrtu Co rpo ra'tuio n'" "Ba'd a'pples the fruit cart is getting a little more full ." "I dont thin k its just a few apples unfortunately." "I thin k this is the worst crisis of confidence in business ." "Whats wrong with this picture?" "Can we not pick a better metaphor to describe the dominant institution of our time?" "Through the v oices of C E Os whistle blowers brok ers gurus and spies insiders and outsiders we present the corporation as a parado x an institution which creates great wealth but causes enormous and often hidden harms ." "I see the corporation as part of a jigsaw in society as a whole which if y ou remo v e it the pictures incomplete." "Bu tu equ a'lly i f itu's tuh'e o n'ly pa' rrtu its not going to work." "A sports team ." "Some of us are blocking and tackling ." "Some of us are running the ball some of us are throwing the ball ." "Bu tu we a'll h'a"vie a' cco m m o n' pu rpose which is to succeed as an organization ." "A corporations Ii k e a family unit." "People i n' a' cXo rpo ra'tuio n' wo rk tuog etuh'e r fo r a' cXo m m o n' e n'd" "Like tuh'e tueleph'o n'e systue m it reaches almost e v erywhere." "Its e xtraordinariIy powerful its pretty hard to a v oid ." "And it transforms the liv es of people" "I thin k on balance for the better." "The eagle soaring clear e y ed competitiv e prepared to stri k e but not a vulture." "noble visionary majestic that people can belie v e in and be inspired b y that creates such a lift that it soars ." "I can see that being a good logo for the principled compan y." "O k a y guy s enough bullshit." "Corporations are artificial creations ." "You might sa y the yre monsters trying to de v our as much profit as possible at an y ones e xpense." "I thin k of a whale." "A gentle big fish which could swallow y ou in an instant." "Dr. Fran k ensteins creation has o v erwheImed and o v erpowered him ." "As the corporate form has done with us ." "The word corporate gets attached in almost y ou know in a pejorativ e sense to and gets married with the word a gen da ." "And one hears a Iot about the corporate a gen da as though it is e vil as though it is an agenda which is trying to ta k e o v er the world ." "Pe rso n'a'lly I do n''tu u se tuh'e wo rd "cXo rpo ra'tuio n' "" "I use the word business ." "I will use the word use the word compan y." "I will use the words business community cause I thin k that is a much fairer representation than zeroing in on just this word corporation ." "Its funn y that I v e taught in a business school for as long as I ha v e without e v er ha ving been as k ed so pointedly to sa y what I thin k a corporation is ." "... itis oneformof business ownership... ?" "Its a group of individuals working together to serv e a v ariety of objectiv es ." "The principal one of which is earning large growing sustained legal returns for the people who own the business ." "The modern corporation has grown out of the industrial age." "The industrial age began in 1 7 1 2 with an englishman named Thomas New comen in v ented a steam driv en pump to pump water out of the english coal mine so the english coal miners could get more coal to mine" "rather than hauling buck ets of water o u tu o f tuh'e mi n'e" "It was all about productivity more coal per man hour." "That was the dawn of the industrial age." "And then it became more steel per man hour more te xtiIes per man hour more automobiles per man hour and toda y its more chips per man hour more gizmos per man hour." "The s y stem is basically the same s y stem producing more sophisticated products toda y." "The dominant role of corporations in our liv es is essentially a product of roughly the past century." "Corporations were originally associations of people who were chartered b y a state to perform some particular function ." "Like a' g ro u p o f people wa' n'tu tuo hbu lid a' hb ridg e o v er the charles Riv er or something Ii k e that." "There were v ery few chartered corporations in early U nited States history." "And the ones that e xisted had clear stipulations in their state issued charters how long the y could operate the amount of capitalization what the y made or did or maintained a turnpi k e whate v er was in their charter" "and the y didnt do an ything else." "The y didnt own or couldnt own another corporation ." "Their shareholders were liable." "And so on ." "I n both law and the culture the corporation was considered a subordinate entity that was a gift from the people in order to serv e the public good ." "So y ou ha v e that history and we shouldnt be misled b y it its not as if these were the haIcy on da y s when all corporations serv ed the public trust but theres a Iot to Iearn from that." "The civil War and the I ndustrial Re v olution created enormous growth in corporations ." "And so there was an e xpIosion of railroads who got large federal subsidies of land ." "Ba' n'ki n'g h'ea"vly m a' n'u fa'cXtuu ri n'g" "And corporate Iawy ers a century and a half ago rea'lized tuh'a'tu tuh'ey n'eeded m o re powe r tuo ope ra'tue" "And wanted to remo v e some of the constraints that had historically been placed on the corporate form ." "The 1 4 th amendment was passed at the end of the civil War to giv e equal rights to black people." "And therefore it said" "No state can depriv e an y person of Iife" "liberty or property without due process of law." "And that was intended to pre v ent the states from ta king awa y life liberty or property from black people as the y had done for so much of our history." "And what happens is the corporations come into court and corporation Iawy ers are v ery cle v er." "And the y sa y" "Oh y ou cant depriv e a person of Iife" "liberty or property." "We are a person ." "A corporation is a person ." "And so supreme court goes along with that." "And what was particularly grotesque about this was that the 1 4 th amendment was passed to protect newly freed sia v es ." "So for instance between 1 890 and 1 9 1 0 there were 30 7 cases brought before the court under the 1 4 th amendment." "2 88 of these brought b y corporations 1 9 b y African Americans ." "600 000 people were killed to get rights for people and then with strok es of the pen o v er the ne xt 30 y ears judges applied those rights to capital and property while stripping them from people." "Ev erybody ma k es a mista k e once in a while but I just cant be personally responsible." "Thats one of the wea knesses of a partnership isnt it Sid?" "well ma ybe y oud better incorporate the store." "I ncorporate?" "!" "Ynes" "I ncorporating would giv e y ou the big adv antage of what y ou want right now limited liability." "Yno u stua' rrtu wituh' a' g ro u p o f people who wanna in v est their mone y in a compan y." "Then these people apply for a charter as a corporation ." "This go v ernment issues a charter to that corporation ." "Now that corporation operates legally as an individual person it is not a group of people it is under the Iaw a legal person ." "I mperiaI steel I ncorporated has man y of the legal rights of a person ." "It can buy and sell property..." "It can borrow mone y." "It can sue in court and be sued ." "It can carry on a business ." "I mperiaI steel along with thousands of other legal persons is a part of our daily living ." "It is a member of our society." "Ha ving acquired the legal rights and protections of a person the question arises" "What kind of person is the corporation?" "Corporations were giv en the rights of immortal persons ." "Bu tu tuh'e n' specXia'l ki n'ds o f pe rso n's persons who had no moral conscience." "These are a special kind of persons which are designed b y law to be concerned only for their stockholders ." "And not sa y what are sometimes called their sta k ehoIders" "Ii k e the community or the work force or whate v er." "The great problems of ha ving corporate citizens is that the y arent Ii k e the rest of us ." "As Baron ThurIow in england is supposed to ha v e said" "The y ha v e no soul to sa v e and the y ha v e no body to incarcerate." "I belie v e the mista k e that a Iot of people ma k e when the y thin k about corporations is the y thin k y ou know corporations are Ii k e us ." "general electric is a kind old man with lots of stories ." "N i k e y oung energetic." "MicXroso ftu a'g g ressi'vle" "McXDo n'a'ld's yo u n'g o u tug oi n'g e n'tuh'u sia'stuicX" "Mo n'sa' n'tuo i m m a'cXu la'tuely d ressed" "Disne y goofy." "The Body Shop um deceptiv e v ery Io v eIy." "Do y ou know what the body shop is?" "Nope." "The y ha v e feelings the y ha v e politics the y ha v e belief s y stems the y really only ha v e one thing the bottom line" "How to ma k e as much mone y as the y can in an y giv en quarter." "Thats it." "Of course the y ma k e a profit and its a good thing ." "Thats the incentiv e that ma k es capitalism work." "To giv e us more of the things that we need ." "Thats the incentiv e that other economic s y stems lack." "People a'cXcXu se u s o f o n'ly pa'yi n'g a'tutue n'tuio n' to the economic leg because the y thin k thats what a business persons mind set is its just mone y." "And its not so because we as business people know that we need to certainly address the en vironment but also we need to be seen as constructiv e members of society." "There are companies that do good for the communities ." "The y produce services and goods that are of v alue to all of us that ma k e our liv es better and thats a good thing ." "The problem comes in in the profit motiv ation here because these people theres no such thing as enough ." "And I alwa y s counterpoint out theres no organization on this planet that can neglect its economic foundation ." "Ev en someone living under a ban y an tree is dependent on support from someone." "E conomic leg has to be addressed b y e v ery one." "Its not just a business issue." "Bu tu u n'like so m eo n'e u n'de r a' hba' n'ya' n' turee all publicly traded corporations has been structured through a series of legal decisions to ha v e a peculiar and disturbing characteristic." "The y are required b y law to place the financial interests of their owners abo v e competing interests ." "I n fact the corporation is legally bound to put its bottom line ahead of e v erything else e v en the public good ." "Thats not a law of nature thats a v ery specific decision ." "I n fact a judicial decision ." "So the yre concerned only for the short term profit of their stockholders who are v ery highly concentrated ." "To whom do these companies owe Io y aIty?" "What does Io y aIty mean?" "well it turns out that that was a rather naiv e concept an ywa y s as corporations are alwa y s owed obligation to themseIv es to get large and to get profitable." "I n doing this it tends to be more profitable to the e xtent it can ma k e other people pa y for the bills for its impact on society." "Theres a terrible word that economists use for this called e xternaIities ." "An e xternaIity is the effect of a transaction between two individuals ." "Third party who has not consented to or pla y ed an y role in the carrying out o f tuh'a'tu tura' n'sa'cXtuio n'" "And there are real problems in that area ." "Theres no doub t about it." "Running a business is a tough proposition ." "There are costs to be minimized at e v ery turn and at some point the corporation sa y s y ou know let somebody else deal with that." "Letu's letu so m ehbody else su pply tuh'e militua' rry powe r to the middle east to protect the oil at its source." "Letu's letu so m ehbody else hbu lid tuh'e roa'ds tuh'a'tu we cXa' n' d ri'vle these automobiles on ." "Letu's letu so m ehbody else h'a"vie tuh'ose p rohble m s" "And that is where e xternaIities come from that notion of let somebody else deal with that." "I got all I can handle m y self." "A corporation is an e xternaIizing machine in the same wa y that a shark is a killing machine." "Each one is designed in a v ery efficient wa y to accomplish particular objectiv es ." "I n the achie v ement of those objectiv es there isnt an y question of male v oIence or of will ." "The enterprise has within it and the shark has within it those characteristics that enable it to do that for which it was designed ." "The pressure is on the corporation to deliv er results now and to e xternaIize an y cost that this unwary or uncaring public will allow it to eternalize." "To determine the kind of personality that driv es the corporation to beha v e Ii k e an e xternaIizing machine we can analyze it" "Ii k e a ps y chiatrist would a patient." "We can e v en formulate a diagnosis on the basis of typical case histories of harm that is inflicted on others selected from a univ erse of corporate activity." "well this is the office of the national labour committee here in the garment area of New York City." "Its a little bit dishe v eIed ." "These are all from different campaigns ." "To ma k e this stuff concrete as possible we purchased all of the products from the factories that were taI king about." "This shirt sells for $ 1 4 . 99 ." "And the women who made this shirt got paid $0 . 03 ." "Liz Cla'ihbo rn'e j)a'cXketus m a'de i n' El Sa'l'vla'do r" "The jack ets are $ 1 7 8 and the work ers were paid $0 . 7 4 for e v ery jack et the y made." "alpine car stereos $0 . 3 1 an hour." "Its not just snea k ers ." "Its not just apparel ." "Its e v erything ." "We were in Honduras and some work ers the y knew what kind of work we did and the y approached us and said conditions in our factory are horrible." "will y ou please meet with us ." "And we said we would ." "Bu tu yo u cXa' n''tu m eetu i n' tuh'e de'vlelopi n'g wo rld y ou cant wai k up in a factory with y our notebook and work ers come up and interview them ." "I mean theres goons theres spies the military police so y ou do e v erything in a clandestine manner." "We are about to start the meeting and in wal k three guy s v ery tough looking guy s ." "The compan y had found out about our meeting and sent these spies ." "Ob viously we didnt ha v e the meeting ." "Bu tu tuh'ese yo u n'g g i rls we re rea'lly hb rig h'tu" "And as the y were lea ving awa y from the e y esight of the spies the y started to put their hands underneath the table." "And I put m y hand under there and the y put into m y hand their pa y stubs ." "So wed know who the y were what the y were paid and the labels that the y made in the factory so wed know who the y work ed for." "So I took m y hand after e v ery one had left." "And in the palm of m y hand wa's tuh'e fa'cXe wa's o f Kya'tuh'y Lee Gi ffo rd" "And on the bottom of it was" "A portion of the proceeds from the sale of this garment would be donated to v arious childrens charities ." "Very touching gets y ou right here." "wal Mart is telling y ou if y ou purchase these pants and Kath y Lee is telling y ou if y ou purchase these pants y ou will be helping children ." "The problem was the people that handed us this label were 1 3 y ears of age." "Do man y people in y our family work here?" "J ust me." "How man y people do y ou support?" "Eight people?" "And how do y ou do it with that salary is it enough?" "No." "Letu's look a'tu itu fro m a' di ffe re n'tu poi n'tu o f 'vliew" "Letu's look a'tu itu fro m a' poi n'tu o f 'vliew of the people in bangladesh who are starving to death ." "The people in China who are starving to death and the only thing that the y ha v e to offer to an ybody that is worth an ything is their low cost labour." "And in effect what the yre sa ying to the world is the y ha v e this big flag that sa y s" "Come o v er and hire us ." "We will work for $0 . 1 0 an hour." "BecXa'u se $W0 1 0 a' n' h'o u r will hbu y u s tuh'e ricXe that we need not to starv e." "And come and rescue us from our circumstance." "And so when N i k e comes in the y are regarded b y e v erybody in the community as an enormous godsend ." "He y wait!" "You are not permitted to be here!" "The door was wide open ." "No no no no no." "Thats m y clothes ." "Those are m y clothes ." "This is not y our clothes ." "Wh y y our camera !" "?" "Dont touch the woman ." "Wh y!" "?" "This is a priv ate compan y." "Without permission how can y ou come here?" "Ynes well tuh'e doo r wa's wide ope n'" "The doors for emplo y ees not for y ou ." "We went through the garbage dump in the Dominican republic." "We aIwa y s do this kind of stuff we dig around ." "One da y we found a big pile of N i k es internal pricing documents ." "N i k e assigns a time frame to each operation ." "The y dont taI k about minutes ." "The y brea k the time frame into ten thousandths of a second ." "Yno u g etu tuo tuh'e hbotutuo m o f a'll 22 ope ra'tuio n's;" "the y giv e the work ers 6 .6" "minutes to ma k e the shirt." "Its $0 . 7 0 an hour in the Dominican republic." "Thats 6 .6 minutes equals $0 . 08 ." "These are N i k es documents ." "That means the wages come to three tenths of one percent of the retail price." "This is the reality." "Its the science of e xpIoitation ." "What happens in the areas where these corporations go in and are successful?" "The y soon find that the y cant do an ymore in that country because the wages are too high now." "And whats that another wa y of sa ying well the people are no Ionger desperate." "So ok a y wev e used up all the desperate people there the yre all plump and health y and wealth y." "Letu's m o'vle o n' tuo tuh'e n'extu despe ra'tue lotu a' n'd e mploy tuh'e m and raise their Ie v el up." "well the whole idea of the e xport processing zone is that it will be the first step towards this wonderful new de v elopment through the in v estment thats attracted to these countries there will be a trickle down effect" "into the communities ." "Bu tu hbecXa'u se so m a' n'y cXo u n'turies a' re n'ow i n' tuh'e g a' m e of creating these free trade encIa v es the y ha v e to k eep pro viding more and more incentiv es" "for companies to come to their little denationaIized pock et." "And the tax hoIida y s get longer." "So the work ers rarely ma k e enough mone y to buy three meals a da y s" "let alone feed their local econom y." "Something happened in 1 94 0 which mark ed the beginning of a new era ." "The era of the ability to s ynthesize and create." "On an unlimited scale new chemicals that had ne v er e xisted before in the world ." "And using the magic of research oil companies compete with each other in ta king the petroleum molecule apart and rearranging it into well y ou name it..." "So suddenly it became possible to produce an y new chemical s ynthetic chemicals the Ii k es of which had ne v er e xisted before in the world for an y purpose and at virtually no cost." "Fabrics toothbrushes tires insecticides cosmetics weed killers ." "A whole gaIax y of things to ma k e a better life on earth ." "For instance if y ou wanted to go to a chemist and sa y" "look I want to ha v e a chemical sa y a pesticide which will persist throughout the food chain and I dont want to ha v e to renew it v ery v ery often I'd like itu tuo hbe rela'tui'vlely n'o n'-desturu cXtuihble" "and then hed put two benzene molecules on the blackboard and add a chlorine here and a chlorine there that was D DT!" "When the eighth arm y needed Jap civilians to help them out in our occupation the y called on nativ e doctors to administer D DT under the supervision of our men to stand a potential typhus epidemic." "Dusting Ii k e this goes a Iong wa y in checking disease and the laughs on them ." ""Pa' rdo n' o u r du stu "" "As the petrochemical era grew and grew warning signs emerged that some of these chemicals could pose hazards ." "The data initially were trivial anecdotal but gradually a body of data started accumulating to the e xtent that we now know that the s ynthetic chemicals which ha v e permeated our workplace our consumer products o u r a'i r o u r wa'tue r" "produced cancer and also birth defects and some other to xic effects ." "Furthermore industry has known about this at Ieast most industries ha v e known about this and ha v e attempted to trivialize these ris k s ." "If I ta k e a gun and shoot y ou thats criminal ." "If I e xpose y ou to some chemicals which knowingly are going to kill y ou what difference is there?" "The difference is that it ta k es longer to kill y ou ." "We are now in the midst of a major cancer epidemic and I ha v e no doub t and I ha v e documented the basis for this that industry is largely responsible for this o v erwheIming epidemic of cancer" "in which one in e v ery two men get cancer in their lifetimes and one in e v ery three women get cancer." "Towards the end of 1 989 a great bo x of documents arriv ed at m y office without an y indication where the y came from ." "And I opened them and found in it a complete set of Monsanto files dealing with to xicoIogicaI testing of cows whod been giv en RB G H ." "BST tura'de n'a' m e Posila'cX is hbei n'g u sed i n' m o re tuh'a' n' a quarter of the dairy herds in the U nited States according to Monsanto." "The mil k is being drun k b y a Iarge portion of the American population since the food and drug administration declared it safe for both cows and humans ..." "An'd a'tu tuh'a'tu tui m e Mo n'sa' n'tuo wa's sa'yi n'g" "Theres no e vidence whatsoe v er o f a' n'y a'd'vle rse a' ffecXtus" "We dont use antibiotics ." "And this clearly showed that the y had lied through their teeth ." "The files described areas of chronic inflammation in the heart lungs kidne y s spleen also reproductiv e effects also a whole series of other problems ." "... themost comprehensiv e independent assessment of the drug" ""cXo n'cXlu des tuh'a'tu hbstu resu ltus i n' u n' n'ecXessa' rry pa'i n' suffering and distress for the cows ." "This is not acceptable for a drug designed simply to increase mil k production ..." "It is a silly product." "We ha v e the industrial world is a wash in mil k." "Were o v er producing mil k." "We actually ha v e go v ernments around the world who pa y farmers not to produce mil k." "So tuh'e fi rstu p rodu cXtu Mo n'sa' n'tuo cXo m es u p wituh' is a product that produces more of what we dont need ." "Om f cXo u rse yo u 'll wa' n'tu tuo i n'j)ecXtu Posila'cX i n' e'vle rry elig ihble cXow as each cow is not treated is a lost income opportunity." "Bu tu tuh'e p rohble m wa's that use of the artificial hormone caused all sorts of problems for the cows ." "It caused something called mastitis which is a v ery painful infection of the udders ." "When y ou mil k the cow if the cow has bad mastitis some of the and I dont know how to sa y this in a y ou know" "I hope people arent wat ching at dinnertime but the pus from the infection of the udders ends up in the mil k." "And the somatic cell count the y call it the bacteria count inside y our mil k goes up." "Theres a cost to the cows ." "The cows get sick er when the yre injected with RB G H ." "The yre injected with antibiotics ." "We know that people are consuming antibiotics through their food and we know that thats contributing to antibiotic resistant bacteria and diseases ." "And we know were at a crisis when somebody can go into a hospital and get a staff infection and it cant be cured and the y die." "Thats a crisis ." "Ba'd fo r tuh'e cXow" "Ba'd fo r tuh'e fa' rm e r" "Ba'd potue n'tuia'lly fo r tuh'e cXo n'su m e r" "The jury is out we see a Iot of conflicting e vidence about potential health ris k." "And of course as a consumer m y belief is wh y should I ta k e an y ris k?" "Factory farm cows ha v e not been the only victims of Monsanto products ." "La' rg e a' rea's o f VHTmmietun'a' m we re de fo restued hby tuh'e u s militua' rry using Monsantos agent orange." "Th'e tuoxicX h'e rhbicXide repo rrtuedly cXa'u sed o'vle r 50 000 hbi rrtuh' de fecXtus and hundreds of thousands of cancers in Vietnamese civilians and soldiers and in former American troops serving in South East Asia ." "U nil k e the Vietnamese victims" "U ." "S ." "Vietnam war v eterans e xposed to Agent Orange were able to sue Monsanto for causing their illnesses ." "Mo n'sa' n'tuo setutuled o u tu o f cXo u rrtu pa ying $80 million in damages ." "Bu tu itu n'e'vle r a'd mitutued g u iltu" "sleeping in a motel in Brewer Maine one night" "I wok e up with terrible ha y fe v er and m y e y es were burning ." "And I Iook ed out at the riv er and there were great mounds of white foam going right down the riv er." "And the ne xt morning I got up and I said" "My God wh'a'tu wa's tuh'a'tu h'a'ppe n'i n'g la'stu n'ig h'tu" "He said Oh thats just the riv er." "And I said what do y ou mean?" "He said well look e v ery night the paper compan y sends the stuff down the riv er." "And I said What are y ou taI king about?" "And he said Dont y ou understand?" "Thats how we get rid of the effluent from the paper mills ." "well I knew at that time I had been in the business ." "I had sold oil to the paper mills ." "I knew all the owners ." "I had been in politics ." "I knew the people in the towns ." "I knew not one constituent of the paper mills wanted to ha v e the riv er polluted ." "And y et here the riv er was being polluted ." "And it was more or less as if we created a doom machine." "I n our search for wealth and for prosperity we created something thats going to destro y us ." "The traders who are in v olv ed in the mark et are not guy s who are whose moral fiber when it comes to en vironmental conditions a' re g oi n'g tuo hbe ra'tutuled a'tu a'll" "The yre seeing dollars and the yre ma king mone y." "B roke rs do n''tu stua'y a'wa'y fro m cXoppe r because it violates their religious beliefs or y our en vironmental policies ." "No." "There are times when y ou thin k about it but its fleeting ." "It really is a fleeting moment." "Its Ii k e y eah oh y eah y eah well a town is being polluted down there in Peru but he y this guy needs to buy some copper." "I m getting paid a commission too." "Our information that we receiv e does not include an ything about the en vironmental conditions because until the en vironmental conditions become a commodity themseIv es or are being traded then ob viously we will not ha v e an ything to do with that." "It doesnt come into our ps y che at all ." "Its so far awa y and its y ou hardly hear an ything about it." "I mean k eep in mind there are things going on right in our back y ards for god sa k e." "We trade liv e hogs ." "I mean there are so man y pigs in the state of carolina and the yre polluting the riv ers but how often do y ou find out about that?" "At multinational Monitor wev e put together a list of the top corporate criminals of the 1 990s ." "We went back and look ed at all the criminal fines that corporations had paid in the decade." "Exx on pIed guilty in connection to federal criminal charges with the VaIdez spill and paid $ 1 2 5 miIIion in criminal fines ." "general electric was guilty of defrauding the federal go v ernment and paid $9 . 5 miIIion in criminal fines ." "Che vron was guilty of en vironmental violations and paid $6 . 5 miIIion in fines ." "Mitusu hbish'i wa's g u iltuy o f a' n'tui-turu stu 'vliola'tuio n's and paid $ 1 . 8 million in fines ." "I BM was guilty of illegal e xports and paid ." "Eastman Koda k was guilty of en vironmental violations ." "P fize r tuh'e d ru g m a' n'u fa'cXtuu re r was guilty of antitrust violations ." "OdwaIIa was guilty of food and drug regulatory violations ." "Sears was guilty of..." "Damon clinical Laboratories was guilty of..." "Blu e C ross Blu e Sh'ield wa's g u iltuy o f" "Again and again we ha v e the problem that whether y ou obe y the Iaw or not is a matter whether its cost effectiv e." "If the chance of getting caught and the penalties are less than it costs to comply people thin k of it as just a business decision ." "Drawing the metaphor of the early attempts to fly." "The man going off of a v ery high cliff in his airplane with the wings flapping and the guy s flapping the wings and the wind is in his face and this poor fool thin k s hes flying but in fact hes in free fall" "and he just doesnt know it y et because the ground is so far awa y but of course the craft is doomed to crash ." "Thats the wa y our civilization is the v ery high cliff rep rese n'tus tuh'e 'vii rrtuu a'lly u n'li mitued reso u rcXes we seem to ha v e when we began this journe y." "The craft isnt flying because its not built according to the laws of aerodynamics and is subject to the Iaw of gra vity." "civilization is not flying because its not built according to the laws of aerodynamics for civilizations that would fly." "And of course the ground is still a Iong wa y awa y but some people ha v e seen that ground rushing up sooner than the rest of us ha v e." "The visionaries ha v e seen it and ha v e told us its coming ." "Theres not a single scientific peer re viewed paper published in the Iast 2 5 y ears that would contradict this scenario" "Ev ery living s y stem of earth is in decline e v ery life support s y stem of earth is in decline and these together constitute the biosphere the biosphere that supports and nurtures all of Iife not just our life but perhaps 30 million other species" "that share this planet with us ." "The typical compan y of the 2 0th century e xtractiv e wasteful abusiv e linear in all of its processes ta king from the earth ma king wasting sending its products back to the biosphere waste to a landfill ..." "I m y self was amazed to Iearn just how much stuff the earth has to produce through our e xtraction process to produce a dollar of re v enue for our compan y." "When I learnt I was flabbergasted ." "We are lea ving a terrible legacy of poison and diminishment of the en vironment for our grandchildrens grandchildren generations not y et born ." "Some people ha v e called that intergeneration tyrann y a form of tax ation without representation" "Ie vied b y us on generations y et to be." "Its the wrong thing to do." "One of the questions that comes up periodically is to what e xtent could corporation be considered to be ps y chopathic." "And if we look at a corporation as a legal person that it ma y not be that difficult to actually draw the transition between ps y chopath y in the individual to ps y chopath y in a corporation ." "We could go through the characteristics that define this particular disorder one b y one and see how the y might apply to corporations ." "The y would ha v e all the characteristics and in fact in man y respects the corporation of that sort is the proto typical of a ps y chopath ." "If the dominant institution of our time has been created in the image of a ps y chopath who bears moral responsibility for its actions?" "Can a building ha v e moral opinions?" "Can a building ha v e social responsibility?" "If a building cant ha v e social responsibility what does it mean to sa y a corporation can?" "A corporation is simply an artificial legal structure but the people who are engaged in it whether the stockholder whether the e x ecutiv es in it whether the emplo y ees the y all ha v e moral responsibilities ." "Its a fair assumption that e v ery human being rea'l h'u m a' n' hbei n'g s flesh and blood ones not corporations but e v ery flesh and blood human being is a moral person ." "Yno u kn'ow we''vie g otu tuh'e sa' m e g e n'es were more or less the same but our nature the nature of humans allows all kinds of beha viour." "I mean e v ery one of us under some circumstances could be a gas chamber attendant and a saint." "No job in m y e xperience with Goody ear has been as frustrating as the C E O job." "BecXa'u se e'vle n' tuh'o u g h' tuh'e pe rcXeptuio n' is that y ou ha v e absolute power to do whate v er y ou want the reality is y ou dont ha v e that power" "a' n'd so m etui m es i f yo u h'a'd rea'lly a' free h'a' n'd if y ou really did what y ou wanted to do that suits y our personal thoughts" "and y our personal priorities y oud act differently." "Bu tu a's a' CEOm yo u cXa' n' n'otu do tuh'a'tu" "La'yo ffs h'a"vie hbecXo m e so wide-sp rea'd that people tend to belie v e that" "C E Os ma k e these decisions without an y consideration to the human implications o f tuh'ei r decXisio n's" "It is ne v er a decision that an y C E O ma k es lightly." "It is a tough decision ." "Bu tu itu is tuh'e cXo n'sequ e n'cXe o f m ode rn' cXa'pitua'lis m" "When y ou look at a corporation just Ii k e when y ou look at a sIa v e owner y ou want to distinguish between the institution and the individual ." "So sia v ery for e x ample or other forms of tyrann y are inherently monstrous but the individuals participating in them ma y be the nicest guy s y ou could imagine bene v oIent friendly nice to their children" "e v en nice to their sia v es caring about other people." "I mean as individuals the y ma y be an ything ." "I n' tuh'ei r i n'stuituu tulo n'a'l role tuh'ey' re m o n'stue rs because the institution is monstrous ." "Then the same is true here." "My wi fe a' n'd I so m e yea' rs a'g o h'a'd a'tu o u r h'o m e a demonstration ." "2 5 people arriv ed the y hung a big banner on the top of our house sa ying murderers the y danced around outside with gas mas k s and so on ." "As a public demonstration it wasnt v ery effectiv e due to the fact that this is a v ery rural area two people and a dog and its not a v ery big house which I thin k rather surprised them" "but then we sat down and tai k ed to them for a couple of hours and we ga v e them tea and coffee and the y had lunch on our lawn ." "After about 2 0 minutes the y said" "well the problem is not y ou its shell ." "And I said now wait a minute lets tal k about what is shell?" "Its made up of people Ii k e me." "I n the end what we found in that discussion were all the things the y were worried about" "I was worried about as well climate oppressiv e regimes human rights the big difference between us was" "I feel that I can actually ma k e a contributions to this these people were frustrated because the y felt that the y had no nothing to do." "So an individual C E O lets sa y ma y really care about the en vironment and in fact since the y ha v e such e xtraordinary resources the y can e v en de v ote some of their resources to that" "without violating their responsibility to be totally inhuman which is wh y as the Moody Stuarts serv e tea to protestors" "shell N igeria can flare unriv aIIed amounts of gas ma king it of the worlds single worst sources of pollution ." "And all the professed concerns about the en vironment do not spare Ken Saro Wiwa and eight other activists from being hung for opposing shells en vironment practices in the N iger delta ." "The corporation is not a person it doesnt thin k." "People i n' itu tuh'i n'k and for them it is legitimate to create terminator technology." "So that farmers are not able to sa v e their seeds ." "Seeds that will destro y themseIv es through a suicide gene." "Seeds that are designed to only produce crop in one season ." "You really need to ha v e a brutal mind ." "Its a war against e v olution to e v en thin k in those terms ." "Bu tu qu itue cXlea' rly p ro fitus a' re so m u cXh' h'ig h'e r i n' tuh'ei r mi n'ds" "The profit motiv e which dro v e KIutz y to accomplish so much ma y bring out the e vil as well as the good ..." "HeIIooo?" "My wo rk spa' n's a'll i n'du sturry secXtuo rs" "I mean I virtually ha v e work ed for Ii k e I d sa y 2 5 percent of the fortune 500 ." "I v e posed as an in v estment ban k er." "I v e posed as a v enture capitalist." "I v e set up front companies that are e x ecutiv e recruiting firms ." "essentially I m a sp y." "I II locate y our emplo y ees and I will tell them that I m calling from Acme Recruiting Agency and that I v e got a job that pa y s them considerably more than what the yre pa ying ." "would the y mind meeting me for an interview?" "And when the e x ecutiv e shows up wh'a'tu h'e does n''tu rea'lize is" "I m actually debriefing him on behalf of a competitor." "That there is no job and that the office that hes at has been rented and the picture on m y des k of m y family is a phon y and its all just a big elaborate ruse to glean competitiv e information from him ." "I dont feel an y guilt." "Its y ou know what I mean y ou ha v e to e xpect that guy s Ii k e me are out there." "Were predators ." "Its about competition its about mark et share its about being aggressiv e and its about shareholder v alue." "What is y our stock at toda y?" "If y oure a C E O" "I mean do y ou thin k y our shareholders really care wh'etuh'e r yo u ' re Billie Bu tutue rcXu p o r n'otu?" "n" "Do y ou thin k that the y really the y would prefer y ou to be a nice guy?" "O v er ha ving mone y in their pock et?" "I dont thin k so." "I thin k people want mone y." "Thats the bottom line." "The fact that most of these companies are run b y white men white rich men means that the y are out of touch with what the majority of the world is ." "BecXa'u se tuh'e m a'j)o rituy o f tuh'is pla' n'etu are not a bunch of rich white guy s ." "The y are people of other colours the y are the majority." "Women are the majority the poor and working poor ma k e up the majority of this planet." "So the decisions the y ma k e come from not the reality that e xists in the world ." "How much is enough?" "How much is enough?" "If y ou are a billionaire would it be ok a y just to be a half a billionaire?" "wouldnt it be ok a y for y our compan y to ma k e a little less mone y..." "When I bought those two airplane tick ets for phil Knight and m y self to fly to I ndonesia" "I was prepared for him to sa y ok a y lets go." "oh' n'o n'otu a' cXh'a' n'cXe" "Not a chance." "No?" "The yre transferable." "I can change it to another da y." "And call me on it." "call m y bluff." "Hes a smart guy." "I mean hes not hes not stupid ." "And so I thought ok a y get ready for this ." "especially because y ou know I bought first class tick ets ." "So y ou know it wouId be a comfortable ride at Ieast y ou know and of course he tells me then on camera ." "I v e ne v er been to I ndonesia ." "And I m Ii k e ta k en aback b y this ." "I cant belie v e it." "The guys the head of the compan y hes ne v er wal k ed through his own factories ." "Oh y ouv e got to go." "I cant go right now and the rest of this y ear." "When we were done filming he calls me up a couple of week s later and he goes" "I ma y ha v e a chance to go there with y ou to the factories ." "I m going to the australian Open to wat ch some tennis ." "and uh y ou know ma ybe I can get up there or at Ieast y ou can go there." "would y ou Ii k e to go to the australian open?" "For 2 1 y ears" "I ne v er ga v e a thought to what we were ta king from the earth or doing to the earth in the ma king of our products ." "And then in the summer of 1 994 we began to hear questions from our customers we had ne v er heard before" "Whats y our compan y doing for the en vironment?" "And we didnt ha v e answers ." "The real answer was not v ery much ." "And it really disturbed man y of our people not me so much as them a' n'd a' g ro u p i n' o u r resea' rcXh' depa' rrtum e n'tu" "decided to con v ene a tas kforce and bring people from our businesses around the world to come together to assess our compan ys world wide en vironment position to begin to frame answers for those customers ." "The y as k ed me if I would come and spea k to that group and giv e them a kick off speech and launch this new tas k force with an en vironmental vision and I didnt ha v e an en vironmental vision" "and I did not want to ma k e that speech ." "And at sort of the propitious moment this book landed on m y des k." "It was paul Haw kins book The Ecology of Commerce and I began to read The Ecology of Commerce, really desperate for inspiration and v ery quickly into that book" "I found the phrase The death of birth ." "It was E ." "O ." "WiIsons e xpression for species e xtinction" "The death of birth and it was a point of a spear into m y chest and I read on and the spear went deeper and it became an epiphanal e xperience a total change of mindset for m y self" "and a change of paradigm ." "Can an y product be made sustainably?" "well not an y and e v ery product." "Can y ou ma k e Iandmines sustainably?" "well I dont thin k so." "Theres a more fundamental question than that about landmines ." "Some products ought not to be made at all ." "U nless we can ma k e carpets sustainably y ou know perhaps we dont ha v e a place in a sustainable world but neither does an ybody else ma king products insustainabIy." "One da y early in this journe y it dawned on me that the wa y I d been running interface is the wa y of the plunderer pIundering something thats not mine something that belongs to e v ery creature on earth" "and I said to m y self m y goodness the da y must come when this is illegal when pIundering is not allowed it must come." "So I said to m y self m y goodness some da y people Ii k e me will end up in jail ." "I v e got to be honest with y ou ." "When the September 1 1 th situation happened" "I didnt know that the and I must sa y and I want to sa y this because its" "I dont want to ta k e it lightly its not a light situation ." "Its a de v astating act." "It was really a bad thing its one of the worse things" "I v e seen in m y lifetime y ou know." "Bu tu l will tuell yo u a' n'd e'vle rry tura'de r will tuell yo u who was not in that building and who was buying gold and who owned gold and siIv er that when it happened" "the first thing y ou thought about was well how much is gold up?" "The first thing that came to mind was m y god gold must be e xpIoding ." "fortunately for us all our clients were in gold ." "So when it went up the y all doubled their mone y." "The yv e all doubled their mone y." "It was a blessing in disguise." "De v astating y ou know crushing heart shattering but on the financial sense for m y clients that were in the mark et the y all made mone y." "Now I wasnt looking for this type of help but it happened ." "When the us bombed I raq back in 1 99 1 the price of oil went from $ 1 3 to $4 0 a barrel for Christ sa k e!" "Now we couldnt wait for the bombs to start raining down on Saddam H ussein ." "We were all e x cited ." "We wa' n'tued Sa'dda' m tuo rea'lly cXrea'tue p rohble m s" "Do whate v er y ou ha v e to do set fire to some more oil wells because the price is going to go higher." "Ev ery brok er was chanting that there was not a brok er that I know of that wasnt e x cited about that." "This was a disaster." "This was something that was y ou know catastrophe happening ." "Bo mhbi n'g wa' rs" "I n de v astation there is opportunity." "The pursuit of profit is an old story but there was a time when man y things were regarded either as too sacred or too essential for the public good to be considered business opportunities ." "The y were protected b y tradition and public regulation ." "We can really begin to ta k e a look at the emergence of the modern age with the enclosure mo v ements of the great European commons in the fourteenth fifteenth and sixteenth century." "Medie'vla'l li fe u h' wa's a' cXollecXtui'vlely li'vled li fe" "It was a brutish nasty affair." "Bu tu tuh'e re wa's a' cXollecXtui'vle respo n'sihbilituy" "People hbelo n'g ed tuo tuh'e la' n'd;" "the land did not belong to the people." "And in this European world people farmed the land in a coIIectiv e wa y because the y saw it as a commons ." "It belonged to God ." "And then it was administered b y the church the aristocracy and then the local manors as stewards of gods creation ." "Beg i n' n'i n'g wituh' Tu do r E n'g la' n'd we began to see a phenomenon emerge and that is the enclosure of the great commons b y parliamentary Acts in england" "and then in Europe." "And so first we began to ta k e the great land masses o f tuh'e wo rld which were commons and shared and we reduced those to priv ate property." "Then we went after the oceans the great oceanic commons and we created laws and regulations that would allow countries to claim a certain amount of water outside their coastal limits for e xpIoitation ." "I n this century we went after the air and we divided it into air corridors that could be bought and sold for commercial traffic for airplanes ." "And then of course the rest is history." "With deregulation priv atization free trade what were seeing is y et another enclosure and if y ou Ii k e priv ate ta king of the commons ." "One of the things I find v ery interesting in our current debates is this concept of who creates wealth ." "That wealth is only created when its owned priv ateIy." "What would y ou call clean water fresh air a safe en vironment?" "Are the y not a form of wealth?" "And wh y does it only become wealth when some entity puts a fence around it and declares it priv ate property?" "well y ou know thats not wealth creation ." "Thats wealth usurpation ." "O v er the centuries we ha v e put more and more things in that public realm and lately just lately in the Iast" "Iets sa y in the Iast three or four decades started pulling them out again ." "So firefighters for instance." "Firefighters started as priv ate companies" "and if y ou didnt ha v e the medallion of a giv en firefighter brigade on y our house and it was on fire those firefighters would just ride on b y because y ou didnt ha v e a deal ." "well it gradually e v olv ed a public trust for the pro vision of safety on that v ery specific Ie v el ." "This is important." "We should not go back from that and start sa ying well y ou know wh y dont we put that back in the mark et and see what that does?" "Ma'yhbe itu will m a'ke itu m o re e fficXie n'tu" "P ri'vla'tuiza'tuio n' does n'otu m ea' n' yo u tua'ke a' pu hblicX i n'stuituu tulo n' and giv e it to some nice person ." "It means y ou ta k e a public institution and giv e it to an unaccountable tyrann y." "P u hblicX i n'stuituu tulo n's h'a"vie m a' n'y side hbe n'e fitus" "For one thing the y ma y purposely run at a loss ." "The yre not out for profit." "Th'ey m a'y pu rposely ru n' a'tu a' loss because of the side benefits ." "So for e x ample if a public steel industry runs at a loss its pro viding cheap steel to other industries ma ybe thats a good thing ." "P u hblicX i n'stuituu tulo n's cXa' n' h'a"vie a' cXo u n'tue r cXycXlicX p rope rrtuy" "So that means that the y can maintain empIo yment in periods of recession which increases demand which helps y ou get out of recession ." "P ri'vla'tue cXo mpa' n'ies cXa' n''tu do tuh'a'tu i n' a' recXessio n' throw out the work force cause thats the wa y y ou ma k e mone y." "There are those who intend that one da y e v erything will be owned b y somebody and were not just taI king goods here." "We' re tua'lki n'g h'u m a' n' rig h'tus h'u m a' n' se rr'vlicXes essential services for life." "Education public health social assistance pensions housing ." "Were also taI king about the surviv al of the planet." "The areas that we belie v e must be maintained in the commons o r u n'de r cXo m m o n' cXo n'turol o r we will cXollecXtui'vlely die" "Water and air." "Ev en in the case of air theres been some progress and that is the trading of pollution permits ." "And here the idea is to sa y" "look we cant a v oid the dumping of carbon dio xide." "We cant a v oid the dumping of sulphur o xides at Ieast we cant at the moment afford to stopping it so were dumping a certain amount of stuff into the en vironment." "So were going to sa y with the current tonnage of sulphur o xides for e x ample we will sa y that is the limit." "And well create permits for that amount and giv e them to the people whov e been doing the polluting and now we will permit them to be traded ." "And so now theres a price attached to polluting the en vironment." "Now wouldnt it be marv eIous if we ha v e one of those prices for e v erything?" "It sounds Ii k e y oure adv ocating priv ate ownership of e v ery square inch of the planet." "absolutely." "Ev ery cubic foot of air water." "It sounds outlandish to sa y we want to ha v e the whole univ erse the whole of the earth owned ." "That doesnt mean I want to ha v e Joe bloggs owning this square foot." "Bu tu itu m ea' n's tuh'e i n'tue restus tuh'a'tu a' re i n"vlol'vled i n' tuh'a'tu sturea' m are owned b y some group or b y some people who ha v e an interest in maintaining it." "And that y ou know that is not such a loon y idea ." "Its in fact the solution to a Iot of these problems ." "I magine a world in which one of the things owned b y a corporation was the song happ y birthda y." "I n fact an aol/Time Warner subsidiary holds the cop yright." "I n the past it has demanded o v er $ 1 0 000 to allow y ou to hear an y one sing this popular song in a film ." "We didnt pa y." "We preferred to use the mone y to fly our crew to Boston and Los angeles to bring y ou the following story" "Comparing the mark eting of y estery ear to the mark eting of toda y is Ii k e comparing a b. b. gun to a smart bomb." "Its not the same as when I was a kid or e v en when the people who are y oung adults toda y were kids ." "Its much more sophisticated and its much more perv asiv e." "Its not that products themseIv es are bad or good ." "Its the notion of manipulating children into buying the products ." "I n 1 998 Western I nternational Media" "Century City and Lieberman Research worldwide conducted a study on nagging ." "We as k ed parents to k eep a diary for three week s and to record e v ery time y ou could imagine e v ery time their child nagged them for a product we as k ed them to record when where and wh y." "This study was not to help parents cope with nagging ." "It was to help corporations help children nag for their products more effectiv ely." "An ywhere form 2 0 percent to 4 0 percent of purchases would not ha v e occurred unless the child had nagged their parents ." "That is we found for e x ample a quarter of all visits to theme park s wouldnt ha v e occurred unless a child nagged their parents ." "Four out of ten visits to places Ii k e Chuck E ." "Cheese would not ha v e occurred ." "And an y parent would understand that y ou know when I thin k of Chuck E ." "Cheese oh m y goodness its noise." "And theres so man y kids ." "Wh y would I want to spend two hours there?" "Bu tu i f tuh'e cXh'ild n'a'g s e n'o u g h' yo u ' re g oi n'g tuo g o" "We saw the same thing with mo vies with home video with fast food ..." "We do ha v e to brea k through this barrier where the y do tell us or the y sa y the y dont Ii k e it when their kids nag ." "well thats just a general attitude that the y possess ." "It doesnt mean that the y necessarily act upon it a 1 00 percent of the time." "You can manipulate consumers into wanting and therefore buying y our products ." "Its a game." "children are not little adults ;" "their minds arent de v eIoped ." "And whats happening is that the mark eters are pla ying to their de v eIopmentaI vulnerabilities ." "The adv ertising that children are e xposed to toda y is honed b y ps y choIogists ;" "its enhanced b y media technology that nobody e v er thought was possible." "The more insight y ou ha v e about the consumer the more creativ e y ouII be in y our communication strategies ." "So if that ta k es a ps y choIogist y eah we want one of those on staff." "I m not sa ying its wrong to ma k e things for children ." "I also thin k its important to distinguish between ps y choIogists who work on products for children to help y ou know to y corporations ma k e to y s that are de v eIopmentaIIy appropriate." "I thin k thats great thats different from selling the to y s directly to the children ." "I nitiativ e is huge." "I thin k in the U ." "S . we place about $ 1 2 billion of media time." "So well put it on TV well put it in print well put it up in outdoor well buy radio time;" "so were the biggest buy ers of adv ertising time and space in the U ." "S ." "and in the world ." "One family cannot combat an industry that spends" "$ 1 2 billion a y ear trying to get their children ." "The y cant do it." "The y are tomorrows adult consumers" "To start taI king with them now build that relationship when the yre y ounger..." "And y ouv e got them as an adult." "Somebody as k ed me y ou know Lucy is that ethical?" "You know y oure essentially manipulating these children ." "well y eah is it ethical?" "I dont know." "Bu tu o u r role a'tu i n'ituia'tui'vle is tuo m o'vle p rodu cXtus" "And if we know y ou mo v e products with a certain creativ e e x ecution placed in a certain type of media v ehicle then wev e done our job." "Ev ery institution pro vides the people who are members of it wituh' a' socXia'l role tuo ocXcXu py" "And typically institutions that are vibrant and ha v e a Iot of power will specify that role in some sense as a list of virtues ." "Its true for churches for schools for an y institution that has power o v er people and shapes them ." "The corporation Ii k ewise." "It pro vides us with a list of virtues a kind of social role which is the good consumer." "Like tuh'e wa'tue rs o f tuh'e mig h'tuy ocXea' n' people also represent tremendous force the understanding of which is the greatest importance to the American wa y of Iife." "This force is known as consumer power." "The goal for the corporations is to maximize profit and mark et share." "And the y also ha v e a goal for their target namely the population ." "The y ha v e to be turned into completely mindless consumers of goods that the y do not want." "Yno u h'a"vie tuo de'vlelop wh'a'tu a' re cXa'lled cXrea'tued wa' n'tus" "So y ou ha v e to create wants ." "Yno u h'a"vie tuo i mpose o n' people wh'a'tu's cXa'lled a philosoph y of futility." "Yno u h'a"vie tuo focXu s tuh'e m on the insignificant things of Iife" "Ii k e fashionable consumption ." "I m just basically quoting business literature." "And it ma k es perfect sense." "The ideal is to ha v e individuals who are totally disassociated from one another." "Whos conception of themseIv es the sense of v alue is just how man y created wants can I satisfy?" "These people are customers because the y are willing to trade mone y for widgets ." "And all the customers ta k e the widgets home to all parts of the country." "Look a'tu a'll tuh'e m o n'ey tuh'e widg etu hbu ilde r h'a's ta k en in from the sale of his widgets ." "We ha v e huge industries public relations industry monstrous industry adv ertising and so on which are designed from infancy to try to mold people into this desired pattern ." "We saw Tiger Woods on TV with a hat with a N i k e logo on it and we figured y ou know he probably gets" "Ii k e millions of dollars just to wear the hat on a press conference." "And therefore we figured we can do that for someone else." "And hopefully get mone y in time so we can go to school ." "And thats how we came up with being corporately sponsored ." "We made our sponsor announcement o n' tuh'e Toda'y Sh'ow o n' Ju n'e 1 8" "... werethrilledto be  sponsored b y First U ." "S .A..." "Were thrilled to be working with first U ." "S .A" "as our corporate sponsor and the yre co v ering our college tuition ..." "... wefoundFirstU." "S .Aasour sponsor and were proud to be working with them ..." "... oursponsorif FirstU." "S .A were really thrilled to announce First U ." "S .A as our sponsor..." "... werethrilledto be  working with First U ." "S .A..." "and so we giv e First U ." "S .A a good name in the media and include them in our news stories and through there the y get as much adv ertising as we can giv e them ." "The yII be conforming not to the wishes of demanding parents but to the wishes of an image conscious corporation ..." "The yre not just out there for the mone y and the yre just..." "I mean the y want to work with us and be our friends and let us help them help us and vise v ersa ." "And we became wal king billboards to pa y for our college tuition ." "cool Site of the da y pick ed us as a cool site and Yahoo pick ed us and we were in U ." "S .A" "Toda y." "When we did our photo shoot for people magazine this is where we stood up on top." "We stood up here and we smiled ." "We smiled and took the picture." "Our parents had war stories and stuff to tell us ." "We ha v e our corporate sponsor story." "Ex actIy." "I ha v e a Iot of faith in the corporate world because its aIwa y s going to be there so y ou ma y as well ha v e faith in it because if y ou dont then its just not good ." "Some of the best creativ e minds are empIo y ed to assure our faith in the corporate world view." "The y seduce us with corporate beguiIing illusions ." "Designed to div ert our minds and manufacture our consent." "Corporations dont adv ertise products particularly ;" "the yre adv ertising a wa y of Iife." "A wa y of thin king ." "A story of who we are as people and how we got here and y ou know whats the source of our so called liberty and so called freedom ." "Yno u kn'ow so yo u h'a"vie decXa'des a' n'd decXa'des a' n'd decXa'des of propaganda and education teaching us to thin k in a certain wa y." "When applied to the large corporation its that the corporation is was ine vitabIe that its indispensable tuh'a'tu itu is so m eh'ow re m a' rka'hbly e fficXie n'tu and that it is responsible for the sort of" "for progress and the good life." "Pe rcXeptuio n' m a' n'a'g e m e n'tu is a' 'vle rry i n'tue restui n'g cXo n'cXeptu" "Its basically a methodology which helps us when we work with our clients to go through a v ery s y stematic thoughtful process in order to be able to help our clients identify what the resources are that the y ha v e." "What the barriers to their success are and how we can use communications to help them accomplish their objectiv es ." "If michael or angelica came to me and said" "Dad what do y ou do and wh y is it important?" "My a' n'swe r tuo tuh'a'tu qu estuio n' is hba'sicXa'lly that I help corporations ha v e a v oice." "And I help corporations share the point of view about how the y feel about things ." "The yre selling themseIv es the yre selling their domination the yre selling their rule and the yre creating an image for themseIv es as just regular fol k s down the block." "H i how yall doing toda y?" "Good to see y ou ." "How are y ou doing toda y?" "H i how y ou doing toda y?" "Were from Pfizer." "Were y our neighbors ." "Yno u ' re i n' tuh'e n'ew h'o u ses?" "n" "Are y ou in the new houses?" "Ohhhhhh !" "These are some neighbors ." "Can we sa y hello?" "Can we sa y hello just for a minute?" "So what do y ou thin k of the neighborhood now?" "Its all right its good ." "Ynea'h' l tuh'i n'k itu's hbee n' g etutui n'g hbetutue r o v er the Iast 2 0 y ears that I v e been comin here." "Ynea'h'" "So I thin k together y ou know working with y ou and Pfizer and our other partnership well ma k e this a better place." "O k a y." "O k a y nice to see y ou Miss Fraser b y e." "There used to be a Iot of crime at this subwa y." "One night as I was going home I got caught and was almost mugged ." "So we decided to ma k e a change to ma k e this community better." "Were looking at turnstiles that pre v ent fare beating ." "It used to be y ou could just hop right o v er." "So Pfizer in collaboration with the transit authority actually purchased these machines ." "This is a taI kback bo x that allows us to spea k to the Pfizer guard which is appro ximately 500 y ards from here." "Now I ha v ent seen the Pfizer guard toda y but I m going to see if I can call him ." "If hes not I II ha v e to go wa k e him up." "hello." "hello." "Tom KIine spea king ." "So I m sure before were through hell call back." "Bu tu pa' rrtuicXu la' rly o n' tuh'e o ff-h'o u rs this allows a passenger to call directly to the Pfizer des k for assistance." "And then the Pfizer guard calls the transit police and the transit police respond to an y crime situation ." "As a result of all this crime is down in that station ." "Its much safer for our community partners ." "Than k y ou ." "I II press the other button just to be sure..." "well go o v er and tai k to him personally." "Its tough y ou know the yre putting some taxpa y er shareholder mone y into helping and who can sa y?" "Bu tu tuh'a'tu m o n'ey sh'o u ld hbe g oi n'g tuo tuh'e tua'xpa'ye rs to decide what to do." "And while the yre doing those sorts of nice things the yre also pla ying a role in lowering tax es for corporations and lowering tax es for wealth y people and reconfiguring public policy." "And what we dont see is all that reconfiguring going on ;" "we dont see all that v acuuming up of mone y v acuuming out the insides of public processes but we do see the nice façade." "When I was researching the ta k eo v er of public space when I started off I thought ok a y this is just adv ertising ." "Wev e aIwa y s had adv ertising ." "Its just more adv ertising ." "Bu tu wh'a'tu I stua' rrtued tuo u n'de rstua' n'd and what I understand now is that branding if not adv ertising its production ." "The v ery successful corporations the corporations of the future do not produce products ." "The y produced brand meaning ." "The dissemination of the idea of themseIv es is their act of production ." "And the dissemination of the idea of themseIv es is an enormously in v asiv e project so how do y ou ma k e a brand idea?" "well a good place to start is b y building a three dimensional manifestation of y our brand ." "For a compan y Ii k e Disne y it goes e v en further where its actually building a town celebration florida ." "currently there are about 5 000 residents who call celebration home." "And there are about 1 300 single family homes a town centre thats a place where people gather." "It has about four or flv e restaurants and about a dozen other shops ." "Their inspiration their brand image is the all American family." "And the sort of b y gone American town ." "Their brand driv er is family magic and e v erything that the compan y does is in and around those two words ." "If y ou ta k e that a branded en vironment such as a Disne y world or a Disne yIand is a logical e xtension of that brand ." "film animated film family oriented film ;" "its a v ery logical e xtension of that." "As a business though the y also know that if the y want to get into other forms of entertainment that does not fit family magic the y do not brand it Disne y." "If the y want to get into adult more serious type fare when it comes to film the y brand it Touchstone." "Disne y brand spea k s of reassurance it spea k s of tradition it spea k s of quality." "And y ou can see that here in this community that wev e built." "And thats where y ou see the truly imperialist aspirations of branding which is about building these priv atized branded cocoons ." "Which ma ybe y ou start b y shopping in and then y ou continue b y hoIida ying in but e v entuaIIy wh y not just mo v e in ." "What happens if we wa k e up one da y and we find out that virtually all of our relationships that are mediated between us and our fellow human beings are commercial?" "We find out that virtually e v ery relationship we ha v e is a commercially arbitrated relationship with our fellow human being?" "Can civilization surviv e on that narrow a definition of how we interact with each other?" "Wow what a dream ..." "I can giv e y ou the da y in the life of a person who might be the target of underco v er mark eting ." "And I will tell y ou this that some of these things are happening right now around y ou ." "So y ou wal k out of y our building in the morning in some city and y ou wal k b y the doorman and sa y he y good morning !" "And y ou notice theres a bunch of bo x es at his feet from some on Iine or mail order retailer." "And theres a bunch of bo x es there with of course big brand message on it." "Yno u wa'lk o u tu a' n'd wo n'de r a Iot of people must be ordering from that compan y." "well what y ou dont know is that we paid the doorman to k eep those empty bo x es there." "Yno u wa'lk o u tu i n'tuo tuh'e stureetu and y ou hear some people ha ving kind of a loud con v ersation about a musical act and the y are passing headphones back and forth" "and going this is great!" "He y do y ou know that I heard this C D is really hard to find but I heard the y sell it at store X." "Yno u h'ea' r tuh'a'tu a' n'd yo u reg istue r itu and y ou might kind of pick up on that and ma y be later on y ouII thin k he y I wonder what the hot act is bang" "that might be in y our head ." "Now y ou get into y our office and theres a certain brand of water in the refrigerator." "What is that?" "Yno u tua'ke itu o u tu yo u d ri n'k yo u slu g itu dow n' itu's tuh'e re not really thin king about it." "Wow!" "Thats pretty good water." "Who knows?" "Ma'yhbe so m eo n'e pla'cXed tuh'e wa'tue r tuh'e re" "You kind of go out for y our lunch brea k y oure sitting in the park and people are kind of out there taI king in the park and bang all of a sudden y ou hear another message." "By tuh'e tui m e yo u g o tuo hbed yo u ''vie p rohba'hbly recXei'vled eight or nine different underco v er messages ." "People a' re a'lwa'ys tuh'i n'ki n'g well oh I know product placement." "Thats when the y put stuff in mo vies !" "well y es kind of." "I mean thats definitely traditional product placement." "Bu tu rea'l li fe p rodu cXtu pla'cXe m e n'tu is j)u stu tuh'a'tu:" "Pla'cXi n'g stuu ff i n' m o'vlies hbu tu tuh'e m o'vlie's a'cXtuu a'lly yo u r li fe" "well ta k e a group of attainable but still inspirational people the y are not supermodels the y are kind of people just Ii k e y ou the yre doing something for us whether the y are ha ving a certain kind of drin k" "or the y are using a certain laundry detergent whate v er it ma y be." "Th'ey a' re ki n'd o f tuh'e roa'cXh' m otuel i f yo u will" "People a' re g oi n'g tuo cXo m e o'vle r tuo tuh'e m and the y are going to giv e them this little piece of brand bait." "It could be a sound bite of knowledge or a ritual ." "Consumers will get that piece of roach bait then the y would ta k e it." "Oh pretty cool !" "Then the y go out and spread it to their friends ." "If y ou want to be critical if y ou want to go through y our life Ii k e that sure be critical of e v ery single person that wal k s up to y ou ." "Bu tu i f tuh'ey a' re sh'owi n'g yo u so m etuh'i n'g tuh'a'tu fitus and something that work s and something that ma k es y our life better in some wa y" "well then who cares ." "We again just sa y than k s !" "Toda y the job of building this nation geographically is completed ." "There are no new frontiers within or borders ." "So to what new horizons can we look now?" "Where are tomorrows opportunities?" "Whats ahead for y ou for y our children?" "The frontiers of the future are not on an y map." "The yre in the test tubes and laboratories of the great industries ." "The Cha krabarty case is one of the great judicial moments in world history." "And the public was totally unaware it was actually happening as a process was being engaged ." "general electric and Professor Cha krabarty went to the patent office with a little microbe that eats up oil spills ." "The y said the y had modified this microbe in the laboratory and therefore it was an in v ention ." "The patent office and the U ." "S ." "Go v ernment took a look at this quote in v ention ;" "the y said no wa y." "The patent statures dont co v er living things ." "This is not an in v ention ." "Turned down ." "Then general electric and Doctor Cha krabarty appealed to the U ." "S ." "Customs Court of appeal ." "And to e v ery ones surprise b y a three to two decision the y o v errode the patent office." "The y said this microbe look s more" "Ii k e a detergent or a reagent than a horse or a hone ybee." "I laugh because the y didnt understand basic biology ;" "it look ed Ii k e a chemical to them ." "Had it had an antenna or e y es or wings or legs it wouId ne v er ha v e crossed their table and been patented ." "Then the patent office appealed ." "And what the public should realize now is the patent office was v ery clear that y ou cant patent life." "My o rg a' n'iza'tuio n' p ro'vlided tuh'e m a'i n' a' micXu s cXu ria'e hb rie f if y ou allow the patent on this microbe we argued" "it means that without an y congressional guidance or public discussion corporations will own the blueprints of Iife." "When the y made the decision we lost b y fiv e to four and Chief J ustice Warren said sure some of these are big issues but we thin k this is a small decision ." "Se v en y ears later the U ." "S ." "Patent office issued a one sentence decree y ou can patent an ything in the world thats aIiv e e x cept a full birth human being ." "Wev e all been hearing about the announcement that we ha v e mapped the human genome." "Bu tu wh'a'tu tuh'e pu hblicX does n''tu kn'ow is now theres this great race b y genomic companies and biotech companies and life science companies to find the treasure in the map." "The treasure are the individual genes that ma k e up the blueprint of the human race." "Ev ery time the y capture a gene and isolate it these biotech companies the y claim it as intellectual property." "The breast cancer gene the cy stic fibrosis gene it goes on and on and on ." "If this goes unchallenged in the world community within less than 1 0 y ears a handful of global companies will own directly or through license the actual genes that ma k e up the e v olution of our species ." "And the yre now beginning to patent the genomes of e v ery other creature on this planet." "I n the age of biology the politics is going to sort out between those who belie v e life first has intrinsic v alue and therefore we should choose technologies and commercial v enues that honor the intrinsic v alue..." "And then were going to ha v e people who belie v e" "look life is a simple utility." "its commercial fare and the y will line up with the idea to let the mark etplace be the ultimate arbiter of all of the age of biology." "I n a world econom y where information is filtered b y global media corporations k eenIy attuned to their powerful adv ertisers who will defend the publics right to know?" "And what price must be paid to preserv e our ability to ma k e informed choices?" "What Fo x tele vision told us was that we were just the people to be the in v estigators ." "Do an y stories y ou want as k tough questions and get answers ." "So we thought this is great this is a dream job." "Fantastic." "The v ery first thing the y had us do was not to research stories but to shoot this promo which was ..." "The I n v estigators ." "U nco v ering the truth getting results protecting y ou ." "and the y had a film crew a smok e machine were silhouetted ..." "One of the first stories that Jane came up with was the re v elation that most of the mil k in the state of florida and throughout much of the country was adulterated with the effects of bo vine growth hormone" "with Monsanto I didnt realize how effectiv ely a corporation could work to get something on the mark etplace." "The Ie v els of coordination the y had to ha v e." "The y had to get univ ersity professors into the fold ." "The y had to get e xperts into the fold ." "Th'ey h'a'd tuo g etu repo rrtue rs i n'tuo tuh'e fold" "The y had to get the public into the fold and of course the F D A lets not lea v e them out." "The y had to get the federal regulators con vinced that this was a fine and safe product to get it onto the mark etplace." "And the y did that;" "the y did that v ery v ery well ." "Posila'cX is a' si n'g le m ostu tuestued p rodu cXtu i n' h'istuo rry and is now a v ailable to y ou specifically." "so y ou can increase y our profit potential ." "The federal go v ernment basically rubber stamped it before the y put it on the mark etplace." "The longest test the y did for human to xicity was 90 da y s on thirty rats ." "And then either Monsanto misreported the results to the F D A or the F D A didnt bother to look in depth at Monsantos own studies ." "The scientists within health Canada look ed v ery carefully at bo vine growth hormone and came to v ery different conclusions than the Food and Drug Administration in the U ." "S ." "Did" "Mo n'sa' n'tuo's e n'g i n'ee red g rowtuh' h'o rm o n'e did n'otu cXo mply with safety requirements ." "it could be absorbed b y the body and therefore did ha v e implications for human health ." "Mystue rio u sly tuh'a'tu cXo n'cXlu sio n' wa's deletued from the final published v ersion of their report..." "I personally was v ery concerned that theres a v ery serious problem of secrecy conspiracy and things of that nature." "We ha v e been pressured and coerced to pass drugs of questionable safety including RB ST." "We wrote the story." "We had it ready a week beforehand ." "The y bought ads" "... farmersinthemil k industry sa y its safe but studies suggest a lin k to cancer." "Dont miss this special report from The I n v estigators ..." "That Frida y night before the Monda y the series was to begin the fax machine spit out a letter from this v ery high priced Iawy er in New York that Monsanto had hired ." "It contained a Iot of things that were just o ff-tuh'e-wa'll fa'lse" "J ust demonstrably false but if y ou didnt know the story and y ou didnt know how wed gone about producing it wouId ha v e scared y ou as a broadcaster or as a manager." "And the y decided that the y would pull the story and the y would just check it one more time." "Bu tu tuh'e hbotutuo m li n'e wa's tuh'a'tu tuh'e re wa's n'o fa'cXtuu a'l e rro rs in that story." "Botuh' sides h'a'd hbee n' h'ea' rd fro m both sides had had an opportunity to spea k." "One week later" "Mo n'sa' n'tuo se n'tu tuh'e secXo n'd letutue r and this was e v en more strongly worded ." "And it said there will be dire consequences for Fo x News if the story airs in florida ." "And this time the y frea k ed ." "The y were afraid of being sued and losing adv ertising dollars ." "And all of the stations owned b y Rupert Murdoch ." "And he owned more tele vision stations than an y other group in America ." "Thats 22 tele vision stations ." "Thats a Iot of adv ertising dollars ." "For Round U p Aspartame N utra Sweet and other products ." "So we got into a battle." "And uh the first deal was the new general manager his names Da v e and Da v e is a salesman ." "And y ou know hed pump y our hand how y a doin how y a doin?" "called us upstairs to his office and he said what would y ou sa y if I killed this piece?" "what if it ne v er ran?" "And we said well y ou know we wouldnt be v ery happ y about that." "And he said well I couId kill it y ou know and we said y es of course y oure the manager y ou could kill it it wouId ne v er air." "And hes hemming and hes hawing ." "Hes back and hes forth ." "And we couldnt figure out what is this all about and finally he blurted out" "look would y ou tell an ybody?" "You know I said I m not going to lie for y ou ." "And about a week later he calls us back to the office and sa y s ok a y wed Ii k e y ou to ma k e these changes ." "I n fact y ou will ma k e these changes ." "We said well look let us show y ou the research that we ha v e that shows that this information y ou want us to broadcast isnt true." "To which he replies ." "I dont care about that." "I said pardon me?" "And he said well thats what I ha v e Iawy ers for just write it the wa y the Iawy ers want it written ." "I said y ou know this is news this is important." "This is stuff people need to know." "And I II ne v er forget he didnt pause a beat and he said we just paid three billion dollars for these tele vision stations" "well tell y ou what the news is ." "The news is what we sa y it is ." "I said I m not doing that." "and and he said" "well he said if y ou refuse to present this story the wa y we thin k it should be presented y ouII be fired for insubordination ." "I said I will go to the federal Communications Commissions and I will report that I was fired from m y job b y y ou the licensee of these public airwa v es because I refused to lie to people on the air." "And its than k y ou v ery much y ouII hear from us right awa y." "well 2 4 hours came and went and we didnt hear a thing ." "And about a week later he calls us back and now wev e changed strategies ." "How about if we pa y y ou some mone y and y ou just go awa y?" "And I said how much mone y?" "because when somebody offers to bribe y ou Ii k e that" "I alwa y s want to know if it might be worth it." "He was going to offer us the rest of our y ears salary if we agreed not to tal k about what Monsanto had done" "To not tal k about the Fo x corporate response in suppressing the story." "And to not tal k about the story." "Not taI k about B G H again an ywhere." "Not ta k e this story to another new organization ." "Zip up." "I said y ou mean if I want to go to m y daughters PTA meetings and e xplain whats in the school mil k at the school lunch program I cant?" "No y ou can ne v er spea k about this an ywhere." "Ste v e sa y s ok a y write it up." "And I m Ii k e what are y ou taI king about write it up?" "And I didnt sa y an ything ." "And Da v e he wrote it up and he FedEx it to us a couple of da y s later." "And he said are y ou going to sign?" "And we said nah Da v e were not going to sign that." "And he said well send it back ok a y?" "We said no Da v e were not going to send that back." "It was ok a y we cant buy y ou out we cant shut y ou up" "Iets get the story on the air in a wa y that we can all agree it will go on the air." "And we started rewriting and editing with their Iawy ers ." "During this eight month re re view process" "I sa y jokingly the y did things Ii k e for e x ample the y wanted to ta k e out the word cancer." "Yno u do n''tu h'a"vie tuo ide n'tui fy wh'a'tu tuh'e potue n'tuia'l p rohble m is just sa y human health implications ." "An y criticism of Monsanto or its product the y either remo v ed it or minimized it." "And it was v ery v ery clear I would sa y almost e v ery edit the y made to the piece that was the aim ." "And we changed this and this and this ." "And then that wasnt good enough ok a y now change this and this ." "Now change this and this ." "Version after v ersion after v ersion ." "83 times ." "83 times is unheard of it doesnt happen yo u sh'o u ld n''tu h'a"vie tuo rew ritue so m etuh'i n'g 83 tui m es" "Ob viously the y didnt want to put the thing on the air and the y were trying to driv e us craz y and get us to quit or wait until the first window in our contract so that the y could fire us ." "The y in effect announced that the y were going to fire us for no cause." "well this was a little much ." "And Ste v e wrote a letter to the Iawy er in atlanta whose name is caroline Forest the Fo x corporate Iawy er." "And I said y ou know this isnt about being fired for no cause." "Yno u ' re fi ri n'g u s hbecXa'u se we re fu sed tuo pu tu o n' tuh'e a'i r something that we knew and demonstrated to be false and misleading ." "Thats what this is about." "And because we put up a fight because we stood up to this big corporation and we stood up to y our editors and we stood up to y our Iawy ers ." "And we said to y ou" "look there ought to be a principle higher than just ma king mone y." "And she wrote a letter back and said y ou are right thats e x actIy what it was ." "You stood up to us on this story and thats wh y were letting y ou go." "Big mistua'ke" "Big mistua'ke" "That sa y s retaliation ." "Yno u cXa' n''tu retua'lia'tue a'g a'i n'stu e mployees if the yre standing up for something that the y belle v e is illegal that the y dont want to participate in ." "So that ga v e us the whistleblower status that we needed in the state of florida to file a whistleblower claim against our emplo y er." "Two or three y ears later we got the trial ." "Fiv e week s of testimon y led to a jury v erdict of $4 2 5 000 in which the jury determined that the story the y pressured us to broadcast the story we resisted telling was in fact false" "distorted or slanted ." "Fo x News appealed the v erdict." "Fiv e major news media corporations filed briefs with the court in support of Fo x appeal ." "Yno u m a'y recXa'll tuh'a'tu Ja' n'e Akre a' fo rm e r repo rrtue r h'e re sued Fo x 1 3 in a whistleblower lawsuit claiming that she was fired for refusing to distort her report;" "the appeals Court toda y threw that case out sa ying Ms ." "Akre had no whistleblower claim against the station based on news distortion ." "Fo x 1 3 vice president and general manager Bob Linger sa y s the station has been completely vindicated b y the ruling ..." "What Fo x neglected to report is this" "Jane sued Fo x under FIoridas whistleblower statute which protects those who try to pre v ent others from brea king the Iaw." "Bu tu h'e r Appea'l Co u rrtu j)u dg es fo u n'd tuh'a'tu fa'lsi fyi n'g n'ews isnt actually against the Iaw." "So the y denied Jane her whistleblower status o v erturned the case and withdrew her $4 2 5 000 award ." "Canada and Europe ha v e upheld the ban on RB G H ." "Bu tu itu re m a'i n's h'idde n' i n' tuh'e milk su pply o f tuh'e U n'itued Stua'tues" "The prospect that two thirds of the worlds population will ha v e no access to fresh drin king water b y 2 02 5 has pro v ok ed the initial confrontations in a world wide battle for control o v er the planets most basic resource." "When bolivia sought to refinance the public water services of its third largest city tuh'e Wo rld Ba' n'k requ i red p ri'vla'tuiza'tuio n' which is how the BechteI Corporation of San Francisco gained control o v er all of Cochabambas water" "e v en that which fell from the s k y." "The price this beleaguered country paid for world Ban k loans was the priv atization of the state oil industry and its airline railroad electric and phone companies ." "Bu tu tuh'e g o'vle rn' m e n'tu fa'iled tuo cXo n"vii n'cXe Boli'vlia' n's that water is a commodity Ii k e an y other." "Boli'vlia' wa's detue rmi n'ed to defend the corporations right to charge families living on $ 2 a da y as much as one quarter of their income for water." "The greater the popular resistance to the water priv atization scheme the more violent became the standoff." "transnational corporations ha v e a Iong and dark history of condoning tyrannical go v ernments ." "I s it narcissism that compels them to seek their reflection in the regimented structures of fascist regimes?" "There was an interesting connection between the rise of fascism in Europe and the consciousness of politically radical people about corporate power." "BecXa'u se tuh'e re wa's a' recXog n'ituio n' that fascism rose in Europe with the help of enormous corporations ." "Mu ssoli n'i wa's g rea'tuly a'd mi red a'll a'cXross tuh'e specXturu m business Io v ed him in v estment shot up." "I ncidentaIIy when H itIer came in in German y the same thing happened there in v estment shot up in German y." "He had the work force under control ." "He was getting rid of dangerous left wing elements ." "I n v estment opportunities were impro ving ." "There was no problems ." "These are wonderful countries ." "I thin k one of the greatest untold stories o f tuh'e tuwe n'tuietuh' cXe n'tuu rry is the collusion between corporations especially in America and Nazi German y." "First in terms of how the corporations from America helped to essentially rebuild German y and support the early Nazi regime." "And then when the war brok e out figured out a wa y to k eep e v erything going ." "So general Motors was able to k eep opal going" "Ford was able to k eep their thing going and companies Ii k e Coca cola the y couldnt k eep the Coca cola going so what the y did was the y in v ented Fanta Orange for the Germans" "and thats how Cok e was able to k eep their profits coming in to Coca cola ." "So when y ou drin k Fanta Orange thats the Nazi drin k that was created so that Cok e could continue ma king mone y while millions of people died ." "When H itIer came to power in 1 93 3 his goal was to dismantle and destro y the Jewish community." "This was an enterprise so v ast that it required the resources of a computer." "Bu tu i n' 1 933 tuh'e re wa's n'o cXo mpu tue r" "What there was was the I BM punch card s y stem which controlled and stored information based upon the holes that were punched in v arious rows and columns ." "naturally there was no off the shelf software as there is toda y." "Each applicant was custom designed and an engineer had to personally configure it." "Millio n's o f people o f a'll relig io n's n'a'tuio n'a'lituies and characteristics went through the concentration camp s y stem ." "Thats an e xtraordinary traffic management program that required an I BM s y stem in e v ery railroad direction and an I BM s y stem in e v ery concentration camp." "Now this is a typical prisoner card ." "There are little bo x es where all the information is to be punched in ." "We compare this information to the code sheet for concentration camps ." "And here y ou see Auschwitz is one" "Bu cXh'e n'wa'ld is tuwo and Dachau is three." "Now what kinds of prisoners were the y?" "The y could be a Jeho v ahs witness for two a homose x ual for three a communist for six or a Jew for eight." "Now what was their status?" "One was released two was transferred four was e x ecuted fiv e was suicide and six." "Code six" "SonderbahandIung special treatment meant the gas chamber or sometimes a bullet." "The y would punch that number in the material was tabulated and the machines were set." "And of course the punch cards b y the millions had to be printed ." "And the y were printed e x cIusiv eIy b y I BM a' n'd tuh'e p ro fitus we re recXo'vle red j)u stu a' ftue r tuh'e wa' r" "I really do belle v e that particular accusation has been fairly discredited as a serious accusation ." "The y used equipment that is a fact but how the y got it how much co operation the y got and an y kind of collusion trying to connect dots that are not connected" "I thin k thats the part that is discredited ." "generally y ou sell computers and the y are used in a v ariety of wa y s and y ou aIwa y s hope the y are using the more positiv e wa y s possible." "If y ou e v er found out the yre used in wa y s that are not positiv e then y ou would hope y ou would stop supporting that but y ou know do y ou aIwa y s know?" "Can y ou aIwa y s tell?" "Can y ou aIwa y s find out?" "I BM would of course sa y the y had no control o v er its German subsidiaries ." "Bu tu h'e re o n' OmcXtuohbe r 9tuh' 1 941 a letter is being written directly to Thomas J ." "Watson with all sorts of detail of the activity of the German subsidiary none of these machines were sold the y were all leased b y I BM ." "The y had to be serviced on site once a month e v en if that was at a concentration camp." "This is a typical contract with I BM and the Third Reich ." "Which was instituted in 1 94 2 ." "Its not with the Dut ch subsidiary its not with the German subsidiary." "It is with I BM corporation in New York." "You know as it happens I know that story." "I discussed it more than once with old Mr. Watson and I was around at the time." "I m not sa ying that Watson didnt know that the German go v ernment used punch cards ." "He probably did know after all he had v ery few customers ." "Watson didnt want to do it." "It was not because he thought it was immoral or not but because Watson with a v ery k een sense of public relations thought it was ris k y." "It should not surprise us that corporate allegiance to profits will trump their allegiance to an y flag ." "A recent U ." "S ." "Treasury Department report re'vlea'led i n' o n'e week a'lo n'e 5 7 U ." "S . corporations were fined for trading with official enemies of the U nited States including terrorists tyrants and despotic regimes ." "... youcanroughlylocateany community somewhere along a scale running all the wa y from democracy to despotism ." "This man ma k es it his job to study these things ... ." "well for one thing a v oid the comfortable idea that the mere form of go v ernment can of itself safeguard a nation against despotism ." "For big business despotism was often a useful tool for securing foreign mark ets and pursuing profits ." "One of the U ." "S ." "Marine corps most highly decorated generals" "SmedIe y DarIington butler b y his own account helped pacify Me xico for American oil companies" "Haiti and Cuba for national City Ban k" "N icaragua for the Brown Brothers brok erage the Dominican republic for sugar interests" "Honduras for U ." "S ." "Fruit companies and China for standard oil ." "general ButIers services were also in demand in the U nited States in the 1 930s as president Fran klin DeIano Roose v elt sought to relie v e the misery of the depression through public enterprise and to offer regulation on corporate e xpIoitation" "and misdeeds ." "m o re powe r tuo yo u P reside n'tu Roose'vleltu" "The entire countrys behind y ou ." "thrilled with hope and patriotism ..." "Bu tu tuh'e cXo u n'turry wa's n'otu e n'tui rely behind the populist president." "La' rg e pa' rrtus o f tuh'e cXo rpo ra'tue elitue despised what Roose v eIts new deal stood for." "And so in 1 93 4 a group of conspirators sought to in v olv e" "general butler in a treasonous plan ." "." ".The plan as outlined to me was to form an organization o f 'vletue ra' n's tuo u se a's a' hblu ff o r a's a' cXlu hb a'tu lea'stu to intimidate the go v ernment..." "but the corporate cabal had pick ed the wrong man ." "Bu tule r wa's fed u p hbei n'g wh'a'tu h'e cXa'lled a gangster for capitalism ." "... I appearedbefore the congressional Committee the highest representation of the American people under subpoena to tell what I knew of activities which I belie v ed might lead to an attempt to set up a fascist dictatorship." "The upshot of the whole thing was that I was supposed to lead an organization of 500 000 men which would be able to ta k e o v er the functions of go v ernment..." "A congressional Committee ultimately found e vidence of a plot to o v erthrow Roose v elt." "According to butler the conspiracy included rep rese n'tua'tui'vles o f so m e o f Am e ricXa''s tuop cXo rpo ra'tuio n's including J ." "P. Morgan Dupont and Goody ear tire." "As toda ys chairman of Goody ear knows for corporations to dominate go v ernment a coup is no Ionger necessary." "Corporations ha v e gone global and b y going global the go v ernments ha v e lost some control o v er corporations regardless of whether the corporation can be trusted o r cXa' n' n'otu hbe turu stued" "go v ernments toda y do not ha v e o v er the corporations the power that the y had and the Ie v erage the y had 50 or 60 y ears ago." "And thats a major change." "So go v ernments ha v e become powerless compared to what the y were before." "capitalism toda y commands the towering heights and has displaced politics and politicians as the new high priests and reigning oIigarchs of our s y stem ." "So capitalism and its principle protagonists and pla y ers corporate C E Os ha v e been accorded unusual power and access ." "This is not to den y the significance of go v ernment and politicians but these are the new high priests ." "I was in vited to Washington D ." "C . to attend this meeting that was being put together b y the national Security Agency called the critical Thin king Consortium ." "I remember standing there in this room and looking o v er on one side of the room and we had the C IA N S A D IA FB I" "Customs Secret Service and then on the other side of the room we had" "Coca cola mobile oil GTE and Koda k." "And I remember thin king" "I am in the epicenter of the intelligence industry right now." "I mean the line is not just blurring it just not there an y more." "And to me it it spok e v olumes as to how industry and go v ernment were consulting with each other and working with each other." "As 3 4 nations of the western hemisphere gathered to draft a far reaching trade agreement one that would Ia y the groundwork to priv atize e v ery resource and service imaginable thousands of people from hundreds of grassroots organizations" "joined to oppose it." "Canadas top business Iobb yists a' n'd itus cXh'ie f tura'de rep rese n'tua'tui'vle discount the dissent in the streets ." "For them the Americas 800 million citizens spea k with one v oice." "I m inside and this is all outside." "Thats the wa y it is ." "What do y ou thin k when y ou look at this?" "well I mean I thin k that its too bad that this has this has erupted ." "Does there need to be some measure of accountability?" "Ynes" "And I thin k the business community recognizes that." "Bu tu tuh'a'tu a'cXcXo u n'tua'hbilituy is i n' tuh'e m a' rketupla'cXe its with their shareholders ." "Its with the public perception and the public image that the y are projecting ." "If companies dont do what the y should be doing the yre going to be punished in the mark etplace and thats not what an y compan y wants ." "Theres a new mark et." "These guy s and gals arent out there because go v ernments putting a gun to their head ." "Or because the yv e suddenly read a book about transcendental meditation and global morality." "My i n' n'e r 'vloicXe sa'ys h'o n'o r m y i n' n'e r cXh'ild" "Mi n'e sa'ys lo'vle e'vle rryo n'e" "My i n' n'e r 'vloicXe sa'ys I'd like a' We n'dy's Ba'cXo n' m u sh' roo m m eltu" "The yre there because the y understand ." "The mark et requires them to be there." "Thats their competitiv e adv antage to be there." "I m listening to y our concerns ." "I worry about climate." "I worry about pollution ." "I do not ha v e all the answers to this but we are prepared to work with y ou with society with N G Os with go v ernments to address it." "So y ou rebuild the trust so that y ou come back to a new kind of trust and then the ultimate goal is then to become the corporation of choice." "He belle v es that almost half our energy can one da y come from renewable sources ." "Hes been called a dreamer and a cran k." "and I v e been called a hippie." "and more recently a project manager for shell ." "I as k m y self often times wh y so man y companies subscribe to corporate social responsibility." "I m not sure its because the y necessarily want to be responsible in an ultimate wa y but because the y want to be identified and seen to be responsible." "Bu tu wh'o a' m l tuo j)u dg e?" "n" "Who am I to judge?" "Its better that the y belong than the y not belong ." "Its better that the y ma k e some public profession than the opposite." "social responsibility isnt a deep shift because its a v oIuntary tactic." "A tactic a reaction to a certain mark et at this point." "And as the corporation reads the mark et differently it can go back." "One da y y ou see Bambi ne xt da y y ou see GodziIIa ." "How do y ou define socially responsible?" "What business is it of the corporation to decide whats socially responsible." "That isnt their e xpertise that isnt what their stockholders as k them to do." "So I thin k the yre going out of their range and its certainly is not democratic." "I dont really care what the chairman of general Motors thin k s is an appropriate Ie v el of emissions to come out the tailpipe of general Motors automobiles ." "He ma y ha v e a Iot of scientists he ma y be a v ery good person but I didnt elect him to do an ything ." "He doesnt ha v e an y power to spea k for me." "These are decisions that must be made b y go v ernment and not b y corporations ." "You ta k e this to its logical conclusion ." "One would ha v e an image that we are in fact at this the end of the world this nigh ." "And we are all completely brainwashed and there is no space left." "And I dont belle v e were there y et." "An'd I tuh'i n'k itu's rea'lly i mpo rrtua' n'tu that we dont o v erstate the case and that we admit that there are crack s and fissures in all of these corporate structures ." "And sometimes when a corporation is concentrating on one particular project the y look the other wa y and all kinds of interesting things happen in the corner." "It is the case in e v ery period of history where injustice based on falsehoods based on ta king awa y the right and freedoms of people to liv e and surviv e with dignity that e v entuaIIy when y ou call a bluff the tables turn ." "U ItimateIy capital puts its foot down somewhere." "And an ywhere it puts its foot down it can be held accountable." "Om rig i n'a'lly Wa'l-Ma' rrtu a' n'd Kya'tuh'y Lee Gi ffo rd h'a'd sa'id wh y should we belie v e y ou that children work in this factory?" "What we didnt tell them was that Wendy Dias in the centre of the picture was on a plane to the U nited States ." "This is Wendy Dias ." "She comes to the U nited States ." "Shes unstoppable." "Congress heard testimon y toda y from children who testified the y were e xpIoited b y sweatshops o v erseas ." "Kya'tuh'y Lee Gi ffo rd a'polog ized tuo We n'dy Dia's" "It was the most amazing thing I d seen ." "This powerful celebrity leans o v er and sa y s" "Wendy please belle v e me" "I didnt know these conditions e xisted ." "And now that I do I m going to work with y ou ." "I m going to work with these other people and itll ne v er happen again ." "And that night we signed an agreement with Kath y Lee Gifford ." "I thought it wouId be a relativ ely eas y process and it isnt." "As for e v ery question I ha v e there seem to be fiv e questions that come back to me." "As far as wal Mart goes and Kath y Lee pretty much e v erything returned to sweatshop conditions but because this was fought out on tele vision for week s this incident with Kath y Lee Gifford actually took the sweatshop issue" "took e v ery single part of the country." "And so fran kIy after that theres hardly a single person in this country who doesnt know about child labour or sweatshops or starv ation wages ." "So what we need to do is to look at the v ery roots of the legal form that created this beast and we need to thin k who can hold them accountable." "The yre not gra v en in stone." "The y can be dismantled ." "And in fact most states ha v e laws which require that the y be dismantled ." "For too long now giant corporations ha v e been allowed to undermine democracy here in the U nited States and all o v er the world ." "Bu tu tuoda'y tuh'e lnnNa'tuio n'a'l La'wye r's Gu lid and 2 9 other groups and individuals are fighting back." "We are calling upon State Attorne y general Dan Lungren to comply with california law and to re v ok e the corporate charter of the U nion oil Compan y of california for its repeated and grie v ous offences ." "This is the statute that is well known ." "It has been used ." "It can be used ." "What this will mean is the dissolution of the U nion oil Compan y of california the sale of its assets under careful court orders to others who will carry on in the public interest." "This is nothing more than a smear campaign ." "This compan y has been part of californias econom y for o v er 1 00 y ears thousands of jobs ." "Doesnt mean its ne v er made an y mista k es paid for those mista k es but this demonizing of a compan y" "I thin k I am in a time warp or something that I fell asleep and wok e up 50 y ears ago and we heard that kind of rhetoric." "well we ha v e a v ery v ery broad set of people angry v ery angry at this corporation well people from the Ieft of the spectrum who dont produce an ything e x cept hot air." "From its complicity in unspea k able human rights violations o v erseas against women ga y s Iaborers and indigenous peoples to its efforts to sub v ert U ." "S . foreign policy and deceiv e the courts the public and its own stockholders" "U nocaI is emblematic of corporate abuse a' n'd cXo rpo ra'tue powe r ru n' a' m ok" "... isimmoral." "U nocaI cannot do business in Burma without supporting that hopeless regime..." "The curse for me has been the fact that in ma king these y ou know documentary films" "I v e seen that the y actually can impact change so I m just compelled to just k eep ma king them ." "Ynep tuh'a'tu's m e doi n'g wh'a'tu I do" "AII y ear long I giv e big companies a hard time but at Christmas time I Ii k e to set aside m y differences and reach out to big business Ii k e cigarette companies ." "Deck the halls with boughs of holly..." "fa Ia Ia Ia Ia Ia Ia Ia" "I went to LittIeton colorado where the columbine shooting took place and I didnt know this but when I arriv ed I Iearned what the primary job is of the parents of the kids who go to CoIumbine H igh S chool ." "The number one job in littleton colorado" "The y work for Lockheed Martin building weapons of mass destruction ." "Bu tu tuh'ey do n''tu see tuh'e cXo n' n'ecXtu between what the y do for a living and what their kids do at school o r did a'tu scXh'ool" "And so I m kind of y ou know up on m y high horse thin king about this and I thought y ou know" "I said to m y wife we both are sons and daughters of auto work ers in flint Michigan ." "There isnt a single one of us back in flint an y of us including us who e v er stopped to thin k this thing we do for a living the building of automobiles is probably the single biggest reason" "wh y the polar ice caps are going to melt and end civilization as we know it." "Theres no connect between" "I m just an assembler on an assembly line building a car which is good for people and society and it mo v es them around ." "Bu tu n'e'vle r stuop tuo tuh'i n'k a'hbo u tu tuh'e la' rg e r picXtuu re and the larger responsibility of what were doing ." "U ItimateIy we ha v e to as individuals accept responsibility for our coIIectiv e action and the larger harm that it causes y ou know in our world ." "Toda y the first of two historic town hall meetings will get underwa y in Arcata california" "6 1 percent of Arcatans v oted in fa v our of publically discussing whether democracy is e v en possible with large corporations" "... somuchwealth and power under law." "The y also v oted to form a committee to ensure democratic control o v er corporations in Arcata ." "Corporations are not accountable to the democratic process ." "That is what this is about." "I dont want to ma k e decisions about e v erything that goes on in their corporation ." "Bu tu l do h'a"vie a' sturo n'g hbelie f that the y do need to be held accountable to us ." "If we dont Ii k e certain products i f we do n''tu like Pepsi-Cola' Ba' n'k o f Am e ricXa' well if y ou dont Ii k e what the y do dont use them ." "Thats the wa y I see the peoples power is ." "Yno u h'a"vie a' lotu m o re m o n'ey tuh'a' n' m e" "Yno u h'a"vie m o re 'vlotues tuh'a' n' l do" "If we use the model of bo y cott and v oting with y our dollars thats an undemocratic situation ." "What are we afraid of?" "I mean are all the businesses going to lea v e Arcata?" "I dont thin k so." "And if the y did wed deal with it or wed figure it out or wed do something different." "Were creativ e people." "I just dont see wh y we are afraid ." "If y ou thin k its tough ma king a decision where to buy y our stuff toda y how tough do y ou thin k it is when theres only one pro vider and its the state." "And b y the wa y y ou dont get to ha v e this little democracy forum in those communities either." "People tuh'a'tu sa'y tuh'a'tu tuh'ey fea' r tuh'ei r g o'vle rn' m e n'tu" "I really hope that the y understand that the yre allowed to participate in their go v ernment the yre not allowed to participate in an ything the corporations do." "So dont fear the go v ernment." "help it be the go v ernment that y ou wont fear." "If this man y people around the country would do this instead of wat ching superbowl Sunda y our nation would be controlled b y the people not b y the corporations ." "... nomorechainrestaurants in Arcata after a Iong awaited decision ..." "O v er the past decade we ha v e been gaining ground ." "And when I sa y we" "I mean ordinary people committed to the welfare of all humanity." "AII people irrespectiv e of gender and class and race and religion ." "AII species on the planet." "We managed to ta k e the biggest go v ernment and one of the largest chemical companies to court on the case of Neem and win a case against them ." "W. R. Grace and the U ." "S ." "go v ernments patent on Neem was re v ok ed b y a case we brought along with the greens of European parliament and the international organic agriculture mo v ement." "We won because we work ed together." "We ha v e o v erturned nearly 99 percent of the basmati patent of Ricetek." "Again because we work ed as a world wide coalition old women in Te x as scientists in I ndia activists sitting in Vancouv er a little basmati action group." "We stopped the third world being viewed as the pirate and we showed the corporations were the pirate." "Look h'ow litutule itu tuook fo r Ga' n'dh'i to work against the salt laws of the British where the British decided the wa y the y would ma k e their armies and police forces bigger" "is just tax the salt." "And all that Gandhi did was wal k to the beach pick up the salt and sa y nature giv es it for free." "We need it." "Wev e aIwa y s made it." "We will violate y our laws ." "We will continue to ma k e salt." "Wev e had a similar commitment for the Iast decade in I ndia ." "That an y law that ma k es it illegal to sa v e seed is a law not worth following ." "We will violate it because sa ving seed is a duty to the earth and to future generations ." "We tuh'o u g h'tu itu wo u ld rea'lly hbe sy mhbolicX" "It is more than s ymboIic." "It is becoming a surviv al option ." "Farmers who grow their own seeds sa v e their own seeds dont buy pesticides ha v e three fold more incomes than farmers who are lock ed into the chemical treadmill depe n'di n'g o n' Mo n'sa' n'tuo a' n'd Ca' rg ill" "We ha v e managed to create aIternativ es that work for people." "There are man y tools for bringing back community." "Bu tu tuh'e i mpo rrtua' n'cXe is n'otu tuh'e tuools" "I mean theres litigation theres legislation theres direct action theres education bo y cotts social in v estment..." "Theres man y man y wa y s to address issues of corporate power." "Bu tu i n' tuh'e fi n'a'l a' n'a'lysis whats really important is the vision ." "Yno u h'a"vie tuo h'a"vie a' hbetutue r stuo rry" "Do I know y ou well enough to call y ou fellow pIunderers?" "There is not an industrial compan y on earth not an institution of an y kind not mine not y ours not an y ones that is sustainable." "I stand con victed b y me m y self alone not b y an y one else as a plunderer of the earth but not b y our civilizations definition ." "By o u r cxi'vliliza'tuio n''s de fi n'ituio n'" "I m a captain of industry." "I n the e y es of man y a kind of modern da y hero." "Bu tu rea'lly rea'lly tuh'e fi rstu i n'du sturia'l re'vlolu tulo n' is fla'wed it is not working ." "It is unsustainable." "It is the mista k e and we must mo v e on to another and better industrial re v olution and get it right this time." "When I thin k of what could be" "I visualize an organization of people committed to a purpose and the purpose is doing no harm ." "I see a compan y that has se v ered the umbilical cord to earth for its raw materials ta king raw materials that ha v e already been e xtracted and using them o v er and o v er again" "driving that process with renewable energy." "It is our plan it remains our plan to climb Mount sustainability that mountain that is higher than Ev erest infinitely higher than Ev erest far more difficult to scale." "That point at the top s ymboIizing zero footprint..." "So wev e got to undo a Iot of things in order to be smart enough to do this really dangerous and ris k y and difficult work y ou know the best wa y that we possibly can ." "And that means people coming together and learning a whole lot of stuff that we just dont know that has been driv en out of the culture driv en out of the society driv en out of our minds ." "That to me is the most e x citing thing ." "That is happening its happening all o v er the world now." "Sometimes it surprises me how effectiv e y ou can actually be." "After we beat the Gap" "I wal k ed past these Gap stores and I Iook ed at them and I thin k m y God theres Ii k e 2 000 of these stores across the country." "Look a'tu a'll tuh'a'tu cXo n'cXretue look a'tu tuh'e g la'ss" "look at all the staff people look at all the clothing ." "Look a'tu tuh'a'tu powe r" "You can still reach these companies ." "You can still ha v e an effect." "We can change the go v ernment." "Thats the only wa y were going to re design re thin k re-cXo n'stuituu tue wh'a'tu cXa'pitua'l a' n'd p rope rrtuy cXa' n' do" "Fifteen corporations would Ii k e to control the conditions o f o u r li fe and millions of people are sa ying not only do we not need y ou we can do it better." "We are going to create s y stems that nourish the earth and nourish human beings ." "And these are not marginal e xperiments the y are the mainsta y of large numbers of communities across the world ." "That is where the future lies ." "Yno u kn'ow I''vie a'lwa'ys tuh'o u g h'tu itu's 'vie rry i ro n'icX that I m able to do all this and y et what am I on?" "I m on network s ." "I m distributed b y studios that are owned b y large corporate entities ." "Now wh y would the y put me out there when I am opposed to e v erything that the y stand for?" "And I spend m y time on their dime opposing what the y belle v e in ." "O k a y?" "well its because the y dont belle v e in an ything ." "The y put me on there because the y know that theres millions of people that want to see m y film or wat ch the TV show and so the yre going to ma k e mone y." "And I v e been able to get m y stuff out there because I m driving m y truck through this incredible flaw in capitalism the greed flaw." "The thing that sa y s the rich man will sell y ou the rope to hand himself with if he thin k s he can ma k e a buck off it well I m the rope." "I hope." "I m part of the rope." "And the y also belie v e that when people wat ch m y stuff o r m a'yhbe wa'tucXh' tuh'is fil m o r wh'a'tue'vle r the y thin k that y ou know" "well y ou know well y ou know what the yII wat ch this and the y wont do an ything because wev e done such a good job of numbing their minds and dumbing them down y ou know the yII ne v er affect..." "People a' re n''tu g oi n'g tuo lea"vie tuh'e cXo u cXh' and go and do something political ." "The yre con vinced of that." "I m con vinced of the opposite." "I m con vinced that a few people are going to lea v e this mo vie theatre or get up off the couch and go and do something an ything and get this world back in our hands ."