"In 1973, Chile's armed forces staged a coup against President Salvador Allende and General Augusto Pinochet took control of the government." "After 15 years of dictatorship," "Pinochet faced increasing international pressure to legitimize his regime." "In July, 1988, the government called a referendum." "The people would vote YES or NO to keep Pinochet in power for another eight years." "The election campaign would last 27 days with 15 minutes of TV advertising every day for YES and 15 minutes for NO." "Well..." "First of all, I wanted to mention that what you're going to see now is in line with the current social context." "We believe that the country is prepared for communication of this nature." "Absolutely." "We must not forget that the citizens have raised their demands in regard to truth, in regard to what they like." "Let's be honest." "Today, Chile is thinking of its future." "Shall we?" "TV ANNOUNCER:" "The new soft drink has arrived!" "It's young, it's unbound." "It's Free!" "♪ Because your time has come... ♪ The time for Free is now" "♪ It's the taste you were waiting for" "♪ Because it was created for you" "♪ And now, Free" "♪ Refresh yourself now, yes" "♪ And feel Free!" "♪ Unbound like you ♪" "Now you, now Free!" "CLIENT:" "It's okay, but..." "I want to know what the fuck is a mime doing in the middle of my movie." "When did we talk about a mime, man?" "There is no doubt that the piece is very well done." "There's work involved." "Carlos..." "This is very, very, very original." "In America, perhaps, there could be something like this, but..." "We have to trust our product." "We have a product that's different from the competition, that invites you to be young, that invites you to be brave." "If you're brave, you're Free." "I think." "This is everything that our youth needs." "Music, rebelliousness, romance, but with order and respect." "Excuse me..." "It's just that there's a Mr. Urrutia..." "RENÉ:" "No, we're in a meeting." "But he's here." "He's here?" "GUZMÁN:" "Please go." "Go, go." "Okay." "Why don't you take a look at the 30-second version?" "There's no mime in that one." "Thanks." "José Tomás Urrutia?" "SECRETARY:" "Yes." "CLIENT:" "The communist?" "Yes." "RENÉ:" "What do you want?" "You have become very important, man." "No wonder you won't take my calls anymore." "I work." "What is it?" "How's Vero doing?" "Well, I suppose." "What can I do for you?" "I'm working on the television campaign for the plebiscite." "I know." "For the No campaign, that is." "Yes, everyone knows." "What does everyone know?" "Just that." "That you're with the No and that you're looking for me to put your campaign together." "Who?" "Me." "You?" "Yes." "Me." "No." "Besides..." "Why are you insisting with that campaign thing?" "This election is completely fixed." "Look, due to international pressure," "Pinochet had to accept an opposing campaign." "This is our chance to overthrow the dictatorship." "So, Pinochet set up a plebiscite in order to lose it." "No, be serious..." "I'm being serious, man." "I mean, Pinochet could win this plebiscite even without cheating, if he wanted to." "He could win anyway?" "Yes!" "That's what's terrible." "Legally?" "People either vote for him or don't vote at all." "No, no, no, let's take a cab..." "No, let's take the bus." "A political campaign must take up a lot of time, no?" "A lot of people, a lot..." "A good team." "Of course, but the campaign is in the hands of experts, expert communicators in political discourse who know exactly what they're doing." "Besides, they're doing it very well." "Let me tell you that at first," "I wasn't too sure." "They surprised me." "Good people, responsible people, capable people." "What I need, man, is an external opinion." "An opinion!" "From me, just an opinion!" "I'm not going to even give you that." "Come on, calm down, man." "No, no!" "GUZMÁN:" "I didn't know that you were friends with that communist Urrutia." "No, Urrutia isn't a communist." "He's a communist." "No." "He was my classmate at school." "He is a communist." "No, he's not a communist." "What is he, then?" "He's the other..." "Christian Democrat?" "No." "Socialist?" "No!" "It doesn't matter, man, they're all forms of communism." "No, I know Urrutia from..." "He's a family friend." "Are you going to tell me how microwave works?" "It's laser technology." "Invisible heat, and it's called "the" microwave." "The microwave." "Yes." "You were offered the No campaign?" "Are we going to talk about that, or are we going to talk about "the microwave"?" "You tell me, man." "Yes." "But I declined." "I said I didn't have the time, that I had my hands full with a bunch of stuff, so I couldn't." "So I'm only going to give him my opinion." "Even if it hurts you." "Thank you." "You're so full of yourself, man." "A lot of people are calling me from all over to work." "Freelance." "With your family background, I never should have hired you." "And you would have missed out on tons of money." "And what about you?" "Don't ask me for political loyalty towards Pinochet, please." "I'm asking you to be consistent, man." "That pile of money, you took half of it home, not to the communists." "Again with the communists." "You sound like an old lady." "An old lady?" "No, an old man." "Who's behind the campaign?" "I don't know." "Did they call anyone from abroad?" "No, as far as I know, they only called me." "You?" "Yes." "But man, you've been out of this country for many years!" "What do you know?" "Nothing!" "Something." "Do they have money?" "No." "They don't have money." "They don't have money..." "The communists don't have money." "The communists aren't behind it." "They aren't?" "So who's behind it?" "There's..." "Everyone, except for the communists." "Except for the communists." "That means that Nicaragua, Cuba, the Soviet Union didn't put any money in." "No, they didn't, no..." "The Americans did." "No, man, the Americans are with us." "Yes." "Here's a surprise for you." "They put money in." "The Americans and the CIA funded the coup." "They're still with us." "Did you get together with them?" "The Americans are with the No." "PRESENTER:" "For public spaces, we've designed some posters." "This doesn't mean that these are the definite ones." ""If I govern, you govern."" ""Yes, for a winning country."" ""We are millions."" "FERNANDEZ:" "Lucho Guzmán." "Good you came so that you can explain that theory of yours, about people wanting to return to the past." "No, Minister." "What I meant to say was the concept of dictatorship packs a harsh, strong punch." "And that on top of that, now they're going to say it on television." "PRESENTER:" "Fifteen minutes of screen time, that's what we're talking about." "Fifteen minutes of screen time divided between a bunch of different opinions, lost in the middle of the night." "That's what the opposition's going to have." "The Yes campaign will have those fifteen minutes and all of the remaining time as well." "Those people haven't even had that platform..." "Platform?" "How many parties are there?" "Seventeen." "Oh, that's going to be chaos." "They're all going to fight each other, like a sack full of cats." "PRESENTER:" "The general is a man respected everywhere." "Even the biggest hypocrites recognize that he has modernized this country." "Do you know what I've heard my fellow Argentineans say?" ""We want a Pinochet."" "Everyone wants a Pinochet." "Let's show him..." "You control the radio, the newspapers, television, but..." "We have to get him out of his uniform and compose an elegant, very Chilean anthem for the people to bravely sing to their general, dressed as a civilian." "I see trouble." "And what if we present him in full formal attire?" "I prefer him as a civilian." "I think we should take advantage of his blue eyes, his smile." "But first, we'd have to test it first, Minister, to be sure." "I'd make him wear a pearl." "He is quite refined." "I'd have to talk to him." "Pinochet out of a uniform is this government without military." "In other words, progress." "The advances in this country have been stunning." "This doesn't seem like Latin America." "You don't realize the..." "The wealth, the order you project to the rest of the world." "GUZÁN:" "But these commies keep protesting, protesting." "This country is filled with ingrates." "They forgot everything." "Then scare them." "Excuse me?" "I don't quite understand." "Didn't you just say that we had to show a nicer face?" "PRESENTER:" "If you want to scare people, scare them with their past." "Their past of poverty, the endless lines to buy bread." "The opposition has its socialist lamentations, yes, but the only thing that people are interested in is the handout." "Besides, they well know that with socialism, it is miserable." "Instead you have a system in which anyone can be rich." "Careful, not everyone." "Anyone." "You can't lose when everyone is betting on being that anyone." "MAN:" "Move, damn it!" "Move!" "Free the political prisoners!" "Release them all, won't you?" "Why just some of them?" "Verónica!" "MAN:" "Fucking cops..." "Stop that crap!" "Why are you hitting her?" "She's a woman!" "Hey, asshole!" "POLICEMAN:" "Get out." "MAN:" "How can you hit a woman?" "Let her go, motherfucker!" "Let her go, man!" "Come on, let go, man!" "How much longer will you keep on with this shit?" "That's it..." "That's it..." "Turn the news on, okay?" "Okay." "There." "TV ANNOUNCER: ...to take the nation from frayed populist paths and economic stagnation to the roads of modernization and progress for all Chileans," "Augusto Pinochet Ugarte, from a very young age, demonstrated his love of service to his country, influenced by the stories that narrated the exploits of the nation's forefathers, which inflamed his courage and his determination to enter the military." "From dawn to dusk, he always worked tirelessly..." "Give me that." "He devoted all of his time, his attention, his energy, his sacrifice..." "He endured everything in order to accomplish the mission of saving Chile..." "WOMAN:" "♪ Iorana, President" "♪ These are the voices of your people" "♪ Thank you for coming" "Carmen!" "♪ For being here" "♪ Iorana, President" "♪ We'll do it for you, always" "♪ Thank you for giving us" "♪ A home to live in" "(SINGING IN NATIVE LANGUAGE)" "MAN: (ON TV) My main concern is" "not to lose what has been attained." "That's what matters..." "This is for Simón, okay?" "Okay." "Is he sleeping?" "I don't know." "(MICROWAVE HUMMING)" "(MICROWAVE DINGING)" "Look..." "How have you been?" "Fine." "Fine." "And Simón?" "Lonely." "And the nanny?" "Fine." "Is she a good cook?" "Yes." "He's lonely." "He knows I'm here." "Did they hit you much?" "No." "That kid understands everything." "No, he doesn't get any of it." "Neither do I, to tell you the truth." "Besides, the nanny can't do everything." "You're going to work for the No?" "What for?" "To win." "You're going to validate Pinochet's fraud." "You're going to say, "Yes, this is my president," ""this is my constitution."" "Mercenary." "The boy has to get up at 7:00 a.m. Why don't you stay tonight?" "And we can all have breakfast together?" "Right..." "Are they paying you well?" "I can't complain." "Look..." "Let me give him a kiss, please." "Go ahead." "I love you, darling." "We're going to get rid of Pinochet." "WAR PRISONERS MEETING POINT 34,690 TORTURED" "200,000 EXILED" "(SPANISH FOLK SONG PLAYING)" "(PEOPLE CRYING)" "2,110 POLITICAL EXECUTIONS" "1,248 DISAPPEARED DETAINEES" "NICOMEDES TORO YOU FORGOT ME?" " YES NO" "FOR FREE ELECTIONS" "VOTE NO" "MAN;" "All right." "René, we're listening." "Is that all?" "Yes, right?" "PRESENTER:" "Excuse me?" "There's nothing else?" "What do you mean, something else?" "Something else..." "Something a little lighter, a little nicer." "SANDRA:" "Comrade, do you think that what's going on in Chile is nice?" "No, no, see..." "This moves me just like it moves all of you." "But..." "I think that this, this doesn't sell." "Well..." "Let's try..." "Let's try, from both sides, to give slightly more constructive opinions." "Me, too?" "Everyone, in general." "Let's give our opinions, and move on a little." "I'd like to know if anyone thinks that this campaign will help us win the plebiscite." "PRESENTER:" "Well, I think that the main objective..." "RENÉ:" "Excuse me?" "I think that the main objective is to open up the eyes of those who don't want to vote." "That is the objective." "The main one, that is." "The thing is that the dictatorship destroyed this country." "And it will continue to destroy it with its economic success based on 40% of the population living below the poverty line." "RICARDO:" "Excuse me, I think that the real problem here is that although we want to win the plebiscite, some of us only just want to win, not really change Chile in a profound way." "We want another kind of victory." "WOMAN:" "But the advertising comrade here asked a different question." "The comrade asked whether you think that we're going to win." "The answer is no." "We don't think that we're going to win." "(ALL MURMURING)" "This plebiscite is lost from the moment that the fascist right called for it." "So then why this campaign?" "To raise awareness." "To use the space that the dictatorship was forced to surrender and that we gained." "MAN 1:" "Let's use it then." "MAN 2:" "Exactly." "MAN 3:" "One thing is for them to let us win, and another thing is for them to accept it." "MAN 2:" "Well, if we're defeated, then let's not do anything." "MAN 4:" "Please, this plebiscite is a fraud, we all know it." "Dad..." "What are you doing?" "I'm here, working." "This isn't work, you're playing." "Hand me the rocket." "Hand me the rocket that's over there." "It's my present, I'm going to put it together!" "Oh, really?" "Well, it's already put together." "Then I'm going to drive it." "Come on!" "I mean it." "Please." "Come on!" "I want to play with my train." "Go to bed." "Go!" "Abstainees: 35.1%. 146..." ""Yes" votes: 19%." "Abstainees: 76.2%." "That's it." "Thank you." "What do you think about all of this?" "There's a process of learnt hopelessness, deeply internalized, that prevents the voters from feeling free at the moment of voting, because they're completely repressed." "That causes, with this number of undecided voters, the results to be quite uncertain." "Regarding the subject of fear..." "What's happening here is that fear increases the number of undecided voters." "These two are the undecided groups, no?" "The ones that haven't decided to vote?" "Yes." "No, this is impossible." "You can't make a campaign for such a variety of people." "They have different interests, it can't be done." "It's impossible." "Impossible how, you say?" "Miracle level." "I think you've said the key word..." "I mean, we need a miracle." "In other words, we need God." "All his celestial troops, with his angels and archangels." "Faith." "That's what's going to change Chile." "This country needs..." "A divine act." "How are you?" "All good?" "I don't want to lose any clients, and I don't want to get beat up either." "All right?" "No one's going to find out." "I'm not here." "RENÉ:" "José Tomás, this is Alberto Arancibia." "Inside this rat lurks my mentor, my best friend, and well, he came but he's not here." "All right?" "Don't worry, I understand." "So, can I offer you something to drink?" "That'd be good." "We have a group of undecided voters who would really vote No, but whose indecision is in whether to vote or not vote." "What?" "Yes." "They're the old ladies, around 60 or 65 years old, middle class, lower middle class, approximately, who are scared of what No represents." "A return to socialism, to the economic crisis, to the lines, etc..." "And there are the young people, who think that this election is fixed, that it's useless." "No, we have to find a solution..." "No, we have to find the product." "We need to have a product that is sufficiently attractive to old ladies and to young people." "Mrs. Carmen?" "Could I borrow you for a second, please..." "We'd like to ask you something." "We were here talking, and Rene told us that you're with the Yes." "Am I wrong?" "All right." "She's with the Yes." "Her silence shows implicitly that she's with the Yes." "Tell us why you like the Yes." "I'm fine." "My son is in college." "My daughter has work." "And the issue of the dead, the tortured, the disappeared..." "What do you think about that?" "It's not that I don't care about it, but those things are in the past." "Now we have democracy ahead of us." "That's why my General says that now we'll all be able to have an opinion when we vote..." "Democracy, that's the problem." "The old man's taken hold of the term "democracy."" "He's appropriated it." "I think that we haven't worked that much..." "That we've just spent our time walking, eating..." "RENÉ:" "This is work, José Tomás." "Isn't it, Alberto?" "No!" "I feel that we haven't talked about what defines us as an opposition." "Regarding human rights..." "Exile, injustice, arbitrary arrests, torture, disappearances, all of the pain we've lived through all these years." "We haven't approached it at all." "And it has to be included." "It has no place in the campaign." "It has to be there!" "SANDRA:" "Too dark." "No, that's fear." "We can't bombard people with more fear." "People are frightened, they're terrorized." "We have to find a product that is attractive to people." "I don't like to talk about democracy as a product, excuse me." "No, fine, let's call it a "concept," whatever you want, but..." "We have to do something that is pleasant, but that..." "That means that, I mean..." "That's happy, like..." "Let's list everything that's happy." "Happiness, joy, delight." "Yes, but what things are..." "Spring, party..." "The calm after the storm." "To me, democracy seems fun." "It seems attractive." "Something..." "Something attractive to experience." "A happy product, if you put it that way." "Then happiness itself." "Of course." "What's happier than happiness?" "Nothing." "Happiness in itself is happy..." "SANDRA:" "It's everything!" "It's the happiest thing of them all." "Let's see, let's get serious, because, look..." "If you think that I'm going to stand there in front of all of the people of the Coalition's parties to tell them that our campaign is going to be based on jokes, that our campaign is going to be based on happiness," "you're out of your mind." "To me, that seems absolutely childish and denotes a lack of respect." "We have to consider the pain of many people, the pain of the entire story, the neglect..." "Where is that?" "How am I going to tell them that "happiness" is our concept?" "Why not?" "How's it going?" "There's something for you." "Still nothing's happening?" "Now?" "Yes..." "Thank you." "You're welcome." "They're here." "I'm on it." "Hey, Diego." "This is what I have." "There are the ones I like the best, like... and Guzmán?" "Is he under control?" "Under control?" "Yes." "How so?" "Oh, no, he's not going to find out." "Fantastic." "Is he here or not?" "No." "Very good." "Oh look, here he is." "Fernando." "Hello." "How are you?" "Nice to see you." "Hello." "René Saavedra, Fernando Costa." "Yes, we know each other." "Oh, you know each other?" "Yes, we've done a couple of commercials." "Yes, we keep him for commercials." "Well, Fernando is going to be with us for the campaign." "He's going to be one of the directors." "Hey, but you know that I don't do that..." "I don't understand, I don't do that." "You've done it a thousand times." "I don't know, call up a rocker, a folk singer, a person who can write you an anthem." "No." "I want a jingle." "No art, no folk, no pop, no rock..." "Jingle." "Do you really think that they're going to let us go out on the air?" "Yes." "MAN:" "They're going to put us in jail, that's what's going to happen, man." "We don't know." "We don't?" "We don't know." "The important thing is that we're all here." "I appreciate the courage." "Many didn't even dare." "CARLOS:" "Look..." "If this is the vote, and you draw a line..." "What's left?" "No more." "No more Pinochet!" "No more dictatorship!" "It's good, eh?" "It could work!" "It's really good, man, it's perfect." "No more torture, no more deaths." "No more censorship." "No more abuse." "It's perfect." "No more debts, no more interests, no more unpaid bills." "What's your status?" "We need more people, more time..." "We need more content, man." "We have to fill 15 minutes every day for a month." "They fill each day." "We're three weeks away from going on the air and we've got nothing..." "But 15 minutes is too much!" "Well, we have to get to work." "Oh." "Never mind." "Okay." "Quiet, quiet." "See you at the production office, okay?" "Yeah, he's coming..." "How are you, Lucho?" "We're about to begin." "Okay." "Everything all right?" "Fine, yourself?" "Fine." "That's nice." "Didn't you tell me that you weren't going to do it?" "It's just a consultancy, that's all." "Don't bullshit me, man." "Look, you live an easy life with your son, man." "You have your own house, a new sports car, a fully stocked pantry, man." "No one has laid a finger on you since you got here." "Let's be partners then, man." "I'll offer you a percentage of the agency." "Shit, you're a rat, boss." "Why?" "You're threatening me the same way that you're offering me..." "Hello..." "Hello, how are you?" "How are you?" "All good?" "Did you see the dishes?" "Marvelous, no?" "Yes, they're great!" "We're waiting for you, eh?" "Immediately, we'll be right over." "Whenever you say!" "Are you offering me a partnership?" "Yes." "An important percentage." "I'm going to do this anyway." "That camp..." "Hello." "Hello, how are you?" "Hello, nice of you to come." "Hello." "You look nice." "Thank you..." "We're coming right away." "Yes, I'm handling everything, it's all going very well." "Excellent, thank you." "This is suicide..." "Fire me." "Now we go to first position!" "Leave." "Sorry, final position..." "So, fire me." "Leave." "You fire me." "Fire me." "Leave." "Go ahead, fire me." "Pay attention, man, I'm offering you something important." "Very well." "We're done here." "Perfect, it's perfect." "What is it?" "An important account." "Which one?" "National Television." "Go talk to the other girl." "Where is she?" "Here." "Well..." "It's very good, eh?" "It's perfect." "Nice, isn't it?" "Is it working?" "Yes." "Is it?" "Chicken." "Be careful, I read that when you get too close, it leaks radiation." "So further away then." "Yes." "A little." "Don't tell them, but this isn't that safe." "You're okay with that skirt, right?" "Yes, I feel comfortable." "Good." "It's fine." "Everything looks good on you." "I think that it's really good." "It's beautiful." "What dish did you choose?" "What?" "What dish did you choose?" "We're going to start with the desserts." "DIRECTOR:" "We're going to shoot now." "First of all," "I wanted to tell you that what you're going to see now" "is in line with the current social context." "After all, today," "Chile is thinking of its future." "Let's go." "♪ Because in spite of what they say" "♪ I have freedom of thought" "♪ Because I feel that it's time" "♪ To gain liberty" "♪ We're tired of the abuse" "♪ It's time to change" "♪ Because we're done with poverty" "♪ I'm going to say no" "♪ Chile" "♪ Happiness is coming" "♪ Chile" "♪ Happiness is coming 4'" "RICARDO:" "Is that all you have?" "Because..." "This is all we have as, let's say, a draft." "Well." "This is the campaign." "But this to me seems like a Coca-Cola commercial." "This is more than that!" "Yes... (ALL CHATTERING)" "With all due respect, we're doing something much more serious than that." "I was also exiled." "He's Manuel Saavedra's son, I don't know if you know him..." "Everyone knows Manuel Saavedra, right..." "We're using advertising language that is universal, familiar, attractive, optimistic, but building a political concept behind it." "JOSÉ THOMÁS:" "Ricardo." "Look José Tomás, I understand perfectly well that there's a semiology that belongs in advertising." "This is a campaign." "I understand that we have to have a pragmatic attitude." "What's more pragmatic than having involved ourselves in a plebiscite that is tailored for the dictatorship?" "We're taking big risks." "We have no idea what's going to happen." "I understand." "But I also understand that there are ethical limits, no?" "Excuse me, what's your name?" "René Saavedra." "René." "I know your father very well." "René, perhaps you, in your editing room, making commercials for large corporations, you've lost a little perspective." "We have lived, in our own flesh, the violence of this dictatorship." "I have a brother who has disappeared." "My best friends were beheaded." "This is a campaign of silence." "We all understand that obviously your pain is present, the pain of all of those involved has to be present, but I don't think that you're understanding a fundamental point." "I'm not an idiot, José Tomás." "I understand perfectly well what this is about." "This is a masquerade." "This is a campaign to silence what has really happened." "I'm shocked, Fernando." "I'm sorry, comrade and friend of mine, that you're handing yourself this kind of shit." "No, what I see here is what you really are." "Those images are what you are." "Yes." "Ricardo, I understand your point," "I ask you to please also understand..." "No, I understand perfectly well!" "But I'm not going to be an accomplice to something that history will later blame us for!" "So you can go fuck yourself, asshole." "Go get fucked, man." "Excuse me." "Hey..." "Hey." "RENÉ:" "Yes, I'm sorry." "Where are the parties in all of this?" "Well, the parties are here, they're in this idea." "I see all the parties here, I mean, you can explain it better than me..." "MAN:" "The rainbow's there because..." "Because all the political parties are represented in it?" "Is that the idea?" "Yes." "Yes, they're there." "They're..." "It's the..." "The concept behind the rainbow is that all the colors of the political parties and the political tendencies are represented." "For example, there's the red, which is very intense, very strong, which represents the radicals, communism." "ALL:" "Socialism!" "Sorry, socialism." "There's blue, that's very..." "The most hopeful one, the color of the Christian Democrats." "Exactly." "The green which is totally..." "Social Democratic." "There's orange, which is Humanist..." "All of those who feel included with that tendency." "That is, the PPD can also feel included..." "Well, all the colors are there in a democratic way, they all contribute with their differences so they can be there, in the No." "I'll go on foot." "Bye." "RENÉ:" "Comrade?" "Are you ashamed to be with us?" "Bye Fernando, thank you very much..." "Don't be an asshole, man!" "No one can know the kind of politicians that are with us, no one!" "Well, they're the ones we've got." "All those people are very valuable." "Please!" "No, no, no." "Everyone here wants to take the biggest piece." "We've already got what we wanted." "Now put yourself to work!" "Excuse me, René, I don't want to be mean to you, but..." "What is this shit?" "Are you selling chickens?" "I don't get it." "It's something else, Verónica." "Oh." "Then, this is it." ""No" little orange, "No" singing bird..." ""No" very green little tree, "No" mentally five years old." "No, it's not that." "Shit!" "This." ""No" rainbow." "Almost." "It's like that." "Almost." "Okay..." "Something like this." "Yes." "Looks good on you." "But we're going to win." "With this?" "Yes." "With that." "Sure..." "Where were you, man?" "I was at the station." "They insist that the title be, "Hair Salon Love."" "No, that's really bad." "Really bad." "Too menopausal." "Can I have that?" "Thank you..." "You've got a lot of nerve." "This is going to make us famous." "(PHONE RINGING)" "A rainbow?" "Yes, a rainbow." "But that's for faggots, isn't it?" "No, I think it has to do with the flag of the Mapuche people." "Gay Mapuches?" "No, Mapuche Indians." "Do you know why you're a paranoid, Guzmán?" "Because you've got..." "You've got homosexual communists there in your office." "No, Mr. Minister, in my office there are no homosexuals or commies." "Well, man, don't trouble yourself." "No one will want to watch propaganda at that time." "You think, Minister?" "Why?" "Everyone will be sleeping." "I'm sleeping at that time!" "Me, too!" "See?" "Everyone's sleeping." "Who's behind the No campaign?" "I don't know any of those people." "Who are they?" "People that are too comfortable, if you ask me, Minister." "Be careful with what you say, Guzmán." "If I open that door you have to close your eyes." "RENÉ:" "Pass me that, give it to me." "Stay here." "MARXIST SELLING OUT THE COUNTRY" "RENÉ:" "No, don't go out there!" "Carmen!" "What are you doing?" "What are you doing here, young men?" "Why don't you just go to bed?" "Go to sleep!" "This is a decent neighborhood!" "Go to bed, ma'am!" "Go to bed, you old bitch!" "Brats." "Let's go inside, Carmen." "Let's go inside." "But did you see them?" "I mean, could you recognize them?" "I saw them up close." "FERNANDO:" "What happened?" "We were all threatened last night." "Well, not me because no one knows that I'm a part of this." "Why are you surprised, man?" "They know where we live, where we work, our schedules, they know everything." "Let's calm down, nothing's going to happen to us." "The eyes of the world are watching us." "I've been followed for a while now." "It's fine, man, it's good that they're following us." "It means that we're doing things well." "We're putting our finger up their asses." "WORKER:" "Hey, we have to go now." "The actors are waiting." "Let's go." "Let's go again!" "From the top!" "Hey, come on." "WOMAN:" "From the beginning." "Come on, this is..." "This is a positive message, isn't it?" "With happiness and..." "Smiling..." "As much as you can." "We'll try." "Thank you." "Like We Are the World." "Up there." "What?" "No way." "It's not like We Are the World." "No, not that thing, no." "It was never the idea." "Not a chance, darling." "Come on." "Let's go." "♪ It isn't a ring shining in your hand" "♪ It isn't the prince for the gypsies" "♪ It isn't the sword for a musketeer" "♪ It isn't a mystery for the sorcerer" "♪ I don't like it, no" "♪ I don't want it, no" "♪ I don't like it, no" "♪ I don't want it, no, no" "♪ I get sick of seeing him every day" "♪ I'm bothered by his cold smile" "♪ I'm uncomfortable with his literature" "♪ I'm depressed by his mini-culture" "♪ I don't like it, no" "♪ I don't want it, no" "♪ I don't like it, no" "♪ I don't want it, no, no" "♪ His words and deeds don't prosper" "♪ His commander face doesn't convince" "♪ He produces no emotive verses" "♪ He provokes no tenacious sighs" "♪ I don't like it, no" "♪ I don't want it, no" "♪ I don't like it, no" "♪ I don't want it, no, no ♪" "The editing room is in the back." "RENÉ:" "Action!" "Action!" "♪ Don't think that he's indispensable" "♪ Don't think that he's eternal and durable" "♪ Don't fluster me with so much nonsense" "♪ I don't like him in any way" "♪ I don't like it, no" "♪ I don't want it, no ♪" "Let's do the shot, now." "Ready, Matias?" "What?" "Get it now." "Silence!" "Sound?" "Check" "Camera?" "Running!" "Action!" "Isn't he too tall?" "No, he's perfect." "♪ I don't like it, no ♪" "WOMAN:" "What happened?" "Fernando, what is it?" "Get me some homemade bread or rolls." "This is too strange." "There's nothing else right now, it's all there is." "No, but how..." "Fernando, please." "Fernando, this looks good." "It looks good, it's fine." "I don't care whether it looks good, man." "No one eats baguettes in this country." "It's fine." "It's not a problem." "It works." "It's missing identity, this looks like..." "Is this a picnic to you, man?" "Fuck, Fernando, what did we talk about?" "We had agreed that the people should recognize themselves on screen." "This looks like a postcard!" "Oh, please!" "This is beautiful!" "This is pretty." "It looks pretty." "Fernando, it is pretty." "Leave it." "Don't trouble yourself." "Don't be a drag." "MAN:" "Hello, Pato, how are you?" "Thank you for coming." "Hello, Patricio." "How are you?" "How are you, Pato?" "Hello." "René Saavedra." "How are you?" "We'll put a mike on you, Mr. Patricio." "Silence, we're going to roll." "Three..." "Two..." "One..." "Action!" "We democrats work in broad daylight." "We understand that the nation's government, that which the Romans called "public affairs,"" "interests us all and should take place in view of everyone." "I was formed in democracy." "Chilean democracy made great efforts to make our country progress, to push its development forward for social justice, for every sector to participate..." "René." "What's the matter with you, man?" "Don't be childish." "Anyway, what do you think, that these men are screwing up your campaign, taking the votes that we need..." "Something's the matter?" "No." "I think there is." "No." "This isn't yours." "These people have the right to speak." "We have the right to speak." "We've been silent for several years, man." "Have a little more respect." "This..." "There are important people involved, man, don't be such a diva!" "This..." "ls a drag." "Action!" "(GUITAR STRUMMING)" "(WOMEN SINGING)" "I'm the mother of Alfredo Rojas Castañeda, detained and disappeared on March 4, 1975." "I'm the sister of Nicomedes Segundo Toro Bravo." "I'm the wife of Enrique . of Newton Morales Saavedra detained I'm the mother of Manuel Miguel Angel detained and disappeared I'm the sister of Ruperto Torres Aravena," "detained and disappeared since October 13th, 1973." "(SINGING)" "TV ANNOUNCER:" "It depends on you for this to never happen again." "No more disappearances." "It's good." "It's good, but a little ugly." "It's like it doesn't fit with everything that we're doing, yes." "Look, this is going in no matter what." "RENÉ:" "Why?" "Because it's good." "Because it has content, because it's different, and because we have to fill up 15 minutes." "And why "no matter what," why are you acting like that?" "Like how?" "Who makes the decisions here?" "I don't know what they told you, but you're not the boss here." "I'm not going to argue this bullshit with you." "What bullshit, motherfucker?" "What bullshit, man?" "We're working, why are you..." "Take it easy!" "This isn't personal!" "My happiness is different than yours." "Oh, really?" "What is mine?" "I don't know." "But the things that have happened in this country for the past 15 years and that haven't been on television..." "The fact that they're going on the air, that's my happiness, man." "Yes, but if it goes bad, if we do it wrong, it's going to look pitiful, it's going to look whiny." "It works." "I got goosebumps." "It's visceral." "I love it." "I'd put it in." "FERNANDO:" "It's in then." "And what if we mention it's been 15 years since we've had a channel or a television program that's dissident?" "Yes, of course." "There's..." "The greeting, right?" "Yes, the greeting is..." "The slogan," ""Happiness is coming." Exactly." ""Chile, happiness is coming."" "Good evening. "Chile, happiness is coming."" "No, actually..." ""Chile, happiness is coming" and then good evening." "It's kind of strange, isn't it?" "A little, but I think it works." "Alright." "And after that, then, it's been 15 years since..." "Exactly." "We could do a take and see if it goes." "If not, we can do another..." "Fine." "You shoot." "Perfect, thank you." "We'll do it then." "All right..." "Rolling." "Mark." "STAGEHAND:" "Patricio Bañados, take one." "DIRECTOR:" "And..." "Action." "Chile, happiness is coming." "Good evening." "For the first time in 15 years, those who don't share the official point of view have the opportunity to address you through a television program of our own, an opportunity as well for me to return to this profession" "from which I was marginalized." "But 15 minutes in 15 years isn't that much, so let's go to that happiness that is coming." "♪ Happiness is coming" "♪ Chile" "♪ Happiness is coming" "♪ Chile" "♪ Happiness is coming" "♪ Because in spite of what they say" "♪ I have freedom of thought" "♪ Because I feel that it's time" "♪ To gain liberty" "♪ We're tired of the abuse" "♪ It's time to change" "♪ Because we're done with poverty" "♪ I'm going to say no" "♪ Because a rainbow is born" "♪ After the storm" "♪ Because I want a thousand ways" "♪ Of thinking to be born" "♪ Because without dictatorship" "♪ Happiness will come" "♪ Because I think about the future" "♪ I'm going to say no" "♪ We're going to say no" "♪ With the power of my voice" "♪ We're going to say no" "♪ I sing it without fear" "♪ We're going to say no" "♪ All together towards victory" "♪ We're going to say no" "♪ For life and for peace" "♪ We're going to say no" "♪ Chile" "♪ Happiness is coming" "♪ Chile" "♪ Happiness is coming ♪" "WOMAN: (ON TV) Good morning, Mr. Anibal." "Give me two rolls of bread, please." "MAN:" "Of course, Mrs. Yolita." "Here's your bread." "Anything else?" "I'm going to take some tea as well." "Of course." "Two bags?" "Just one." "TV ANNOUNCER:" "We all have a reason to vote "No."" "No more poverty." "This man wants peace." "This man wants peace." "This man is Chilean." "This man is Chilean." "This man fights for what he believes." "This man fights for what he believes." "These men have the right to live in peace and have the right to work for what they believe in." "Our nation will be great when no Chilean is afraid of any other Chilean." "Chile will be great when everyone has a place in the homeland." "So this never happens again." "During war, everyone is afraid." "Peace is achieved in democracy." "This is a vote." "In it, you will be able to express, freely and secretly, your decision on October 5th." "Don't refrain from doing it." "Go and vote." "Without hate." "Without violence." "Without fear." "No more." "Vote "No."" "COMING UP THE YES OPTION SHALL MAKE USE OF ITS 15 LEGAL MINUTES" "This is the most important part." "SIMÓN:" "What happened?" "(SHUSHING)" "(ORCHESTRAL MUSIC PLAYING)" "♪ A horizon of hope" "♪ Rises in an unforgotten September" "♪ It made us owners of a legacy" "♪ That we promised to defend" "♪ Like a voice that flows like wind" "♪ The yes of our consciences grows" "♪ There's a country" "♪ A winning country" "♪ Yes!" "In democracy and freedom" "♪ The people and you" "♪ Pinochet!" "♪ Shall make this hope possible" "♪ Yes!" "♪ Today victory has a name" "♪ President Pinochet!" "♪" "YES!" "We want every worker to perfect himself and to be always respected and to become a proprietor and never again a proletariat." "This is my commitment." "TV ANNOUNCER:" "Did you know that on average," "Chilean children are today taller and heavier?" "♪ A winning country" "♪ Yes!" "♪" "On July 3rd, '86, while coming home from work, a peaceful strike was announced, a peaceful protest." "The bus that I was traveling in suffered a terrorist attack." "Many innocent people were injured." "I also suffered burns on my face and on my hands." "TV ANNOUNCER:" "We could say many things after watching these horrifying images, but we're only going to say one..." "Think." "In the country of the No, there's no respect." "Not for your possessions, nor for your future, nor for your security." "When you vote, think about everything you could lose." "Think about what you cherish the most, about your loved ones." "♪ A winning country" "♪ Yes!" "♪" "Our campaign is garbage, Minister." "It's frankly outrageous." "We're throwing our money away." "I don't think it's that bad." "It's more serious than the others'." "My General was very offended." "He's been personally attacked." "It's a mockery." "Isn't there a way to stop this humiliation?" "It would be a scandal." "It's the only way we have to legitimize ourselves abroad." "The plebiscite is for this purpose." "MAN:" "I don't really understand what the problem is." "The strategy's driving force was your government's economic achievements, which are unquestionable." "It has nothing to do with that." "We can't fight universal principles like happiness or that stupid campaign, a rainbow, with a film about fruit exports." "We have restricted ourselves to the client's strict guidelines." "This was based on two premises:" "that no one was going to see this campaign, and that it was impossible for the President to lose." "Minister, you yourself said that the campaign didn't matter." "The President is going to win anyway, let's cut the bullshit." "For fuck's sake." "From now on, Guzmán is in charge of the campaign." "Thank you, Minister." "It's an honor." "We'll see what we do with those bastards later." "GUZMÁN:" "Don't you worry, Minister." "This "No" film is going to lose steam in a couple of days." "What these people are doing is using all the tricks in advertising..." "Do you understand?" "What we have to do is to work on one axis, who is capable of governing, and who isn't capable of governing." "And to do an emergency audit." "I'm sorry," "Guzmán, but I don't..." "What do you mean by that?" "That we're going to fuck them up." "Excuse me?" "That we're going to fuck them up." "MAN: (ON TV) ♪ Good father, holy God" "♪ Today we bless your name... ♪" "TV ANNOUNCER:" "The climate of fraternity and progress created by Pinochet's government brought on the occasion so that in April 1987" "Pope John Paul ll may carry out an unprecedented tour through our country." "Do not be afraid to look at Him!" "VERONICA:" "Your campaign is a copy." "Love always conquers!" "No." "A copy of the copy of the copy of the copy of the copy of the copy." "Okay." "We don't copy." "You mix." "Rainbow, good-looking people, blonde children that run around happily celebrating I-don't-know-what shit." "A tall man who's like 10 feet tall..." "Did you get him in Denmark, where did you go to find him?" "Who is that asshole?" "We Chileans are small, man." "Who are all these people laughing, celebrating, singing?" "Celebrating what?" "That they're going to shove the plebiscite up our asses?" "I don't know what country you are dreaming about." "You and I should do something." "No, I don't want to fuck." "Because then you start imagining things and hell breaks loose." "No, don't say that, no!" "We haven't had anything for years." "Damn, you've got a bad memory." "What?" "Last time, you didn't want to do it." "Simón was there." "He was sleeping." "TV ANNOUNCER:" "This is a normal scene in the life of this man." "At sunrise, or sunset at any moment, he works tirelessly." "His time, his energy, the sacrifice of incomprehension." "He gives everything to his initial cause." "In his words," ""For Chile, everything."" "Don't get up." "Shit, I've got to go." "Why don't you stay?" "No, I can't." "Simón needs you." "I fell asleep, that's all." "Don't get confused." "I mean it." "Stay." "What for?" "Did you pay his school?" "Yes, of course." "I paid for it with my Allende Foundation grant." "Okay." "Bye." "Stay here." "We're going to pull Pinochet off screen." "You think?" "Let's protect him." "Too many military men." "Too many tacky women." "Tacky?" "Too tacky, too fat." "Too many colonels' wives." "You've got too little material, man." "Let's talk about them." "About the politicians?" "No, about them." "Their campaign is very funny." "It's very amusing." "Shall we add a little humor to it?" "♪ Say Yes!" "♪" "Dear Leaders of the "No,"" "don't waste your time with lies and fantasies, as you have up until now." "We, on our behalf, consider it a duty to expose to the country this small sample of the No lies." "THE LIE" ""Mrs. Yolita" Spot." "THE TRUTH" "TV ANNOUNCER:" "Paid protagonist." "Has three properties, and one business property." "JOSÉ THOMÁS:" "God, what a shitty thing to do!" "We're not going to respond with anything." "Can someone tell me who's doing this?" "Ready?" "I'm going," "All right, good luck." "Call me when you get home, all right?" "Okay." "It's dangerous out there." "What happened?" "They wanted to follow me." "Let's calm down..." "I think they're just trying to scare us..." "Still, we can't take that risk." "Hey, Fran, do we have any empty boxes?" "Or tapes that we're not using?" "FRAN:" "Yes, here they are." "Here." "We're going to leave with this, all of us at the same time." "JOSÉ THOMÁS:" "Well, let me, I'll go out first." "Hand me the original, that one." "FERNANDO:" "You sure?" "Yes." "National Television Council?" "Come in, sir." "This is the No campaign." "Thank you." "Sign the submission." "Here?" "Yes." "And I'll give you an acceptance receipt." "Received." "Very well." "Mister..." "René Saavedra." "Thank you." "Tomorrow's." "Thank you." "TORTURE TAKES PLACE IN CHILE;" "TV IS SILENT" "Those that have appeared add up to over 50 people..." "All of them tortured at CNI." "There are people who endure endless sessions of torture that last for an entire day, continue all night long, until 3:00, 4:00 in the morning, which is when they throw the man," "like a useless piece of junk, onto a cot in his cell." "They let him rest for a few hours only to start all over again." "Without hate." "Without violence." "Without fear." "No more." "You've got a call from the National Television Council." "Could I ask why?" "No, very well." "Yes, don't worry." "Goodbye, thank you." "Tomorrow's program can't go on the air just as it is." "The judge's section, according to them, violates the independence of the judicial power." "The judge?" "Fuck, you put in the thing about the judge?" "We're not going to put on any program, man." "This is censorship." "No, we have to put it on the air." "Otherwise, people are going to get scared." "Let's call for a press conference, man, let's denounce this shit!" "It can't be..." "I'm sick of your fucking denunciations!" "Enough!" "We have to be more creative, damn it..." "We have to find a way around this." "NO CENSORSHIP" "♪ Chile... ♪ Happiness is coming... ♪" "Good evening." "Through these programs, we have been able to realize that it's good to say things the way they are." "To express oneself, to discuss." "There doesn't have to be any censorship." "Why censor?" "However, for 15 years, an important sector of this country have been unable to express themselves as we've been doing lately on this television program." "NO-EWS" "An immediate and generalized public outcry of condemnation was caused by the censorship of the opposition's television program." "During last Monday's No campaign, they prohibited the appearance of a federal judge who assured the participation of the CNI in over 50 cases of torture." "It was wrong." "It was wrong." "REPORTER:" "Why was it wrong?" "Because they didn't let them show what's real, what happened." "WOMAN 1:" "It's an enormous frustration." "Terrible." "Just imagine, I think that it's a mockery." "MAN 1:" "It's an outrage, just like every day is still an outrage." "Because it seems like the government is afraid of us finding out the truth." "(CROWD CHEERING)" "So it didn't want the No to show." "Awful!" "Unfair." "WOMAN 2:" "Bad, really bad." "As usual, they're doing whatever they want." "WOMAN 3:" "Yet another injustice." "MAN 2:" "Because it's not to their advantage for the truth to be known." "Why don't we have the right to see what has been going on in this country?" "If, democratically, we have the right to inform ourselves wherever we want and however we want." "That's what I think." "(PHONE RINGING)" "Hello?" "MAN:" "How are you, Saavedra?" "How's Simón?" "I liked your train." "Nice!" "(DOOR CLOSING)" "(GASPS FEARFULLY)" "Simón?" "Are you okay?" "Yes." "Hi, darling." "Hi, Mom." "Hello." "How are you?" "Here." "Be good..." "Okay." "Listen to your mother." "Don't go out by yourself..." "You hear me?" "Hmm." "They're reacting like this because you've struck the old man hard." "I love you, kid." "Hey..." "It's all good." "Congratulations." "Hello." "Did you have any breakfast?" "No." "Would you like some?" "No, thanks." "If you need anything, just let me know." "RENÉ:" "So you're working with the Yes?" "No, man." "No, no, it's..." "It's a consultancy." "Did you see it?" "Because there's a change in the conceptual strategy..." "Did you like it?" "It's bad." "Pretty bad." "It's awful, Lucho." "It's shit over shit over shit." "It's the copy of the copy of the copy of the copy of the copy." "It's all mixed together there." "It's all..." "Do you know how people will remember this campaign?" "We, the employees, made the No campaign, and you, the bosses, made the Yes." "That's how it's going to be." "We're going to fuck you up, man." "And shut up, motherfucker." "Look after your son, man." "Don't you threaten me with my son." "No, no, I'm just saying." "If they ask about money, I'll do the talking." "Hello..." "Hello,René." "How are you?" "Shall we go?" "How's it going, Pedro?" ""Beautiful"" "in a classic font, stately, strong." "And "Bold" in something youthful," "Playful..." "Because we have quite a large range in the audience that is going to watch this soap opera." "What we want to do is produce a marketing event for the presentation of the soap opera Beautiful and Bold on top of the Santa Maria Tower." "We want to avoid the typical soap opera commercial filmed on a set with bad lighting, very poor..." "Everything looks very poor, very ugly, and to create a news story and insert it under camouflage, within a central news program." "Perfect..." "The girls would be on the rooftop, on the heliport landing pad." "All of the actresses, dressed in their best formal attire, they'd be having a photo shoot and then later we could also use the pictures from that photo shoot, so it will serve double duty." "Then we'll also have the soap's heartthrobs, the actors, who would be dressed like..." "Like James Bond." "In a kind of more action thing, innovative as well, with this..." "RENÉ:" "Simultaneously, with the girls modeling and the actresses showing their best charismatic features, there'll be a helicopter flying around the tower with the soap opera's main heartthrob in the helicopter, practically leaning out of the helicopter," "offering the girls a bouquet of roses." "Wave your hand!" "No, no, the election is completely under control." "Don't worry, Guzmán." "But they're making noise, Minister." "This could hinder any measure taken later." "The measures will be undertaken anyways." "You just worry about defaming them and expose those clowns just as they really are." "This is going to disconcert the No people." "Who are all of these people?" "We didn't get any artists, Minister." "They're all with them." "This is all that's left." "The dregs at the bottom of the barrel." "Right." "I want to leave." "TV ANNOUNCER:" "Now the idea is for..." "No matter what your option is, or who you want to vote for, the important thing is what you feel with these television programs." "So, the lady is going to ask you a few questions and the idea is to build a conversation amongst all of us." "MAN 1:" "No seems very serious to me, too strange." "They're arguments that I'm not interested in." "Old people's." "INTERVIEWER:" "Matilde, fell me, how did the Yes campaign make you feel?" "MATILDE:" "Oh, I didn't like it, it's too violent and dirty as well." "INTERVIEWER:" "Dirty..." "And what's your name?" "I think that what we need are more testimonies." "No, more humor." "INTERVIEWER:" "What did you like about the No campaign?" "So, you say something more fun." "Inclusive." "MAN:" "Toño, be careful with that letter, please!" "Turn off that light!" "FERNANDO:" "Okay..." "A minute of your attention!" "Thank you all for coming!" "We're all very happy!" "This is very important!" "It'll be very important for the people to see their musicians, their actors, their artists committed to the No." "Okay?" "We're going to shoot." "We're running at 24 frames per second, give me an aperture of f-2.8, please." "Marco Antonio, come a little closer, please." "Yes." "Yes." "Come on, we're going to do it." "The important thing is that we're facing up, okay?" "All right?" "With happiness." "Let's go, sound!" "SOUND MAN:" "Check." "Camera." "CAMERAMAN:" "Check!" "STAGEHAND: 36, take one!" "Mark." "Action!" "ALL: ♪ Chile" "♪ Happiness is coming!" "♪" "(ALL CONTINUE SINGING)" "This land has never been a propitious place for warlords and strikes." "The new democracy..." "TV ANNOUNCER:" "Does it fit?" "It doesn't?" "It doesn't." "No, it doesn't fit." "One day in cape and uniform, the other day dressed as a civilian." "After so much hatred and threats, he now offers peace." "He speaks alone." "He has been left speaking by himself." "INTERVIEWER:" "Sir, what would you say to a dictator?" "(GROWLING)" "For the past 15 years, we've had a dictatorship that starts here..." "And that has us up to here!" "But it ends here." "MAN:" "My love, say yes." "WOMAN:" "No." "MAN:" "Come on, don't be silly..." "WOMAN:" "No." "Come on, say yes!" "No." "Oh, please, say yes." "No." "No!" "No." "No!" "All right then, No!" "TV ANNOUNCER:" "With the Yes' triumph, everything will be much better." "This is reflected in the results of the last nation-wide polls." "What is the definitive conclusion?" "Yes wins." "♪ A winning country" "♪ Yes!" "(RHYTHMIC CLAPPING AND HUMMING)" "♪ Comrade" "♪ Happiness is coming" "♪ Destroy" "♪ Happiness is coming" "♪ For life and for peace!" "♪" "Hey, look at the time you're getting here!" "We had something else to do before." "♪ With the power of my voice" "♪ We're going to say no" "♪ I sing it without fear" "♪ We're going to say no" "♪ All of us together to victory" "♪ We're going to say no" "♪ For life and for peace ♪" "TV ANNOUNCER:" "A Marxist in silk, is Marxist no less!" "♪ Chile" "♪ Happiness is marching ♪" "(DISTORTED AUDIO)" "NEWS ANCHOR:" "Massive acts took place today to mark the end of the electoral campaigns." "The Yes option celebrated under the imposing mountains, effusively receiving his Excellency, President Augusto Pinochet." "There's a true carnival-like atmosphere and a true and healthy happiness that is taking place during these moments on Bernardo O'Higgins Avenue." "Thousands of people traveling in a convoy have arrived to say, "Yes,"" "to say that they're with President Pinochet and that they'll reaffirm it as a great majority on October 5th." "Foreign correspondents haven't documented any images of this joy." "It is not in their interest to show that thousands of people are with General Pinochet." "On the other hand, sympathizers of the No option marched today towards the intersection of the North-South highway with the Departmental in Santiago." "The main speaker at this act was the spokesman for the Coalition of Parties for the No and the president of the Christian Democrats," "Patricio Aylwin." "AYLWIN:" "We've said it clearly:" "as long as the act takes place under the correct conditions, we shall recognize its result, whatever it is." "♪ Because of hunger" "♪ No!" "♪ And of exile" "♪ No!" "♪ To violence ♪ No!" "♪ To suicide" "♪ No!" "♪ All of us will dance together to this "no"" "SINGER:" "♪ No, no." "No, no." "No..." "ALL:" "No!" "SINGER:" "♪ No, no." "No, no!" "ALL:" "No!" "SINGER: ♪ No, no, no, no." "No, no, no, no, no!" "ALL:" "No!" "♪ We'll dance to this "no" ♪" "(OPERATICALLY) ♪ No!" "♪ No, no." "No, no." "No, no!" "ALL:" "No!" "♪ No, no." "No, no." "No, no!" "(SIRENS APPROACHING)" "SINGER:" "We ask the authorities to not assault our people!" "Fuck, my car!" "SINGER:" "Please, remain calm!" "Come, come!" "Give me your hand!" "No violence!" "Please!" "We ask the authorities, we demand..." "Come, come!" "Close your eyes!" "Close your eyes!" "Why?" "What's happening, Dad?" "CROWD: (CHANTING) Murderer!" "Murderer!" "What are you doing?" "What are you doing there?" "Take him home, man!" "Hold on!" "Hold on tight!" "Dad!" "Give me your hand!" "Come!" "Come!" "Get in here!" "Don't move from here, eh?" "And Mom?" "Did you hear me?" "Don't leave!" "VERONICA:" "Take Simón home!" "Take Simón home!" "Where are you going?" "Where are you going, Saavedra?" "She's my wife!" "She's my wife!" "Go home, man." "Good morning." "Can you get me the officer in charge?" "Yes, Colonel." "She's here and they just let me know." "Thanks,Lucho." "Don't worry, it's what I would do for any of my employees." "Happiness, man, huh?" "My congratulations." "Unbeatable." "Thank you very much." "No need to thank me." "TV ANNOUNCER:" "Good morning." "This is our last program." "For the last 27 days, we have been with you, showing you Chile in all of its aspects." "We'd like to begin this morning with you, in your home, surely on a rest day, saying no to hate, no to violence." "And in this message, we are not alone." "(IN ENGLISH) Remember that the ballot is secret and the future of your country is in your hands." "The pain of Chile over these long years has been the pain of all of us." "(IN SPANISH) Our best wishes are with you on October 5th." "NO-EWS" "INTERVIEWER:" "Which flags do you sell more of, Yes or No?" "No, we sell lots of those." "And the Yes, how are they doing?" "Just a few." "Not too many." "INTERVIEWER:" "How many have you sold today?" "We've sold 1,500 No pins." "And Yes pins, we've sold 50." "More No, as you can see." "I've got only No things here exactly because of that." "Because it's what sells the most." "In a few seconds, this program has to end." "We don't have any more time." "Starting from that instant, you will only be able to hear the official opinion." "For Chile to be free and to have free television, now depends on you." "Happiness is in your hands." "So long." "COMING UP THE YES OPTION SHALL MAKE USE OF ITS 15 LEGAL MINUTES" "My love..." "Say yes." "Oh, honey, no, all right?" "Say yes, will you?" "No, no..." "Come on, come here..." "Say yes..." "Yes." "Yes!" "TV ANNOUNCER:" "In the other campaign, this ends with a no." "In this campaign, it ends with a yes." "You choose!" "Think that this country is destined to have a great future!" "Great expectations!" "Don't throw it all overboard." "I don't recommend myself." "Analyze me." "If I've done something wrong, forgive me." "But I think that after adding and subtracting," "I've got more going for me than against me." "♪ A winning country" "♪ Yes!" "♪" "In compliance with the dispositions referred to electoral programs, the television channels have integrated in the address to the nation." "From this instant on, they can continue with their transmissions separately." "(YES JINGLE PLAYING)" "♪ Long live Chile and Pinochet!" "♪" "...surely, as well." "You have a call." "Yes." "Excuse me..." "MAN:" "Please!" "Go ahead." "Don't worry, don't get nervous." "Everything is all right." "Where are you going to celebrate?" "With the family..." "Friends." "Are you confident?" "This isn't a little campaign anymore, it is now a matter of state." "Just let them dance." "Is there a party?" "Are you celebrating?" "Yes." "Are you going to eat?" "TV ANNOUNCER:" "From north to south, the best team..." "Information, news, from where they take place to the entire country:" "Television Nacional de Chile." "NEWS ANCHOR:" "In the Metropolitan Region, just like in the rest of the country, the installation of voting tables began early in the morning." "The public, following the authorities' recommendations, began arriving at voting establishments from the early hours of the day, which produced some traffic jams and long lines in some areas." "REPORTER 1:" "At a few minutes before 11:00 in the morning, the President of the Republic exercised his right as a citizen in this building, delivering his vote at table number 1." "The images show us how the Chief of State carried out the corresponding steps in order to vote." "REPORTER 2:" "The voting of Patricio Aylwin Azócar has concluded at table number 16." "MAN:91, 92, 93, 94, 95, 96..." "The Subsecretary of the Interior is already at the podium of the Diego Portales building." "I shall proceed to read the third official count, carried out by the Ministry of Interior, up to now, gives the following results:" "57.36% for the Yes." "40.54% for the No." "Official count..." "This motherfucker can't be reading these results." "...at 8:30 p.m..." "ALBERTO:" "It's logical that they would want to win, but they can't." "They can't, right?" "Well, I don't think so." "Now, easy, easy." "I didn't want to say it out loud, but we've received information that this old fucker wants to disregard the results at some point." "The cops are leaving." "I don't understand what's happening." "Someone call Ricardo, maybe he knows..." "Has everyone left?" "RENÉ:" "Simón!" "Come, come." "What happened?" "(PEOPLE CHATTERING)" "MAN 1:" "This shit is a self-strike!" "Auto-strike, man!" "MAN 2:" "We have emergency equipment!" "MAN 1:" "They want to fuck us over!" "MAN 2:" "Let's check the computers' information first, please..." "RENÉ:" "ls there a procedure for these cases?" "MAN 2:" "The people who are counting votes by hand, listen..." "Each one of you is responsible..." "ALBERTO:" "They're stealing this shit." "It was full of foreign journalists from all over." "So?" "No, everything's okay." "And you think the foreign observers will do something?" "MAN 1:" "We have to call for help!" "We must call some press correspondent!" "We need international help!" "Otherwise we're done!" "MAN 2:" "This is a very important moment, for we cannot lose." "José Tomás!" "Hey, look man!" "Our parallel count shows that we have the clear majority." "This won't last much longer..." "These are smoke screens, they're buying time..." "This may keep happening, each time more frequently." "We don't know anything yet..." "Military fuckers!" "The TV, please!" "The TV!" "REPORTER: ...at the doorstep of the Moneda Palace where the generals of all branches of the armed forces are arriving, who have been called for an emergency meeting by President Pinochet." "General Matthei!" "Is the government handling any official results by now?" "MATTHEI:" "It seems to me that really that the No has won..." "At least for me, it's pretty clear now." "REPORTER:" "That was the General of the Air Force," "Fernando Matthei." "The generals are leaving Pinochet alone, man." "This means they're forcing him to recognize the triumph." "In other words..." "This thing's over." "Then we won, man!" "Of course we won, man!" "(ALL CHEERING)" "That's that?" "MAN:" "Yeah!" "That's that!" "That's that!" "Percentage for the Yes option:" "43.04%." "Percentage for the No option:" "54.68%." "(ALL CHEERING AND SINGING)" "Today, a new Chile is born." "Fairer, with more solidarity," "with no privileges, where we shall all have the right to think differently." "ALL:" "Bravo!" "Where each one of us will have the same opportunities." "Because after this long day, without spilling a single drop of blood, we have overthrown this vicious dictatorship simply by saying, loud and clear, no!" "Because of this..." "Long live Chile!" "ALL: ♪ Chile" "♪ Happiness is coming ♪" "See?" "Up there!" "Thank you." "We are happy!" "Chile wins!" "Now democracy's coming!" "JOSÉ TOMÁS:" "It's the triumph of Chile, but a personal triumph as well, that represents..." "An option, I would say." "We don't have to impose our personal options." "REPORTER:" "...the official figures." "For this, the people took to the streets to celebrate the winning option, which is more than 54% of the total of votes." "There are more than 500 or 600 people..." "(INAUDIBLE)" "CROWD:" "If you don't jump you're Pinochet!" "Now I'm going to leave you with René." "He's going to present the piece." "René is one of the main creators of the successful No campaign." "Thank you, Lucho." "Well..." "I wanted to mention, before anything else, that what you're about to see is framed within the actual social context." "We believe that the country is ready for communication of this nature." "Absolutely." "Let's be honest." "Today," "Chile thinks about its future." "All right?" "Shall we?" "TV ANNOUNCER:" "The heliport of the Santa María Tower was the meeting point for 10 bold women in formal gowns and 5 men who admired their beauty." "Suddenly, the soap opera's leading heartthrob, Esteban Greve, played by the actor Osvaldo Silva, appeared in a helicopter showing a bouquet of flowers to the group of beautiful and bold women." "These images, in the style of a James Bond movie, shall be used to promote Television Nacional's new soap opera." "My name is Kiki Blanche." "I have five children," "I own a hair salon, and many years ago I was a burlesque dancer at Bim Bam Bum." "(SOFT STRING MUSIC PLAYING)"