"New York is place where people come to have their dreams realized." "And I think that's why so many people not only come to this city, but, ultimately, make their way to Tiffany." "Do I know how to give good fucking bites," " or what, people?" "Look, just roll away and then I'll babble on." "Tell me when it's boring." "Well, you know, I mean a company like Tiffany which is very old, you know, there's a lot of context to it." "I'm not uninterested in it." "Do you think we should celebrate brands?" "No." "I called up my manager and I said, "i have to pay my jewelry bill."" "I said, "any movie that comes down the pike, any horrible piece of crap."" "So I did this horrible movie-- there are few American retail outlets that are true institutions." "Bergdorf," "Tiffany's... 7-Eleven." "I'm wearing lots of Tiffany today." "Are you?" "I'm wearing this Jackie o cuff, and..." "My zipper necklace." " Fuck!" "Yes!" "I want something that I feel amazing in." "Like, the look we're trying to create for this particular- event." "Event." "Tiffany box." " You're getting-- -engaged?" "You're getting engaged!" "Oh, my god!" "Oh, my god- no, stop it." "What are you d- stop it." "No!" "No!" " You can't-- - the branding, that blue box with the white ribbon, is unequivocal." "If you see that box under the Christmas tree, if you see that box on a birthday, you know you're getting something really, really special." "And that is not an accident." "That is a lot of very, very clever people spending a lot of time and energy thinking about this brand positioning." "Where they're gonna sit in relation to their competitors, and exactly where they want to be." "It's our most recognizable brand quality and therefore, it has to be perfect and it has to be right." "People have a big affinity with that color." "I think it's such a recognizable brand color that, of course, people have very positive associations with it." "You know what?" "I'm just gonna take it all away." "'Cause that way, you'll just really learn the lesson, okay?" "All righty." "Well, I'm gonna run a couple of errands and I will see you at dinner." "She took all my stuff." "Yeah..." "Everything but the little blue one." "That's the best one." "Oh, my god." "Thank you so much." "I would love to have many of those little blue boxes." "So, yes, as a woman i definitely understand the addiction to those little blue boxes." "It happens to be such a beautiful color." "The Tiffany blue is what you would call a "Robin's egg blue."" "It's a sophisticated color but it has some green undertone." "Obviously, working for Tiffany, we use it day in, day out." "We apply it in so many different ways and I think we really try to get that right, it's a very difficult color to mix, it's a very difficult color from a production standpoint to get right." "It changes depending upon whether it's a painted surface, a printed fabric surface, a sprayed finish." "The number of Tiffany blue is 1837." "And that was specifically requested by Tiffany as the time when Tiffany first started." "The Tiffany blue formula is a closely guarded secret that pantone has developed specifically for Tiffany, and that's something that is only sent out by Tiffany to their privileged partners." "People are trade marking dumb stuff these days but an institution like Tiffany's deserves to own that color blue." "They made that blue." "That blue was nothing until Tiffany's came along." "When Tiffany wanted to create this image and consistency with all their packaging and media, we knew that we had to infuse that color with some of the same strong pigments, and consistent pigments, into that color to allow consistency." "Otherwise, it'll fade." "Color is synonymous with the brand." "So we're seeing this more and more." "Even celebrities today are branding themselves with, uh, we produced a color for Jay-Z." "He has his own signature blue." "But kanye west had come to us" "I don't know, we got-- we got into the rap world." "I'm not talkin' about "rich,"" "I'm talkin' about "wealth," okay?" "I'm talkin' about the white family that owns all the fuckin' similac, those rich motherfuckers, okay?" "I'm talkin' about the white family that owns the color blue." "Those rich bastards, okay?" "No choice of color has ever been so successful in the history of marketing." "In 1853, the empress eugenie was the greatest fashion icon of her period." "She was our kind of 19th-century grace Kelly." "And, as empress of France, she chose an official color, this Robin's egg, pale turquoise blue, as her official color since whatever the empress eugenie did was going to be a worldwide success and followed by everybody." "And that blue was going to become the world's number one color." "Mr. Tiffany brilliantly jumped on the opportunity and immediately made it Tiffany's official color." "Tiffany blue is such a well-known color." "I actually got the pantone swatches and had a fabric matched to it." "I kept trying to say, "i want this blue," "I want this light blue, it's all about a light blue."" "And they kept coming back with a Robin's egg." "And I kept saying, "no, no, no, no." "Tiffany blue." "Tiffany blue."" "And then, i finally had to go and we dip dyed, um, fabric and a dress to match." "And you'll be seeing it on the red carpet very soon." "Estee." "That's amazing." " Give it to me." "With the-- with the bathing suit tan." " That's hilarious." "" "I mean, you have to just," "you have to just go- you just have to go- own it, and be like- yes." "Yes." "... "yep, off I go."" "Jeans are incred-- -jeans are brilliant." "The rubber band around the-- look at my watch." " Whoopsie." "It's fun, but it's..." "It is intense because it's not--it's not to be taken lightly, you know?" "Right." "You're presenting yourself" "in a particular way -right." " Because it's my business." "" "Right." "But, you know, I was 19-- not wearing high heel flip flops anymore." "Right, no more high heel flip flops" " and tan lines and crop tops." "" "Right." "I didn't know any better." "Most people don't." "This is no event in the whole world as important as the oscars in terms of celebrity product placement." "Everyone sees it." "And--and when i do magazines or advertising, my mom sees it, and my friends see it, my peers see it." "But I don't think it has this sort of, like, broad reach." "Jewelry on the red carpet is a very complicated game." "I think it's big because it's so competitive, it's so valuable for brands." "It's different with everybody." "I mean, I have a handful of jewelers that I work with for a red carpet dressing." "And I've had relationships with them for a very long time." "I've had a relationship with Tiffany for many, many years." "I've had tremendous success with them-- jewelry, there's a tremendous amount of payola, tremendous amount." "It is not unusual for jewelers to be courting the talent with checks." "The stakes are high and the payoff is great." "The brands want that positioning, and the actresses also want that exclusivity of being the only girl in the best dress." "The only girl with the best necklace." "Oh, my god, it's so gorgeous." "Yeah, have a look." "Pass the mirror and look at that 'cause that's really fabulous." " You see?" "Yes, I can." " It is so crazy." "What do you think?" "How does it feel on?" "It feels... perfect." "I mean, it feels amazing, doesn't it?" "And just the way it sits and the way it moves." " It's... amazing." "" "It's gorgeous." "Wow." "What's great about the oscars is all of a sudden these exciting pieces that you've never seen before, you know, magically appear 'cause I think they..." "Everyone keeps like, a little-- their little special stash for that time of year." "Gorgeous." " Isn't it?" "Isn't it?" "" "It's so beautiful." "I don't even know what to say about it." "What kind of stone is that?" "That's an aquamarine." "So beautiful." "My birthstone." " Is it?" "" "Wow." "See, I knew this was" "I was kindred spirits with this Jewel." "You knew you could feel it." "It was calling you." "God, I love this." "So, Jessica's amazing." "She has that mixture of--of glamour, which can go back to another time, but she's also very contemporary." "This is where I, sort of, put all my designs up and this sort of gives a good idea of the overall feeling of where we're going as a design team." "And this is the initial drawing for your necklace that you have on." "It's already yours." "We've been looking at doing these fabulous earrings, drop earrings, and a bracelet with tassels that, again, will have that fluid feeling." "We did a lot of wreaths in the past, but the beauty about this piece is that there are pear-shaped diamonds going in one direction." "It's having a presence, and it's having a presence on somebody, you know, as gorgeous as her." "I mean, especially around "blue book."" "Especially when people will come to "blue book"" "and they will see some of the pieces that she wore at the oscars." "It adds an enormous amount of value." "The "blue book" is an upper." "You know, when it comes in the mail no one's allowed to throw it away." "You can just look at it and you can dream with it." "A lot of people just collect Tiffany, you know, and--and look forward to "blue book" all year." ""Blue book" is about stones." "It's about finding the most phenomenal stones." "Some of the pieces are just gonna be so stunning and so seductive," "I'm hoping that I will fall in love with one of them and so will, you know, one of the wealthiest people in the world." "Now, being a mother of twin 8-year-olds" "I rarely have time for the cathartic retail experience." "But they do know about Tiffany's." "Those wonderful, blue books that arrive at the house and they see mommy looking at the jewelry, and I show them the jewelry." "And, in fact, this past Valentine's day, one of my twin daughters came up to me and said," ""mommy, what do you want from Tiffany's for Valentine's day?" "I'll tell daddy."" "And--and it was very cute." "She told him I wanted the love ring, only my husband ended up buying the Elsa peretti love ring and I was actually talking about the Paloma Picasso love ring." "And so, I was very fortunate." "At the end, i got both rings because both of my daughters wanted to be represented in this Valentine's moment." "With a sense of fantasy and luxury and imagination." "I have a pin of the, um, little bird standing on--sitting on a stone, which I love." "Every time I wear it, people go, "oh, my goodness." "That's amazing." "It's a remarkable piece."" "I'm wearing this ring now that had been my grandmother's that, I think, is from-- it's Paloma Picasso when she first started." "I think from mid-seventies." "It's two stones." "It's a, um, an amethyst and I think it's an aquamarine, but it might be a blue topaz." "My grandmother gave it to me." "She often would, you know, give you a piece here or there, and this she gave me." " Hi... oh!" " Oh, no!" "What happened?" "Fluffy--oh, sorry." " What happened?" "It's my daughter." "Are you wearing anything Tiffany?" "Uh, no, I'm not." "She has, though." "Yeah, she's next in line for everything." "Either Serena or fluffy, and I don't think fluffy wants it, so..." " Oh, he can come here." "It's all right, he can come in." "Come in, come here." " Wow, look at that." "Big baby." "So Francesca's blue book theme is "water,"" "did you know that?" "I did hear it, yeah." " You did hear that?" "I did hear that, yeah." "She can be quite secretive, Francesca." "She definitely can 'cause I haven't seen a thing." "It's more that she's, i think, focused on something and maybe, you know, not ready to sort of pull it out and bear it just yet for me to go, "ugh," or me to go, "wow."" "Or me to go, "what the fuck are you doing?"" "Or, you know, or any of those things." "But I do remember sort of hearing whispers that there were possibilities that she was gonna get this job at Tiffany, and it was one of those ones where suddenly it just felt all the stars had aligned in the right place" "and Francesca was right in the epicenter." "It felt right, it felt like she had earned it because she has been doing this for a long time." "I think there's two things that help me." "One, I'm a woman." "Surprisingly, the first design director for Tiffany that's a woman." "And it's kinda great 'cause, you know, i try the jewelry on and I wear it, and I feel it." "I have to, I mean, i want to." "If I don't wear it, i can't make decisions on it." "This is something that needs to sit on the body." "I have to wear it." "And then, secondly, is the fact that I'm" " I'm a trained jeweler." "So I'm gonna think about the construction." "It's just ridiculously perfect that she looks like Audrey hepburn, and she's designing for Tiffany." "The way that I design is I really start with a concept." "And then, from the concept, i create a story." "When you're going through "blue book," you know, you'd sort of feel very happy in here, "aren't these fun?" ""Aren't these great?" "Oh, these are a bit unusual."" "And I think here you have an element of surprise that then leads you onto here." "We've obviously pushed the boundaries this year." "You know, this is not going to be your everyday "blue book."" "It does have classical pieces, but it also has some very unusual pieces." "Which, I think, is why we're so excited about it." "There's two things that I'm thinking while I'm doing that-- so one is the look and feel of it, and the other thing was just to fragment it into, you know, ice, snow, dew drops," "to create these..." "These different subthemes, in a way." "And then how they're gonna rhythmically sit one next to the other." "You can approach it with, you know, colored stones." "You can approach it through diamonds." "You can approach it through something much bigger." "Here we have about..." "I'd say over $20 million worth of diamonds." "So, these are all fancy colors." "So we've got a bit to play around with today." "That one... so this is a sort of..." "Beautiful." "This is like rain." " Nice splashes of rain." "" "It's wonderful." "But we don't wanna go down the route of fountains and showers, you know?" "We want to keep it really pure." "And the style has to sit well with what's happening with watches, let's say for example." "And it has to also reflect what we're doing in the fashion jewelry, so that it's one voice." "It becomes-- it becomes a vocabulary, so that if you're wearing a Tiffany watch with a Tiffany necklace," "I know, you know?" "I can see it from the other side of the room, that's Tiffany." "And how long did it take you to set the Tiffany diamond?" "I think about two hours." "Two hours." "That must have been quite a moment." "Well, it's amazing if you think the history that stone has." "It's quite amazing." "Don't you just love it?" "Love what?" "Tiffany's." "Isn't it wonderful?" "Do you see what I mean, how nothing bad could've happened to you in a place like this?" "It isn't that I give a hoot about jewelry, except diamonds, of course." "Like that." "There are only two women in the world that have worn her." "Uh, in 1961," "Walter hoving, being the entrepreneur and the publicist that he was, uh... decided to have some film shots taken here at the store." "And Ms. hepburn wore the necklace, uh, wore the diamond in a necklace designed by schlumberger." "In order for the production to get access to Tiffany's, they granted Tiffany's a little photo shoot with Audrey wearing the Tiffany diamond necklace." "So they did a little bit of a trade." "Paramount got the store and..." "The company got Audrey." "So she was the second woman." "The first woman was a socialite in 1957." "Tiffany and company was co-hosting a charity ball up in Newport, Rhode Island." "And the co-hostess, Mrs. Sheldon whitehouse, was actually the very first woman to ever wear her." "He found the diamond, the rough, in the Kimberly mine in South Africa." "It was 287-carats, huge rough." "And he had the opportunity to buy it." "Of course, enormous risk to buy something like this." "One is never quite sure, with that size of rough, truly what you're going to get out of it." "When you're cutting a rough to a smaller diamond, often many of the pieces you're cutting away are so included that they're not really usable." "Maybe some of the smaller pieces were, but predominantly, that is all weight loss." "So he took the risk, he had a sense that there was something within that that was special." "So he bought the rough." "The rough was sent over to Europe and the first cut was made." "But there came out the most incredibly brilliant, beautiful diamond with 82 facets." "Quite unique at that time." "Diamonds were not cut with that many facets." "The wonderful thing is you look at that Tiffany diamond now and it looks as modern as if it were cut last week, or a month ago, or a year ago." "It's incredibly advanced." "So that's very special, this is a very special diamond." "The security of her is extremely tight, obviously." "But during my time on the main floor, we had, uh, a procedure that after the store closed and the stainless steel doors were locked, she was withdrawn from the vault on the main floor." "You had to wear the white gloves, and she was put in her carriage and whisked away for the night." "There is a little secret." "One night, when I was removing her from the case, for just a moment" " I thought about miss hepburn," "I thought about Mrs. whitehouse, they had both worn it in a necklace." "And I thought... "A tiara." "I could be the first person, the first woman, the first employee that wore her as a tiara."" "So, for a second, i put her in my quaff and I stood there, and I was actually transformed." "Life is not measured by the number of beats that your heart makes, life is truly measured by the moments that take our breath way." " And that moment I will never forget." "" "It truly did?" "Oh, it did." "I was breathless." "There's something amazing about the fact that the film begins with the windows." "The windows are the first opportunity to spread the Tiffany magic." "And that's why the film begins that way." "You know, she gets out of the car, she look at the window and she's instantly transported." "In window one, she was looking at these tall wooden structures." "They were kind of, like, multifaceted wooden pieces with beautiful schlumberger bracelets on them." "In window two, it's miniature chandeliers suspended beautifully with brooches suspended within them." "They're tremendously beautiful windows and those were very iconic gene Moore displays." "Perhaps that was the first time that people saw, on a global scale, gene Moore's work." "It's fun." "It's all part of the whole thing." "It's fun to do." "I love doing it even, uh, after all these years." "Gene was really a pioneer in modern window display." "Because in the past, the idea was cram as much as you could into the window and have all the price tags on it and it's all about pushing the merchandise, but gene distilled it." "He would show one or two pieces, but it was the way you got in was you wanted to see what he was gonna do with the windows." "People have forgotten, the new generation doesn't really know." "I don't think that they know the whole story." "I've been known to break a glass in the window." "And that was fun because people would call up and say," ""you know you have a broken glass in the window?"" "I say, yes, I know." "There's the hammer right beside it that broke it." "I learned to do things different-- uh, to make a difference, because" "I wanted to see how much attention people paid to it." "And they would call up and say," ""do you know you have one knife turned backwards?" "Or one key turned backwards?"" "I said, "yeah."" "And then I knew that people looked at it." "It's the only way i could check up." "Gene Moore had a wonderful sense of wit in place." "He understood the whole theatre of window design." "He took it to a place that would use incongruous objects with beautiful jewelry." "I would walk around the floor with gene, you know, selecting product for the window." "He used to love to use eggs." "You know, he used to blowout eggs and use eggs a different way." "Eggs, to me, is the most perfect shape in the whole world." "I like 'em the way they come right out of the hen." "I don't believe in painted eggs." "Eggs are not to be painted." "They are so beautiful in themselves that I'd leave them the way they are." "It was always sort of juxtaposed jewelry and something unique." "He just did whatever he wanted." "The labor that went into creating those things and the artists he engaged because he did engage people to work with him." "And they were on his rolodex." "They were not on anyone else's rolodex." "You were nev-- and they were very true to him." "One of his most spectacular windows was a giant white sphere hanging over a strand of pearls." "And I'd put them in and I thought, something is wrong." "You know, it's-- it's too clean." "It's wrong." "So, I broke a string of Pearl-- i thought I'll catch hell, but I broke a string of pearls and I had the pearls, you know..." "And it helped the window." "It made the window as a matter of fact." "And only gene would have been able to get away with showing damaged goods in the windows at Tiffany's." "They the--teasing glimpse into a world that you want to be part of." "It was very humbling to be thinking" "I'm part of something that's ended up in a window at Tiffany's on fifth Avenue." "I mean, it's a privilege and a joy." "Imagine a house of Tiffany's saying, hey, go and make anything you want, and work with these extraordinary crafts people upstairs who literally still hand make the items." "Is that you, my lovely?" "Daisy Buchanan, "the golden girl."" "A breathless warmth flowed from her." "A promise that there was no one else in the world she so wanted to see." "Do they miss me in Chicago?" "Uh, yes." "Um--um, at least a dozen people send their love." "How gorgeous." "I've just been in China." "I've just released "the great gatsby" in China." "Yes, they're dazzled by all the luxury." "But they're also very aware of the heart issue of the book." "And that is this paradox between this roaring '20s, where there's "such an orgy of money," to quote Fitzgerald." "And then there's this kind of devastation in the American dream, if you like." "There must be a center and there must be meaning." "In the last ten years, the people have just experienced a tremendous change." "Not just in their lifestyle, but in the-- in the way they feel about themselves." "A lot of Chinese were starting to get wealthy and they thought with that wealth they should treat themselves a little bit better." "And they've got to this point now where, finally, they can live a beautiful life and they can start thinking about what they really want and not just what they need." "This idea of the American dream and-- and when you think "American dream, "Chinese dream,"" "and the vision that they both speak to, you realize that all the values that they're selling are universal." "I don't even want to own anything till I can find a place where a million things go together." "I'm not sure where that is, but- -i know what it's like." "It's like Tiffany's." "Tiffany's?" "You mean the jewelry store?" "That's right." "I'm crazy about Tiffany's." "Although Tiffany in its-- its current incarnation is not a celebrity-driven brand, the one celebrity who is beyond reproach, who is enduringly popular, who will always be associated with the brand is Audrey hepburn." "I was definitely familiarized with-- with the whole notion of Tiffany's through the movie "breakfast at Tiffany's."" "For me when I was younger seeing that movie, seeing her and seeing the name "Tiffany's,"" "embodied everything that was glamorous, and slightly unattainable, about New York." "Well, no, because of the title, great product placement without needing-- without meaning it." "Tiffany got lucky, sort of in the same way that" "Campbell's soup got lucky with Andy warhol." "It just happened that this film was made." "It was not made for any kind of advertorial purpose." "It's perfect." "It's a perfect image." "A lot of people confuse me with Audrey hepburn." "Um..." "There are good things about it, there are horrible things about it." " What's horrible?" "Mickey Rooney." "Ugh!" "Ooh!" "Mickey Rooney, "breakfast at Tiffany's"?" "Where's his Oscar?" "Come on!" "In 30 seconds i got to call the police!" "That's grotesque." "And, of course, it was never actually "okay." It was just allowed." "You know, all kinds of things were allowed, doesn't mean they're okay." "I genuinely admire the movie." "I admire the risks that were taken by Audrey hepburn, by Blake Edwards." "Mancini and, uh, givenchy." "You want a character you're gonna love." "Well, at the time, i--i" "I thought it was a very interesting choice." "I mean, she had style." "She had class." "She had a quality, I think, that--that worked." "I don't think people know that she was sort of like, uh, a prostitute-- high end kinda prostitute in New York City, trying to claw her way up to the top." "I think when now they see it, she looks like a socialite." "They think she is a socialite." "Won't you join me?" "Yes, join Audrey hepburn as you've never seen her before-- kicking over the traces and bringing to life" "Truman capote's "breakfast at Tiffany's."" "Well, the first time I saw "breakfast at Tiffany's,"" "it didn't-- didn't cross my mind that she was a prostitute." "Capote doesn't come right out and say it, but if you read between the lines it's something that he wanted you to consider." "My mom told me afterwards, and I was like, "what?"" "Really?" "What'd she say?" "She was like, "by the way--"" "yeah, she was like, "you know that she's a call-girl?"" "And I'm like, "wh--why?"" ""What gave you that sense?"" "But, yeah, I mean, in retrospect," "I'm like, "okay, it's a bit obvious once you have that in your mind."" " She's a hooker?" "" "Are you surprised they would make a doll out of a hooker?" "Why'd they do that?" " Seriously?" "She's a hooker?" "" "Yeah." "Then why is she dressed like that going to Tiffany's for breakfast?" "Think about what you're seeing on screen." "The sun is coming up..." "A beautiful girl, in evening dress, is getting out of cab." "Why?" "What is she doing in an evening dress at that hour?" "Is she going out to a party at sunrise?" "Probably not." "More likely, she's coming home from a party at sunrise." "And then the next- this is not a good examp- and the next morning..." "Oh!" "So she... oh!" "So she hooked up with a rich guy," "and she wants that guy-- -no." "Well, not exactly." "Then what's up with her outfit?" "She wants extra cash on the side, so she's always hooking up with men, right?" "Well, yeah, I mean-- she was... a gal who did take money for entertaining guys, it didn't--it didn't specifically say it became a sexual situation or not." "But, uh..." "I don't think, in the film, you look at her as an out-and-out hooker." "She's got too many other elements." "You love her kookiness." ""Kook" was one of the words-- it was kind of a code word." "It was a-- it was a euphemism to, um, comfort nervous audiences who knew a little bit about what capote's novel was about, and get them to feel, sort of, more comfortable with the idea that they were seeing" "a friendly movie, a safe movie." "It may not have been capote's original concept, then I guess that was a studio decision for what they wanted Holly golightly to be like." "Marilyn is closer to the Holly golightly in the novel." "So, on a certain level, it makes sense that Truman would want her." "Man, you guys-- you guys are lucky that we just woke up." "We're really raw -yeah, we're really raw." "Can we--can we talk about the song, "breakfast at Tiffany's"?" "Sure, go ahead." "But we were out in montauk a couple years ago, we were deejaying our friend's wedding, and we found ourselves on the beach trying to start a bonfire." "And, uh..." "Before we knew it, we were joined by a bunch of Ukrainian or..." "Eastern European, Ukrainian -eastern--eastern, yeah." "Like, really good-looking, eastern European teenagers because that's who works in montauk for the summer." "And suddenly, one of them, the young boy," "breaks out a guitar-- -yeah." "And starts singing acoustically" ""breakfast at Tiffany's" with a heavy Ukrainian accent..." "In a slow jam, it was amazing." "In this very broken sort of English, um-- which made it kind of better, somehow-- he's singing it and everyone's singing along." "And I'm looking at them and I'm like," ""you guys are 16, and 17, and 18." "First of all, you're way too young" "to know this song-- -also, they're ukranian." "Yeah, like, how did you-- -they were communist a few years ago, and now they're singing a capitalist song about breakfast at Tiffany's." "I thought if I could get that phrase," ""breakfast at Tiffany's," into a song that people might like it." "It sounds great, but you can't just say..." "You know?" "It's a weird song." ""And I said, what about 'breakfast at Tiffany's?" "' she said, I think i remember the film and, as I recall, I think we both kinda liked it." "Well, then, I guess that's the one thing we've got."" "Almost nothing poetic about it." "It's the inflections." "Yeah." "Yeah." "What's the next verse?" "I have had people who I went out with swear up and down, "oh, no, this is about me because we watched that movie."" "I'm like, "no, we didn't."" "And so all these people think that it's somehow about them and it's completely fabricated." "The size of the diamond or the quality of the diamond?" "The quality." " Scarlett?" "Maybe the size." "No, I think the size-- i mean, what if it's like a really ugly diamond, and it's, like, so big" "that you just can't stand it?" "Then you return it." "I think we should stop here for a minute." "Maybe we should go in there and find you the most beautiful ring that they have." " All righty!" "From that moment on," "Charlotte would tell everyone that right in front of Tiffany's, out of nowhere Trey popped the question and she said, "all righty."" "The engagement ring as we know it was introduced by Tiffany himself." "Charles Tiffany created a ring that was more brilliant than all others." "It was a beautiful ring where the stone was lifted up off the band and held up so that the light could scintillate." "This is the one you see in cartoons." "I got a surprise for Betty." "Get a load of this." "Wow!" "Ooh-woo-woo-woo-woo, what a sparkler." "I remember when we first got engaged, walking in there and being so shocked at the prices." "I said, "we gotta look somewhere else."" " Is that right?" "Yes." "I think I was 20-- 24, 25-years-old at the time." "I couldn't quite afford Tiffany's, so-- really?" "You're a Mara." "I--yeah, but..." "I was a struggling young lawyer at the time." "I--i think it was some place" " on 47th street at the time." " -47th street?" " Yeah, yeah." "" "That'll get you." "Yes, yes." "The whole engagement thing at Tiffany's" " is just a story in itself." "" "What do you mean?" "It's a mystery." "I just see people there and kids and grownups, like-  does anyone ever buy an engagement ring there?" "No, actually, today we have a lot of self-purchasers." "And so, the larger, the purer, the rarer, the better." "They all want picassos, but on their fingers." "Um, here I have..." "I only have one-- actually, I have about two and a half million dollars right here, 2.5 million." "It allows you to get a ring for her for every occasion." "So, one for every day." "This, actually, is very reasonable." "$306,000." "One for dinner-- this is a Tiffany lucida." "This is a 5-carat, it's a d-20 flawless." "And one for the gala-- and this also is 5-carats." "So Tiffany's setting the 5-carats at d, vvs1 and it's $923,000." "Still a bargain, just sub-one million." "By the way, we do accept cash." "Think that most people there all aspire to have that, and then girls try it on, but I would think it's disappointing, 'cause then I don't know if they actually buy it." "And then they will have to walk down 15 blocks to go get a copy of the..." "Ring." "It always goes like this" ""oh, my cousin knows someone on 47th street."" "Did you get a blue box when you got engaged?" " I didn't." "" "You didn't?" "No, and I asked why not." "But, you know, this is-- - director] At that moment?" "Listen--no, no." "Before he even asked you?" "I didn't." "I didn't, but we were very young and he was a waiter, and..." "You know, I don't think blue boxes really came a lot very often at that time" " I was, like, 22." "If we ever did get married which, we don't believe in marriage," "it's a great institution." "Yeah, but who wants to be part of an institution?" " Tiffany." "Right here." "" "Is that right?" " So then let me ask you this." "My wedding ring." "So then, obviously, you know that" "they put out this gay ad, right?" "No." "The famed Tiffany and company thinking outside of the little blue box tonight." "Check out this new ad for engagement rings featuring a real-life gay couple." "It's going viral tonight." "Tiffany says, "it's part of a modern approach to love and romance."" "Oh, how great." "Now, why is that great?" "Well, because it's about time." "A spokesman for Tiffany's said that everyone, whether they are gay or straight, should have the right" " to grossly overpay for jewelry." "It's a right we all have." "Well, yeah, but they're also supporting their bottom line." "They realize there is this whole new category of people who can get married." "They wanna see those people wearing Tiffany rings." "'Cause whenever you get a Tiffany ring, you, like, "know" it's from Tiffany's." " How do you know?" "I mean, 'cause-- first of all, the style and the color of the box." "But even if you didn't have the box, just something in the diamond-- they're really white, they're really beautiful." "I think that if you get it from, like-- um, other jewelry brands-- see, I don't know that many." "'Cause I know Tiffany, that's it." "And the more he spends..." "What does that mean?" "The more he loves you." " Or the more he's rich." "" "Do you believe that?" "Well, the more he spends-- -the more he wants to win you over." "The more he wants to win you over." "So I was first introduced to Tiffany and company when I was in the eighth grade." "My Nana took me to pick out my first piece of Tiffany's and from there on, i became obsessed." "Uh, then I met my now-husband and he proposed to me at the Tiffany and company in Boston." "So we were watching "sweet home Alabama" one night when we first started dating." "And I just, offhanded comment, said," ""that would be the most magical, amazing proposal."" "And he somehow remembered." "And so, from there, i decided to follow the theme." "And we did a Tiffany and company-themed wedding," "I did a Tiffany and company-themed bridal shower, bachelorette party." "I'm pretty sure, when I have children," "I'll probably do a Tiffany and company-themed baby shower." "Thanks, now people are gonna think I'm crazy." "They're gonna, like, take me to Tiffany-rehab after this." "When I first wrote "sweet home Alabama,"" "I wrote a normal scene where a guy just, uh, proposed to his girlfriend." "And that, I think, was a very private moment." "So, wrote the movie, turned it into the studio." "The studio said, "we love the script, but we think you could do better with the proposal."" "Can we come up with something just a little more dazzling because the Patrick dempsey character was supposed to be this kind of really cool guy." "And he was the, you know, "the most eligible bachelor"" "dating Reese Witherspoon's character." "So, I went home that night and my wife said, "so how did it go at the studio?"" "And I said, "well, it's all really good but they now want me to come up with the best, you know, proposal that's ever been on film."" "So we started throwing ideas around at the dinner table, and she said, "well, you know, i was proposed to once at Tiffany's."" "And I was like, "wait, what?"" "And so I found out that night that my wife had been proposed to about five times." " What?" "And, um..." "So I was like, "huh."" "So I say, "well, so, what happened?" "You mean he walked you--"" "and then she said, "well, he walked me into Tiffany's, and he said 'pick one.'"" "and I was like, "why didn't you say yes?"" "Andrew, are you on some sort of medication?" "What's going on?" "Where are we?" "Oh, my god." "Oh--oh, my god." "Oh, my god." "I think the scene in Tiffany's is one of my most recognized scenes." "I mean, that's why my wall is Tiffany blue." "I mean, I literally--when i was moving into this office and my, you know, the guy who was decorating it." "I just said, "there's gotta be some sorta Tiffany color in here."" "Has to be a tip of a hat to a very successful movie and a very successful scene." "Yes." "Yes!" "Yes!" "Yes!" "Pick one." "Come on, come on." "I actually went to bora bora with my wife as sort of a second honeymoon, and we ran in--you know, we ran into honeymooners, and as we started talking and getting to know them, they found out i was a film director" "and when I said "sweet home Alabama,"" "they were like, "oh, my god!" "Tiffany's!"" "Well, I needed to use jewelry in the "ocean's" trilogy, and I had to dress some of the most beautiful women in the world with some of the handsomest men in the world." "So I figured I'd better go to the most important jewelry company in the world." "When a person puts on a great piece of jewelry, and a Tiffany jewelry, they feel a certain way." "It gives them a certain joie de vivre that they don't--might not have without that." "I mean, Julia has it either way." "But it makes her feel good, makes her feel like she has something important on, which she does." "With movie stars like Julia Roberts and so on and so forth," "I don't say, "wear this, and wear it now!"" "I sit down with them and I say," ""this is jewelry from Tiffany's." "Take a look at it and see what catches your eye, see what you enjoy."" "And then they find things that they like and they try 'em on." "And they try 'em on with the dress they're wearing and they try 'em on again and again and again." "And they change their mind four, five times." "So... and then they finally settle in on a piece." "You are up to something, Danny." "What?" "And don't say "you came here for me."" "You're pulling a job, aren't you?" "Well, know this." "No matter what it is, you won't win me back." "Tess, I just came to say goodbye." "I got you something, and, um- aw, it's a Tiffany box." "Thank you, yeah." "I wasn't--i wasn't invited to the wedding." "No." "Yeah, we don't know each other." "Not well enough for you to come to the wedding, no." "It would've been really odd." "I know I don't know you, but I just wanted" "to give you something." "Okay." "Well, thank you." "You can share that with your wife." "Can I open it now?" "Yeah, go ahead." "Please, please do." "Is it, uh..." "Wow, it's--wow, it is really a Tiffany thing-- oh, come on." "I'm on network, now, man." "Of course it's gonna be a Tiffany." "This isn't comedy central swag." " It's engraved." "It's engraved." "What does it say?" "It says, "i don't know you."" ""Someone will move away, someone will come home, someone will finally graduate..."" "What we're doing when we do this is to explain Tiffany's purpose in the world to, maybe, a younger generation that is not familiar with it." "It's a little lost on my generation 'cause I think it's a bit... tired." "And there's a lot of psychological components to Tiffany's." "We touch on the products we sell, like engagement rings and gifts for special occasions, but there's no direct selling here." "It's just an attitude." "It's a feeling about our customer, and who we are." "I think it is a little bit of a brainwash." "A lot of the ads are white families." "It's--it's a little bit of a 1950s kind of feel to it." "We want to speak to our customer as a human being, as someone who has a family." "Maybe have children, maybe wants to get married." "It stretches true love so much, it's such an unrealistic true love." "Which also, I think, gives us a little bit of a "yuck."" "I was about 11 years old and I saw the ad in the "New York times,"" "where Tiffany's ads have always been," "I saw an ad for a ring." "And the ring was-- cost $176,000." "I remember thinking that was just an inconceivable amount of money." "I was the son of two writers, we were not rich by any stretch of the imagination, and that just seemed incredible." "And so I wrote this letter." "And, on the one hand, it was..." "I could do the math, and so it was a slightly snarky letter, I suppose, but at the same time i was 11 years old." "I remember thinking, "well, you never know."" ""Dear Tiffany's..." ""Sincerely, David joblanski."" ""Dear David..."" "Well, there's one man who agrees with that." "His name is Walter hoving and he is the president, chief executive officer of Tiffany, a store of which you may have heard." "And here's tom brokaw." "Thank you, gene." "Walter hoving has been in retailing for 60 years now, and he has been affiliated with places as different as Montgomery ward's and bonwitt and teller and lord and Taylor." "And for the past 23 years, he's been the chairman of Tiffany's." "Last week he placed an ad in a newspaper, it said..." "Mr. hoving, why aren't you open on Sundays?" "After all, this is the biggest time of the year, i would suspect," "for Tiffany's." "We think our customers need a rest." "So we keep closed on Sundays." "Mr. hoving, you have on sale at Tiffany's an emerald necklace that is worth $1,700,000 and you have a diamond that is worth $7 million," " I think, all together." "That's right." "What if someone were passing through town, and decided that they wanted to buy one of those two items, but they were only available on Sunday." "Would you open the store to sell them one of those two items?" " No, we would not." "No." "You'd pass on that sale?" " That's right." "" "Walter hoving, outspoken chairman of the board of a little store, as we like to say on the corner here in New York, called Tiffany's." "Is it heavy when you pick it up?" "Uh, not really, no." "But I remember being handed the trophy and remember thinking" ""please don't drop it, you're on national television." "You got millions of people watching."" "So I think I held it with two hands, but it's really not very heavy at all." "But it is--it is beautiful and, uh, we sure like the four that we have and that's your goal." "And it's a tough goal to achieve 'cause there are 31 other clubs out there trying to do the same thing." "By the time the trophy is coming out, usually we're, like, divvying up, you know, our winnings or our losses and not paying a lot of attention to that super bowl trophy, but I bet the players are." "And I bet when those players get that trophy, and their wives or their girlfriends are standing just off the side, they say, "i want my trophy."" "George steinbrenner bought the Yankees in 1973." "At that time, I think the top hat logo was more in use." "It adorned every team publication, it was more commonly used." "He was more attracted to the interlocking "n-y."" "He thought there was something very classy about it." "So, almost immediately from the time he owned the team, that was the logo of choice." "Tiffany had designed that interlocking "n-y"" "on a police medal that was given in 1877 to a wounded New York City police officer." "One of the Yankees' two owners in their first decade of existence was William devery, who had been chief of police of New York City." "William devery probably kept that "n-y" design in some form of circulation and he was still half-owner of the team in 1909 when it first appeared on the yankee uniform." "You may get another announcement in a second." "Yeah, shoot--say it again?" "When the clock was first installed, why was Tiffany chosen?" "Got it." "Okay." "Here in grand central terminal, many people believe and testify that our magnificent October, starlit, zodiac ceiling-- which happens to be made of Tiffany blue to represent the sky-- that there may be a correlation." "It's one we're perfectly willing to accept." "It's all surrounded by the world's largest, most magnificent piece of Tiffany glass, the clock, that just identifies this terminal." "There's been a billion movies made about New York." "Every possible building, statue, has been in a movie." "This has never been in a movie." "That's how I convinced Marty to do it." "It's so beautiful, that clock, that from the back that clock is beautiful." "And people, you know, don't really see the clock that I came out of because you can only see it if you're going up park Avenue." "Our Tiffany clock, all the original parts are still there." "The original motors, the original gears." "With all these pieces a hundred years old, it's accurate to within one second every 1,400,000 years." "Well, I can say that I was thrilled to read the biography of Steve Jobs because I had not realized that Steve Jobs had appreciated the design and the work of Louis Tiffany." "One of the illustrations in that book, it depicted Steve Jobs sitting on the floor in a virtually empty room in his home where the only object was a floor lamp." "What the book went on to say is that he couldn't furnish his home because he couldn't find anything that met his standards and there you have a Tiffany lamp." "He appreciated the beauty in it and the cleanl-- what he was trying to say." "Well, Tiffany was about beauty, and he was too." "It was about design-- and perfect design." "When you think of the magnolia, you harken back to nature." "And then, even if you go further, you think of Japanese culture because Tiffany travelled tremendously throughout the world and he brought many of his influences from traveling into his design aesthetic." "So you can relate to it in very different ways." "One of his quotes was "nature is always beautiful."" "I think that was very inspirational." "Color was so important to him." "He was--he considered himself a colorist and it comes through in everything that was made." "By the time that Charles Lewis Tiffany dies," "Louis has really mastered all of these different forms." "And I think that the jewelry really is such a continuation of his aesthetic." "Again, the emphasis on color." "The emphasis on nature." "Louis went on to do very much the same as his father did, which was to create a brand and to open this incredible luxury, sort of, retail emporium, and very much followed in his father's footsteps." "The sidewalks along fifth Avenue are always crowded with shoppers." "Fran and Sally did some shopping, too." "They were just window shopping here, though." "Yes, this is "the" Tiffany's, the world famous jewelry store." "Well, this was, of course, the summer of 1945." "And we were looking for a summer job." "We had been turned down by most of the department stores and when we went up the Avenue, suddenly-- there we saw Tiffany's." "We loved to be on the main floor because we wanted to watch the door for all the celebrities." "That was a dazzling moment, to see Judy garland." "When she walked in with her new husband, she looked so happy, and to hear that famous laugh ring through the store..." "Who knows what she was laughing about?" "But what she purchased as a gift from mgm were emeralds, which made me think of "the wizard of oz."" "They said that was her wedding present, she could choose anything she wanted at Tiffany." "This watch is incredible." "This is, um, quite amazing." "This is from our archive." "This is fdr's last watch." "Now, we've made a lot of watches for presidents and it's surprisingly small, i have to say." "When you wear it, it literally sends shivers down your spine." "You can see here how much he loved it and how much he wore it 'cause all of the stitching on this side is completely worn off." "We have this amazing history of watch making." "I found it extremely inspiring." "I think my first blue box was around when i was 12 or 13." "And I remember being rather disappointed on my 16th birthday when there were multiple blue boxes." "And there was a large one, and I was really excited to open it up and see what was inside." "It was, of course, the first box that I went for." "And when I started opening it up, inside I found an etiquette book." "I think my first exposure was the Tiffany's etiquette book for teenagers." "I came to the U.S. when I was eight or nine, so we weren't so well-schooled on American etiquette." "They were like, "this is a good book to learn from."" "Beyond chopsticks." "My first memory of Tiffany's is... they have an etiquette guide for teenagers" ""Tiffany's table manners for teenagers."" "I remember the Christmas." "I was probably 13, maybe 14 at the time." "An etiquette book isn't what every teenager wants for Christmas." "I think it's such an iconic, respected American brand so, I think parents might think that's it's a great thing to give to a young girl." "So that was a little bit of a disappointment, but-- - director] The etiquette book?" "Yes, the Tiffany etiquette book." "But apparently, I guess i learned a few things from it." "And it wasn't until i was older when I realized that I'm gonna move to New York, if I'm gonna make it in the big city," "I should know which one is a salad fork, which one is the soup spoon." "And so, I found myself, sneakily, stealthily, looking for that book and reading a few chapters." "And I actually just bought it for my son, and he's nine, and we were at breakfast and I gave it to him and he looked at it." "And he looked at me, he goes," ""my name is not Tiffany and I'm not a teenager." "Here you go, you can have it back."" "I was super lucky that for one of my birthdays my team literally captured me, blindfolded me-- they actually took me on this surprise trip and when I opened my eyes" "I was on the second floor of this Tiffany's and they had created this wonderful breakfast for me." "So I literally had breakfast at Tiffany's." "Who--who else had a birthday?" "I think Katie Couric had her birthday there." "Did you know about that?" "Katie Couric?" "No, I don't." "But I'm very happy to share that experience with Katie." "Katie's a very jolly lady." "They let glenda baily have a party at Tiffany's?" "I thought i was the only one." "I was turning 50 and unlike a lot of people, i love birthdays." "And I love parties." "It was an inside job basically, my friend Carole works at Tiffany." "I was trying to find a really cool, fun, different space." "We had a cocktail party on the first floor." "We served tiffaninis, which looked dangerously like, um Ty-d-bol." "But they were delicious." "And strong." "I think it will probably go down in history, my personal history, as my best birthday ever." "I am a scorpio, just like Elsa peretti." "And Elsa peretti of course designed this beautiful necklace which was a present from my team." "And it reminds everybody that the qualities a scorpio is supposed to have." "And all I can tell you is that Elsa is one of the most passionate, strong, and focused individuals" "I've ever had the pleasure to meet." "On my wish list, of course is the scorpio." "J'adore." "She's divine." "My first piece i wanted was the bone cuff from Elsa peretti." "Oh, everybody should have a peretti Sterling cuff." "I mean, I had client in here earlier today who collects peretti and was wearing a pair of peretti earrings." "And it's just like, it's always good." "When Elsa started at Tiffany, it was the mid 1970s." "And Elsa peretti was hot, you know?" "I mean, she was part of halston's entourage, she was a model." "She had been designing jewelry that was on the catwalks with halston and giorgio di sant' Angelo." "And the jewelry was a hit." "I really like the design of the Elsa peretti pieces." "So for my editorial work, and also with fashion shows" "I've used it a lot 'cause it's some of my favorite jewelry that exists." "Well, this is the first piece of jewelry that Elsa peretti designed at Tiffany-- one of the first pieces but she really designed it before she started." "You know there's a necklace that's like a bud base." "That an orchid could fit in." "She said she designed it because when she saw the girls in Capri wearing flowers in their hair, she thought that was the most beautiful thing in the world." "But she didn't want her flower to die." "So she made a bottle pendant to put the flower in." "And that's what it's for." "But like, there's sort of a suggestion that you could also keep your drugs in there." "I mean..." "No, like, you know." "It's cool." "What she able to do in terms of communicating her language and her aesthetic through jewelry, she certainly paved the way for people like myself and other jewelry designers today." "And there's not a lot of places that wanna bring other designers in under their umbrella." "Being a part of vogue and being a part of the c.F.D.A." "Is wonderful because they really do foster new designers and help companies." "You know, i can't even tell you what the last year has done for my business, just being a part of it." "When I won runner-up," "I got a really nice gift from Tiffany and I was in heaven." "The idea of jewelry, and to succeed as a jewelry designer," "I think is something that even clothing designers have aspirations for." "The year Monique pean won, she was a runner-up winner she won $100,000 and her choice of mentor." "Went into Anna wintour's office and she said if you could have any mentor, who would you choose?" "And I said, "you know if I could have anyone," "I would love to be able to work with Michael Kowalski, the ceo of Tiffany."" "What intrigued me of course, was her intense interest in the materials that she uses." "And her commitment to--to sustainability not only in terms of materials, but in terms of the folks who provide those materials." "And I thought it was a--a wonderful story, and I think it's relevant for luxury today." "Rather than taking from the earth, finding things that you can reinvent, fossils are so incredible because they're almost like nature's photographs." "And that they're able to tell a story through time." "And I use a lot of fossilized woolly mammoth and fossilized dinosaur bone." "This is fossilized woolly mammoth, the cream parts that have been trapped in the ice over tens of thousands of years." "And then in the center is fossilized woolly mammoth the root of the tooth and the salt minerals over 35,000 years changed the color to these deep blues." "And then in the middle is fossilized dinosaur bone." "That's from the Jurassic period and 150 million years old." "In jewelry designing, talented new artists like Jean schlumberger originated labyrinth ideas, which are the despair of manufacturers who serve the mass market." "I love the, um..." "One of my favorites is the--shit." "I can--can never pronounce him." ""Schlum--sumberger."" " "Schlum-ber-Jay."" "Schlumberger." "Mm-hmm." "Yup, make them Jewish." " "Schlum-burger."" ""Schlum-burger?" Oh, my god." "That's so embarrassing." " You corrected her, right?" "I mean, you got-- of course, the..." "Oh, my god, why am I thinking of "Cho-ba-Jay"?" ""Show-ba-Jay." I'm saying it wrong." " Well, it's like-- -it's close." " "Schlum-ber-Jay." """ "And they brought out the broach, and they said," ""this is "schlum-ber-Jay."" "Is that how it's pronounced?" " Well, it's like-- -it's close." " "Schlum-ber-Jay."" "Schlumberger." ""Sean--schlumberger."" "The schlumberger-- these are heirlooms." "These are family heirlooms, and they are from the 1940's." "They're early schlumberger." "I love the schlumberger pieces." "Whenever I go in to the Tiffany store, that's where I go and just sort of pet the cabinets and..." "And drool." "The seahorse is one of the very first schlumberger pieces that I bought." "He really was attracted to themes in nature." "What he's most known for are the schlumberger enamel bracelets." "Jackie Kennedy used to wear them all the time." "And those are fantastic." "I'm really a fan of big, big, big pieces." "This broach I'm sup-- I'm really partial to." "I used to read" "Elizabeth Taylor, my love affair with jewelry."" "It was my very favorite piece in the book, and I thought" "I always wanted it, and then when this came up for auction" "I think it went for about $1 million." " Yes." " $550,000 then, and selling." "$550,000." "At $6,300,000 then." "Here we are..." "Sold for you, sir." "$7,800,000." "Thank you very much." "I thought, "well, I'm never gonna get the Elizabeth Taylor one."" "And so, I got this and I think it was..." "Don't quote me." "Like $60,000 or $70,000." "But there's only six of these." "This one was made in the 80s." "The designs that we have, we don't change." "We try and recreate." "Some designs were never made." "Some sketches were only part-sketched." "And sometimes you have to guess." "But it's all in what he left." "There's nothing that's being adapted or changed." "Diamonds..." "Are a girl's best friend." "Are a girl's best friend, and what better night to sparkle than on Oscar's?" "Thank goodness." "Thank goodness for Tiffany and co." "Look at this." "Look how gorgeous." "To die." "And by the way- you can't take it- ...this is one of her favorite pieces." "..." "From her." "I know, well we brought that after she was, uh- yeah, she was- she went right to that and was really drawn to that." "Yeah, she'll be very excited about that." "So, we wanted to make-- -and so am I." "Which we, of course, are also partial to because it's so close to the Tiffany blue color." "Oh, right, got it." "Jessica biel here on the red carpet." "Hi." "How are you?" "There you are." "How are you?" "I'm well, thank you." "Good to see you." "Good to see you too." "So, tell me about your dress." "Let's start with the e!" "Fashion." "Okay." "Yes." "This is Chanel couture." "Mm-hmm." "And I'm basically just decked" "head to toe in Tiffany's." "You've got arm candy but not your other arm candy." "He's out on tour, isn't he?" "Yes." "Yes, out on tour, busy working." "I'm watching it on TV with PR's and other stylists." " Yeah." " With other stylists?" "Yeah, I have a couple stylists" "I'm friends with in L.A." "So we usually watch it together." "Oh, it's so mean." "It's awesome." "Everybody's trashing everybody except their clients." " Everyone?" "Really?" "Yeah, you have to be really careful." "Let's just get it on the table, who did who, and let's all be nice." "Yeah, I mean, what do you do when you watch the oscars?" "You comment on what everybody's wearing." "You know?" "And it's-- it's a great, fun TV moment." "Oh, it's amazing." "I'm a great commentator." " And I do have-- - you're a hater, too?" "I am not a hater." "It's not from hate." "It's from the desire to not be mediocre and to really have incredible style." "And to take all these incredibly beautiful pieces and things that people are creating and to really celebrate them." "And not in a silly way." "In the old days when they did celebrate beauty," "I mean, when Liz Taylor won an award," "Liz was fabulous and I would hope that we would get back to that day." "'Cause those were incredible days." "At Hollywood's pantages theatre it's the motion picture industry's night of nights, and the film capital's top stars turn out for the annual presentation of the coveted oscars." "Jessica!" "Jess!" "Jessica, I need those eyes!" "The right piece on the right celebrity is the best p.R." "You can't buy that p.R." "It's, uh, a photograph that is seen worldwide." "Um, one photograph is picked up by countless blogs and you are focusing on that jewelry." "The dress, yes, but the jewelry really makes that photograph." "And the accessories really make that outfit." "And at the end of the day, the dress is easily knocked off." "The jewelry is priceless, it's invaluable." "And people know that jeweler." "It's like--it reminds me of mineral in the ocean." "It's different 'cause..." "It's kind of like a motto." "Jewelry stores don't really have a theme to what they do." "Besides Tiffany, no other stores really have, like, a theme to their jewelry." "It's all just tropical." "When you're young, you want to wear a diamond." "You're gonna want to wear-- when you're old and you get divorced, like, five times, you don't--you don't need any of that stuff." "Well, ultimately, we're talking about a jewelry store." "How it is this pop-culture kind of... circular weirdness." "All women everywhere know that song." " Do they really?" "Yeah." "You can go ask any woman you pass on the street and they'll--they know that song." "So when this ends up on the cutting room floor of this film-- this'll make it." "Just let us know 'cause we got stories about Carlyle." "The Carly-- yeah, I lost my virginity in the Carlyle." "Oh, shut up." "With Elaine stritch." "The music video was filmed, like, right here" "I actually wrote it on this guitar." "I had an actress throw out a pair of earrings." "Like, it makes me sick to my stomach." "They were in tissue, and she cleaned her room and looked everywhere and said, "i think I threw them out."" "'Cause she's paranoid that she's a celebrity and doesn't want to leave a messy room 'cause then the housekeeping will say she's a slob." "And she totally threw them out." "Well, there aren't many ways you can get a lotta, like, well-known names..." " Free in a film."