1
00:00:02,539 --> 00:00:04,579
Photography today looks like this...
2
00:00:06,899 --> 00:00:09,620
But it also looks like this...
3
00:00:11,140 --> 00:00:12,619
And this...
4
00:00:14,420 --> 00:00:16,139
And this...
5
00:00:18,620 --> 00:00:19,580
And this...
6
00:00:19,580 --> 00:00:23,020
This programme contains
some strong language.
7
00:00:23,020 --> 00:00:26,260
And of course
it looks like this too.
8
00:00:26,260 --> 00:00:31,340
80 billion photographic images
will be taken this year alone.
9
00:00:34,259 --> 00:00:38,980
Lot number six. Photography also
looks like this. One million.
10
00:00:38,980 --> 00:00:44,139
An object of desire for dealers,
collectors and hedge fund managers.
11
00:00:44,139 --> 00:00:45,379
At 2,400,000.
12
00:00:45,379 --> 00:00:52,099
Today, photography is not only
worth bidding for,
it's worth fighting for.
13
00:00:52,099 --> 00:00:53,660
Cynical, voyeuristic, exploitative.
14
00:00:53,660 --> 00:00:56,619
all these were the
words that I heard.
15
00:00:56,619 --> 00:00:59,540
And it's also worth faking for.
16
00:00:59,540 --> 00:01:02,420
I was told that it
was one of two prints.
17
00:01:02,420 --> 00:01:05,539
Then there was another,
then there was another one.
18
00:01:05,539 --> 00:01:08,699
And they all looked the same.
19
00:01:08,699 --> 00:01:11,659
This is a snapshot of
photography in the digital age.
20
00:01:11,659 --> 00:01:17,939
Diverse, ubiquitous, valuable
and technologically advanced.
21
00:01:17,939 --> 00:01:23,380
But like any good snapshot,
there's more going on here
than meets the eye.
22
00:01:25,139 --> 00:01:30,620
The medium has never been
more widely appreciated
or more eagerly exploited.
23
00:01:32,020 --> 00:01:34,940
But what does it mean to
be a photographer today?
24
00:01:34,940 --> 00:01:39,100
And what is a photograph
really worth these days?
25
00:01:40,459 --> 00:01:42,820
Into the garbage.
...
