"NARRATOR:" "Space." "Humankind has been gazing into its infinite vastness for millennia." "Here we are pushing the boundaries of our knowledge, venturing out into..." "What?" "What are LEGO minifigures doing out here?" "What the heck are toys doing in outer space?" "To answer that, first we have to start our story back on good old planet Earth." "Here in the U.S.'s Pacific Northwest, a boy named Thorin makes last-minute preparations on his battle scene." "In the Netherlands, Rosa is building a car in her living room." "In Shanghai, China, Yuhang celebrates his birthday with a new LEGO set." "And in Denver, Colorado," "Eben, like so many around the world is sprawled on his living room floor playing with LEGO bricks." "This is what we expect, right?" "After all, around half a billion people grew up with LEGO bricks." "There are over 100 LEGO pieces for every person on the planet." "But this story... but..." "Can you hear me out there?" "There." "That's better." "What?" "What's wrong?" "Why are you looking at me like that?" "Oh, oh." "There." "How's that?" "Now, I know." "I know." "You recognize me, right?" "Featureless yet functional hands." "Interchangeable hair." "Perfect golden, uh, tan, I guess?" "But this story's not about me." "Well, not entirely." "This story is about a simple toy that became, well, more than a toy." "And how its unique properties ushered in a new era of creativity, not just for kids, but for a whole generation." "This is about more than the brick." "This is beyond the..." "No, hang on a second." "(CLEARS THROAT)" "Beyond the brick!" "A LEGO Brickumentary!" "Ooh, look at that." "That's awesome." "At the annual Toy Fair in New York City the world's toy manufacturers gather to show off what they hope will be big products for kids." "RICHARD:" "LEGO is, let's face it, undoubtedly the greatest success story of the toy industry." "LAURIE:" "They have become the number two toy company with simply one category of toy, and that's construction." "And that's up against giants like Mattel and Hasbro." "RICHARD:" "Mattel has Hot Wheels." "They have Barbie." "Hasbro has GI Joe." "And they've got other lines." "And LEGO just has LEGO. (CHUCKLES)" "When other toy companies look at LEGO, they look at them as a powerhouse." "When you look at a four billion dollar brand and that's going to continue to grow this year, it's amazing what they've done." "It's become a monster brand of the toy business." "So how did the LEGO company become so huge?" "I can explain that, but I think I better park this thing first." "Recognize this baby?" "Yeah, good old number 497." "Galaxy Explorer." "It had these cool yellow-tinted windows, all these 2x2 computer bricks, and, uh, these things." "It's just a small part of the LEGO brand's fascinating history." "Let's take a moment for a little primer on how the toy began." "Oh, no, wait a second." "There we go." "Much better." "Many people know Denmark as the home of ready-to-assemble furniture." "Sadly those people are wrong because that's Sweden." "Denmark is home to Hans Christian Andersen, delicious pastries, and the birthplace of, you guessed it, LEGO bricks." "Back in 1916, a Danish man by the name of Ole Kirk Christiansen lived in the quaint little town of Billund Denmark." "A carpenter by trade, he started a small wood shop which burned to the ground." "Not a great start but Ole would not be dissuaded so he built another one." "In the new factory he was inspired to build toys." "By the 1930s, Ole was known for his pull toys made from birch wood." "Trucks, trains, and of course ducks." "It was around this time that Ole came up with the name LEGO." "It comes from the Danish phrase leg godt, meaning "play well."" "Then the factory burned down again." "But with Ole's perseverance, it was rebuilt again, this time mostly for making wooden toys, until a fateful day in 1947 when Ole was visiting a toy fair." "He came across a new contraption, a plastic molding machine." "Ole brought the first one back to Denmark, though not everyone was impressed." "At first, Ole used his hand-powered molding machine to make simple plastic toys." "But then his son Godtfred had a brilliant idea." "I remember my father, for him, the system was very, very important, to turn the bricks into a system of play." "The brick in itself is, of course, a simple structure." "But with the number of bricks, you have endless possibilities." "The idea stuck, and the LEGO system of play was born and continues to this day." "In fact, bricks made in 1955 still work with bricks you can buy today." "The bricks were great for stacking, but still had room for improvement." "The Christiansen solution was clutch power." "What is clutch power?" "Clutch power is the result of the patented studs and tubes design that holds the bricks together." "And allows them to whew... come apart." "Then in 1960, the factory burned down again." "Yeesh." "What are they building these factories out of, anyway?" "But Ole went back to work, and despite those pesky fires, his company continued to grow." "This magic formula of an ever-expanding system with its locking bricks made LEGO toys something that appealed to kids everywhere." "What started as a Danish endeavor became a global phenomenon." "Helping with this expansion of the company was oldest grandson Kjeld who you met before." "You might recognize him from some of the earliest boxes." "Cute kid." "Personally I feel Kjeld's greatest contribution to LEGO history was his role in the development of LEGO minifigures, or minifigs." "Hey, guys, still no arms, huh?" "They obviously improved on that design over the years." "But what really catapulted the company into greater success were the new theme sets, like Castle and Space." "And later, licensed themes like Star Wars." "Hey!" "And Harry Potter." "Whoa, whoa." " (THUD)" " Whoa!" "Yikes!" "Today the LEGO company makes more than 100,000 pieces a minute, and has become one of the biggest toy companies in the world." "But not without first experiencing some serious challenges in having to redefine itself along the way." "But we'll get into that later." "And just think, all this from a humble carpenter in Billund, Denmark." " (CRASH)" " Ooh, sorry." "No clutch power, I guess." "Billund is still the heart of the LEGO company and LEGO minifigures are still made here." "Handsome little devils, aren't they?" "Okay that shot kinda freaks me out." "Billund is also home to the LEGO design team." "Here, inside the design room, the LEGO sets of tomorrow are being dreamed up today by designers." "Everybody I meet says that I have one of the coolest jobs in the world." "It's fantastic to be able to create with these bricks." "We have our desks full of LEGO all the time." "It's like being a child for the rest of my life." "For many the only limitation of building with LEGO bricks is your imagination." "But for the designers at the LEGO company it's a much more regimented process." "We're always working within a system based on these LEGO bricks here." "There's not an infinite amount of possibility." "The constraints becomes the challenge, if you will." "Then it's those constraints that are interesting to find how do we make it work." "MARTA:" "You have to think about how kids play with LEGO, which is something that we always have in our minds." "If you're five years old, it's a lot harder to build with smaller bricks than it is for an eight-year-old." "At the core of the design process is one guiding principal." "The design process really starts with an idea of a story in a universe." "We really take a starting point in who these characters are, where they're living, what they're doing." "Story provides context for what you're doing." "It gives you and kids especially a meaning." "It sort of helps to unlock their imagination in new ways." "We were just trying to put together color combinations we haven't done before." "Jamie Berard is one of the company's design stars." "He's the creative lead for the expert building series." "Today he's showing his boss his new Parisian cafe model which will be revealed to the public soon." "What I really hope to highlight at BrickCon is the storytelling." "For example, the gentleman on the balcony has actually got a little bit of a surprise, and he's got this ring in his hand." "That will help him hopefully marry his girlfriend." "JAMIE:" "The job, it's amazing." "I don't want to oversell it that, you know, there's rivers of chocolate milk and massages on Tuesdays." "You know, it's a job." "But it's an amazing job." "You almost wonder, like, how long can this last?" "Is this for real?" "Another coveted job at the LEGO company is that of master builder." "Like the designers, master builders are, well, masters at building with LEGO bricks." "But they get to think outside the box." "So as a master builder, we get to do everything it takes to make our models, we design models, we do a pretty good mixture." "We do everything from little tiny models, all the way up to human beings." "It's always going to be different." "Every model poses its own challenge." "Sometimes it's the sheer size of the models." "Ultimately, at the end of the day, it's really just pushing the bounds of what you can do with LEGO, being creative and being artistic and all these amazing things." "Today the master builders are working on a huge project that'll be seen all over the world:" "the setting for The LEGO Movie." "The nicest thing about working for LEGO is that we have all of the pieces we need." "It's something that most people would just dream of." "For this particular city, I got to sit down and order whatever I wanted." "As far as the plot of the movie," "I really don't know a lot about it." "Um, there's a lot more than just this that's going to be in this movie, that we're all working on at the same time." "And it's a monumental undertaking." "Weeks later, their LEGO city arrives and is reassembled by Paul's team on a soundstage in Los Angeles." "It serves as the setting for the live action sequences in Will Ferrell's basement." "Okay, clearing guys, please." "Action." "CHRISTOPHER:" "Yeah, it's been kind of crazy, we've had, uh, we're shooting for five days of live action and the movie's mostly animated." "And we've built this ridiculous LEGO model back there." "We built it ourselves." "Personally, with our bare hands." "Actually, we had a team of super master builders." "And it turned out pretty awesome." "It's pretty ridiculous." "These guys have been working on it in Connecticut for, like, three months." "And then, of course, the first thing we do is go, okay, we're going to smash all of this." "CHRISTOPHER:" "So there's a city, there's sort of a castle world that we're calling Middle Zealand." "There's a pirate ship." "Some classic space stuff from '79." "We heard we would get some free LEGOs." "Yeah!" "I'm literally doing this for one classic space ship." "Hey, Phil, have your people call my people, we'll hook you up." "Maybe we can do lunch?" "So, this movie set is pretty impressive." "But the master builders in the Czech Republic are working on even bigger things." "In Kladno, we produce big models for LEGOLAND parks and for LEGO markets." "There's a lot of different stuff we can do." "What people don't know is we have computer programs where model builders see the layers." "There is not visible every single brick." "There is steel construction inside." "We are looking forward to the biggest project we've ever built." "It's secret." "Nobody should know about the project." "So there, this is the interface." "Working with Jaromir on the secret build is American project manager Dale Chasse." "Okay, so we'll convert all this stuff from millimeters to inches." "I have the most interesting project on my plate right now, than I've had in the whole 21 years that I've been with the LEGO company." "We're secretly designing and building an X-Wing fighter, life size." "(STAR WARS MUSIC PLAYS)" "But what's really cool about this project is we're copying one of our sets that you can actually buy in store." "It's actually the item number, 9493." "And you can build this set at home." "But what we've done is we've built it 42 times bigger than this." "This is going to be the biggest LEGO model ever built." "Even we can't believe this will be a reality." "We have a big team here." "There is a designer, there is technical developer, and there is team of model builders and mechanics." "The beginning of our process is design." "Then in technical development, it's about designing internal steel construction." "We have a lot of challenges in front of us." "We don't have much time for every single step." "There will be eight tons of bricks used." "So they have to produce the bricks for us for a couple weeks in Billund." "It's crazy. (LAUGHS)" "The X-Wing is 44 feet from wing tip to wing tip." "It's 45 feet from bow to stern." "It's 11 feet tall." "It weighs 44,000 pounds." "And took 17,000 hours to build." "Finally the X-Wing model is ready to cross the Atlantic, where its adventure will continue." "But we'll get back to that later." "♪ I'm gonna pick up the pieces ♪" "♪ And build a LEGO house ♪" "♪ If things go wrong we can knock it down ♪" "LEGO was definitely part of my childhood, it was, uh..." "Me and my brother had a big box filled with everything, um, just passed down from my parents." "But it was more of the blocks rather than the sets." "And any time we'd get a set, it would be like one of the small ones." "And you'd always look at the big kits in the shops and be like, "Oh, I want that."" "And as soon as I came into money, I was like," ""What should I buy?" "House?" "Nah." "Car?" "Nah." "LEGO."" "My album went gold in a week, and I wanted a way to celebrate." "The first thing that I bought was the Death Star." "The main thing that it does is it, it brings out a bit of your childhood." "Which is important not to forget as well." "You know, it's good not to take life too seriously." "TREY:" "Growing up, LEGOs was more like this to me." "It was more, you know, the bin of chaos." "I was like, "Oh, no, who would..." "Why would you get LEGOs to be told how to put them together?"" "Like, I always thought it was a very creative thing." "And then I, I think I rediscovered LEGOs right around the second or third season of South Park." "People would walk in while chaos was going on, and I'd just be putting together these things." "And I think that having that instruction book that said, this one on top of that one." "And this one on that one." "It was just so therapeutic for me because the rest of my life was, think of something, think of something." "You know, be creative, be creative, be creative." "And I found it so insanely therapeutic." "(WHISTLE BLOWS)" " (CHEERS)" " ANNOUNCER: ...goes to the basket!" "I've actually been on the road to a lot of different games." "And the fans are like, "Man, I love legos just like you, man."" "I have at least 30 boxes that are waiting at home for me to start working on." "The biggest piece that I have is actually the piece that was given to me by Ellen DeGeneres." "We told our friends at LEGOs that you love legos." " Mm-hmm." " So we got you something." "(CHEERING)" "Wait a second." "Did any of those guys look like kids to you?" "It seems like LEGO fans come in many forms." "Let's go meet some of these, um, well, I'm not sure what you call them." "Let's go find out." "Hey!" "Can somebody just throw my hair back up here?" "Here at BrickCon in Seattle, you can see part of the huge community that's building with LEGO bricks." "BrickCon is one of North America's top LEGO conventions, along with Chicago's BrickWorld and Virginia's BrickFair." "And there are similar fan events throughout Europe, Asia, and around the globe." "Spending a little time at one of these conventions gives you an idea of the vastness of the LEGO universe." "There are those that use LEGO, and there is an adult fan community." "We all refer to ourselves as AFOLs, absolutely." "An Adult Fan Of LEGO." "Which is basically, the reason we're all here." "To me, being one is just enjoying everything about what LEGO's about." "You know the Comic Book Guy from The Simpsons?" "That's I think what people think an AFOL is." "Just a big guy living in his parents' basement." "Just kinda tapping at the computer all day long." "Well, if that's not an AFOL, what is?" "Blue collar, white collar." "Programmers, construction guys." "Schoolteachers." "Executives." "People working in science and industry." "Geeks, strangers, weirdoes." "People like me." "I am totally a geek." "For me, this is the class reunion with all your best friends, once a year." "AFOLs are definitely a community." "Very much so." "And thank you, Internet, for making that happen." "It was a kind of a light bulb, when I go on the Internet, and I'm like," ""Wow, there's other people that like doing this."" "The LEGO community does have its own language, and it's defined by the acronyms that it uses." "An AFOL is an Adult Fan Of LEGO." "As opposed to KFOL, which is Kid Fan Of LEGO." "TFOL, which is Teen Fans Of LEGOs." "Some people use the term NLSO, which stands for Non LEGO Significant Other." "MOC." "Which means My Own Creation." "A LUG is a LEGO Users' Group." "LTC." "LEGO Train Club." "GBC." "Great Ball Contraption." "SNOT would be Studs Not On Top." "There's POOP." "Parts Out of Other Parts." "CRAPP is a Crummy Ramp And Pit Plate." "BURP." "Big Ugly Rock Piece." "And the infamous LURP." "The Little Ugly Rock Piece." "They even have their own currency." "It's a black, 1x2 brick." "You can buy these for three, four cents apiece." "But this piece produced in white, the last time they made it was the mid '80s." "Just like a stock market would be, supply and demand." "And you wanna go buy it, you're gonna spend $4 or $5 for it." "So what does the LEGO company make of all of this?" "We were kind of shocked." "This is all based on what they want to do." "It's things they want to make." "It's events they want to organize." "We hadn't planned that." "It's out of our control." "(KIDS CHEERING)" "Done!" "(CHEERS AND APPLAUSE)" "Two, one, start." "There it is." "I found it." " No, no." "That's not it." " No, it's definitely it." "A familiar face at many conventions is LEGO Designer Jamie Berard." "Remember him?" "Jamie's LEGO career started as an AFOL." "I was just at a toy store, and I see all these adults in the LEGO aisle." "And I'm thinking, this is a bit odd." "'Cause I'm used to normally waiting until the kids leave and then I can come over and take a quick peek and pretend I'm shopping for someone." "These guys are hanging out talking, and they're showing off the sets, and they're buying five copies of a set." "And I'm like, I do that!" "What do you..." "Who are you guys?" "And they said, "Yeah, we have a club." "Would you like to join?"" "And so it was actually this really cool moment where I..." "I didn't even know it was there and then it kind of found me." "Jamie's life changed when Kjeld Kristiansen and other LEGO executives visited a convention and saw his work." "All these LEGO people that I never imagined I'd ever meet were all in one place at one time, and saw all the stuff I was building and started having a conversation with me, asking curious questions like," ""Have you ever thought of working overseas?"" "And then he hands me his business card and says, "I'd like to continue this conversation when I get back to Denmark."" "And then... he did, and I got an internship, and then I got the job." "I think it's awesome when I go to the LEGO events because, in many ways, some things haven't changed at all." "I still have that curiosity." "I just can't wait to see what everybody's built, to see the old faces, people that I've hung out with." "It's just fun." "People seem genuinely happy to see me." "And I love the fact that I still feel like I'm part of the community." "IAIN:" "I'm a complete AFOL." "I hate the term, because, like," "Trekkies and Whovians get these cool handles." "We have to use an acronym." "I build characters from the big screen and the small screen, from video games and from Internet culture and memes." "The first one was my Stephen Hawking model, which unexpectedly went viral." "And that's when I realized there was a larger audience for LEGO creations." "I'm most looking forward to connecting with all my LEGO buddies again." "Uh, we get to see all the new things that we've created." "It's putting on a show." "And for a nerd like me, it's not often you get a chance to put on a show." "So, did you figure out what you're bringing to BrickCon?" "Yeah, I think I'm going to bring the Haunted Doll House." "We both were into LEGO as kids." "We didn't realize it when we started dating." "And when we got married and moved into the house," "Dave's mom called and said, "Come get your stuff."" "In that stuff, we found a huge tub of LEGO." "We sat down one evening and started building." "So, yeah, we did that and found out it was a lot of fun to build together." " Yeah." " And we really enjoyed it." "I tend to build a lot of steampunk creations." "I just like the elegance of steampunk." "I tend to focus more on the small details and interiors." "You're also really big on minifigs." "Yes." "I do like minifigs." "Well, obviously we're gonna have to take the car down." "The big joke at LEGO conventions is the 1x5." "And uh, for those of you that don't know what a 1x5 is..." "That is a guy code in the LEGO community for a hot girl." "And, it's because LEGO doesn't make a 1x5." "Years ago, hot girls at conventions were a rarity." "But, you know, luckily I have my 1x5, so I'm all good." "My definition of adults that play with LEGOs are just tall kids." "(BOY IMITATING AIRPLANE)" "(LAUGHS)" "I like to build, but I'm not the best builder." "Do you wanna know who the best builder is?" "My mom." "I'm finishing up just the last few of the birch trees here behind the library." "And, uh, it's in the middle of Rivendell." "And we're really excited about finishing it, but we're also a little bit surprised at how big it turned out to be." "You never quite know when you're working on one section at a time, until you put it all together." "I just started building again a couple years ago when my son was getting interested in building." "Let's make it only two segments long." "Why?" "Because we don't want it to be too wide, 'cause it's up next to rocks." "I went from doing laundry one day to having over two and a half million hits on my Flickr pages." "And it was pretty overwhelming." "For two years in a row Alice's work has received the coveted People's Choice Award from convention goers." "This year she's built an enormous model of Rivendell, the mythic city from The Lord of the Rings." "I think people are going to like it." "I don't think that there's anything quite like it." "One of my favorite things to do in a convention is to encourage the girls to build." "LEGO has historically really been focused on boys." "And they have admitted they have only been addressing half the population." "They're now taking it seriously." "I think there's a tremendous world of possibilities that has been untapped so far." "There are lots of girls who come up and say," ""Thank you for being a role model."" "Raise the drawbridge!" "Load the "cattle-pults"!" "Release the hounds!" "Oh!" "Hi, guys." "As you can see, people build all sorts of things out of LEGO bricks." "The combinations people come up with, it's almost infinite." "Wait a minute, I wonder if it is infinite." "Hey!" "There's a guy in Denmark trying to figure that out." "I'm going to talk about things that we know about the growth of the number of LEGO configurations." "My name is Soren Eilers." "I'm a professor of mathematics." "It all started in LEGOLAND, actually." "It was one of those rainy days in Danish summer, and I was there with my daughter." "Soren saw a display dedicated to the original patent filed by Ole's son, Godtfred." "Godtfred was asked by the patent officer," ""ow many ways can you put together six of these bricks?"" "And he says, something like, "We're still working on it, but when I left home, we had 102,981,000,"" "or something like that." "And so I was wondering how they computed that number because it seemed to be a difficult mathematical problem." "What LEGO had done was to just count the... the towers where you put the things on top of each other." "Whereas if I have a building that is sort of low and wide," "I have a lot of options for the final one." "Of course I tried to attack this with theory, but I didn't get anywhere." "So, essentially, all that I could think of doing was ask a computer." "In fact my program was very inefficient." "Took me a week to compute this number." "The correct number is quite a lot higher." "The correct number is 915,103,765." "But once Soren had the number, the obvious question was, what happens if you add a seventh brick?" "Or an eighth?" "So it's pretty easy to count all the way to five." "Six, I can now recompute this number maybe in five minutes or so." "And then each time it takes about a hundred times more." "So, next time it's a couple of hours." "Counting eight it took me something like 500 hours." "So if I was to count with nine or ten..." "This would probably take years, maybe hundreds of years." "So what does this unsolvable problem say about the LEGO system?" "SOREN:" "By mathematical definition, this is a finite system." "We have a finite number of bricks." "They have a finite number of studs and holes." "But for all practical human purposes, these bricks are infinitely flexible, and not only that, they define a mathematical problem of infinite complexity." "So I would say that," ""Yes, it is finite, but in a way it's also infinite."" "JAMIE:" "I think this is the beginning of what we call systematic creativity." "This basic system of tubes and studs that locks together, and it will take a child's idea or an adult's idea, and it'll hold it together." "It'll give it form and give them a new medium of communication." "The interesting thing with the LEGO brick, as we see here, is that the instructions for how it fits with the rest is actually embedded." "We don't need an instruction." "We don't need a dictionary or grammar." "It's embedded in the system." "It became this platform where people all over the world had a shared language, it's like the letters or notes in music." "It's a creative tool, it's a creative medium, but it's also a language." "It's a language that's more global than English and Windows." "So with such a limitless product, how did the LEGO company experience anything but constant success?" "Believe it or not, not that long ago, the company was in pretty dire straits." "On the CBS Worldwide Market Watch, the Danish toymaker LEGO today reported its first ever annual loss." "If the kids love it, why then is the Danish company in so much trouble?" "What happened to LEGO is LEGO had an unprecedented growth rate when it really got the bricks right in '78, until the mid-1990s." "It was growing fast, everything was good, and it suddenly collapsed." "Sales of two of their three big products fall off a cliff." "And they almost went out of business in 2003." "Ten years ago, our company was in serious trouble, and the wonderful thing about it, we couldn't blame anybody else." "They had lost sight of their most important asset:" "the genius of the LEGO system." "Smart people from around the world had told LEGO in the '90s that this brick is gonna become irrelevant." "You need to find new things." "It was seen as..." "Actually, this was seen as uncool." "They were making more and more custom pieces for specific sets." "At one point, they had over 14,000 unique elements." "Some of the sets had only a few elements and required almost no construction." "When we made products which were quicker to build, those who didn't like to build still said, "I don't like to build it." "I'd rather buy a die-cast car or doll or something else."" "And those who actually did like LEGO for what it is, they said, "What is this now?"" "And because we didn't understand that and also because we were actually, frankly, quite arrogant as a company towards our customers, we were making the wrong products, and we were not even able to deliver the products" "that people wanted to the stores." "Their fans knew what was wrong, but LEGO company executives weren't paying attention to the community that had grown around their product." "The seed of change had been planted a few years earlier with the release of a product called Mindstorms." "This little yellow brick, developed by LEGO and MIT, turns LEGO creations into interactive robots." "For us this was a great opportunity, 'cause we saw a great potential of combining LEGO and computers." "LEGO had in mind that they would develop it, and then kids would play with it in the prescribed way, and they had as an audience children, their standard, traditional audience." "MITCHEL:" "But it really sort of captured the imagination of people of all ages, not just the young people that Mindstorms was initially intended for." "In fact, in the first year that Mindstorms came out, half of the sales were to adults for adult use." "Then there was someone who liked LEGO who was at Stanford and was like," ""Hmm, this brick, I could hack that open and reverse engineer it."" "And they were opening up the Mindstorms." "They were writing new software for it." "ERIC VON:" "Within three months, a thousand hackers were working on it." "And this was rather a shock for them." "LEGO's response was pretty much like, "What is this?"" "They're taking apart what we created." "I mean, we put this together, so it shouldn't be taken apart." "That's our secrets." "There was a lot of questions in our leadership." "We could either take the aggressive and protective and controlling route, and the other route would be to say well, this is, uh, interesting." "In most companies, and also in a very traditional way of innovating was to have it super-secret." "It's like closed walls, sign on the "X," and we couldn't say anything." "We had a lot of internal discussions with our lawyers, top management was involved." "Kjeld had to stand up and say, "But I want this." "We're a company who makes things that people can create with."" "ERIC VON:" "When a company starts to deal with users, and discovers that it can get ideas from users, that's Mindstorms." "That's the new way of saying, you will deal with your Adult Fans Of LEGO, and you will get from them useful ideas." "We need to be aware that 99.99% of the smartest people in the world don't work for us." "In the wake of the Mindstorms product release, the LEGO company was more open to ideas that came from outside the walls of its design room." "Chicago Architect Adam Reed Tucker builds skyscrapers out of LEGO bricks." "In 2005, when his firm went belly-up from the economy" "Adam decided to return to the more artistic side of architecture by creating architectural models." "One day I ventured out to a local toy store and filled about a dozen shopping carts of LEGO sets to get reacquainted with the brick." "And when I got home, I dumped out all these sets, and my fiancée came home, and she saw me sitting there and she made a U-turn." "Then an hour later, called me and said," ""Is there something I need to know?"" "Adam's work soon caught the attention of the LEGO company's Paal Smith-Meyer." "And I had this idea that let's start new business with people who have a passionate feeling about what we do." "And then I meet Adam and he's standing there with these super tall structures built out of LEGO." "And I'm like, "Wow!" "These are amazing."" "We can do a whole line but me coming from the inside," "I need evidence, you know, I need proof." "So we can prove to the world that this works." "Two months later, I come to BrickWorld and Adam says," ""I have a surprise for you."" "And then he's created 200 boxes of the first set." "On his own, Adam had designed the box graphics and had packaged every single set." "If Adam and Paal could make the architecture series happen, it would take some convincing." "After all, what Adam was proposing to a toy company wasn't exactly a toy and up until now LEGO designs were only made by LEGO designers." "If he hadn't taken and been so pushy," "LEGO architecture as it is today probably wouldn't happen." "The series was a success, and the line has been expanding ever since." "So, it proved that we can work with individuals on the outside." "It's not going to break LEGO." "It's actually creating energy." "It's creating kind of this hope, uh, that we can make more things." "Adam is now working on a new venture to push the LEGO boundaries." "Following up on what I did with the LEGO architecture," "I wanted to create a roller coaster for LEGO." "I'm always about pushing the lines." "To make the roller coaster work," "Adam designed two new elements in his workshop:" "a ball joint attached to a rail tie, and a hitch to mount the ball in." "The fact that they do create new elements, um, gives me hope that, you know, these elements can also be created." "Ten days later, Adam unveils his coaster prototype for Paal at BrickWorld." "It's so smooth." "It's amazing." "Whee!" "So, that's more of like um, a sci-fi kind of use." "This one is a runaway coal mine." " Yeah." " Or silver mine." "Yeah." "This would not have been possible before." "It might look like a roller coaster part, but hey, you can use it for anything you want." "I think it's amazing." "I mean, I definitely think that, you know, kids, adults all over the world will want to play with this." " Everyone." " Thanks, buddy." "In Tokyo, Japan, Kohei Nishlyama has helped open the doors to creativity from the LEGO community." "He's an expert in crowd creation and calls his project Cuusoo, which means "dream" or "wish."" "Kohei worked with Paal to create a platform that brings LEGO users' dreams to reality." "PAAL:" "The idea for LEGO Cuusoo is that anyone in the world who has a LEGO idea can "wish" that LEGO will one day make this." "The only thing you have to do is actually share it with the world on the Cuusoo platform, and through that, create a community of interest around your wish." "Designs that gain support from 10,000 or more LEGO users go up for review with LEGO management." "It's quite an honor for a design to get released as an official LEGO set." "The first idea that got 10,000 votes was LEGO Minecraft." "Took 48 hours." "It broke our servers several times." "I think it's safe to say that LEGO fans were waiting for an idea like Kohei's to come along." "Now the finalists are being reviewed for Cuusoo set number five." "If this is what it is to be a geek, I am definitely okay with that 'cause, uh, it's the most fun I've ever had." ""Cuusoo" loosely translated means a wish." "And uh, my wish is to see more space exploration." "I want people to be more interested in space exploration." "I knew even from elementary school that I wanted to be a mechanical engineer when I grew up." "The trouble is, there were no mechanical engineering classes in middle school." "So uh, I would design entire manned missions to Jupiter using LEGO designs." "After college, Stephen landed his first engineering job, working on a space vehicle for NASA, the Mars Curiosity Rover." "STEPHEN:" "I spent a lot of time in clean rooms working around parts of the actual rover itself." "It was all I could ever want to do." "It's a huge, seven-foot-tall, 2,000-pound, nuclear-powered, rock-drilling, laser-blasting, science-performing robot." "Originally I just wanted to build a rover so I could, you know, show my friends and family what I was working on and how cool it was before anyone else even knew about it." "This is the off-set differential, rocker bogey suspension system." "And on top here is the uh, off-set differential arm that swings across the top of the rover, and it connects the left and right sides of the suspension system that allows the rover to keep all six wheels on the ground" "as it travels over uneven terrain." "It doesn't have to be, you know, battling Martians or anything." "It's doing it all for science." "I'm not a very outgoing person, and I didn't always, uh, interact with a lot of LEGO users before." "I just had my own personal collection." "And I like how you can disconnect the umbilical and take the capsule off..." "I went to my very first uh, LEGO Users Group meeting, called uh, a LUG." "And uh, the Curiosity Rover was received very well." "Everyone thought it was awesome." "In fact they said, "Hey, you should submit this model to Cuusoo."" "And of course, the kid in me thought," ""Oh, wow, I could be a LEGO designer." ""That's awesome."" "Looking at it and I voted for it, and there was only, like, a few hundred votes." "Then within a week I looked at it again." "It started going up all of a sudden, I went," ""Wait a minute, that's Stephen's." "This is cool!"" "I know a little bit about the other contestants, and one of them would definitely be the largest LEGO set that LEGO has ever produced if they actually did turn it into a set." "Took me about nine months to complete it." "It's not just building, of course." "It's research." "I had to find all the pictures for the model and all the parts." "I wasn't sure until the end if it's going to work and drive because of the weight, but I was lucky with that." "(CHUCKLES)" "It's not just about prestige." "If the finalists' designs are chosen, they'll get 1% of the net sales." "If I win, then I will build it twice this size and ride on it through the desert." "(LAUGHS)" "It will just keep going round and round." "The third finalist in this year's Cuusoo project is a user group led by New Zealander Nick Vás." "Nick and his team have created LEGO models of the video game Portal 2, which is very popular with the LEGO crowd." "We had decided on Portal as the topic for our Cuusoo project, simply because we had a common love for LEGO and Portal as a video game." "The Portal Project was one of the fastest ever to reach the necessary 10,000 votes to be considered a finalist on the Cuusoo website." "We think that our project is the most likely." "We're holding high hopes that it will be us." "I voted for them, 'cause I played the game, and I really enjoyed it." "And I was..." "I'm hoping that one could be chosen, too." "I would definitely buy multiple copies of that set." "So if the product goes to design, what are you going to do with all the money?" "If I could do whatever I wanted with it," "I think it would probably all go right back to LEGO." "So basically you're doing it for the brick." "Yeah, pretty much." "I think the interesting thing, and then maybe the scary thing with Cuusoo, is that it has actually opened the company, it has actually almost turned it inside out." "What happened before with, you know, this, everything happened in secret, behind closed walls, is now reversed." "It's created an excitement in the world that we can, together, shape the future of LEGO products." "After months of review LEGO representatives are ready to reveal which of the three finalists will be chosen as Cuusoo set number 005." "Are you guys excited?" "This is the next Cuusoo model that you're gonna see." "The winner... the Mars Curiosity Rover." "No matter how much I fantasized about it, it couldn't prepare me for the reality of the actual news." "I have all sorts of emotions and feelings running through me." "It's hard to try and describe how they all feel when they're mushed together like that." "Innovation from the LEGO community doesn't necessarily need to have the LEGO company's involvement." "While the LEGO company is more and more open to innovators from the outside, there are others who are customizing on their own." "In Seattle, Washington, Will Chapman has built a successful business around a hole in the LEGO product line." "This is an M2 machine gun." "This is the MP40 German machine gun from World War ll." "My HCSR." "His business manufactures minifigure-scaled guns." "Now why would he do that?" "LEGO will not produce what I produce." "LEGO won't do any weapons that are modern." "They'll do Wild West, which is maybe up to the mid-1800s." "And then we got postmodern, which is Star Wars." "Weapons don't fit into the LEGO "play well" philosophy." "I think being a Danish company, the idea of handgun ownership, weapon ownership is not a big part of their culture." "So I said, "Let's try it ourselves."" "When I design a weapon, I look online for some inspirational photos." "The trouble with the minifigure is they have giant... giant hands, and they're a squashed-down representation of a human." "They're really tough to try to design for." "It's art." "It's truly, I believe it's art." "The folks that are buying to equip an army are always adults, and they'll buy a hundred of one gun, they'll buy 200 of a helmet." "It's gone from just a couple of figures armed with a weapon, to scenes, entire battles, D-Day landing, Normandy Invasion." "There's invasions of Fallujah, there's modern military Marines, there's modern army." "You need an M16." "It's an iconic weapon." "This started as a hobby, and I never thought that this would turn into something that could be a worldwide phenomenon." "The LEGO world is so adaptable, it's so modular, that LEGO doesn't get to decide." "We get to decide how we want to build with those elements." "(GUNSHOTS)" "(EXPLOSIONS)" "Cut!" "Come on, guys, put some life into it." "You're so stiff." "Okay, let's just take five then." "Amateurs." "All right, where was I..." "Oh, right." "Narrator guy!" "Okay, the LEGO system has proven it's a great thing for play, but can it be used for more serious endeavors?" "There's people around the world using LEGO as a tool as much as a toy." "Cut to:" "Exterior Establishing shot." "Boise, Idaho." "We're in my mom's garage, and we're making my film Melting Point." "It's a stop-motion animated film made with LEGO bricks." "Jonathan Vaughan and Matt Cohen met at film school in Los Angeles, but they both dropped out because they were frustrated by the scale of projects they could do." "I used to think that LEGOs were just for kids until I met Jonathan and got a telescope into the LEGO brick filming community." "With brick films, you're uninhibited." "If he needs a 12-mile highway to shoot a car chase, he builds the 12-mile highway." "Whatever he thinks of, he builds it and he does it." "To get somebody to walk, like, five feet, you have to take 15 frames every second of that walk." "So you have to move them in just little millimeter increments." "JONATHAN:" "It's incredibly tedious." "There's nothing else I've ever done that takes this long." "MATT:" "But when you're working with minifigs, you don't have to deal with agents or egos, or anything that befalls working with regular actors." "They're great." "If I want to do a 16-hour day, they don't complain." "No overtime." "Jonathan's creating one of his sets for his movie." "They're doing the work in the garage." "He tells me he's making a movie." "I have to take that on faith." "He's playing with LEGOs, something that he's done since he was a toddler." "My family has been pretty supportive about this." "He's very creative, but I would really like to be able to park my car in the garage, yes." "Well, there's been a long tradition of brick films." "One of my favorite brick film makers is David Pagano." "New York filmmaker David Pagano has been making brick films since he was nine." "David is considered one of the top LEGO animators, and is known for creating complex characters out of bricks." "Most films you're going to see will have minifigures as the main actor." "They're just articulated enough to be moveable into a variety of fun poses, but not so over-articulated that you need help getting them to stand up properly, or look like a normal human being, or as normal as someone with no nose looks." "Hey!" "I have done a lot of stuff with minifigures, both for LEGO and just for myself, but I also am just endlessly fascinated with what you can build from bricks." "I just find it an interesting challenge as opposed to having a readymade actor." "I'd rather figure out ways to make neat-looking characters, and then make sure they're animate-able, then bring them to life." "I am somewhat of a LEGO archivist." "On my better days I consider myself a LEGO animation historian, if such a job exists." "I don't think it does, but I'll pretend to myself, until someone tells me to stop." "So, the very first LEGO films were promotional videos or commercials that were made in the '60s and '70s." "I think it should have a big middle part and two little sides that stick out." "But the first fan film didn't come until the mid-to-late 1980s, and that was a film called The Magic Portal." "They used sloped pieces in a really interesting way where you could get these weird little blobby creatures that crawl along the set." "There's some nice animation with some of the old LEGO backhoe pieces." "In the early 2000s, LEGO films really started to take off." "Everyone had the Internet, and it was starting to become this thing that was not going away, it wasn't a fad." "And it was in everybody's home as a way to connect with other people." "That's sort of when I would say" ""the modern era" of LEGO animation started." "The LEGO animation content that you can find online just runs the gamut." "There's cool stuff, there's weird stuff." "There's some stuff that's really well put together and just shot gorgeously and has really interesting parts usage." "There's immensely inappropriate stuff." "You can get all kinds." "(WOMAN SCREAMING)" "One thing that's become pretty common is shot-for-shot remakes of scenes from famous films or film trailers." "So they'll build each set that you see in each shot..." "Describe what Marsellus Wallace looks like!" " What?" " Say what again!" "I've seen The Dark Knight." "If you devote yourself to an ideal, then you become something else entirely." "Ed Sheeran has a music video that someone was commissioned to make into LEGO." "♪ I'm going to pick up the pieces ♪" "♪ And build a LEGO house ♪" "Another thing that people are recreating with LEGO is just, like, news events." "Some people were re-creating Olympic scenes, and when Felix Baumgartner did that jump from space, there was, like, a LEGO version of it, like, 24 hours later." "If you do a YouTube search for LEGO, you're going to find 13 million hits at least." "(MUSIC PLAYING)" "I think it will only get more prevalent and there will only be more and more people doing it because it's super fun." "Oh, my gosh!" "I love this song!" "(MUSIC PLAYING)" "The LEGO Movie was done with computer graphics, but made to look like a brick film." "The director specifically said they were inspired by LEGO stop-motion web videos." "And it's cool that they were able to include a few of those." "In the climax of The LEGO Movie, you can see my film Garbage Man." "Whoa!" "Awesome!" "JONATHAN:" "It's technically not a brick film because it's computer generated." "Ours is going to be fully stop motion, so I'm trying to make one that's the best quality for a really long running time." "It will be the greatest LEGO movie ever made." "Otherwise, I've failed." "MATT:" "In the film, there's this cop, who all he ever wanted to do was be a cop, this little LEGO guy named Tony." "And he used to be a skateboarder, so he can chase criminals down on his skateboard." "And then this guy Duman, this great classic super villain, comes into town and just starts burning everything down." "Right now, you're afraid... of melting." "In a few seconds, you'll feel the burn in your little, plastic eyeballs." "Was that the direction you want to go?" " Yeah." "I'm digging that." " Wow." "When I was originally working on the film," "I wasn't planning to raise any money." "But then Matt looked at the script." "I was like, how are you going to do this?" "Do you have enough bricks?" "This is way bigger than anything you've done that I've seen." "And he said, "Uh, well, we'll have to fill in the city probably with some CGI, maybe get a little bit more bricks."" "And I was like, "No." "You have to build a city." "This has to be the greatest LEGO movie ever made, Jonathan."" "And so I said, "Okay, we have to do a Kickstarter."" "Hi, I'm Jonathan Vaughan, and I'm directing Melting Point, which is a stop-motion animated film made with LEGO bricks." "I'm Robert Fleet." "I'm playing Duman." "I get to melt things a lot." "It's really fun." "Action." "So, guys, here's what I was thinking up for the establishing shot." "We're going to need to build basically everything you see here, so pretty much the entire city." "We're going to have to use CGI then?" "I will not use CGI, okay?" "I want this to be the best brick film ever made." "LEGO started as a toy, but now it's definitely..." "It's a way people are expressing themselves in this weird hobby, so it's definitely also a tool and a means to an end, a means to tell stories and express yourself in a gigantic variety of ways." "All around the world people are pushing the limits of what they can do with the LEGO system, and what it's capable of as a building material." "MAN:" "Now I can officially say, that with the height of 112 feet, 11 and three-quarters inches, you are now members of the Guinness World Records family." "I'd like to present this certificate and congratulate all of you." " Yes!" " We broke the record." "In Melbourne, Steve Sammartino and Raul Oaida built a working car almost entirely out of LEGO bricks." "STEVE:" "It's not going to set any land speed records, and it doesn't go all that far, but just the mere fact that it does go is quite something." "Andrew Carol, an engineer at Apple, studied the remnants of a Greek device used to determine celestial events, which was found at the bottom of the Aegean Sea." "Then he reconstructed it from, you guessed it, LEGO bricks." "At conventions, fans get together to build great ball contraptions, or GBCs, which deliver balls from one module to another." "The GBC is a collaborative effort to make a kinetic sculpture, if you will." "In this case, if you watch, when this ball hits, two flip off." "And they're timed so that this gate double flips." "Even Google's Larry Page used LEGO bricks." "Actually, in college I built an inkjet printer out of LEGOs." "Page and Sergey Brin even built their first server out of LEGO bricks." "In England TV host James May decided to build an entire working house out of LEGO bricks." "So, the LEGO system can enable people to make real, working stuff." "Sometimes, however, the goal is more cerebral." "WOMAN:" "What do you think that is?" "How great is that?" "You going to take a picture with your cell phone?" "Well, I didn't see it at first." "My sister pointed it out to me." "And I'm a preschool teacher, and I am drawn to LEGOs." "I'm from Indiana, we don't see things like that in Indiana." "So, it's unusual." "People are so familiar with LEGO bricks." "Most everyone you know has snapped a few bricks together, and so that makes the art accessible, it makes it relatable." "When I first started going to galleries and saying," ""Hey, I do LEGO art."" "They kind of looked at me and said," ""Oh, okay, is that cars and trucks or castles?"" "You know, they have a set notion of what LEGO art would be." "I order tens of thousands of bricks every month." "This is how it is." "This is how I get my bricks." "In fact, I spend over six figures annually just on LEGO." "There's probably 3 million bricks in this room." "I've made a career from a child's toy." "I've been told at times I'm a sellout because I use this commercial brand to create my art." "But it's a brand that I chose because I believe there's nothing I can't build out of it." "Growing up, I had a lot of LEGO bricks as a toy." "It was something my parents encouraged." "They let me have a 36-square-foot LEGO city in our living room." "It was when I was about 10 years old, wanted to get a dog." "Asked my parents, "Can I get a dog?"" ""No, you're not getting a dog."" "I tore down my LEGO city, used those bricks to create my own life-size LEGO dog." "It was really my first time in realizing it's not what's on the front of the box." "You can actually create whatever you want out of this toy." "I got out of college, and I had societal pressures to get a real job." "And I ended up going to law school." "I was doing corporate law." "And I would come home at the end of the day and I would need a creative outlet." "And sometimes that was drawing, sometimes it was painting." "But once I started doing sculptures out of LEGO," "I really had found my passion." "And it got to the point where I was working full days at the law firm, and I would come home at night and have a slate of commissions to work on." "And I decided to make that change, to leave the law practice behind, and go be an artist." "An artist who plays with toys." "You know, I don't know if this is..." "if I've broken through." "I don't know if an artist ever can feel like they've broken through because I keep setting bigger and bigger goals." "Nathan has been offered his biggest opportunity yet." "He's been booked for a one-man show in New York's Times Square and is prepping over a hundred pieces for it." "The New York exhibition, I think, will be the biggest show of my life, a culmination of years' worth of work, as well as the largest solo LEGO art exhibition ever." "And there's a lot of pressure." "The show will feature Nathan's original creations as well as LEGO replicas he is making of classical works of art." "For Nathan, this is the opportunity to prove himself as a legitimate artist." "I'm worried that the venue that's taking a big risk on me feels like this is a failure." "I'm worried that, you know, will they actually get it when they see it in the exhibition format?" "And really, what's the public going to think?" "Thousands of miles away in Germany another artist, Jan Vormann, has taken LEGO arts to the streets." "I really like to work with objects that everybody has a preconceived image of." "The good thing with playful elements in the work is that people get attracted by it rather than repulsed." "If I use a material which people like, they are more likely to start interacting with me." "So now it has different aspects to it." "On the one side, the sculpture installation, where it's just there to be visually perceived." "And on the other side, a performance kind of action." "It looks like a lot of fun, but Jan's work has serious undertones." "Most of the times I tried to find locations which have a kind of historical background or political meaning." "Today we are here in the very back of the Anhalter Bahnhof." "This used to be the main train station for Berlin." "This is also a place where a lot of Jews were deported before the war ended." "The Holocaust is an event that's omnipresent in my mind, so I think about it a lot." "You don't necessarily see it in my work, because I don't want to add like, visually dark and heavy subjects." "So my idea to use the plastic construction bricks was to add a kind of colorful part of contemporary times, a material that everybody worldwide has the same feeling on it." "Some people call this type of art "EGO bombing,"" "but Jan prefers to call it "patchwork,"" "and he's bringing the patchwork project around the world." "JAN:" "For me, it's a kind of hopeful thing to see that we actually share this common culture." "Whoa..." "Okay." "What happens when the thing you want to build isn't the thing that you want to build but rather a representation of the thing that you want to build?" "Okay, I think I just confused myself." "What if the thing you want to build is just an idea?" "Could LEGO bricks be used for that?" "In Denmark, when a rising architect wanted to submit for a major commission, he looked at how modular building techniques had become in his home country and thought of his favorite toy as a child." "In Denmark, because of the labor wages and because of the bad weather, you want to minimize the time at the construction site." "So everything has to be like prefabricated elements, put together in interesting ways." "So in a manner of speaking, Denmark has become a country entirely built out of LEGO." "So, we thought, like, if that's the truth, why don't we make this project an homage, so we nicknamed the project the LEGO Towers and thought the best way to communicate it would be to build it out of LEGO." "And the idea became almost like doing manmade mountains that are pixilated, like a sort of low resolution alpine architecture." "To show the developer how easy it was to build the project, when we presented the project, we also presented this LEGO model and sort of, if you can build it out of LEGO, it can't be that difficult, can it?" "And sort of he..." "He passed the LEGO model on to his son, and we got the commission." "The project earned Bjarke's group a lot of critical acclaim and helped put him on the international architecture map." "So, when the LEGO company was looking for someone to design their LEGO house in Billund," "Bjarke was the perfect choice." "BJARKE:" "Of course, we were incredibly excited to get the job." "As all Danes know, LEGO is a Danish product." "If BIG had been founded with a single purpose, it would be to be the architects of the LEGO house." "In Cambridge, at MIT, they're using LEGO elements to visualize more than just buildings." "They're looking at how entire cities work." "So, we're looking at a LEGO model that has been constructed to represent a square kilometer of Kendall Square." "We're actually in this building right here, in the MIT Media Lab, and overlaid on this, you're actually seeing a projection map of Google streets." "The MIT City Science Initiative is using LEGO elements to visualize wind patterns, heat maps, light studies, and traffic flow." "Want to see what happens if this block gets more light?" "Just pick that 10-story building up and move it." "It all kind of highlights the complexity of the organism that is the city." "You know, the city isn't just roads." "It's not just access to sun." "It's not just people moving, within the transportation networks." "It's all of these things, in the same place, and that's incredibly hard to see." "It allows everyone, let's say, non-expert and expert alike to come together on a simple platform, you know, that's inviting, to be for engagement, you know, in a meaningful conversation." "Huh, wow." "Turns out LEGO bricks might solve our traffic problems." "In the favelas of Sao Paulo, Brazil, they've taken this visualization tool to the next level by using it to discuss ideas, abstract ideas about community and class." "We challenged them to build model cities in LEGOs, and these constructions arise out of the children's search for solutions in the community in which they're living." "This is our community." "Our space." "Every rotten thing that you can imagine is in these rivers." "It was our friend who had the idea to build a bridge to show the difference in our society, and it made us take a bigger view of things." "It's showing them that the power of change, the power of an idea that begins small, can sometimes have a large effect." "There's another way the LEGO system is being used as a tool, and perhaps the most profound of all." "Can a toy be therapeutic?" "At the Yale School in Cherry Hill New Jersey kids are interacting with each other, playing with LEGO bricks." "What seems ordinary is actually quite extraordinary." "This school is for kids with autism, and all of these kids have significant neurodevelopmental disabilities." "They're part of a therapy developed two decades ago by Dr. Dan Legoff." "And yeah, that's his real name." "I was looking for something else." "I wasn't happy with the outcomes I was getting using standard methods." "And so I had, you know, different stations in my playroom." "One of them, um, was LEGO." "And a lot of the kids, especially, socially anxious, inhibited, quiet, mildly autistic kind of kids, gravitated to the LEGO area." "And it seemed like an anxiety-free zone." "The "a-ha" moment came one day when I came out to the waiting room and two kids that I had been seeing, very similar personalities... they were both bringing LEGOs from home to show me." "And they had met in the waiting room, and they were showing each other." "And their parents were excited." "You could tell, they were like, "Whoa." "Look at that." "They're communicating." "They're interacting." "This is cool."" "Dr. Legoff allowed the kids to play with LEGO toys, but only if they built together." "Working in groups of three, one is the engineer, one is the parts supplier, and one is the builder." "Only by communicating can they get to a finished product." "Good." "This is a good time to switch." "Anybody who hasn't done building yet should take a turn now." "It's coming along real nice." "Making them do a systematic thing in a social context is the trick." "Building LEGOs is cool, but you know what's even better is to do it with my friends." "It is so exciting to see this thing working." "So I have one student who interacts with other kids in the LEGO club much more just in that one day, than he has interacted with kids outside of LEGO club for the whole summer." " Right." " So that's a pretty big deal." "Parents were saying, "Oh, my kid loves going to see Dr. Dan." "Isn't that great?" "He finally has a therapy that he enjoys." "He seems to be getting better socially."" "But there was no data on it." "Dr. Legoff conducted a scientific study comparing the behavioral improvements from his therapy versus traditional therapy." "Now those kids did get better." "But the LEGO kids got significantly better than they did." "One of the many kids who has benefitted from this kind of therapy is Adrian Pitt, of New York City." "LEGOs are usually all about concentration." "And I need to concentrate on something a bit more." "It helps me, like, focus." "Why don't you take off..." "Adrian is..." "He's just a real nice kid who wants to make friends and wants to play." "He has speech and language delays, and he has been in speech and language therapy since he was about three years old." "The great thing about LEGO, and the reason that I love it for him so much is there's no words." "The instructions are the pictures." "So if you can see, you know, you can follow directions and you can complete LEGOs." "Some of these pieces need to have measurements, so this one needs to be exactly seven millimeters." "This is how we measure." "Adrian's very proud of what he built." "There's a real sense of accomplishment once he's finished something, and that's a big deal for him." "I'm having a bit of trouble attaching this part." "If I don't get it right, then it's not going to work." "(WHIRRING)" "In a secret location in Long Island the components of the life-size X-Wing model have arrived via freighter from the Czech Republic." "The X-Wing must be fully assembled then broken up into five transportable pieces to be brought to New York City for its unveiling in Times Square." "There isn't much time." "JAROMIR:" "We are finally in New York." "We are really near to final stage." "And it's just a couple of weeks more, and that's it." "DALE:" "You can imagine this being a giant kid's bedroom, and we've just opened up the box of bricks, and we've organized our parts and now we're assembling it, a lot like you would at home." "Except we're just doing it on a massive scale here." "DALE:" "How is this project different from maybe the one that you build in your bedroom?" "Here we have heavy equipment for lifting 5,000-pound pieces and 8,000-pound pieces." "And you probably don't have steel inside your models at home." "JAROMIR:" "We are on schedule, but it's..." "Even just unpacking the pieces, it's not like in five minutes." "It takes like half a day." "It takes time." "We need a couple of days for everything." "All right, I think we got it now." "This first, it stays where it is." "Second, the engine." "And then the rest of the wing." "It's cool." "Behold, the X-Wing star fighter." "With the assembly complete, now comes the biggest challenge of all, bringing a life-size X-Wing into the busiest block in America without detection." "Today is Wednesday." "It might not be that bad." "But we're going to the heart of New York, so..." "There are still challenges in front of us because we have only night until morning." "Well, our plan is to spend the whole night assembling it, putting it together, and at 6 A.M., roll it back and hide it inside the box." "It's seven in the morning, and it's done." "Adrian's father is bringing him into Midtown Manhattan for a special surprise." "What does it say?" "Secret model." "Indestructible box." "(CHEERING)" "Do we have any LEGO fans here?" "(CHEERING)" "Does anyone here want to know what's inside that box?" " Yes!" " I can't hear you!" "I said, "Do you want to know what's inside that box?"" " ALL:" "Yes!" " (KIDS CHEERING)" "I want you guys to stretch your arms out all the way to harness the power of the Force along with Yoda to open up this box." "Ready?" "One... two... three!" "X-Wing!" "This X-Wing Starfighter is the largest LEGO model that has ever been built." "I'm talking over five million LEGO bricks." "Five million, three hundred, thirty-five thousand, two hundred pieces, and 45,000 pounds." "This is the coolest thing I've ever seen." "Three, two, one." "Also in New York, Nathan Sawaya is making last-minute preparations on his one-man show The Art of the Brick." "It finally opens tonight." "I am very nervous, but also very excited to see those folks walk through the door for the first time tonight." "This is The Art of the Brick." "This is my largest exhibition I've ever done, and it just happens to be the largest solo LEGO art exhibition ever." "I had a goal of taking LEGO into the contemporary art world, and to do so, it had to be done in a way where I was really putting myself and my soul into the work." "You know, part of me wants to just be a fly on the wall and listen to people's reaction." "And I'm going to try and do that as much as possible." "So, um, we'll see what happens." "There it is, thank you." "First impression, I just got blown away." "I didn't expect to feel this much inspiration." "Amazing." "I worked with LEGO when I was a kid, but I always built things off the back of the packet, and I can't believe that someone's actually turned around and turned it into something from their imagination." "This is something that is delightful and playful, and it's something that can really spark the imagination in children and adults." "NATHAN:" "We have had a few art critics walk through already, and of course I'm nervous to see what they say, but I think it's almost a compliment just to have a serious art critic from some major newspapers in this country walking through." "They were not dismissing it as just a toy display." "It's not just a gimmick." "This was art." "What do you guys think?" " I think it's good." " Yeah?" " Did you make that?" " I did, I made all of these." "This type of exhibition is going to draw in folks who have never been to an art museum before in their life." "And they're coming because they have a familiarity with the toy." "And if that opens them up to the art world for the first time, then I've done my job." "LEGO Designer Jamie Berard is headed to BrickCon in Seattle to unveil his new Parisian Cafe set." "But while he's there, he's got another mission." "These are our happy boxes." "Now, we don't know what's in this." "He's convinced his fellow designers to compete against the public in the master build contest." "Okay, teams." "These are the same products that will be given to LEGO fans at BrickCon in Seattle, Washington." "And what we want to do is actually participate more in the event by doing the challenge they will be doing there, we'll be doing it here." "Welcome!" "Okay, you notice there are only 25 stations." "Pick a teammate and go sit down." "BAS:" "I think it's going to be a lot of fun at the BrickCon convention, because when you have a head-to-head with designers, of course you want to beat them." "All right, so what do we got here?" " Okay, that's cool." " What is our angle going to be?" "The reason that you can see we have pig and cow heads, is because the theme for this year's BrickCon is Pigs Versus Cows." "Does everyone have two pig heads and two cow heads?" "(SNORTING)" "Are there any questions?" " Yes." " It's one MOC?" "It's one MOC, but it can be how many buildings you want." "Make up the story as much as you want, and then have a lot of fun with it." "Use all the pieces, use all the set, as much as you like." "You'll have one and one half hours to build." "Are we ready?" "ALL:" "Yeah!" "Go!" "So, the idea behind this is that they should be fighting for something." "It's a battle or some type of pigs versus cows." "See, this is always like, you know, why does it always have to be battles?" "Maybe whoever wins stays alive." " Stays alive." " Yeah." "(INDISTINCT CHATTER)" "Contestants, you now have fifty-nine minutes and fifty-one seconds left!" "Pressure!" "Oh, stress!" "I hate building under stress." "How are things going, what's your process here?" "You can build anything with anything." "Right, right." "So, come up with a good story first, and then make the pieces do what you need them to do." " Interesting." " Build a story." "This is the first time we've heard someone talking about story, which I know was very important in this contest." "He's like a cyborg." "So he's half-cow, half-robot." " Yeah." " Yes." " It's a "cowborg."" " Oh, that's a good idea." " Do I need bigger horns?" " Yeah, much more horny." "You pig." "Some of the stories at some point just got really ridiculous and crazy." "And yet, because we were going to a fan event, it was kinda fun to let it almost progress a little bit further than we normally would." "It's a "cow-tapult."" "(MEN LAUGHING)" "Dave, Stacy, how's the competition going so far?" "We have a lot of pieces, but I think we're on the right track." "Josh, why don't you tell us what you guys are working on?" "JOSH:" "We have a little house of ill repute going on here." "It's a cow club, but the pigs have come in." "He's relieving himself in the bush right here." "Yeah, he's super-fast." "He's turning round, round this guy." "I'm expecting some people to look at them and go..." "Really?" "Is this the best you got?" "The LEGO fans don't know they'll be competing against LEGO designers until Jamie shows up." "I just have to look at your animal because we were trying to see how you did it." "He's making us look bad." "Time's up!" "We finished." "Make sure your MOC is arranged the way you want it to be seen." "Step outside and come back in ten minutes." "Congratulations!" "Let's bring them in, let them know what's going on." "You guys did such a great job, it was really hard to tell who was our champion." "So, Number 8, won't you stand by your MOC, please?" "Winner is Number 8!" "We basically split off." "We each built a mech." "So I built the pig mech, and Chris built the cow mech." "So they're kind of like Rock 'Em Sock 'Em Robots?" "Yeah, I think what we really liked about the MOC, and what made it really win, was the fact that not only did you use the small pig and cow heads here, but you also constructed robotic ones from scratch" "with the bricks you were provided." "The winner was, I definitely agree..." "Was really a standout." "I knew we'd have tough competition." "These are some really amazing builders." "I mean, I'd like to think that we came in the top 28, which was pretty good." "(CHEERING)" "Shortly after the master build" "Jamie introduces the new Parisian Cafe set to much fanfare." "Then participants gather in the main hall for the annual award ceremony." "Alice Finch's Rivendell build is being considered for the coveted People's Choice Award." "The People's Choice Awards are those voted upon by the public." "We counted all those up, and we came up with" "Winners of People's Choice." "And the winner is..." "Rivendell!" "(CHEERS AND APPLAUSE)" "It's a pretty amazing feeling to have 10,000 people say that they like what you build." "To have a woman win is pretty unusual." "To have the same person win three years in a row is unheard of." "One of the fundamental ways we know about humans and our history is by the things that they build." "Maybe little plastic bricks are a modern adaptation of that, but really it's about creating something." "We are definitely at the core of what is human, is the capacity to build." "In the big picture, life on Earth has evolved through millennia by adapting to the surroundings, until the point where we invent tools, technology." "We suddenly get the capacity to adapt our surroundings to life." "So we now no longer have to suffice with a cave we can find or a tree we can climb into." "We can actually build our own cave, and we can build our own tree house." "The moment where we really became human was the moment where we got this power." "It's also a mindset somehow." "It's believing that anything is possible if you have the right tools in front of you." "Sometimes we don't have an opportunity to just be free, and everything that we have inside of us, we never have an opportunity to let it out." "And we're always looking for something to inspire us or to just give us some joy." "Being able to take your dreams and take your thoughts and materialize into something, it's just a wonderful gift, and I think the LEGO brick has given that to the world." "(TIRE SCREECHING)" "In Idaho, Jonathan and Matt are nearly finished editing their masterpiece, Melting Point." "The X-Wing has landed permanently in Frankfurt Germany." "In Copenhagen, Soren is still trying to figure out just how infinite the possibilities are." "And in the Czech Republic, Stephen's Curiosity Rover is finally rolling off the assembly line." "Oh wow, that's a lot of rovers." "Awesome." "That's really nice-looking box art." "Oh, yeah, that's the great thing about Cuusoo sets, they have the best boxes." " Oh, there I am." "It's me." " There you are." ""It's my hope that this model encourages the public support that is integral to the continued development and exploration of outer space." Yeah." "I'm glad Stephen mentioned space." "Didn't we start this film out there?" "I promised we'd explain that, and seeing how this is the end of the movie, now is the time." "For that story, we go to Pasadena, California, and NASA's Jet Propulsion Laboratories, or JPL for short." "SCOTT:" "As engineers and scientists are developing space craft ideas and missions to go out and explore and learn about the universe, we sometimes use LEGOs to kinda put together a concept and see if it makes sense." "So there's a room here at JPL called the Left Field, and it actually has these toys, sort of a kid's dream." "Has big boxes of LEGOs, and scientists and engineers get together and actually construct something that looks a little bit like the spacecraft they want." "Lift off of the Atlas 5 with Juno on a trek to Jupiter." "The Juno project is a NASA mission that was launched in August of 2011 to go to Jupiter, and we will use our instruments to learn about Jupiter's formation and other solar systems around other stars." "But the LEGO system was not just a part of the design process." "We're onboard!" "NASA engineers have mounted three aluminum friends of mine to the hull of the Juno spacecraft." "The three minifigures are modeled after Galileo the scientist," "Jupiter the god and the goddess Juno." "They're attached to the main deck of the spacecraft." "They were made by the LEGO company, to NASA specifications, of a special spacecraft-grade aluminum." "Sometimes I imagine, what are they seeing in their voyage?" "They're able to see this incredible view." "In fact, they're seeing the view that we all want to see." "We're living vicariously through these LEGO minifigures." "They represent humanity in many ways." "Almost everything in the universe is built from something else, some fundamental building block like an atom or a molecule, and for me, LEGO represents one of those fundamental building blocks." "And look how many things we've built from this simple toy." " Action." " Action." "Cut!" "(TELEPHONE RINGING)" " (TELEPHONE RINGS) - (GASPS)" "Release the hounds!" "Now, was that... was this a joke?" "Was this supposed to be funny?" "'Cause I don't know if I..." "I certainly don't get this." "Who wrote this?"