"TONIGHT ON THE PROFIT--OKAY, HERE WE GO." "I MEET" "MICHAEL AND TINA SENA..." "THREE, ONE, THREE." "EXPERIENCED TRAINERS WHO OWN" "A FITNESS STUDIO." "CHEST UP." "ATTA BOY!" "THE INSTRUCTION IS" "FIRST-RATE." "NICE, HIGH THIGHS." "BUT THE BUSINESS?" "WELL, THAT NEEDS TO BE WHIPPED" "INTO SHAPE." "YOU'RE NOT FOCUSING ON" "EVERYTHING OVER HERE." "I'M TELLING YOU, I DID WHAT" "I THOUGHT I COULD DO." "MICHAEL REFUSES TO BRING IN" "WORKOUT EQUIPMENT..." "I JUST DON'T WANT TO BE LIKE" "EVERY OTHER GYM." "I WOULDN'T WORK OUT THERE." "WHICH HOLDS BACK MEMBERSHIP." "I MAY CHALLENGE HIM." "WHAT WE'RE DOING ISN'T" "WORKING." "THAT'S SUCH CRAP, AND YOU" "KNOW IT." "BUT IT'S HIS EGO THAT MAY" "ULTIMATELY BRING DOWN THIS" "BUSINESS..." "NOBODY WOULD RECOGNIZE" "HER NAME." "THEY WOULD RECOGNIZE MY NAME" "FIRST." "AND POSSIBLY EVEN HIS" "RELATIONSHIP." "SINCE WE GOT MARRIED, YOU'RE" "ALWAYS WORRIED ABOUT YOUR OWN" "IDENTITY." "BUT EVERYBODY HAS THEIR OWN" "IDENTITY." "IF I CAN'T FIGURE OUT A WAY" "TO EXPAND PRO-FIT AND ATTRACT" "NEW CUSTOMERS, THEY WILL NEVER" "TURN A HEALTHY PROFIT." "MY NAME IS MARCUS LEMONIS." "I FIX FAILING BUSINESSES." "SO THE BUSINESS ONLY MADE 50,000?" "I MAKE TOUGH DECISIONS..." "YOU CAN'T TRAIN EVERY CLASS." "AND I BACK THEM UP WITH MY OWN" "CASH." "I LIKE [bleep] DONE RIGHT" "THE FIRST TIME." "THAT'S NOT ON ME." "IT'S NOT ALWAYS PRETTY." "HE STARTS BRINGING IN" "EQUIPMENT HERE, I'M GONNA BREAK" "INTO HIVES." "BUT THIS IS BUSINESS." "THE DEAL'S OFF." "I DO IT TO SAVE JOBS, AND I DO" "IT TO MAKE MONEY." "THE PROFIT." "[hip-hop music]" "♪ ♪" "PRO-FIT IS A SMALL GROUP" "PERSONAL TRAINING STUDIO LOCATED" "IN THE TOWN OF DYER, INDIANA." "WHILE NATIONAL GYMS OFFERS HUGE" "FACILITIES AND THE LATEST" "EQUIPMENT, SMALL GYMS LIKE" "PRO-FIT OFFER A MUCH MORE" "PERSONALIZED SERVICE IN A LESS" "INTIMIDATING ENVIRONMENT." "WE CONCENTRATE ON DOING ONE" "THING BECAUSE WITHOUT TRAINERS," "YOU CAN'T GET RESULTS." "MICHAEL SENA HAS BEEN IN THE" "FITNESS INDUSTRY FOR OVER 35 YEARS..." "CHANGE DIRECTION." "FIRST AS A BODY BUILDER, THEN" "AS A PERSONAL TRAINER." "I WAS A PERSONAL TRAINER" "BEFORE THERE WAS A PERSONAL" "TRAINING INDUSTRY." "I'M A BOOK AUTHOR, FITNESS" "PRODUCT INVENTOR." "IT'S REALLY BEEN" "THE MICHAEL SENA SHOW." "HIS WIFE, TINA, WHO OWNS 50%" "OF THE BUSINESS, IS ALSO A" "PERSONAL TRAINER, AS WELL AS A" "FITNESS COMPETITOR." "USE YOUR CORE." "FIVE YEARS AGO, THE SENAS" "SPENT $75,000, THEIR ENTIRE LIFE" "SAVINGS, TO BUILD PRO-FIT." "THE BUSINESS HAS NOT ONLY" "DRAINED THEIR BANK ACCOUNT..." "I'M REALLY UNCOMFORTABLE WITH" "THE FACT THAT WE'RE NOT SEEING" "A LOT OF CLIENTS." "BUT EVEN WITH FOUR EMPLOYEES," "IT DRAINS THEIR TIME, WHICH" "TAKES THEM BOTH AWAY FROM THEIR" "FOUR-YEAR-OLD DAUGHTER, MIA." "both:" "MWAH!" "WHERE YOU BEEN ALL DAY?" "JUGGLING 15-HOUR DAYS WITH" "MOUNTING DEBT HAS TAKEN ITS TOLL" "ON MICHAEL AND TINA'S" "RELATIONSHIP." "WE'RE SUPPOSED TO BE BUSINESS" "PARTNERS." "LET ME SEE, WAS THE SECOND" "OR THIRD BREAKDOWN THAT YOU" "ALMOST HAD WITH ME?" "OKAY." "NOW YOU'RE GONNA WALK AWAY." "GREAT." "I RECEIVE HUNDREDS OF PLEAS" "FOR HELP EVERY DAY." "MARCUS, CAN YOU COME HELP ME?" "WE ARE JUST A BIG, HOT MESS" "FROM AN ORGANIZATIONAL" "STANDPOINT." "BUT MICHAEL AND TINA'S" "EXTENSIVE FITNESS BACKGROUND" "ALONG WITH THEIR PASSION AND" "THEIR CONFIDENCE..." "MARCUS, YOU'RE GONNA WANT TO" "BE A PART OF OUR MODEL." "GOT MY ATTENTION." "both:" "OHH!" "I KNOW IF THESE TWO ARE WILLING" "TO TAKE MY LEAD, I CAN TURN" "PRO-FIT INTO A NATIONAL BRAND" "THAT CAN COMPETE WITH THE" "LARGEST GYM FRANCHISES IN" "AMERICA." "[bright music]" "♪ ♪" "THE FIRST THING I NOTICED WHEN I" "WALKED UP TO PRO-FIT WAS AN" "EMPTY PARKING LOT, A TON OF "FOR" "LEASE" SIGNS, AND QUITE FRANKLY," "IT FELT LIKE A GHOST TOWN." "THIS CAN'T BE GOOD FOR BUSINESS." "HEY, MARCUS." "HOW ARE YOU, MICHAEL?" "PLEASED TO MEET YOU." "MICHAEL SENA." "WELCOME TO PRO-FIT." "NICE TO MEET YOU AS WELL." "THANKS FOR COMING IN." "WELL, IT'S BRIGHT IN HERE." "YEAH, WELL" "HOW MANY BUSINESSES ARE IN" "THIS PLAZA?" "FOUR." "LOT OF EMPTY SPACES." "YEAH, YEAH, YEAH." "HOW DID YOU PICK THIS PLAZA?" "I REALLY LIKED THE SPACE" "'CAUSE IT'S OPEN." "NICE, HIGH CEILINGS, AND IT'S 3,600 SQUARE FEET." "SO, MICHAEL, WHAT MAKES THIS" "GYM DIFFERENT FROM EVERY OTHER" "FOUR WALLS WITH PAINT?" "WELL, WE'RE NOT A GYM," "MARCUS." "IS THERE A DEFINITION OF" ""GYM" THAT I'M MISSING?" "WE'RE A SMALL GROUP PERSONAL" "TRAINING AND WELLNESS FACILITY." "NO SPIN BIKES?" "NO." "EVERYTHING IS DONE ON YOUR FEET." "SEE THE CONES?" "THEY REPRESENT OUR TRACK." "WE NEVER PUT MORE THAN EIGHT" "PEOPLE ON THE FLOOR." "WE CHANGE THE WORKOUT EVERY TWO" "WEEKS." "AND WHAT IS ALL--WHAT IS ALL" "THIS?" "WELL, THIS IS OUR NEW "SWEET" "SENA-SATIONS" LINE THAT MY WIFE" "IS REALLY THE BRAINCHILD OF, BUT" "THEY'RE HEALTHY." "THEY'RE HIGH-PROTEIN." "HUH." "SO, MICHAEL, THIS IS A FAMILY" "BUSINESS?" "YES, TINA AND I BOTH OWN IT, 50/50." "SHE CONTRIBUTES, BUT I MEAN, YOU" "KNOW, IT'S MICHAEL SENA'S" "PRO-FIT." "MY NAME'S AT THE TOP." "SO, MICHAEL, WHAT IF I COME" "TWICE A DAY?" "YOU CAN'T COME TWICE A DAY." "WHY NOT?" "'CAUSE THAT'S--WE DON'T DO" "THAT." "OH." "SO I WOULD NEED TO JOIN ANOTHER" "GYM IF I WANTED TO SWIM OR USE" "THE ELLIPTICAL OR RIDE THE BIKE." "YES, SIR." "I WOULD ONLY COME HERE FOR" "SPECIFIC" "RESULTS." "RESULTS." "DO YOU WORK OUT ANYWHERE" "ELSE?" "NO." "DOES TINA?" "YES." "WHY?" "WELL, SHE LIKES TO USE" "DIFFERENT EQUIPMENT THAT WE" "DON'T REALLY HAVE HERE." "RIGHT AWAY, I KNEW WE HAD" "A PROBLEM." "IT STRUCK ME AS ODD." "I MEAN, THE OWNER OF THE GYM HAS" "TO GO SOMEWHERE ELSE TO WORK" "OUT?" "THERE OBVIOUSLY IS SOMETHING" "MISSING HERE." "WHAT DOES SHE DO THERE?" "SHE GETS READY FOR FIGURE" "COMPETITIONS." "LIFTING." "UM, FIGURE COMPETITIONS IS" "IT'S KIND OF, LIKE, SISSY-- [bell jingles]" "OH, IS SHE HERE?" "IS THAT TINA?" "MM-HMM." "ARE YOU TINA?" "TINA." "TINA, I'M MARCUS." "ARE YOU MARCUS?" "NICE TO MEET YOU." "OH, MY GOD, IT'S GREAT TO" "MEET YOU TOO." "YOU WANT TO KNOW WHAT YOUR" "HUSBAND JUST SAID ABOUT YOU?" "WHAT?" "NICE THINGS?" "HE SAID THAT YOU'RE A SISSY." "[gasps]" "NO, I SAID THE TYPE OF" "ONSTAGE ACTIVITY YOU DO IS KIND" "OF" "YEAH, WE DON'T WANT TO GO" "THERE." "[laughs]" "IT'S--YEAH." "WHAT DO YOU THINK ABOUT THAT?" "I THINK" "WOULD YOU CALL ME A SISSY?" "I WOULDN'T CALL A WOMAN" "ANYTHING OTHER THAN "THANK YOU"" "AND "YES, MA'AM."" "OH-HO, YOU'RE SOFT." "YOU'RE SOFT, MARCUS." "WHOSE IDEA WAS THIS PLACE?" "I HAD VISION." "IS THAT WHY YOU DIDN'T PUT" "HER NAME ON THE BUSINESS?" "THANK YOU." "I HAVE A 35-YEAR REPUTATION." "WHAT'S THE ANSWER TO THAT?" "WHY IS HER NAME NOT ON THE" "BUSINESS?" "BECAUSE NOBODY WOULD" "RECOGNIZE HER NAME." "THEY WOULD ON--THEY WOULD" "RECOGNIZE MY NAME FIRST." "AND WE'RE WOR--WE'RE WORKING" "WITH A BRAND, AND MY-- [laughs] DID YOU ACTUALLY" "JUST TELL ME THAT?" "YES, I DID." "YES, I DID." "SHE'S GOT TO EARN HER STRIPES." "SHE'S GOT TO EARN HER STRIPES." "ARE YOU GONNA HELP ME?" "ARE YOU HERE TO HELP ME?" "I'M MORE MOTIVATED TO HELP" "YOU THAN I AM HIM, I CAN TELL" "YOU THAT." "HELP ME HELP YOU HELP ME." "[laughing]" "I'M CONCERNED RIGHT OUT OF" "THE GATES THAT MICHAEL THINKS" "HIS NAME IS MORE IMPORTANT THAN" "IT IS." "AND I THINK IT'S GETTING IN THE" "WAY OF HIM MAKING GOOD, SOLID" "BUSINESS DECISIONS." "HE'S LETTING HIS EGO DRIVE IT," "NOT THE NUMBERS." "HOW MUCH IS YOUR RENT HERE A" "MONTH?" "$5,800." "ARE YOU KIDDING ME?" "NO." "IN DYER, INDIANA, IN A PLAZA" "THAT'S HALF-EMPTY?" "IT'S WHAT EVERYBODY PAYS IN" "THIS PLAZA." "EVERYBODY THAT'S NOT HERE?" "WHAT DO YOU GENERATE IN A" "TYPICAL CLASS?" "ABOUT $120 FOR EVERY" "FOUR-PERSON SESSION." "HOW MANY TOTAL CLIENTS?" "122." "AND SO--I MEAN, WHERE IS" "EVERYBODY?" "WELL, OUR NEXT SESSION STARTS" "IN 30 MINUTES FROM NOW." "IT'S PRIME HOURS IN THE MORNING," "AND THEN PRIME IN THE LATE" "AFTERNOON, EARLY EVENING." "AND SO IN THE MORNING," "THERE'S CLASSES?" "WHAT TIME?" "THERE'S A 6:00 A.M., 7:00, 8:00, 9:00, 10:00." "AND THEN WHAT HAPPENS THE" "REST OF THE DAY?" "SO FROM 11:00 TO 3:00, WE'RE" "EMPTY." "PRO-FIT GENERATES $120 PER" "CLASS, AND MICHAEL SAYS THEY CAN" "HAVE TWO CLASSES AN HOUR, BUT" "THEY'RE CLOSED FOUR HOURS A DAY." "IF THEY WERE JUST OCCUPYING" "THOSE CLASSES AT A 50% RATE," "THEY WOULD GENERATE $480 A DAY." "NOW, IF THEY WERE OPEN SIX DAYS" "A WEEK, THAT WOULD BE NEARLY" "$150,000 A YEAR." "OH, MARCUS, I WANTED YOU TO" "TRY THE PROTEIN BROWNIES." "OKAY." "EVERYTHING'S LABELED FOR YOU." "IT'S ONLY 41 CALORIES." "DID YOU COME UP WITH ALL" "THESE RECIPES YOURSELF?" "I DID." "I'M A SWEETS PERSON, AND I" "WANTED A HEALTHIER ALTERNATIVE," "SO I JUST STARTED THROWING SOME" "STUFF TOGETHER TO SEE HOW IT" "TASTED." "THEY TASTE GOOD." "[laughs]" "TINA'S HOMEMADE PROTEIN" "SNACKS ARE EXCELLENT, AND ADDING" "JUICE AND SNACKS TO A GYM--I" "MEAN, A FITNESS STUDIO--ARE GOOD" "WAYS TO ADD ADDITIONAL LINES OF" "REVENUE." "SO YOU WENT INTO YOUR KITCHEN" "AND STARTED WHIPPING STUFF UP?" "FIVE MINUTES, EVERYBODY!" "WHEN WAS LAST TIME YOU WORKED" "OUT?" "ACTUALLY, THIS MORNING." "IS THERE ANY TIME YOU WANT TO" "COME OUT ON THIS FLOOR?" "WHENEVER YOU WANT." "[laughs] YEAH, YEAH, YEAH." "I HAVE TO BE HONEST WITH YOU." "LET'S DO IT." "NICE, TALL CHEST." "NICE, STRONG IN THE CORE." "CHEST UP." "ROTATE!" "OKAY, STRAIGHT ARMS." "STRAIGHT ARMS." "THAT'S IT." "20!" "ARMS STRAIGHT." "I HAD A GREAT WORKOUT, AND" "MICHAEL AND TINA REALLY KNOW" "WHAT THEY'RE DOING." "I FEEL LIKE I WORKED OUT EVERY" "MUSCLE IN MY BODY, AND I GOT" "GREAT PERSONAL ATTENTION." "WATCH--WHOA!" "[laughs]" "I'M CONVINCED IF MORE PEOPLE" "KNEW ABOUT THIS PLACE, IT WOULD" "BE PACKED ALL DAY LONG." "COME ON, MARCUS!" "GO!" "BE A WARRIOR!" "TIME!" "WALK AND WATER." "WALK AND WATER." "TIME!" "GOOD JOB." "NICE JOB." "GOOD JOB, GUYS, NICELY DONE." "I THINK YOU GOT SOME" "POTENTIAL." "SO DOES YOUR BUSINESS, SO" "WE'RE EVEN." "[laughs] I KNOW!" "THERE'S NO SECRET ABOUT THAT." "[hip-hop music]" "♪ ♪" "SO, MICHAEL, WHAT WOULD THE" "TOTAL REVENUE BE FOR THE YEAR?" "LET'S YOU AND I HAVE A" "MAN-TO-MAN ABOUT THE NUMBERS." "I'D RATHER" "WELL" "WELL, SHE'S NOT FAMILIAR WITH" "THEM, SO" "YEAH." "YOU KNOW YOU'RE THE BOSS, RIGHT?" "R--[laughs]" "OH, I'M TRYING." "I MEAN, SHE'S A PART OWNER," "RIGHT?" "AND I PROBABLY SHOULD KNOW" "MORE." "LAST YEAR, WE MADE ABOUT" "$50,000." "WHAT WAS YOUR TOTAL REVENUE?" "429,000." "YOU DON'T KNOW MUCH ABOUT" "BUSINESS." "[dramatic music]" "♪ ♪ [sighs]" "MICHAEL HAS A LOT OF BRAVADO," "BUT ANYTIME YOU START ASKING" "QUESTIONS AND POKING AT" "SOMEONE'S BUSINESS, IT STARTS TO" "REALLY PEEL BACK THE ONION, AND" "I THINK IT'S THE FIRST TIME IN A" "LONG TIME THAT HE ACTUALLY FEELS" "VULNERABLE." "IT'S JUST NOT ALWAYS EASY." "IT'S NOT ALWAYS EASY." "MONEY GETS IN THE WAY MORE OFTEN" "THAN NOT." "IS A HARD TO TALK ABOUT THIS" "KIND OF STUFF?" "NO. [stammers]" "YEAH, I DON'T LIKE TO--YOU THINK" "I LIKE TO STAND NEXT TO A MAN" "LIKE YOU AND IN FRONT OF MY" "OTHER PEOPLE AND ADMIT THAT I" "CAN'T BE SUCCESSFUL?" "I MEAN, YOU GOT TO BE KIDDING" "ME." "LISTEN TO ME." "THIS IS WHAT PEOPLE DON'T KNOW" "ABOUT BUSINESS." "IF YOU DON'T HAVE EMOTION, AND" "YOU DON'T HAVE PASSION, AND YOU" "DON'T LOVE WHAT YOU DO, THEN YOU" "SHOULDN'T BE IN BUSINESS," "BECAUSE MONEY IS A BYPRODUCT." "IT'S NOT THE PURPOSE." "AND YOU HAVE A PURPOSE." "BUT YOU GOTTA BE HONEST WITH" "YOURSELF." "I FEEL LIKE YOU'RE OPRAH." "YOU MADE ME CRY." "I'M NOT TRYING TO BE." "I'M--I'M TRYING TO--LISTEN." "NOBODY'S EVER SEEN ME CRY" "HERE." "YOU MADE ME CRY." "YOU'RE OPRAH." "[upbeat rock music]" "♪ ♪" "WHAT IS IT THAT YOU GUYS NEED" "FROM ME?" "LET'S JUST PUT IT ON THE TABLE." "WE CERTAINLY NEED YOUR" "BUSINESS EXPERTISE." "ABSOLUTELY, 100%." "WHAT ELSE?" "WE NEED YOUR CONSULTING." "I'M NOT A CONSULTANT." "I ONLY SPEND MY TIME ON" "BUSINESSES THAT I INVEST IN," "AND I DON'T INVEST IN THINGS" "THAT I DON'T LIKE." "EVER." "IT'S PEOPLE, PROCESS, AND" "PRODUCT FOR ME, AND IF THE BOXES" "DON'T CHECK, I CHECK OUT." "DO YOU LIKE OUR BUSINESS?" "I LIKE THE PRODUCT." "I LIKE WHAT YOU STAND FOR." "I LIKE WHAT YOUR INTENTIONS ARE." "I THINK YOUR EXECUTION IS" "TERRIBLE." "I'M GONNA MAKE MY FIRST OFFER." "[laughs]" "BUT IT'S GONNA BE TO TINA." "I WANT TO INVEST IN YOUR" "BAKED GOODS BUSINESS, BUT I WANT" "IT TO BE OUTSIDE OF THIS" "BUSINESS, AND I WANT YOU TO" "LEARN HOW TO BE AN ENTREPRENEUR" "BY YOURSELF WITH YOUR OWN" "ACCOUNTS AND YOUR OWN SYSTEMS" "AND YOUR OWN PROCESS." "I WANT TO BRAND IT WITH YOUR" "NAME AND YOUR FACE, AND I'M" "GONNA PROVIDE YOU A KITCHEN TO" "BE ABLE TO MAKE EVERYTHING." "[laughs]" "THE PROTEIN BAR MARKET IS" "VERY COMPETITIVE, BUT I KNOW" "TINA'S BARS COULD STAND OUT." "THEY'RE PACKED WITH PROTEIN, AND" "THEY TASTE GREAT, NOT LIKE MOST" "PROTEIN BARS THAT HAVE AN" "AFTERTASTE." "IF I CAN FIX THE PACKAGING, I" "KNOW WE STAND TO MAKE A LOT OF" "MONEY." "SO WE'LL START WITH 50,000" "BUCKS." "OKAY." "I GET THE FIRST 50,000 BACK," "AND AFTER THAT, WE SPLIT IT 50/50." "I WASN'T EXPECTING THIS, AND" "I FEEL LIKE I WOULDN'T" "WANT TO JUST MAKE A DECISION" "RIGHT THIS SECOND." "I'M PROVIDING THE WORKING" "CAPITAL, THE FACILITY," "THE BAKERS, THE RAW MATERIALS," "THE SYSTEMS, THE DISTRIBUTION," "THE PROCESSING" "BUT YOU'RE ASKING FOR 50%." "YOU'RE ARGUING WITH ME OVER 50% WHEN I'M PROVIDING ALL THE" "RESOURCES." "I'M NOT ARGUING." "I'M LETTING HER--MY WIFE AND" "LIFE PARTNER KNOW WHAT DECISION" "YOU'RE..." "WELL, SHE--I MEAN" "ASKING HER TO MAKE RIGHT" "NOW." "BUT SHE KNOWS." "SHE CAN INTERPRET, RIGHT?" "OKAY, CAN I THINK ABOUT IT," "OR DO WE--DO I HAVE TO" "NO, YOU HAVE TO DECIDE RIGHT" "NOW." "YOU SHOULD ASK FOR MY TWO" "CENTS NOW." "YOU'RE GONNA OFFER IT, SO GO" "AHEAD." "WHAT DO YOU WANT?" "YOUR NAME ON HER BROWNIES JUST" "LIKE PRO-FIT?" "I HAVE NO PROBLEM NOT HAVING" "MY NAME ON THEM." "WELL, WHY WOULD YOUR IDENTITY" "BE ON IT?" "YEAH." "WELL, BECAUSE WE'RE PARTNERS." "THAT'S WHY." "HER IDENTITY'S NOT ON YOURS," "ON YOUR PLACE THAT YOU'RE" "PARTNERS." "OH, COME ON." "STOP." "BUT IT'S NOT." "I'M NOT GONNA GET INTO THAT." "I'M NOT GONNA GET IN A PISSING" "MATCH WITH YOU." "YES OR NO, TINA?" "[dramatic music]" "♪ ♪" "COMING UP..." "WHY YOU AFTER ME?" "THIS IS NOT ABOUT ME OR YOU" "OR WHO--THIS IS ABOUT MARKETING" "AND MAKING MONEY." "AND LATER..." "YOU DIDN'T EXECUTE." "YOU'RE TELLING ME NOW BECAUSE" "YOU FAILED AT IT." "YOU WANT TO WALK OUT OF MY" "OFFICE, GO AHEAD AND WALK OUT OF" "MY OFFICE." "[door shuts]" "MY OFFER'S GOOD RIGHT NOW," "AND THAT'S IT." "I DON'T KNOW WHAT ELSE TO SAY," "OTHER THAN I DON'T KNOW WHAT YOU" "NEED TO SLEEP OVER." "YES OR NO, TINA?" "[dramatic music]" "♪ ♪" "LET'S DO IT." "YOU SURE?" "LET'S DO IT." "YEP." "OKAY." "WE GOT A DEAL." "LET'S DO IT." "WE'RE DOING IT." "OKAY." "I GET THE FIRST 50,000 OUT." "OKAY." "AND WE SPLIT EVERYTHING, AND" "I PROVIDE ALL THE RESOURCES." "YOU JUST HAVE TO MARKET YOUR" "FANNY OFF." "OKAY." "YOU GOT IT." "TINA'S PRODUCT IS FANTASTIC," "SO THIS WAS AN EASY DECISION TO" "MAKE." "I'VE ALREADY INVESTED MILLIONS" "IN THE HEALTH FOOD SPACE, AND I" "THINK HER PRODUCT HAS A LOT OF" "POTENTIAL AND COULD LEAD THE" "PACK." "THANK YOU." "OKAY." "CAN I HUG YOU AGAIN?" "YEP." "[laughs] THANK YOU SO MUCH." "OKAY?" "IT'S AMAZING, THANK YOU." "ALL RIGHT." "WHAT HAPPENED TO MY OFFER?" "I DON'T BELIEVE IN SINGULAR" "USE FACILITIES." "YOU CANNOT MAKE A STANDALONE" "GROUP SESSION TRAINING MODEL" "WORK IN THE LONG RUN." "I DON'T THINK IT'S POSSIBLE." "IT DOESN'T MEAN THAT I DIDN'T" "HAVE A GOOD WORKOUT." "IT'S JUST AN ECONOMIC THING." "SO MY OFFER IS THE FOLLOWING." "I'M WILLING TO PUT UP" "$250,000, BUT IT'S CONTINGENT" "ON THIS BUSINESS MOVING" "TO A TRAINING FACILITY" "THAT ALSO HAS OTHER DISCIPLINES" "INSIDE OF IT SO THAT WE DON'T" "HAVE TO BE SO SINGULAR." "BUT I'M ON THE LEASE FOR" "ANOTHER THREE YEARS, MARCUS." "I KNOW, AND YOU HAVE TO" "REALLY FIGURE OUT A WAY TO GET" "OUT OF THE LEASE, BECAUSE I WANT" "TO MOVE TO A BIGGER PLACE AT" "A BETTER LOCATION." "AND THAT'S YOUR RESPONSIBILITY" "TO GET THAT PART OF IT DONE." "[sighs]" "WELL, IT'S GONNA BE TOUGH, BUT" "I'LL HANDLE IT." "I'LL TAKE CARE OF IT." "SO IF I PUT UP THE" "$250,000..." "MM-HMM." "I WILL OWN 75% OF THAT" "BUSINESS, BUT I'LL PUT UP ALL" "THE MONEY." "25%?" "I'VE ALWAYS OWNED 100% OF" "EVERYTHING." "[dramatic drumbeat]" "YOU WANT A DECISION NOW TOO." "I DO." "DO YOU WANT TO TALK ABOUT IT" "A SECOND, OR DO YOU WANT" "NO." "[tense music]" "♪ ♪ [sighs]" "♪ ♪" "I'D BE HONORED AND HUMBLED TO" "WORK WITH YOU, I THINK." "YEAH." "I KNOW SO." "WE GOT A DEAL?" "WE GOT A DEAL." "DEAL." "OKAY, GREAT." "THANK YOU, SIR." "PRO-FIT IS A GREAT PRODUCT," "BUT IT NEEDS A LOT OF WORK TO" "MAKE IT INTO A PROFITABLE" "BUSINESS." "I HAVE FAITH IT'LL GET THERE," "BUT IT WILL REQUIRE MICHAEL TO" "GIVE UP CONTROL AND BE OPEN TO" "CHANGE." "THERE'S $250,000 FOR 75% OF THE" "BUSINESS." "WE HAVE A LOT OF WORK TO DO." "MM-HMM." "ACTUALLY, ALL THREE OF US DO." "IT'S HARD TO RUN TWO BUSINESSES" "AT ONCE, SO WE'RE GONNA NEED TO" "DIVIDE AND CONQUER." "BOTH OF YOU NEED TO KEEP A LASER" "FOCUS ON YOUR SPECIFIC AREAS." "MICHAEL, I WANT YOU WORKING" "EXCLUSIVELY ON THE GYM, AND TINA" "EXCLUSIVELY ON THE FOOD LINE." "IT'S THE ONLY WAY WE'RE GONNA BE" "SUCCESSFUL." "LET'S GET TO WORK." "LET'S DO IT." "ALL RIGHT?" "THANK YOU, MARCUS." "THANK YOU VERY MUCH." "[exciting music]" "♪ ♪" "MORNING, GUYS." "I WANTED TO BRING EVERYBODY" "TOGETHER TO KIND OF GIVE YOU" "GUYS AN UPDATE ON WHAT HAPPENED" "YESTERDAY." "I MADE A DEAL WITH MICHAEL, AND" "THE DEAL IS I AGREED TO PUT UP" "$250,000." "MICHAEL AND I WILL BE PARTNERS." "I'LL OWN 75%." "MICHAEL WILL OWN 25%, AND I WILL" "BE COMPLETELY IN CHARGE." "I MAKE ALL OF THE DECISIONS." "THE $250,000 WILL GO TOWARDS" "BUILDING A NEW, STATE-OF-THE-ART" "LIFESTYLE FACILITY THAT WILL" "GIVE US WHAT I BELIEVE IS GOING" "TO BE A ONE-STOP SHOP" "ENVIRONMENT." "WE'RE GONNA FIND A NEW, LARGER" "FACILITY THAT CAN ACCOMMODATE" "NOT ONLY THE EXISTING PRO-FIT" "WORKOUT, BUT A HEALTHY CAFE AND" "BAKERY AND A COLD-PRESSED JUICE" "BAR." "WE'RE ALSO GONNA ADD OTHER" "FITNESS AREAS AND OTHER PERSONAL" "SERVICES, EVERYTHING FROM" "SPINNING TO YOGA TO GROUP" "SESSION TRAINING TO LIFE" "COACHING TO DIET PLANS TO ALL OF" "THOSE THINGS." "WHEN YOU ADD MORE CHOICES, AND" "YOU ADD THIS FIT LIFESTYLE" "CONCEPT TO A BUSINESS, YOU'RE" "GONNA ATTRACT MORE CUSTOMERS," "WHICH IS GONNA RESULT IN MORE" "MONEY." "WE WILL IMPROVE THE PRODUCT, AND" "WE'RE GONNA DEVELOP A BRAND" "THAT'S A SCALABLE OUTSIDE OF" "NORTHWEST INDIANA." "I ALSO FOUND ANOTHER PRODUCT OF" "THAT I THINK IS GONNA BE" "EXPLOSIVE IN THE MARKET, WHICH" "IS TINA'S FOOD PRODUCT." "I WANT TO LET EVERYBODY KNOW" "THAT I MADE A DEAL WITH TINA." "HER AND I ARE GONNA TAKE THE" "PROTEIN SNACK MARKET BY STORM." "I PUT UP $50,000 IN WORKING" "CAPITAL, AND TINA AND I ARE" "GONNA BE 50/50 PARTNERS." "MY GOAL IS TO GET TINA'S PROTEIN" "BITES ON THE SHELF OF A MAJOR" "GROCERY STORE CHAIN." "IN ORDER TO DO THAT, WE HAVE TO" "STANDARDIZE PRODUCTION SO WE CAN" "CONTROL THE COSTS AND THE TASTE." "WE ALSO HAVE TO COME UP WITH" "SOME VERY UNIQUE PACKAGING SO" "THAT IT REALLY STANDS OUT." "IT'S IMPORTANT TO NOTE, I NEED" "YOU GUYS TO BE SUPPORTIVE" "BECAUSE TINA WON'T BE SPENDING" "AS MUCH TIME HERE." "SHE'S GONNA BE FOCUSING ON BEING" "A WOMAN ENTREPRENEUR." "TINA, ARE YOU READY FOR THIS?" "YES." "SO TODAY IS A NEW DAY." "I WILL BE COMPLETELY IN CHARGE," "WHICH IS A CHANGE FOR MICHAEL." "BUT THINGS ARE GOING TO CHANGE," "OKAY?" "SO WE HAVE A LOT OF WORK TO DO." "GREAT." "LET'S DO IT." "ALL RIGHT, LET'S GET TO WORK." "LET'S DO IT." "IT'S JUST GOT--I GUESS IT'S" "GONNA BE CHALLENGING TO ME." "IT'S JUST THAT HE EMPHASIZED IT" "SO MUCH." "YEAH, RIGHT." "THAT HE'S GONNA MAKE THE" "DECISIONS." "HE'S GONNA--RIGHT." "I MAY, YOU KNOW, CHALLENGE" "HIM ON THAT." "HE--OBVIOUSLY HE'S GOT SOME" "IDEAS ON WHAT HE WANTS TO DO." "BUT IT--IT DRIVES ME NUTS." "I'M STILL AN EXERCISE" "PHYSIOLOGIST." "I'M STILL A TRAINER." "MY DOG BOWL SHOULD BE BIGGER" "THAN HIS." "WHAT WE'RE DOING ISN'T" "WORKING." "SO I RESPECT THAT YOU WANT TO" "STICK TO YOUR GUNS, BUT IF IT'S" "NOT PAYING OUR BILLS, THEN WE" "MIGHT HAVE TO RETHINK IT." "THAT'S SUCH CRAP, AND YOU" "KNOW IT." "MY FIRST ORDER OF BUSINESS" "FOR PRO-FIT IS TO FIND US A" "LARGER LOCATION TO MOVE INTO." "SO I'M TAKING MICHAEL TO AN" "AVAILABLE SPACE THAT I FOUND" "THAT I THINK ACHIEVES THAT." "IT'S GONNA BE CLOSE TO THREE" "TIMES THE AMOUNT OF RENT WE PAY" "TODAY, BUT I THINK IT'S WORTH" "IT." "THERE'S A LOT OF TRAFFIC HERE." "RIGHT." "IN A BUSINESS LIKE OUR" "BUSINESS..." "RIGHT." "WE NEED TO HAVE A LOT OF" "EYEBALLS." "RIGHT." "AND LOOK AT THE NUMBER OF" "CARS DRIVING BY." "IT'S BUSY." "HOW ARE YOU?" "I'M MARCUS." "DAVE VAN DYKE." "HI, DAVE, NICE TO MEET YOU." "HEY, DAVE, MICHAEL SENA." "YOU MIND IF WE JUST TAKE A" "TOUR?" "YEAH, NO, THAT'S NO PROBLEM." "HOW MANY SQUARE FEET?" "20,000 SQUARE FEET." "OKAY." "THAT'S A LOT." "NOW I'M SWEATING." "[exhales]" "OH, MY GOD, THIS MUCH SPACE?" "LOT OF EMPLOYEES." "YEAH." "A LOT OF REVENUE." "THAT'S A LOT OF PAYROLL." "A LOT OF REVENUE." "RESTAURANT ON ONE SIDE OR THE" "OTHER." "[exhales]" "SPINNING, YOGA, GYM," "GROUP TRAINING, SPA." "[sighs]" "SO YOU'RE THINKING WE NEED" "ALL THAT STUFF IN HERE?" "MAYBE WE'D START A LITTLE" "SMALLER, RIGHT?" "THIS PLACE IS FOR BIG BOYS." "YOU GOT TO PUT YOUR BIG BOY" "PANTS ON." "YEAH?" "YOU DON'T THINK I HAVE MY BIG" "BOY PANTS ON?" "NO." "'CAUSE YOU KNOW WHAT BIG BOYS" "DO?" "THEY RECOGNIZE THE FACT THAT" "THEY'RE NOT ALWAYS RIGHT." "MICHAEL SEEMS TOTALLY" "OVERWHELMED BY THE BIG SPACE," "BUT I KNOW WITH THIS SIZE" "FACILITY, I COULD HAVE AT LEAST" "NINE STREAMS OF REVENUE." "WHAT I LIKE ABOUT THAT IS IF ONE" "PART OF THE BUSINESS IS" "STRUGGLING, I HAVE EIGHT OTHERS" "TO HOLD UP THE FORT." "MICHAEL, I'M ONLY INTERESTED IN" "INVESTING IN PRO-FIT IN A LARGER" "SPACE, A MULTI-USE FACILITY." "THAT'S IT." "AND I WILL NOT DO BUSINESS WITH" "YOU UNLESS YOU RESET YOUR MIND." "YOU HAVE TO LEARN HOW TO NOT BE" "A CONTROL FREAK." "[sighs]" "YOU HAVE TO LEARN TO THINK" "ABOUT YOUR WIFE AS HAVING MORE" "STRIPES THAN YOU." "YOU HAVE TO GET OUT OF YOUR" "LEASE." "GOTTA BE LIKE HARRY HOUDINI." "THAT'S GONNA BE A CHALLENGE." "YOU GOTTA FIGURE IT OUT." "I'M CONCERNED ABOUT MICHAEL" "GETTING OUT OF THIS LEASE." "ADMITTEDLY, IT'S A DIFFICULT" "TASK, BUT IN ORDER FOR ME TO BE" "COMFORTABLE WITH HIM RUNNING THE" "BUSINESS, I NEED TO KNOW THAT HE" "CAN PROBLEM-SOLVE, AND I'VE ONLY" "GIVEN HIM ONE THING TO DO." "[upbeat music]" "♪ ♪" "EVERYBODY ON THE BIKES." "HERE WE GO." "LEVEL 12, 80 RPM'S." "HI, TINA." "HI, MARCUS." "HOW ARE YOU?" "HOW ARE YOU?" "I'M GOOD." "I BROUGHT ERICA AND JEFF WITH" "ME." "HI." "HI, IT'S NICE TO MEET YOU." "THE NEXT ORDER OF BUSINESS IS" "FOR US TO WORK ON PACKAGING FOR" "TINA'S PROTEIN SNACKS." "IN ORDER FOR US TO BE" "SUCCESSFUL, WE HAVE TO COME UP" "WITH SOMETHING CREATIVE, AND IT" "HAS TO BE UNIQUE." "ERICA AND JEFF ARE PART OF MY" "AD AGENCY." "THEY'RE GONNA BE REALLY WORKING" "WITH YOU TO KIND OF DEVELOP" "PACKAGING, BRANDING" "OKAY, GREAT." "FANTASTIC." "SO "SWEET SENA-SATIONS."" "DID YOU GUYS COME UP WITH THIS" "CARICATURE?" "WE DID COME UP WITH IT." "I THINK THAT IT CHEAPENS YOUR" "LOOK." "I WOULD AGREE." "UM, I HONESTLY FEEL THAT" "A CARICATURE BELONGS AT" "A CARNIVAL." "OKAY." "I'M TOTALLY OPEN." "THESE ARE JUST PRELIMINARY." "OKAY." "OH, I LIKE THE CAPSULE." "SO THE FIRST PHASE OF PRODUCT" "THAT I WANT TO HIT THE MARKET" "WITH IS NOT A BAR SHAPE." "OKAY." "I WANT SOMETHING ROUND." "WHAT I'D LIKE TO TRY TO" "TRADEMARK IS A PROTEIN BITE." "THE BEST PART OF PROTEIN BITES" "ARE THE SIZE." "THEY'RE ABOUT 1/2 THE SIZE OF A" "TRADITIONAL PROTEIN BAR." "WHAT I LOVE ABOUT IT IS THAT IT" "GIVES THE CONSUMER A CHOICE OF" "A SMALLER PORTION." "SO EVERYTHING YOU MAKE OUT THERE" "IN A BAR, WE HAVE TO FIGURE" "BITE SIZE." "IT'S BITE SIZE." "YEAH." "IT'S A POP." "IT'S ONE BITE." "TINA, WHAT DOES IT COST YOU TO" "MAKE EACH BITE?" "IT'S ROUGHLY 50¢ TO 75¢," "DEPENDING ON WHICH BITE IT IS" "AND WHAT THE INGREDIENT IS." "SO I THINK THE CHALLENGE" "WE'RE GONNA HAVE IS THAT THING'S" "GOT TO GET DOWN TO 10¢, SO WE" "HAVE A LOT OF WORK TO DO ON" "TERMS OF COST." "FOR SURE." "UM" "AND THERE'S DIFFERENT THINGS" "THAT WE CAN" "WHAT FLAVORS WILL WE HAVE?" "DOUBLE DARK CHOCOLATE." "I MEAN, WE COULD CERTAINLY DO" "A COCO" "HEY, GUYS, SORRY TO DISTURB." "HEY, MICHAEL." "JUST WANTED TO SAY HELLO, SEE" "WHAT YOU'RE DOING." "DOUBLE DARK CHOCOLATE, PEANUT" "BUTTER, WHITE CHOCOLATE" "RASPBERRY." "JUST GOING OVER SOME PACK" "WHAT WAS IT, MINT?" "THAT'S RIGHT." "WHO CAME UP WITH THAT SHAPE?" "THESE GUYS DID." "VERY INTERESTING." "[tense music]" "♪ ♪" "WHY YOU AFTER ME?" "THIS IS NOT ABOUT ME OR YOU" "OR WHO--THIS IS ABOUT MARKETING" "AND MAKING MONEY." "MM-HMM." "SO, EGOS ASIDE, NAMES ASIDE," "IT DOESN'T MATTER." "IT'S ABOUT WHAT'S GONNA SELL." "♪ ♪" "I SPECIFICALLY TOLD MICHAEL" "TO LOOK AFTER THE GYM, AND HE" "HAS A LOT OF WORK TO DO IN" "GETTING OUT OF THE LEASE." "HE NEEDS TO FOCUS HIS ATTENTION" "WHERE IT'S ABSOLUTELY NEEDED." "WE'VE ALREADY TALKED ABOUT" "IT." "ABS--I KNOW, I KNOW." "♪ ♪ [bleep]." "COMING UP..." "I'VE DONE A LOT OF [bleep]" "FOR YOU." "YOU TALK TOO MUCH." "YOU KNOW WHAT, THIS IS--NO." "YOU'RE TALKING TOO MUCH." "[funky music]" "♪ ♪" "MICHAEL." "HEY, MARCUS." "[laughs WHAT ARE YOU DOING?" "I'M JUST CHECKING OUT SOME OF" "THE EQUIPMENT." "YEAH?" "WHAT'S WRONG?" "I KIND OF FEEL LIKE THE THIRD" "LEG WITH THE WHOLE BAR THING." "WE GOTTA GET PAST THIS." "THIS DIVIDE AND CONQUER THING IS" "SOMETHING YOU'RE NOT GETTING" "YOUR HEAD AROUND." "WHEN WE TALKED, IT WAS ABOUT YOU" "FOCUSING ON THE GYM AND HER" "FOCUSING ON THE SWEET SIDE OF" "THINGS." "I MEAN, YOU HAVE A LOT ON" "YOUR PLATE ALREADY, RIGHT?" "YEAH, YEP." "I WANTED TO BRING YOU HERE" "TODAY SO WE COULD LOOK AT SOME" "EQUIPMENT, SO LET'S" "YEAH, ALL RIGHT." "LET'S MAKE OUR WAY AROUND." "YOU KNOW, THE KIND OF THINGS" "THAT I'M LOOKING FOR," "ELLIPTICALS, TREADMILLS..." "YEAH, YEAH." "THINGS THAT ARE GONNA REALLY" "GET PEOPLE TO COME BACK AND" "WANT TO BE PART OF OUR" "ORGANIZATION." "RIGHT." "BUT I OPENED UP PRO-FIT TO KEEP" "IT IN A SMALL GROUP MODEL, AND I" "DON'T WANT PEOPLE JUST JUMPING" "ON A TREADMILL." "FOR YOU TO MAKE MONEY, YOU" "HAVE TO START THINKING" "DIFFERENTLY." "IT FRUSTRATES ME THAT MICHAEL" "CONTINUES TO PUSH BACK ON" "CHANGING THE MODEL." "I'M CONFIDENT THAT IF WE ADD NEW" "EQUIPMENT, THAT WE'RE NOT ONLY" "GOING TO ATTRACT NEW CUSTOMERS," "BUT WE'RE GONNA RETAIN THE ONES" "WE HAVE NOW FOR A MUCH LONGER" "PERIOD OF TIME." "ALL OF THAT EQUALS MORE REVENUE." "I JUST DON'T WANT TO SEE THIS" "PLACE OPEN UP TO BE LIKE EVERY" "OTHER GYM." "WHAT EXISTS TODAY IS A VERY" "SINGULAR-FOCUS OFFERING." "I WOULDN'T WORK OUT THERE." "TINA DOESN'T EVEN WORK OUT" "THERE." "SHE'S GOT TO GO SOMEWHERE ELSE" "BECAUSE IT'S MISSING CERTAIN" "PARTS AND PIECES." "SO HERE'S WHAT I WOULD SAY." "HUMOR ME AND PRETEND LIKE YOU" "ACTUALLY THINK THIS IS A GOOD" "IDEA." "ALL RIGHT." "[energetic music]" "♪ ♪" "THESE ARE 1,000 APIECE?" "YEAH." "SO I'LL TAKE 12 OF THEM." "OKAY." "THIS IS ABOUT $5,000?" "YES." "SO YOU PROBABLY NEED ABOUT" "EIGHT OF 'EM, MICHAEL." "OKAY." "THE ELECTROMAGNETIC-STYLE" "RESISTANCE ROWERS WILL GIVE YOU" "MORE LEVELS OF RESISTANCE." "YOU'RE LOSING." "LET'S GET SIX OF THESE." "SIX OF THOSE." "AND WHAT WAS THE TOTAL?" "58,904." "OKAY." "ENJOY THIS WHILE WE CAN," "'CAUSE YOU'LL BE BUYING THE NEXT" "ROUND WHEN WE GROW." "YOU GOT IT." "♪ ♪" "I'M EXCITED TO GET STARTED" "WITH LAUNCHING TINA'S PROTEIN" "BITES, SO I'VE TAKEN HER TO" "ROSE'S, A GLUTEN-FREE BAKERY" "THAT I OWN IN CHICAGO." "I WANT HER TO SPEND TIME IN THE" "KITCHEN WITH THE CHEFS SO SHE" "CAN LEARN HOW TO MASS-PRODUCE" "HER BITES." "HI, MARCUS." "HI, TINA." "HOW ARE YOU?" "GOOD TO SEE YOU." "HELLO, MARCUS." "SURPRISED TO SEE YOU HERE." "THIS IS GREAT." "YEAH, YEAH." "SHOULDN'T YOU BE BACK AT THE," "UH, THE GYM?" "UH, YEAH, BUT I'VE GOT PEOPLE" "COVERING FOR ME AND WANTED TO BE" "WITH MY WIFE TO SUPPORT HER HERE" "TODAY." "BUT, MICHAEL, THE ONLY REASON" "I'M BRINGING THIS UP IS WE'VE" "TALKED ABOUT THIS." "TINA'S HANDLING THE SWEETS LINE," "AND YOU'RE HANDLING THE GYM." "AND AS PART OF HANDLING THE GYM," "YOUR JOB IS TO WORK ON THE" "SCHEDULE AND WORK ON DRIVING" "REVENUE AND WORK ON GETTING OUT" "OF THE LEASE." "I GOT THE LEASE." "I-I KNOW YOU'RE ANTSY ABOUT IT," "BUT" "I'M WORRIED THAT YOU'RE NOT" "ANTSY ABOUT IT, BECAUSE IF WE" "DON'T GET OUT OF THE LEASE," "WE GOT A PROBLEM." "[sighs]" "MARCUS, WITH ALL DUE RESPECT," "I'M GONNA TAKE CARE OF IT." "I GOT IT." "ALL RIGHT." "WHY DON'T WE HEAD TO THE BACK?" "MICHAEL, IF YOU'LL HAVE A SEAT" "WHY AM I GOING TO THE CORNER?" "WELL, 'CAUSE IT DOESN'T" "INVOLVE YOU." "I'M REALLY GETTING ANNOYED" "THAT MICHAEL CONTINUES TO FOCUS" "ON THE FOOD SIDE OF THE" "BUSINESS." "I'VE BEEN VERY CLEAR WITH HIM" "THAT I WANT HIM FOCUSING ON HIS" "PART OF THE DEAL, WHICH IS THE" "GYM, NOT TINA'S DEAL." "THIS ROUTINE IS GETTING VERY" "OLD." "SONYA, THIS IS TINA." "HI, SONYA, HOW ARE YOU?" "TINA SENA." "NICE TO MEET YOU." "SONYA." "SONYA'S MY HEAD BAKER." "SHE'S THE BRAINS BEHIND ALL" "THESE PRODUCTS THAT YOU SEE" "HERE." "SO WHAT I WANTED TO DO TODAY IS" "WE WANT TO MARKET TINA'S" "PRODUCTS, AND THE GOAL IS WE" "WANT THEM TO TASTE GOOD, AND WE" "WANT THEM TO LOOK GOOD." "OKAY." "WHEN WE FINISH MAKING THIS," "FROM A BUSINESS STANDPOINT," "WE'LL KNOW HOW MUCH WENT IN IN" "RAW MATERIALS, HOW MUCH WENT IN" "IN LABOR, HOW MUCH WENT IN IN" "PACKAGING" "OKAY." "CURRENTLY, IT COSTS TINA UP" "TO 75¢ TO MAKE A SINGLE BITE." "BY MASS-PRODUCING THE BITE, I" "CAN LOWER THE COST TO 10¢ PER" "BITE." "EACH PACKAGE WILL CONSIST OF" "EIGHT BITES, WHICH MEANS IT'LL" "COST US THE 80¢ TO MAKE THE" "ENTIRE PACKAGE." "WE'RE GONNA SELL THESE TO" "RETAILERS FOR $3 EACH, YIELDING" "US $2.20 OF PROFIT PER PACKAGE." "AN AVERAGE ORDER FROM A NATIONAL" "GROCERY STORE CHAIN WOULD BE" "BETWEEN 10,000 AND 30,000 UNITS." "WITH ONLY ONE ORDER, WE CAN MAKE" "BETWEEN $22,000 AND $66,000 IN" "PROFIT." "YOU FIRST." "THIS IS LIKE A DREAM COME" "TRUE RIGHT NOW." "THIS IS A GOOD START." "IT'S NOT BAD FOR HALF A DAY OF" "WORK." "MICHAEL WILL LIKE THESE." "OH, I'M EXCITED." "I'M EXCITED." "THANK YOU." "[background chatter]" "DO YOU FEEL EXCLUDED?" "[dramatic drumbeat]" "LISTEN TO ME." "WE SAID--WHEN WE MET A LONG TIME" "AGO, WE SAID WE WOULD DO" "EVERYTHING TOGETHER." "ME SITTING OUT HERE LIKE I'M" "SOME CHOOCH" "I DON'T WANT TO GET INTO" "A FIGHT WITH YOU RIGHT NOW." "YOU'RE POUTING LIKE A BABY, LIKE" "ONCE AGAIN, SOMETHING GOOD HAS" "HAPPENED FOR ME, AND THAT'S" "A PROBLEM FOR YOU." "FOR THE LAST 12, 13 YEARS, IT'S" "BEEN ALL ABOUT MICHAEL SENA," "MICHAEL SENA, MICHAEL SENA." "YOUR NAME'S BEEN ON EVERYTHING," "AND I'VE NEVER SAID A WORD ABOUT" "THAT." "OH, IT'S A ONE-WAY STREET." "NO, BUT I REALLY THINK THAT'S" "WHAT THE PROBLEM IS." "I'VE DONE A LOT OF [bleep] FOR" "YOU." "YOU TALK TOO MUCH." "AND YOU KNOW WHAT?" "THIS IS--NO, AND THIS IS WHAT" "YOU'RE TALKING TOO MUCH." "YOU NEVER LET ME TALK." "THIS IS WHAT" "YOU'RE ALWAYS TALKING." "THIS IS WHAT I WAS WORRIED" "ABOUT, THOUGH, WHEN HE DID MAKE" "THE DEAL." "OH, YEAH." "THAT I WAS GONNA--NO." "I SAW YOUR EYES GOING," "CHING, CHING!" "NO." "LIKE, YOU THINK THAT'S" "ALL THAT MATTERS TO ME?" "BUT SINCE WE GOT MARRIED," "THAT YOU'RE ALWAYS WORRIED ABOUT" "YOUR OWN IDENTITY." "YOU'VE ONLY BEEN MAKING THIS" "AND NOW" "BUT EVERYBODY HAS THEIR OWN" "IDENTITY." "YOU ALREADY HAVE YOUR OWN" "IDENTITY." "IF SOMETHING GOOD'S HAPPENING" "TO ME, THEN SOMETHING GOOD'S" "HAPPENING TO YOU AND TO US." "THAT'S HOW IT SHOULD BE VIEWED." "THIS SHOULDN'T BE A BAD THING," "AND I CERTAINLY DON'T WANT IT TO" "CAUSE A RIFT." "IT'S ALREADY CAUSED A RIFT." "WELL" "AND I GOTTA SWALLOW IT." "BUT THAT'S ON YOU." "OKAY, NOW YOU'RE THE NEW" "MARTHA STEWART HERE OF" "THE FITNESS BUSINESS." "I'M GONNA CHECK THE COOKIES." "OKAY, GO CHECK YOUR BROWNIES," "YOUR COOKIES, YEAH, GO AHEAD." "I HOPE THEY BURN." "COMING UP..." "WHEN YOU AND I MADE THE DEAL," "I WAS VERY CLEAR WITH YOU." "I ASKED YOU TO DO ONE THING." "YOU'RE ASKING ME TO JUMP" "THROUGH A RING OF FIRE." "YOU'RE MAKING ME OUT TO BE" "THE BAD GUY." "WHAT DID I DO?" "[tense music]" "♪ ♪" "ROBERT, COME ON IN." "HAVE A SEAT." "THANKS FOR COMING IN TODAY." "THANKS FOR HAVING ME." "I'M A MEETING WITH MY LAWYER" "TO SEE IF I CAN GET OUT OF THE" "LEASE." "I HAVE THREE YEARS LEFT, AND" "BECAUSE IT'S A LARGE COMMERCIAL" "LEASE, NOT ONLY DID I HAVE TO" "SIGN CORPORATELY, BUT I HAD" "TO SIGN PERSONALLY." "THERE'S A LOT OF MONEY ON THE" "LINE." "LISTEN, DID YOU HAVE A CHANCE TO" "LOOK OVER THE LEASE?" "I DID." "OKAY." "THE LEASE IS VERY LONG, AND" "IT'S VERY LANDLORD-FRIENDLY." "[dramatic drumbeat]" "TELL ME SOMETHING GOOD," "PLEASE." "I DON'T SEE ANY WAY OUT OF" "IT." "THERE'S GOT TO BE SOMETHING" "IN HERE." "HE'S GOT PARAGRAPHS CROSSED OUT." "HE'S GOT--I MEAN I CAN'T LET" "THIS DEAL SLIP THROUGH MY" "FINGERS." "THERE'S GOT TO BE SOMETHING." "THERE'S NO WAY I'M--I CAN SEE" "THAT YOU CAN GET OUT OF THIS" "LEASE WHATSOEVER." "THEN THE BOTTOM LINE IS, I'M" "SCREWED." "[dramatic music]" "♪ ♪ [hip-hop music]" "♪ ♪" "I'M CHECKING IN WITH MICHAEL" "BECAUSE HE CALLED ME AND HE TOLD" "ME HE'S REALLY STRUGGLING WITH" "THIS LEASE ISSUE, AND HE WANTS" "TO DISCUSS IT." "HEY." "HEY, MARCUS." "HOW ARE YOU?" "HOW YOU DOING, BUDDY?" "GOOD." "YOU SAID YOU WANTED TO" "YEAH, YEAH." "THANKS FOR COMING IN." "[sighs] OH." "WELL, I WANTED TO TALK TO YOU" "ABOUT THE LEASE." "YOU KNOW, UNFORTUNATELY, I'M" "NOT IN A POSITION TO GET OUT OF" "THIS LEASE." "WHAT DID YOU DO TO TRY TO GET" "OUT OF IT?" "I READ IT MYSELF." "I KNOW THE LEASE THAT I SIGNED." "DID YOU TALK TO YOUR" "ATTORNEY?" "YEAH, AND HE SAID THAT I'M IN" "A IRONCLAD LEASE." "DID YOU HIRE A REALTOR TO" "FIND A SUBLETTER?" "NO, I DIDN'T--I DIDN'T GET" "I DIDN'T GET A REALTOR." "THAT I DIDN'T DO." "IT SOUNDS LIKE YOU DIDN'T DO" "EVERYTHING." "WHEN YOU AND I MADE THE DEAL," "I WAS VERY CLEAR WITH YOU." "I ASKED YOU TO DO ONE THING, AND" "THAT WAS GET OUT OF THE LEASE." "I TOLD YOU THAT IN THE" "NEGOTIATION." "I TOLD YOU WHEN WE WENT TO LOOK" "AT SPACE." "I TOLD YOU SEVERAL TIMES." "ONE THING." "YEAH, BUT THAT ONE THING IS" "CHALLENGING." "THAT ONE THING'S VERY DIFFICULT." "IF YOU DIDN'T AGREE, AND YOU" "THOUGHT I WAS BEING UNREASONABLE" "WHILE WE WERE NEGOTIATING" "OR WHILE WE WERE TELLING" "THE EMPLOYEES ABOUT WHAT WAS" "HAPPENING, WHY DIDN'T YOU TELL" "ME THEN?" "YOU'RE TELLING ME NOW BECAUSE" "YOU FAILED AT IT." "YOU'RE ASKING ME TO JUMP" "THROUGH A RING OF FIRE." "YOU'RE MAKING ME OUT TO BE" "THE BAD GUY." "WHAT DID I DO?" "YOU DON'T LIKE THE DEAL THAT" "TINA GOT." "YOU'RE SEEING ALL THESE GOOD" "THINGS HAPPEN." "YOU'RE OFF DISTRACTED LOOKING AT" "SOMEBODY ELSE'S BUSINESS, AND" "YOU'RE NOT FOCUSING ON" "EVERYTHING OVER HERE." "I WANTED YOU TO PROVE TO ME THAT" "WHEN WE'RE PARTNERS AND I'M NOT" "HERE, THAT YOU CAN RUN THE" "BUSINESS EQUALLY AS EFFICIENTLY." "YOU KNOW, I'M PISSED BECAUSE I" "DON'T THINK MICHAEL EVER" "INTENDED TO CHANGE HIS BUSINESS" "MODEL, AND I THINK THAT'S WHY HE" "DID A HALF-ASS JOB TRYING TO GET" "OUT OF THIS LEASE." "MARCUS, I'M TELLING YOU, I" "DID WHAT I THOUGHT I COULD DO." "AND I--IT DIDN'T COME THROUGH," "SO, YOU KNOW, THAT'S IT." "YOU WANT TO WALK OUT OF MY" "OFFICE, GO AHEAD AND WALK OUT OF" "MY OFFICE." "AS FAR AS I'M CONCERNED," "THE DEAL'S OFF." "[dramatic music]" "♪ ♪" "I'M HERE." "WHAT'S THE MATTER?" "OH, MAN." "WHAT?" "I CAN'T GET OUT OF THE LEASE." "WHAT DID MARCUS SAY?" "HE PULLED OUT OF THE DEAL." "HE PULLED OUT OF THE DEAL" "TOTALLY." "I JUST FEEL LIKE I FAILED YOU." "I FAILED--I LET EVERYBODY DOWN." "YOU KNOW, I'M SORRY FOR" "INTERFERING SO MUCH WITH YOU AND" "YOUR BUSINESS, AND, YOU KNOW, I" "KNOW YOU GOT--YOU GOT A LOT OF" "GREAT IDEAS, AND, YOU KNOW, I" "JUST FEEL I'VE GOTTEN IN THE WAY" "AND MAYBE HAVEN'T ALWAYS" "RESPECTED YOU THE WAY I" "SHOULD'VE AS MY BUSINESS" "PARTNER, AND I'M SORRY FOR THAT," "HONEY." "I FORGIVE YOU." "THAT'S OKAY." "IT'S A BIG FAILURE, YOU KNOW," "THAT MARCUS DOESN'T WANT TO DO" "BUSINESS WITH ME." "NO." "NO, DON'T FEEL THAT WAY." "THE GYM IS STILL GONNA BE GREAT." "WE'LL TAKE MARCUS HAS TOLD US" "ALREADY, AND WE'LL RUN WITH IT." "I'LL FOCUS ON IT." "WE'LL RUN WITH THAT." "IT'S ALL GOOD." "THANKS, BABY." "I LOVE YOU." "I LOVE YOU TOO." "both:" "MWAH." "LET'S GO HOME." "COMING UP..." "SWEETHEART, LOOK." "I GOT A BIG SURPRISE FOR YOU," "MY GIRL." "OH, MY GOD!" "NO WAY!" "[shrieks]" "HOPEFULLY, YOU'LL SURPRISE" "TINA WITH THIS." "YEAH, I'M LOOKING FORWARD TO" "IT." "YOU KNOW, IF IT WASN'T FOR TINA," "I'D HAVE NOTHING." "SHE'S GONNA LOVE IT." "I WANT TO DO SOMETHING TO MAKE" "TINA FEEL BETTER ABOUT OUR" "RELATIONSHIP AS BUSINESS" "PARTNERS." "I'M GONNA MAKE SOME CHANGES" "AROUND PRO-FIT, AND SHE'S GONNA" "SEE HOW EARNEST MY FEELINGS AND" "INTENTIONS ARE." "ALL RIGHT, LOOKS GOOD." "LOOKS GOOD." "I CAN'T WAIT TO SEE THE LOOK ON" "HER FACE." "HEY, BABE." "HEY, BABE, HOW YOU DOING?" "I'M GOOD." "BABY, I'M SO GLAD YOU MADE" "IT." "YEAH, I--OH, MY GOSH." "I KNOW." "SWEETHEART, LOOK." "CRAZY." "I GOT A BIG SURPRISE FOR YOU," "MY GIRL." "YOU D" "OH, MY GOD, NO WAY!" "[shrieks]" "AND I'M FIRST!" "THAT'S RIGHT." "OH, MY GOD!" "I CAN'T BELIEVE IT!" "I'VE BEEN DISAPPOINTED WITH" "MICHAEL IN THE LAST SEVERAL" "WEEKS." "OUR NAME IN LIGHTS." "LET'S GET INSIDE." "BUT WITH WHAT I'M SEEING" "RIGHT NOW, I'M SHOCKED, AND I'M" "REALLY HAPPY FOR THEM 'CAUSE I'M" "GLAD THAT MICHAEL'S ABLE TO SEE" "THAT IT'S NOT ALWAYS JUST ABOUT" "HIM." "OKAY, SO I'VE GOT A FEW OTHER" "THINGS I WANT TO SHOW YOU." "OKAY." "SO LOOK UP ON THAT TOP SHELF." "[gasps] OH, MY GOD, NO WAY." "OH, MY GOSH!" "I WANTED TO DO THE BOOK AS" "WELL." "OH, MY GOSH." "SO FOR OUR SECOND EDITION" "OH, LOOK AT THAT!" "AND NOTICE THIS, "PLUS TINA'S" "FABULOUS RECIPES."" "YES." "OH, I LOVE IT!" "THAT'S NOT EVERYTHING." "WOW." "NOW, WE EVEN WENT AS FAR AS" "TO CHANGE ALL OF THE COLLATERAL" "MATERIAL." "THE BUSINESS CARDS, THE" "LETTERHEAD, EVERYTHING." "OH, FANTASTIC." "IT WAS TIME." "UP TO THIS POINT, MICHAEL'S" "BEEN LETTING HIS EGO DRIVE ALL" "OF HIS DECISIONS." "AND HE NEEDED A WAKEUP CALL, AND" "ME PULLING THE DEAL MAY HAVE" "BEEN THE WAKEUP CALL HE NEEDED," "'CAUSE IT WAS NOT ONLY AFFECTING" "THE BUSINESS, IT WAS AFFECTING" "HIS RELATIONSHIP WITH TINA." "NOW, I HAVE TO TELL YOU, I'M" "IMPRESSED BY THIS FIRST MOVE," "AND I'M STARTING TO LOOK AT" "MICHAEL IN A WHOLE NEW LIGHT." "YOU KNOW, MICHAEL, I HAVE TO BE" "HONEST WITH YOU." "I KNOW THAT YOU HAD WHAT I WOULD" "CALL A COLOSSAL FAILURE IN NOT" "GETTING OUT OF THE LEASE, WHICH" "IS WHY WE DIDN'T DO OUR DEAL." "THAT WAS THE ONLY CONDITION I" "HAD." "BUT THE SUCCESS THAT I SEE IN" "THESE GESTURES, I HAD NOTHING TO" "DO WITH THIS." "UNPROMPTED, HE GOES OUT ON HIS" "OWN." "YOU CHANGED THE SIGN, AND YOU" "CHANGED THE BOOK." "THOSE KIND OF GESTURES TRUMP ANY" "SORT OF BUSINESS FAILURE." "WHEN YOU'RE DOING BUSINESS WITH" "PEOPLE, IT COMES DOWN TO" "CHARACTER, AND THE CHARACTER" "THAT YOU DEMONSTRATED HERE IS" "MUCH BIGGER THAN THE FACT THAT" "YOU FAILED AT GETTING OUT OF" "THE LEASE." "SO I WANT TO DO SOMETHING SMALL" "WITH YOU." "WHAT WE'LL DO IS WE'LL DO SOME" "STUFF IN HERE." "I'LL GIVE YOU THE MONEY YOU NEED" "TO KIND OF GROW THE BUSINESS," "AND WE'LL PERFECT THE MODEL, AND" "IT'S STILL MY GOAL TO BUILD IT" "INTO A NATIONAL BRAND." "AND NOW I KNOW WHO I'M DOING" "BUSINESS WITH." "THANK YOU." "OKAY?" "I'M PROUD OF YOU." "[electronic music]" "♪ ♪" "NOW THAT I'VE DECIDED TO MOVE" "FORWARD, WE'RE GONNA GO VERY" "QUICKLY." "DESPITE THE FACT THAT WE'RE" "GONNA BE STUCK IN OUR OLD" "LOCATION FOR A FEW YEARS, I'M" "COMMITTED TO EXPANDING THE" "CURRENT PRO-FIT TO A MULTI-USE" "FACILITY." "A DRYWALL'S GONNA GO UP HERE" "WITH BEAUTIFUL GRAPHICS AND" "RETAIL CUBBIES." "THE RENOVATIONS AT PRO-FIT WILL" "COST WELL OVER $100,000, BUT" "IT'LL BE WORTH EVERY PENNY." "FIRST, I'M ADDING A COLD-PRESSED" "JUICE BAR UP FRONT SO CUSTOMERS" "CAN GRAB A HEALTHY BEVERAGE" "ANYTIME." "THERE'LL ACTUALLY BE A HALLWAY" "HERE." "IT'S GONNA BE FURTHER BACK." "I'M ADDING ADDITIONAL ROOMS" "THAT'LL OFFER SERVICES LIKE" "SPIN, YOGA, MASSAGE, AND" "PILATES, SO CUSTOMERS CAN TAKE" "MORE CLASSES AND WE CAN GENERATE" "MORE REVENUE." "MY TEAM AND I ARE COMPLETELY" "DISSECTING THIS BOX." "[power tools whirring] [funky music]" "♪ ♪" "WE HAVE 1,500 SQUARE FEET FOR" "YOGA, PILATES, SPIN, AND" "MASSAGE." "WE'VE GOT A GOOD THING GOING" "HERE." "WE JUST NEED THAT TO GO TO THE" "NEXT LEVEL." "HEY, GUYS." "HEY, LOOK WHO'S HERE." "HEY, MARCUS." "WHAT DO YOU THINK?" "OH, BOY." "UH" "SO FAR?" "IT, UH..." "DOESN'T LOOK LIKE I THOUGHT IT" "WOULD, AND IT DOESN'T LOOK" "GREAT." "WHY ARE THE OFFICES ON THIS" "SIDE?" "WELL, I PUT 'EM ON THIS SIDE," "AND WHAT I WAS THINKING WAS," "LET'S KEEP THESE AWAY FROM ANY" "NOISE IN HERE." "THIS IS DIFFERENT THAN THE" "LAYOUT WE TALKED ABOUT." "I CAN'T BELIEVE WHAT I'M SEEING." "MICHAEL AND I HAD A VERY" "SPECIFIC AGREEMENT ON WHAT THIS" "FLOOR PLAN WAS GONNA LOOK LIKE" "WHEN I LEFT LAST TIME." "IF WE'RE GONNA BE BUSINESS" "PARTNERS, HE'S GOT TO TRUST THE" "PROCESS, AND HE'S GOTTA GO" "ALONG WITH THE PLAN." "AND IF HE WANTS TO CHANGE IT," "HE'S GOT TO CHECK WITH ME." "THE LAYOUT WE TALKED ABOUT IS," "YOU CAME THROUGH THIS DOOR, AND" "THERE WAS A HALLWAY, AND I WENT" "RIGHT OR LEFT." "DID YOU WANT THE HALLWAY ALL" "THE WAY THROUGH?" "BECAUSE I WANTED TO BE ABLE" "TO EXPAND." "NOW I'M BLOCKED IN." "THE HALLWAY WAS SUPPOSED TO" "SEPARATE THE GROUP TRAINING AREA" "FROM THE INDIVIDUAL WORKOUT AND" "MASSAGE ROOMS." "THIS WAY, THE INDIVIDUAL CLASSES" "AND THE MASSAGE ROOM WOULD NOT" "HAVE TO LISTEN TO THE BLARING" "MUSIC COMING FROM THE GROUP" "EXERCISE ROOM." "THE HALLWAY HAD A PURPOSE TO IT." "HOW DO I GET OUT?" "[dramatic drumbeat]" "THIS IS DIFFERENT THAN" "THE LAYOUT WE TALKED ABOUT." "THE LAYOUT WE TALKED ABOUT IS," "YOU CAME THROUGH THIS DOOR, AND" "THERE WAS A HALLWAY." "THE HALLWAY HAD A PURPOSE TO IT." "HOW DO I GET OUT?" "SORRY, I JUMPED OFF" "YEAH, I KNOW YOU'RE GETTING" "MAD AT ME, BUT YOU TOLD ME..." "I'M NOT MAD." "I'M FRU" "GO WITH IT AND MAKE MY OWN" "DECISIONS." "YEAH, I DIDN'T THINK YOU" "WOULD CHANGE THE WHOLE" "FLOOR PLAN." "I LIKE [bleep] DONE RIGHT THE" "FIRST TIME." "MM-HMM." "YOU KNOW, MICHAEL'S A" "HEADSTRONG INDIVIDUAL, AND WHILE" "I WANT TO EMPOWER PEOPLE TO DO" "THEIR JOB, HE REALLY OVERSTEPPED" "HIS BOUNDARIES." "THERE'S NOT MUCH WE CAN DO ABOUT" "IT NOW." "WE JUST NEED TO MAKE THE BEST OF" "IT." "BUT I CAN'T HAVE THIS HAPPEN" "AGAIN." "I TAKE RESPONSIBILITY." "I DO." "ALL RIGHT, WELL, YOU TAKE" "RESPONSIBILITY." "I AM TAKING IT." "YOU FUDGED UP THE HALLWAY." "OKAY." "OTHER THAN THAT, YOU LIKE THE" "PLACE, DON'T YOU?" "[laughter]" "I MEAN, IT'S GOT APPEAL." "PRO-FIT'S RENOVATION WILL BE" "DONE IN A FEW DAYS, AND IN THE" "MEANTIME, TINA HAS PERFECTED HER" "RECIPE FOR HER PROTEIN BITES." "TODAY, WE'RE PITCHING IT TO" "MARIANO'S, A GROCERY STORE CHAIN" "THAT HAS 14 LOCATIONS THROUGHOUT" "CHICAGO." "DON, GOOD MORNING." "WE'RE PITCHING PROTEIN BITES" "MADE WITH ALL PLANT-BASED" "PROTEIN." "IT'S VERY GOOD." "VERY GOOD." "WHAT I LIKE IS I DON'T HAVE" "THE--THE PROTEIN AFTERTASTE THAT" "YOU GET IN A LOT OF BARS." "OKAY, GOOD." "CAN WE BE EXCLUSIVE WITH THIS" "ITEM?" "ABSOLUTELY, PLEASE DO." "LOVE MARIANO'S." "TINA'S HARD WORK IS REALLY" "PAYING OFF." "SHE JUST CLOSED AN ORDER FOR 3,000 PACKAGES OF HER PROTEIN" "BITES." "WE'RE GONNA MAKE ABOUT $7,000 ON" "THAT ONE ORDER ALONE." "AT THIS PACE, I SHOULD GET MY" "MONEY BACK WITHIN 18 MONTHS." "HELLO, MARCUS." "HEY, MARCUS, HOW YOU DOING," "MY BROTHER?" "WELCOME TO THE NEW PRO-FIT." "YEAH." "BUSINESS IS BOOMING FOR" "PRO-FIT." "WE'VE SIGNED UP NEARLY 100 NEW" "MEMBERS." "WE'VE HIRED YOGA AND SPIN" "INSTRUCTORS THAT ARE TEACHING" "CLASSES THROUGHOUT THE DAY." "MICHAEL AND TINA HAVE BEEN ABLE" "TO STRENGTHEN THEIR RELATIONSHIP" "AND ARE NOW LOOKING FORWARD TO"