"Dre:" "At home, I'm just a regular guy." "♪ And this brother stopped me and asked me ♪" "I drink my coffee, tousle a child's hair, kiss my beautiful wife goodbye, and then I'm off to my job in the big city." "But around here... ♪ I'm like that doll Chuckie, baby ♪" "♪ Keep comin' back to live love life like I'm crazy ♪" "I'm a superhero." "♪ Keep it movin', rising' to the top ♪" "And so what if I can't catch bullets, fly, or do an unassisted pull-up?" "[Grunts]" "I'm working on that." "It's very hard." "Okay." "The important thing is, I can do something better." "I really know black people, and I know what they want." "And that's a real superpower." "Black consumers will spend around $1.2 trillion this year." "If we were a country, that spending power would make us the 15th largest GDP in the world." "Right after Spain and just before Mexico is Blackonia..." "A glorious nation with no credit checks, the colors of the flag are gold and platinum, and the national anthem is "Girlfriend" by Pebbles." "♪ Girlfriend" "White people trust me to tell them about black people and what they want." "And that's why there's a huge opportunity for your beverages in the urban market." "And I've lined up just the talent to help us." "Rich Youngsta!" "Yo, what's up, white people?" "I'm gonna need a big-ass check." "♪" "I'm afraid I don't know who you are." "I'm so glad someone else said it first." "Oh, my God!" "[Bleep] [Bleep] [Bleep]" "Rich Youngsta!" "[Laughs]" " One for the 'gram?" " Oh, okay, everybody." "He's legit." "Charlie's Instagram only features people that have been on the cover of Essence [whispers] the magazine." "Rich Youngsta is a famous rapper." "Well, in that case, outstanding!" "Welcome to the team, Mr. Youngsta." "Okay." "And hugging." "Nice. [Laughs]" "Go lock my office." "Copy that." "Hey, guys, it's almost dinnertime." "How does pasta sound?" "Depends." "What shape noodles are we talking?" "Penne." " You know I'm off tubes." " Oh, right." " I want grilled cheese." " Okay." "I'm gluten-free and not doing dairy every other Monday." "And here we go." "Can my pasta be a hamburger?" "I'll have a hamburger with cheese, but no meat." "And can the bun be regular bread grilled in a pan with butter?" "That's a grilled cheese, dude." "I thought I was being subtle." "It's fine." "Let's just order in." "Maybe order in a backbone." "It's one dinner, Bow, for everyone." " That's how it's done." " Not here." "Ooh." "Does Chinese sound good?" "Junior:" "You guys do whatever you want." "I'm just gonna get my own thing from Umami." "Ooh, I want Urth Café." "They don't deliver." " I'll just do Postmates." " Ooh." "Have them do a second stop at Sugarfish." "Sushi, hamburgers, Chinese." "Which place delivers good parenting?" "[Whispers] Failure." "You know, it's not every day that a client wants to put this much money into a campaign." "How much money are they talking?" "Enough for me to pack up and leave my family?" "I'll do it." "Charlie, you don't have to do that." "No, no, I'm gonna do it." "Just tell me how much money it is later." "You know, all we have to do now is introduce Uvo to the world." "It's not just for New Year's or mimosas." "Drink it anytime." "I put it on my bagels and my oatmeal." "What?" "It makes everything better." "Everything?" "What about my divorce?" "Just put some Uvo on it." "Hmm." "What about those gym shoes?" "Put a gang of Uvo on them." "Unh-unh." "Drown them in Uvo." "[Laughter] These are orthopedic." "[Laughter]" "Ooh, w-what about driving a hooptie?" "Put some Uvo on it." "Your girl's hair won't grow?" "All:" "Put some Uvo on it!" "Mm!" "Hey, fellas, I think we onto something right now." "We just put some Uvo on the Uvo campaign." "My check is gonna be so huge." "And this is good because?" " Because why?" " 'Cause I love that money." " [Laughs]" " Ah." "So Rich Youngsta and I cut together a demo." "It was met with mixed reactions." "Some people loved it, and some people really loved it." "Both:" "Dre!" "Dre!" "Dre!" "Dre!" "That is outstanding!" " Wow!" " I pulled a muscle pumping my fist." "And you know Charlie helped, too!" "Charlie!" "Charlie." "Based on these guys' reactions," "I could tell this might be huge." ""Put some Uvo on it" was going to be my "Snap, Crackle, Pop."" "I couldn't wait to show the family." "All right, family." "Good news." "We gonna be rich!" "All:" "Whoo!" "Bad news, y'all ain't gonna be able to live up to this." "Because my shoes are just way too big to fill." "What if I wrap my feet in newspapers?" "Aw, buddy." "All right, guys, feast your eyes on this." "Rainbow:" "All right." "Yo, Rich Youngsta, I'm not feeling these pancakes." "[Cork pops]" "Put some Uvo on it." "Word!" "♪ It makes everything better ♪" "♪" "New Uvo!" "♪ Yeah, yeah, yeah" "♪ You know" "♪ Put some Uvo on it" "♪ Ahhhh" "♪ Put some Uvo on it" "♪ Ahhhh" "♪ Put some Uvo on it" "♪ Ahhhhh" "♪ Put some Uvo on it" "♪ Drink it straight with no chaser ♪" "♪ Liquor got the party lit" "♪ She got the way that it's makin' her feel ♪" "♪ You wanna get faded, girl, come over here ♪" "♪ Put some Uvo on it" "♪ Put some Uvo on it" "♪ Ahhhh" "♪ Put some Uvo on it" "♪ Just that Uvo, Uvo" "♪ Put some Uvo on it" " [Applause]" " Mm!" "So what'd y'all think, huh?" " Yay." " Huh?" " Dad?" " Yeah?" "That was so awesome!" "Okay, give it up top, son." " Yeah!" " Yeah!" "Yeah, I think I felt feelings." "I'm actually not embarrassed by you." "I'm withholding praise." "Hurts, doesn't it?" "Actually, it does." "Oh, my God." "I-I'm so sorry, Dad." "You should be." "I-I don't know why I did that." "I-I love the commercial, and I love you." "We should have lunch together, just us, on me." "Yeah." "Thank you." "Okay, Bow?" "Yeah?" "Mama?" "Can I get my praise?" "Um, magnificent." "Really something." "Yeah, you know what?" "Kids, could you excuse us so we can tell your father how proud we are of him in private?" "Yeah." "Uh-huh." "Yeah, and I don't want you guys to hear all the compliments." "[Both laugh]" "Yeah." "What?" "What?" "What?" "Dre, he was dancing around, giving out chains and sneakers, and then he poured champagne on a black woman and turned her white!" "Uh, the intonation of your compliment sounds weird." "Ooh, you got us looking like a bunch of ignorant [bleep]" "Also weird-sounding praise." "Dre, seriously, you don't see a problem with that?" "With what everyone who's seen enjoys?" "No, I don't see a problem with that." "Well, that's the problem." "Let me help you out." "[Janine laughs]" "♪" "This is hilarious!" "I mean, I thought Tyler Perry was funny!" "Don't get me wrong, this is better than Madea, but still similar to Madea." "Like, you could say both of them in the same breath." "It's like, "Oh, have you seen the new 'Put Some Uvo On It' ad?"" ""Yeah, I did." "It's funny in the exact same way that Madea is funny."" "[Laughs]" "♪ Put some Uvo on it" "♪ Put some Uvo on it" " Still cool?" " ♪ Put some Uvo on it" " ♪ Put some Uvo on it" " Mm-hmm." "♪ Ooh, put some Uvo on it ♪" "♪ Ooh, put some Uvo on it ♪" "So, Dre, how did that feel, having Janine laugh at your commercial?" "The same woman whose "Welcome to the neighborhood" basket was a mixed dark-meat bucket from Popeye's." "Mm-hmm." " Pretty good." " Really, Dre?" "Because it felt really uncomfortable for me to watch her laugh at that." "Never thought I'd see this day." "My son's a Stepin Fetchit!" "What?" "!" " Mm-hmm." " How am I Stepin Fetchit?" "He sold out his whole race just to be in the damn movies, with all that mumbling and shuffling and carrying on." "Yeah, you know what, Dre?" "You a like a Stepin Fetchit..." "Really?" ""whose popular character dubbed" ""the laziest man in the world" set the blueprint for the 'coon archetype' and perpetuated an abysmal representation of the African-American post-Reconstruction." " He was denounced by the NAACP..." " Mm-hmm." " And found himse..."" " Okay, Bow." "Okay." "I know who Lincoln Perry is, all right?" "But what you're not reading off the Internet..." " Mm-hmm." " is that he was the first black actor to earn $1 million." ""The first black actor to get an on-screen credit, as he broke down Hollywood barriers at a time when roles for us weren't that plentiful." " And he was a philanthropist, giving..."" " Okay, okay, okay." " Okay." "All right." " Yes." "Uh-huh." " Are you defending him, Dre?" " I..." "All I'm saying is that without Lincoln Perry paving the way, we might not have a Denzel." "And all I'm saying is, without Stepin Fetchit," "I might be comfortable napping in front of white folk." " What?" " Eh." "So disappointed with you, baby." "Okay." "It's easy for you to criticize now, but that man did what he had to do with what he had." "Just like I'm trying to do." "Just like Tyler Perry is trying to do." "You want to make me feel bad that my commercial is mentioned in the same breath as Tyler Perry." "Uh, yeah." "Kind of." "Well, I don't, and he's the perfect example of the double standard." "If Adam Sandler makes a movie that the critics don't love, he's not accused of bringing down all Jewish people." "I promise you that if Josh were to make that commercial with Justin Bieber, he would win all kinds of awards." "And good for him, Dre." "But you have a different burden." "As a black man in advertising," "Dre, you can't mess around with stuff like this." "As a black man in advertising, I don't get the opportunities, so I got to go for it." "And..." "And we're very proud of you, Dre." "'Cause this is..." "Look..." "I just want the freedom as an artist to tell the stories that I need to tell." "[Laughing] Oh, my God." "Okay." "Dre, you had a man pour champagne down his crotch." "♪" "Nice work, Vincent van Sellout." "Few artists are understood in their lifetime, Bow!" "Just like Kanye!" "Oh!" "Hey, I knew you were busy, so I made dinner for my grandbabies." "Wow." "That is so nice." "I was just gonna order piz..." "And if you pay attention, you might learn how to raise them properly." "Kids, come on!" "It's dinnertime." "Let's go, let's go, let's go!" " Wait." " You made dinner already?" "But we didn't tell you what we want." "Uh, that's because I don't care what you want." "You see, kids, in my day, there was only one thing to eat." "And if we didn't like it, we had to sit at the table until we learned to like it." "So, tonight, we're eating meatloaf, squash, or... nothing." "But I don't like meatloaf." "Do you like nothing?" "Junior:" "Well, is the meatloaf organic?" "Not as organic as nothing." " Come on, Grandma." " I really had a taste for sushi." "Then help yourself to a spicy nothing roll." "Okay, in all seriousness, I'm allergic to squash." "Then I suggest you get comfortable at that table." "Because in my day, there was no food allergies." "Junior actually is allergic." "People only say they're allergic to things they don't like." "Like how I told Davis I'm allergic to latex." "Come on, Grandma." "I'm practically a man." "You're not really gonna make me stay at the table like a little kid." "[Laughs]" "I should eat this and die." "Then she'll be sorry." "What are you doing?" "Why are you still sitting here?" "Grandma won't let me leave the table until my plate is clean." " Oh, come on." " Where have you been?" " What?" " I've been trying to call you through the psychic bond you told me we had when I was too scared to go to camp." "Oh, yes." "That is totally real." "And I..." "I felt you tugging on my soul." "That's why I came downstairs." "You must be starving, sweetie." "I'm gonna make you something that's not gonna kill you." " Ruby:" "Weak!" " What?" "You're weak, Rainbow." " Where the..." " And you begat weak, allergy-ridden children." "Leave my mother alone!" "Thank you, sweetheart." "Uh, oop." "Nosebleed." " See?" " Oh." "Okay, sweetie." "♪" "I see you have that sweet Escalade outside." "I was wondering if you could help me move this weekend." "But before you answer, yes, there are stairs, and I'm moving because I'm in danger." "Yeah, sure." "Just text me." "I..." "I don't have your number." "Yeah, you too, bro. [Chuckles]" "Ha ha!" "Rich Youngsta!" "Yo, man, yo." "I showed my agents the commercial." " Yeah." " They flipped." "They were talking about more sponsorship, film stuff, guest starring on "Sesame Street."" "With Elmo?" "With all of those furry, fuzzy [bleep] [bleep] man!" "Ah, Man!" "I knew this was gonna blow up, man!" "My wife didn't know what she was talking about." "Called me a sellout." "Should have put some Uvo on her." "I should have put some Uvo on her." "[Laughter]" "Yeah, man, you know, they say you ain't really made it until you got some haters." "Well, I got haters. [Laughs]" "The girl twin." "Malia Obama." "Mississippi." "Siri." "The guys that's after me." "You know what they say, you're nobody till everybody wants to hurt you." "Charlie, nobody says that." "Okay, Dre." "[Scoffing]" "♪" "Look at my children, just happily eating the dinner that their pregnant doctor-mother made." "I'm not saying I'm a hero, but if there were to be a statue made of me, it would look like this." "[Laughter]" " Right?" " Junior:" "Mm-hmm." "'Cause you made one dish that everybody's eating and you didn't bribe them?" "She didn't have to." "This is delicious." "Rainbow:" "Thank you." "Are you surprised, Ruby?" "I mean, I made them a vegetable lasagna with love and a little elbow grease and a whole lot of mushrooms." "I don't eat mushrooms." "[Gasps] You don't eat mushrooms?" " What?" " You don't say?" "You know I don't eat mushrooms." "Yes, I do." "Grandma, if you're not gonna eat this, then check the microwave." "Why?" "What's in there?" "Nothing." "All:" "Oh!" "Oh, yeah!" "Boom!" "That's my boy." "Well played, well played." "Wait." "Uh, Grandma, I thought you said that in your day, there was only one thing to eat." "And if you didn't like it, then you had to sit there until you did." "Yeah." "I remember her saying that." "Well, sweetie, that rule only applies to children." "Oh, yes, but, Ruby," "I just think we owe it to the children to lead by example." "[Stammers]" "♪" "You'll never break me!" "You hear me?" "!" "I'll die here!" "Rainbow:" "Prove it, Ruby!" "My commercial hadn't even aired, and it was already paying off." "Oh, guess who got the Stevens  Lido box at the STAPLES Center tonight?" " Nice." "Let's see." " Uh!" "Sorry." "You're not going." "These tickets are reserved for people who believe in me." "How did you find someone?" "My children." " Oh." " Children!" "Come hither!" "♪ Oh, put some Uvo on it" "Oh, no." "I got a "D"?" "[Laughs] Put some Uvo on it." "Jack, knock it off." "Twin sister talking back?" "Put some Uvo on it." " Jack!" " ♪ Oh" "Stop." "What?" "I was just putting some Uvo on it." "♪" "Penny for your thoughts?" "I had created a phenomenon." ""Put some Uvo on it" was going to be the next thing you hated to hear frat boys say." "Hey, guys." "I just want to give you a heads-up." "♪ Put some Uvo on it" "No." "I need you to know that... ♪ That you're gonna put some Uvo on it ♪" "♪ Put some Uvo on it" "Stevens, I made some changes to the..." " Hold on one second." " Hey, Jared." "Welcome, welcome." "Hey, let me tell you, you're about to get your world rocked by this man right here." "Spoiler alert... he put some Uvo on it." " ♪ Put some Uvo on it ♪" " He put some Uvo on it" " All right." " Thank you, guys, for coming in." "Now, please, please, have a seat." "I think you're gonna be very pleased with what we've put together for you today." "Take a look at the screen." "♪" "♪ The biz, the business" " What?" " ♪ 3:00 in the morning" "What is this?" "Dre, nobody's putting Uvo on anything." "Okay, well, we thought about it, all right, and we decided to go in a different direction." " What?" " Thought about what?" "I might have helped, but I'm gonna wait and see how this all goes down." "♪ All night" "♪ So right, girl" "♪ Girl, act like you know me" "♪ All night" "♪ Don't you be on that bull" "♪ All night" "♪ All night" "Uvo." "Taste the good life." "All right, guys." "That's it." "So, what do you think?" "[Whispering indistinctly]" "♪" "Ruby, my victory strut does not work if you're not watching." "You want me to tell you that you won, is that it?" "Yes." "That would be very nice." "Okay." "Come on, Ruby." "I never get to win." "Winning's an ugly color on you." " So is red." " Wha..." "You know what, Ruby?" "You started this whole thing." "You told me I was a bad parent, a failure!" "Yeah, and all those things are true, too." " N..." " You make those kids whatever they want." "You let them order out and now they don't want any of my cooking." "Wait." "This is about you?" "Rainbow, after all this time, you should know, it's always about me." "Cooking was the only thing I had around here, the thing that made me feel good." "And you took that away from me." "Oh, my goodness." "Ruby." "Cooking's my main connection to these kids." "I'm not interested in their emotional lives or what they do at school." "Well, why didn't you just tell me that you need this?" " I don't need this!" " Okay." "I don't need anything, Rainbow!" "Okay, okay." "Well, um, uh, if... if you would like to do a little more of the cooking around here," "I would really appreciate that." "Because you're a failure?" "[Exhales deeply] S-Sure." "Sure." " I knew it." " Mm-hmm." " You're barely hanging on." " [Chuckles]" "I'm the one that's keeping those babies alive." " [Laughs sarcastically]" " Yeah." "Yeah." "This isn't quite the way I saw any of this going." "Whoo." "So... what'd they think of the new ad?" "They thought..." "[Ring clatters]" " They loved it!" " Ahh!" "Really?" "They said it was elegant, tasteful, and perfect for their product." "So, they didn't miss the part where you changed the loud-mouthed black woman for the doting white woman?" "No, but I'm starting to miss it now." " Very funny." " [Chuckles]" "All right, look, Bow, you were right." "That's two wins today." "Two!" "You're such a good, good girl." "I'm sorry." "What were you saying?" "I was saying that I was caught up because I made a very funny video and I was proud of myself." "Mm." "But somewhere along the way," "I forgot that I was a black man in America, and I don't get to play by the same rules." "Dre, you have every right to want the same creative freedom as anybody else." "Yeah, but then I saw Jack, and all of a sudden, I wasn't an ad man anymore." " I was a father." " Yeah." "And I have to double and triple think every depiction of our people." "That is a lot of responsibility." "Well, hey, babe, with great power comes great responsibility." "That is true." "That's why I'm kind of like a superhero." "Of course you are." "I have the power to know what my people want, but the responsibility to give them what they need." "Yes, Dre." "And right now, I'm about to give you what you need." "You want to put some Uvo on it?" "Uh..." "Huh?" "You want to put some Uvo on it?" "Baby, y-you're pregnant." "That's a terrible idea." " Because..." " What?" "that stuff gave the actors rashes." " [Gasps] No!" " Yes." "Junior, have you seen my keys?" "I can't find them anywhere." "Actually, I've hidden them in an attempt to test our psychic bond." "Not now, Junior." "There's an emergency at the hospital." "I do not have time for this." "I knew you were gonna say that!" " What?" " We're halfway there." "Okay, I'm just gonna call an Uber." "I've also hidden your cellphone." " You did what?" " Come on, Mom." " No." "No." " You can do..." "You can do it!" "Okay." "Are you even trying?"