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<i>This is New Country 95.5,
country from the heart...</i>
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<i>...sending out a big welcome
to all the hopefuls...</i>
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<i>...for the 2003 World Series of Poker.</i>
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<i>Here's a George Jones classic
for all you players in the game of cards...</i>
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<i>...or the game of love.</i>
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Evening.
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One-fifty.
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Brand new. Never been used.
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I got three of them. One-fifty.
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- It cost 500.
- 150.
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- I need three.
- Sorry.
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You have three digital cameras.
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- All the same.
- Pretty much.
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Well, here's what
you can do with four cameras...
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...that you can't do with three.
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You take two of the cameras,
you price them identically.
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The third camera, you price a little less.
The fourth camera, you price a little higher.
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Customer comes in
wanting to buy a camera.
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Figures the least expensive camera's
either a bargain...
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...or there's something wrong with it.
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But it gets him thinking.
It gets him talking to you.
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In other words,
you've got him in the game.
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Odds are, he doesn't take camera number
three because he reads it as defective.
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But it pushes him towards cameras
...
